All About the Industry!
Amanda Chaffin
Ph. D. Student
2 ~ 04/21/23 Amanda Chaffin [email protected]
Game Delivery
3 ~ 04/21/23 Amanda Chaffin [email protected]
Product Path for a Console Game
D e ve lopm e n t
M o tio n - c ap tu r e p r o v id er
D eliv er y m ed iam an u f ac tu r er
D eve lo pe r
P ublishe r
P la tf o r m h o ld er
( S o n y , M ic r o s o f t ,N in ten d o )
G am ec o d e
G am ec o d e
D ata
G am e c o d e( m as ter d is k )
F in is h edg o o d s
Bu g lis t
Ar t/an im atio n p r o v id erD ata
D is tr ib u to r o r r ep g r o u p P R f ir m & ad ag en c y
M ed ia ( T V, m ag azin es , I n te r n e t)
G am e s am p les & m ar k etin g m ater ia ls
G am e in f o
R eta ile r ( W al- M ar t , T ar g e t, T o y s "R " Us , E B)
F in is h ed g o o d s
C onsumer
G am e in f o
C o n tr ac t Q A p r o v id er
G am ec o d e
F in is h ed g o o d s
F in is h ed g o o d s
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Game Developers Categorizations
EA Subsidiaries
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Game Funding
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Console Game - $50Hours Played – 100
$0.50 Entertainment per Hour - Priceless
Amount Purpose Paid By Paid To
$3 Cost of goods Publisher Media manufacturer
$7 Publishing license royalty Publisher Platform holder
$13 Retailer profit Consumer Retailer
$3 Markdown reserve Publisher Retailer
$8 Development cost Publisher Developer
$10 Operating cost Publisher Internal(overhead, freight, co-op, bad debt)
$6 Marketing Publisher Ad agencies and media
Items in bold can be converted to profit through careful publisher cost management.
Service Providers
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Platform Holders
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PC – Open Platform
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Console – Closed Platform
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Discussion
Manufacturing/Distribution
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Retail
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National Retailers
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Discussion
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Summary
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Content Regulation
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American History on Censorship
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Free Speech Standards
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Video Games in Congress
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Discussion
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Self Regulation
ESRB Ratings
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ESRB Descriptors
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Discussion
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ESRB Criticisms
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It’s for the Courts to Decide
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Discussion
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Foreign Content Regulation
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China and Greece
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German Index
Top 10 Banned Games
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GDC
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GDC Parties
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Industry Prep Questions
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Industry Prep Questions
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Industry Prep Questions
main(){
int c[ ]={2.8,3.4,4,6.7,5}; int j,*p=c,*q=c; for(j=0;j<5;j++) {
printf(" %d ",*c); ++q; } for(j=0;j<5;j++){
printf(" %d ",*p);++p; }}
39 ~ 04/21/23 Amanda Chaffin [email protected]
Industry Prep Questions
What is wrong with the following code?void incrementBy7(int *p)
{
int * p1, p2;
p1 = p;
while(!(p2 = p1-7))
{
++p2;
++(*p2);
}
}
40 ~ 04/21/23 Amanda Chaffin [email protected]
Questions?
Thank you for listening.
Amanda Chaffin
Ph. D. Student
UNC Charlotte
