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-Design thinking can help you explore more ideas if it is done in the beginning. Design Thinking, Tim Brown Design, Business, and Innovation Janel Santana

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  • -Design thinking can help you explore more ideas if it is done in the beginning.

    Design Thinking, Tim Brown

    Design, Business, and Innovation Janel Santana

  • -Taking a human-centered approach reflects what consumers want.

    Design Thinking, Tim Brown

    Design, Business, and Innovation Janel Santana

  • -Factoring in human behavior, needs, and preferences helps produce innovation.

    Design Thinking, Tim Brown

    Design, Business, and Innovation Janel Santana

  • - What other ways can you make design thinking part of the innovation drill?

    Design Thinking, Critical Question 1

    http://www.cmegroup.com/education/design-thinking-as-an-innovation-process.html

    Design, Business, and Innovation Janel Santana

    http://www.cmegroup.com/education/design-thinking-as-an-innovation-process.html

  • Design Thinking, Critical Question 2-What is a successful example of a human-centered approach?

    https://www.wired.com/insights/2013/12/human-centered-design-matters/

    Design, Business, and Innovation Janel Santana

    https://www.wired.com/insights/2013/12/human-centered-design-matters/

  • Going Deeper, Seeing Further- A more competitive approach to design is through a more ethnographic method to find what consumers value most.

    Design, Business, and Innovation Janel Santana

  • Going Deeper, Seeing Further- Our linear interpretations should fill a deeper gap that will sustain a long-term innovative advancement, seeking what's significant.

    Design, Business, and Innovation Janel Santana

  • Going Deeper, Seeing Further- Analogous cases help to approach innovation by revealing new insights, guiding us to rethink how we interpret things.

    Design, Business, and Innovation Janel Santana

  • Going Deeper, Seeing Further- Corporate ethnographers use open-source interpretation to collaborate with other designers, business people, innovators, consumers, and customers.

    Design, Business, and Innovation Janel Santana

  • Going Deeper, Seeing Further- Corporate ethnographers will play a major role in helping companies understand complex human issues with their engagement to understand the customers needs and desires.

    Design, Business, and Innovation Janel Santana

  • Ethnographic Research, Womans Rugby Practice

    Design, Business, and Innovation Janel Santana

  • Design, Business, and Innovation Janel Santana

    Ethnographic Research, Womans Rugby Practice

  • Design, Business, and Innovation Janel Santana

    Ethnographic Research, Womans Rugby Practice

  • Design, Business, and Innovation Janel Santana

    Ethnographic Research, Womans Rugby Practice

  • Design, Business, and Innovation Janel Santana

    Ethnographic Research, Womans Rugby Practice

  • Ethnographic Research Observations There was a lack of eagerness during warmup drills.

    Design, Business, and Innovation Janel Santana

  • One of the girls observed, didnt show much enthusiasm to be there.

    Design, Business, and Innovation Janel Santana

    Ethnographic Research Observations

  • During drills, the players seemed to be more sluggish.

    Design, Business, and Innovation Janel Santana

    Ethnographic Research Observations

  • A few girls seemed to be quiet and too themselves during practice.

    Design, Business, and Innovation Janel Santana

    Ethnographic Research Observations

  • A couple of girls observed, seemed to lack energy to throw the ball on the field.

    Design, Business, and Innovation Janel Santana

    Ethnographic Research Observations

  • Through observation, there seemed to be a lack of hydration and a need for energy during rugby practice.

    Design, Business, and Innovation Janel Santana

    Ethnographic Research Observations

  • Interviewing Humans

    Interviews contain a three-part structure which include the introduction and warm-up, the body of the interview, and the conclusion.

    Design, Business, and Innovation Janel Santana

  • Start each interview genuinely, followed by a clear description of the goal.

    Design, Business, and Innovation Janel Santana

    Interviewing Humans

  • Stay focused on what the interviewee is saying while also making sure answers are specific, not vague.

    Design, Business, and Innovation Janel Santana

    Interviewing Humans

  • A key note to remember is that the interview is not about you so dont veer off topic with personal stories.

    Design, Business, and Innovation Janel Santana

    Interviewing Humans

  • Make sure to come prepared with background information and a list of questions for the individual while trying not to provide too much information, so it wont influence the response.

    Design, Business, and Innovation Janel Santana

    Interviewing Humans

  • Interview Planning

    Design, Business, and Innovation Janel Santana

  • Edited Interview

    Design, Business, and Innovation Janel Santana

    https://youtu.be/0dLB_JE8UTQ

    https://youtu.be/0dLB_JE8UTQ

  • Interview Findings

    There seems to be a need for a more convenient source of hydration to fuel the players through practice.

    Design, Business, and Innovation Janel Santana

  • Peer to Peer Documentation

    Design, Business, and Innovation Janel Santana

  • Peer to Peer Documentation

    Design, Business, and Innovation Janel Santana

  • Peer to Peer Documentation

    Design, Business, and Innovation Janel Santana

  • Peer to Peer Documentation

    Design, Business, and Innovation Janel Santana

  • Peer to Peer Documentation Findings Players look like they are out of breathe.

    Design, Business, and Innovation Janel Santana

  • A few of the players seem to be running far behind, trying to catch up.

    Design, Business, and Innovation Janel Santana

    Peer to Peer Documentation Findings

  • Some of the girls have a tired, disgruntled look on their face.

    Design, Business, and Innovation Janel Santana

    Peer to Peer Documentation Findings

  • Desk Research, Business Sites

    Soylent competitor Ample wants to make healthier meal replacements

    Consumers are lacking a meal replacement shake that better suits individuals different dietary needs.

    http://money.cnn.com/2016/09/23/technology/ample-soylent-competitor/index.html

    Design, Business, and Innovation Janel Santana

    http://money.cnn.com/2016/09/23/technology/ample-soylent-competitor/index.html

  • Gatorade Goes Organic as Pepsico Joins Natural-Product Push

    There is a need for a more organic source of hydration.

    http://www.bloomberg.com/news/articles/2016-08-30/gatorade-goes-organic-as-pepsico-j oins-natural-ingredient-push

    Desk Research, Business Sites

    Design, Business, and Innovation Janel Santana

    http://www.bloomberg.com/news/articles/2016-08-30/gatorade-goes-organic-as-pepsico-joins-natural-ingredient-push

  • Smart Vessels quencha non-existentthirst

    There is a lack of remembering when to hydrate on a daily basis.

    Desk Research, Business Sites

    Design, Business, and Innovation Janel Santana

    https://www.ft.com/content/f4941182-8d1e-11e5-a549-b89a1dfede9b

    https://www.ft.com/content/f4941182-8d1e-11e5-a549-b89a1dfede9b

  • Pepsi unveils low-calorie Gatorade G2

    There is a need for non-carbonated drinks.

    http://money.cnn.com/2007/09/07/news/companies/pepsi_newproducts/index.htm

    Desk Research, Business Sites

    Design, Business, and Innovation Janel Santana

    http://money.cnn.com/2007/09/07/news/companies/pepsi_newproducts/index.htm

  • Beyonce Goes From Lemonade to Watermelons With Juice Investment

    There is a need for a different source of natural hydration for health conscious consumers.

    Desk Research, Business Sites

    Design, Business, and Innovation Janel Santana

    http://www.bloomberg.com/news/articles/2016-05-03/beyonce-goes-from-lemonade-to-watermelons-with-juice-investment

    http://www.bloomberg.com/news/articles/2016-05-03/beyonce-goes-from-lemonade-to-watermelons-with-juice-investment

  • An alternative to existing sport beverages, which hydrates while promoting cognitive control.

    Made from rare, subtropical fruits from South Africa blended with glacier water from the Himalayas, it creates a well-balanced formula to improve mood, energy, and performance.

    Users may include rugby players, construction workers, and gym enthusiasts.

    Executive Summary

    Design, Business, and Innovation Janel Santana

  • Subtropical fruits Vitamins Minerals 6-month fermentation process Rugby Players Optimal hydration Enhanced nervous system functioning Mental Focus Advanced cognitive control Improved IQ Increased levels of glycogen

    Infographic Elements

    Design, Business, and Innovation Janel Santana

  • Infographic Sketches

    Design, Business, and Innovation Janel Santana

  • Infographic Sketches

    Design, Business, and Innovation Janel Santana

  • Infographic Sketches

    Design, Business, and Innovation Janel Santana