All copyright 2004 by NEXERVENo part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording, or otherwise without the permission of NEXERVE CONFIDENTIAL.

ASP in Korea,Retrospect and Prospect

Reported on July 23rd, 2004

NEXERVE CO., LTD.11th Floor, Hana Securities, 23-3,

Yoido-dong, Youngdungpo-gu, Seoul, 150-010, KoreaTEL: 82-2-3771-2700, FAX: 82-2-3771-2760

Homepage: www.nexerve.com

CONFIDENTIAL AGREEMENT : This document contains proprietary information that is strictly confidential. No part of this document may be photocopied, reproduced, or disclosed to any person outside of your organization without the prior written consent of NEXERVE CO., LTD. By accepting or reading this document, you affirm that you will abide by these expectations. All rights are reserved to NEXERVE CO., LTD.

NEXERVE CO., LTD IR Department

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Contents

I. Who is NEXERVE?Our Dream is “No.1 ASP in Asia.”Brief of NEXERVEManpowerReferenceGlobal Leadership

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50Major Players in KoreaSegmentation & TargetingMarket Forecasting for the Tier-1in the Public SectorTypical ASP Service ModelTypical Enterprise ASPEnterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility ComputingIssue #3 : IT RentalIssue #4 : Business ServiceASP Target of MICShould Cope with MisunderstandingsExpected Market Size in KoreaAnd, Global Vision

All copyright 2004 by NEXERVENo part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording, or otherwise without the permission of NEXERVE CONFIDENTIAL.

I. Who is NEXERVE?

Our Dream is No.1 ASP in Asia

Brief of NEXERVE

Manpower

Reference

Global Leadership

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Our Dream is No.1 ASP in Asia

부동의 국내 1 위 Enterprise ASP

• 2001, 2002, 2003 년 중견 / 중소 기업 Oracle ERP 최다 계약• Oracle/SAP ERP ASP 국내 시장 점유율 50%

• 국내 최대 SI 업체인 삼성 SDS 및 LG CNS 의 투자 업체

아시아 선도 Enterprise ASP

• 2002 년 11 월 싱가포르 정보통신청 선정 ‘ Global Asia ASP Hub’ 구축 사업자

I. Who is NEXERVE?Our Dream is No.1 ASP in Asia

Brief of NEXERVEManpowerReference

Global Leadership

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

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Brief of NEXERVE

중견기업 특유의 신속한 요구에 대응하고 ,

Big 5 출신 최고 품질의 컨설팅을 제공하며 ,

대기업 O/H 를 제거한 경제적 가격을 목표로

2000 년 자본금 40 억원으로 설립됨 .

중견기업 특유의 신속한 요구에 대응하고 ,

Big 5 출신 최고 품질의 컨설팅을 제공하며 ,

대기업 O/H 를 제거한 경제적 가격을 목표로

2000 년 자본금 40 억원으로 설립됨 .

매출 / 손익 ( 관계사 포함 )매출 / 손익 ( 관계사 포함 )

20022003

( 단위 : 억원 )

89107

-6 +4

81

-22

2001

Strategic Investors

I. Who is NEXERVE?Our Dream is No.1 ASP in Asia

Brief of NEXERVEManpowerReference

Global Leadership

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

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서울 : 84 명

부산 : 5 명 포항 : 21 명

인천 : 6 명 • 총인원 : 116 명 ( 관계사 포함 )

• ERP, CRM, EIS 컨설턴트 : 61 명• Software & Hardware 엔지니어 : 42 명

• ㈜삼표정보시스템 대표이사 / 사장

• 아시아 ASP/iDC 연맹 (ASP/iDC Alliance) 부회장

• 한국 IT 렌탈 산업 협회 부회장

• 2001 년 한국 디지털리더 50 인 ( 디지털타임즈 선정 )

• 미국 산업공학회 공인 기업정보전략 컨설턴트

Manpower

President & CEO : Brian Oh

Consultants & Engineers

I. Who is NEXERVE?Our Dream is No.1 ASP in Asia

Brief of NEXERVEManpowerReference

Global Leadership

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

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Reference

ClientService Offering

System Integration System MaintenanceBPR* Setup BPI* MSP* IDC*

영실업 O O O O O우리조명 O O O O O예스 24 O O Terminated because of M&ALG 페로파우더코팅스 O O O O O삼성물산 / 피시라운드 O O O O O인터파크 / 미다움 O O Business Closed셀빅 O O O O O오리엔트시계공업 O O O O O비즈엠알오 O O O엠도멘코리아 O O O O O희성전자 O O O O O희성정밀 O O O O O아모제 O O O O O앨트웰텍 O O O원진그룹 O O넥슨 (LG CNS 에서 주계약 ) O O O일진전기 (IBM 에서 주계약 ) O O O O샘표식품 O O삼표 KRT O O Under Construction썬코리아전자 O O Under Construction유일전자 O O Under Construction희성남경 O O Under Construction에스텍 O O Under ConstructionKINTEX (SDS 에서 주계약 ) O O Under ConstructionNHN (IBM 에서 주계약 ) O O Under Construction

* BPR : Biz Process Reengineering, BPI : Biz Process Improvement, MSP : Management Service Provider, IDC : Internet Data Center

I. Who is NEXERVE?Our Dream is No.1 ASP in Asia

Brief of NEXERVEManpowerReference

Global Leadership

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

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넥서브는 2000 년 한국 ASP 산업컨소시엄 , 2001 년 아시아 ASP/iDC 연맹 창립을 주도하였고 , 2002 년에는 싱가폴 정보통신청이 주관하는 Global ASP Hub 구축 사업자로 선정되는 등 그 기술력을 해외에서도 인정받고 있습니다 .

Global Leadership

Global & Virtual Data Center

Biz Process Improvement Center

Management Service Center

NEXERVE Seoul Office

Alliance with Hanaro Telecom & LG CNS

Alliance with Singapore Telecom

I. Who is NEXERVE?Our Dream is No.1 ASP in Asia

Brief of NEXERVEManpowerReference

Global Leadership

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

All copyright 2004 by NEXERVENo part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording, or otherwise without the permission of NEXERVE CONFIDENTIAL.

II. Retrospect

Major Players in the US

Are they still surviving?

in the April 2004 Top 50

Major Players in Korea

Segmentation & Targeting

Market Forecasting for the Tier-1

in the Public Sector

Typical ASP Service Model

Typical Enterprise ASP

Enterprise ASP is Proven in Korea

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Major Players in the US

ASP Player Client Client’s Profile Provided Applications

Corio

E.piphany 웹분석 App. 제공 PeopleSoft HR

Excite@home 케이블 Network PeopleSoft HR

Clarent S/W 개발 PeopleSoft HR

Oracle BOL

ConvergeNet Tech. 케이블 Network Oracle Financial

Robert Mondavi 주류 제조 ( 와인 ) Oracle Financial

Core Technology 기술 컨설팅 Oracle Financial

Triton Network Sys 통신장비 제조 Oracle Financial

FutureLink

Farm Business 컨설팅 E-Biz Solutions (Great Plains)

Cantel 무선 Telco E-Biz Solutions (Great Plains)

Result Comm. 통신장비 제조 E-Biz Solutions (Great Plains)

USi

Liveprint.com 프린트물 디자인 / 제조 PeopleSoft HR

Netgiftregistry.com 온라인 선물 판매 PeopleSoft HR

Liberty Financial 금융서비스 e-Business (BroadVision)

Sunburst Hospitality 호텔 / 부동산 PeopleSoft HR

Hershey Foods 식품 제조 PeopleSoft HR

Clients of the major players reported by DATAQUEST in the year 2000

I. Who is NEXERVE?Our Dream is No.1 ASP in Asia

Brief of NEXERVEManpowerReference

Global Leadership

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

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April 2001 Top 20 April 2004Agilera Enterprise ASP X

Aristasoft Enterprise ASP, vertical service provider XCorio Enterprise ASP O

eOnline Enterprise ASP XInterliant Enterprise ASP, web hosting provider X

Intranets.com Web service vendor OJamcracker ASP aggregator XMcAfee.com Web service vendor, web service aggregator X

netASPx Enterprise ASP XNetLedger Web service vendor O

OpenAir.com Web service vendor OPortera Systems Vertical service provider X

Qwest Cyber.Solutions Enterprise ASP XSalesforce.com Web service vendor O

Siennax Enterprise ASP, business ASP XStorageNetworks Storage service provider X

Surebridge Enterprise ASP OTriZetto Group Vertical service provider, web services ISV X

Upshot.com Web service vendor XUSinternetworking Enterprise ASP, application infrastructure provider O

Are they still surviving?

Compare between 2001 Top 20 and 2004 Top 25 in ASPnews.com

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

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7

18

5

12

6

2

0

5

10

15

20

Pure ASP SOD Apps ISV Infra ISV MSP Others

in the April 2004 Top 50

Top 25 Providers• Pure ASP : Application Outsourcer, ASP Aggregator

• SOD (Software On Demand) : Software-as-Service, Web Service Provider

Top 25 Enablers• Application ISV (Independent Software Vendor)

• Infrastructure ISV (Independent Software Vendor)

• MSP (Management Service Provider)

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

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Category

PlayerMajor Apps

Clients

Pure ASP

ENEXERVOracle ERP

제이텔 , 영실업 , LG-Ferro, 라이스엠닷컴 , 우리조명 , BizMRO, 부산녹산공단 , 신평 / 장림공단

TRUST SAP ERP 에넥스 , 클럽 MCI

APOLS Oracle ERP

로 얄 B&B, 3W 투 어 , 코 세 로 지 스 틱 스 , 지 우 , 제니시스멀티미디어

BSG SAP ERP 헤이아니타코리아 , 기산텔레콤

SISDS UniERP 까라로코리아 , 팀아이앤시 외 6 개사

POS DATA

철강업종 3 개 , 회계법인 16 개 , 기타 3 개

Telco데이콤 인트라넷 21(130), 온넷 21(60), 익스트라넷 21(10), 웹 ERP21(30)

한국통신 10 개사

Major Players in Korea

Clients of the major players reported by Web Business in the year 2000

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

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Segmentation & Targeting

전쳬계 종업원수 제조/통신건설/운수 서비스 도/소매 숙박/음식오락/문화 부동산 금융 공공/교육 농/어업 기타3,131,963 1~ 342,027 386,935 79,641 898,874 635,497 117,511 102,303 36,197 191,086 4,269 337,623

2,635,372 1~4 223,196 335,119 46,876 811,862 572,711 110,679 87,337 10,948 123,027 2,084 311,533

281,309 5~9 56,465 26,025 18,840 59,088 50,049 4,240 8,040 7,199 33,558 795 17,010

119,272 10~19 32,117 14,228 7,167 18,033 9,425 1,243 4,336 9,184 17,070 687 5,782

65,799 20~49 20,299 7,523 4,238 7,588 2,781 854 2,149 7,434 9,836 538 2,559

18,926 50~99 5,854 2,051 1,390 1,390 392 302 330 967 5,649 118 483

8,811 100~299 3,240 1,725 845 731 102 171 103 319 1,303 39 233

1,365 300~499 469 172 173 124 22 10 4 78 299 3 11

739 500~999 249 71 79 36 11 8 2 45 228 3 7

370 1000~ 138 21 33 22 4 4 2 23 116 2 5

Tier-1 Target Tier-2 Target Tier-3 Target

defined by NEXERVE

• 1 ~ 4 인 : PC 구매 비용 연 24 만원 (120 만원 5 년 상각 ) + SW 사용액 연 12 만원 = 연 36 만원• 5 ~ 19 인 : PC 및 SW 구매 비용 연 66 만원 (330 만원 5 년 상각 ) + SW 유지보수액 연 78 만원 = 연 144 만원

• 20 ~ 99 인 : 구축비 연 1 천만원 (5천만 5 년 상각 ) + 운영비 연 1,200 만원 = 연 2,200 만원 •100 ~ 499 인 : 구축비 연 1 억원 (5 억원 5 년 상각 ) + 운영비 연 1 억 2천만원 = 연 2 억 2천만원

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

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5.8

18.917.5

13.6

9.6

1.6

3.8

5.5

7.28.0

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

18.0

20.0

2001 2002 2003 2004 2005

ASP

ERP

( 단위 : 백억원 )

Market Forecasting for the Tier-1

by NEXERVE in the year 2000

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

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1990 년대 후반부터 IT 선진국을 중심으로 ASP 가 IT 의 신산업 분야로 부상함에 따 라 기 업 경 쟁 력 제 고 를 통 한 국 가 경 쟁 력 강 화 를 위 해 2000 년 3 월 한국정보통신산업협회 산하에 “한국 ASP 산업컨소시엄”이 발족되었습니다 .

2001.09

한국전산원 주관 , 종업원 수 50 인 미만의 “소기업네트워크화 사업”

KAIT 주관으로 “업종별 ASP 보급 / 확산 사업”

“ 한국 IT 렌탈 산업협회” 설립

2004.03

양 기관에서 독립적으로 추진된 정보화 지 원 사 업 의 효 율 성 제 고 및 확 산 속 도 배 가 를 위 해 중 소 기 업 정 보 화 전 담 중심축의 필요성이 동 사업의 수행 주체를 중심으로 대두됨 .

in the Public SectorI. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

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in the Public Sector (con.)

• 총 87 개 ASP 가 참여하여 업종별 솔루션 개발

소기업네트워크화사업 추진 현황 (for the Tier-3)

정보화 기업 수

2002 년 12 월 2003 년 12 월 2004 년 6 월

146,658 개 사 166,225 개 사 245,190 개 사

업종별 ASP 보급 . 확산사업 추진 현황 (for the Tier-2)

• 소기업에 정보화 마인드를 확산하여 정보격차를 해소하고 ,

• 이들을 디지털 경제에 편입 시킴으로써 국가경쟁력 향상을 목표로 추진

정보화 기업 수

2002 년 12 월 2003 년 12 월

723 개사 1,319 개 사

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

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Typical ASP Service Model

ASP Platform Provider

Service Request

Direct Service

EnterpriseASP

WebServiceProvider

End User in theClient’s Enterprise

End User in theClient’s Enterprise

End User in theClient’s Enterprise

Indirect Service Provisioning

Service Request

Direct Service

defined by NEXERVE

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

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Typical Enterprise ASP

ASP 는 다 양 한 Application 과 Data Center 를 보 유 하 고 , 고 객 의 정보시스템 요구에 최적화된 컨설팅과 함께 효율적인 하드웨어 / 소프트웨어 운영 서비스를 온라인으로 제공합니다 .

Human Resource Hardware & Software

Consulting Service Internet Data Center

Application Software

End User in theClient’s Enterprise

End User in theClient’s Enterprise

Secured Network

System Management

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

- 20 -All copyright 2004 by NEXERVENo part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording, or otherwise without the permission of NEXERVE CONFIDENTIAL.

Enterprise ASP is Proven in Korea

ClientYear 2000 Year 2001 Year 2002 2003

4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 0 11 12 1 2 3 4 5 6 7 8 9 10 11 1

2 1 2 3

Young Inc. Dev. Ongoing Support

Celvic Dev. Ongoing Support

Medaum Dev. Ongoing SupportWooree Lightings Dev. Ongoing Support

BizMRO Dev. Ongoing SupportSamsung/FishRound Dev. Ongoing SupportLG Ferro Powder Ct. Dev. Ongoing Support

Orient Inc. Dev. Ongoing Support

MdohmenKorea Dev. Ongoing Support

Yes24.com Dev. Ongoing Support

Amoze Dev. Ongoing Support

Heesung Precision Dev. Ongoing Support

Heesung Electronics Dev. Ongoing Support

Nexon Dev. Ongoing SupportAltwelteck Dev.

Ex: Oracle ERP ASP Clients of NEXERVE Co., Ltd.

We have experienced the ‘Cost Saving’ and ‘Time Reduction’ using ASP.

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

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… Proven in Korea (con.)

ChinaTelecomInternet (Ex.)

DacomInternet

China Branch A

E1

E1

ADSLE1

E1

ADSL

Virtual Data Center

BPR & BPI Center

Integrated Secure & Control Center

China Branch C

China Branch B

ADSLKorea Branch A

Korea Branch B

Korea Branch CADSL

Singapore Branch AKorea Branch D

Head Office

Global Enterprise ASP service example

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

All copyright 2004 by NEXERVENo part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording, or otherwise without the permission of NEXERVE CONFIDENTIAL.

III. Prospect

Is ASP a Main Stream?

It looks hard to ignore the ASP

Next ASP Issue #1 : Web Service

Issue #2 : Grid/Utility Computing

Issue #3 : IT Rental

Issue #4 : Business Service

ASP Target of MIC

Should Cope with Misunderstandings

Expected Market Size in Korea

And, Global Vision

- 23 -All copyright 2004 by NEXERVENo part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording, or otherwise without the permission of NEXERVE CONFIDENTIAL.

Is ASP a Main Stream?

Mainframe Client/Server Usage (ASP)OwnershipInternet

Ubiquitous Network

HardwareOperation System

Application

Hardware

O/SApplication

O/S

ApplicationNetwork

ApplicationContent Content

Hardware

O/S

ApplicationUnbundling

IBM(Hardware Provider)

Micro Soft(O/S Provider)

Oracle(Application Provider)

NTT DoCoMo(Network Provider)

Various Players in each Layer

1985 1990 1995 2000 2005

* IT Paradigm & Trend (referenced by ‘Nomura Research Institute’)

ASP model will gain traction in 2002 as it gradually becomes mainstream. - Gartner Report, 2001

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

- 24 -All copyright 2004 by NEXERVENo part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording, or otherwise without the permission of NEXERVE CONFIDENTIAL.

Wall Street is gearing up for a second round, with the pending IPO of On-Demand CRM provider Salesforce.com offering a test case for how On-Demand software companies will be received -- and valued.

Merrill Lynch has launched a new On-Demand Index that is designed to help the ASPs to test the markets again. The index breaks the software market down into sub-segments for applications, infrastructure, and management. … Index scores range from 0 to 100, with 100 indicating a model that is 100 percent on Demand.

reported by ASPnews.com - April 2004

It looks hard to ignore the ASPI. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

- 25 -All copyright 2004 by NEXERVENo part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording, or otherwise without the permission of NEXERVE CONFIDENTIAL.

Next ASP Issue #1 : Web Service

 

Three Wave of ASP, Software as a Service - IDC, 2002

Phase Description Period

1st Generation ASP 인터넷을 통한 패키지형 소프트웨어 전달 1998-2000

Web-native ASP 인터넷 기반의 소프트웨어 개발 기업 출현 1999-2001

Web Service

1st Generation

SOAP, UDDI, WSDL 표준화 정착 및 연계를 통한 상호운용성 확보 2000-2003

2nd Generation

컴포넌트 기반의 웹서비스 제공 2003-2005

3rd Generation

비즈니스 프로세스 기반의 웹서비스 제공 2005-2010

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

- 26 -All copyright 2004 by NEXERVENo part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording, or otherwise without the permission of NEXERVE CONFIDENTIAL.

Issue #2 : Grid/Utility Computing

Delivering a Flexible high performance backbone for the utility IDC

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

I/O

I/O

I/O

CPU CPU CPU

STORAGE

STORAGE

STORAGE

GBPSGBPS

GBPS

GRID Switch

VirtualComputer 1

VirtualComputer 2

VirtualComputer 3

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

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IDC 에 설치된 하드웨어 / 소프트웨어를 온라인 임대하는 서비스로 비용이 저렴함 .

고객 전산실에 시스템을 설치하고 온라인 운영과 월 임대 형태로 서비스를 제공함 .

IT Outsourcing 서비스의 새로운 화두인 ‘ IT 렌탈 서비스’는 협의의 ASP 인 1) 공용임대 서비스와 광의의 ASP 인 2) 전용임대 서비스로 나뉠 수 있습니다 .

- IT Rental Service Model -- IT Rental Service Model -

1) 공용임대 서비스

2) 전용임대 서비스

컨설팅 및 구축 서비스

운영 서비스

관련 하드웨어 / 소프트웨어를 고객의 사업 환경에 꼭 맞게 컨설팅하고 구축함 .

전문 기술인력을 고객의 전산실에 파견하여 운영을 전담하여 대행함 .

1.Consulting Service

2.Application Management

3.Managed Hosting

소프트웨어공급자

하드웨어공급자

ASP

사업자

데이터센터공급자

Maintenance Agreement

광의의 ASP

협의의 ASP

Issue #3 : IT RentalI. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

- 28 -All copyright 2004 by NEXERVENo part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording, or otherwise without the permission of NEXERVE CONFIDENTIAL.

“Business & IT Service On Demand”

Value Add Biz Service

End Users in SMEs

MSP & IDC Infrastructure

Direct Sales

Biz Service Providers

Financial Service

Fin. Service Providers

Infra Providers

Indirect Sales

Aggregation Platform

Big ASPs

Small ASPs

Issue #4 : Business Service

An Example defined by NEXERVE

Service Infra

Escrow Service Provision IT Service Provisioning

MSP ServiceInfra Service

Escrow Service ASP Service

Biz Service Provisioning

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

- 29 -All copyright 2004 by NEXERVENo part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording, or otherwise without the permission of NEXERVE CONFIDENTIAL.

ASP Target of MIC

50 인 미만

서비스 기업 2008 년 목표

KT 50~55 만개 사

데이콤 20~25 만개 사

하나로텔레콤 20~25 만개 사

기타 5 천 ~1 만개 사

전문 ASP 5 천 ~1 만개 사50~299 인

Computerizing 1M SMEs until 2008

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

- 30 -All copyright 2004 by NEXERVENo part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording, or otherwise without the permission of NEXERVE CONFIDENTIAL.

Should Cope with Misunderstandings

정보유출 가능성은 ASP 와 상관없이 상존하고 있음

종업원 1~4 인의 국내 258만 영세기업

• 사용자의 개별 PC 가 방화벽 등 안전장치 없이 무방비 상태로 인터넷에 연결되어 있음 .

종업원 5~49인의 국내 44만 소기업

• 회계소프트웨어 등의 주기적인 업데이트가 인터넷 상에서 공급자 주도로 이루어지고 있음 .

종업원 50~299인의 국내 29 만 중기업

• ERP 등의 유지보수를 위하여 공급자가 온라인으로 시스템에 접근하고 있음 .

국내 ASP 산업 및 보급실태 조사 – KAIT, 2003/7/30

ASP 를 도입하지 않고자 하는 이유 ASP 이용 경험이 없는 기업 ASP 이용 경험이 있는 기업회사의 정보유출 40.1% 22.7%

지속적인 유지보수 관리 19.9% 40.9%

비용의 실제적 효과 19.9% 22.7%

기업환경 변화에 능동적 대처 미흡 18.4% 13.6%

ASP 업체에 대한 불신 1.8% 0.0%

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

- 31 -All copyright 2004 by NEXERVENo part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording, or otherwise without the permission of NEXERVE CONFIDENTIAL.

Tier-1 Target

Tier-2 Target

Tier-3 Target

Expected Market Size in Korea

전쳬계 종업원수 제조/통신건설/운수 서비스 도/소매 숙박/음식오락/문화 부동산 금융 공공/교육 농/어업 기타3,131,963 1~ 342,027 386,935 79,641 898,874 635,497 117,511 102,303 36,197 191,086 4,269 337,623

2,635,372 1~4 223,196 335,119 46,876 811,862 572,711 110,679 87,337 10,948 123,027 2,084 311,533

281,309 5~9 56,465 26,025 18,840 59,088 50,049 4,240 8,040 7,199 33,558 795 17,010

119,272 10~19 32,117 14,228 7,167 18,033 9,425 1,243 4,336 9,184 17,070 687 5,782

65,799 20~49 20,299 7,523 4,238 7,588 2,781 854 2,149 7,434 9,836 538 2,559

18,926 50~99 5,854 2,051 1,390 1,390 392 302 330 967 5,649 118 483

8,811 100~299 3,240 1,725 845 731 102 171 103 319 1,303 39 233

1,365 300~499 469 172 173 124 22 10 4 78 299 3 11

739 500~999 249 71 79 36 11 8 2 45 228 3 7

370 1000~ 138 21 33 22 4 4 2 23 116 2 5

• 1 ~ 4 인 : PC 구매 비용 연 24 만원 (120 만원 5 년 상각 ) + SW 사용액 연 12 만원 = 연 36 만원• 5 ~ 19 인 : PC 및 SW 구매 비용 연 66 만원 (330 만원 5 년 상각 ) + SW 유지보수액 연 78 만원 = 연 144 만원 • 20 ~ 99 인 : 구축비 연 1 천만원 (5 천만 5 년 상각 ) + 운영비 연 1,200 만원 = 연 2,200 만원 • 100 ~ 499 인 : 구축비 연 1 억원 (5 억원 5 년 상각 ) + 운영비 연 1 억 2천만원 = 연 2 억 2천만원

1 조 5천 5백억원 / 년 (2,635,372 명 X 36만원 / 년 + 420,880 명 X 144만원 / 년 )

1 조 7백억원 / 년 (48,483 명 X 2천 2백만원 / 년 )

1 조 1천7백억원 / 년 (5,297명 X 2 억 2천만원 / 년 )

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

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Application Service Providers

Global ASP Aggregation PortalGlobal ASP Aggregation Portal

Web Service Providers

Mgmt Service Providers & iDC

Ko

rea

Ja

pa

n

Ch

ina

Sin

ga

po

re

Am

eric

a

AmericaChina

Korea

JapanA

nyw

here / A

ny

Clie

nt

And, Global Vision

Global Market Size was forecasted as 3,626 M$ in 2005, 5,335 M$ in 2007

- IDC, 2003.5

I. Who is NEXERVE?

II. RetrospectMajor Players in the USAre they still surviving? in the April 2004 Top 50

Major Players in KoreaSegmentation & Targeting

Market Forecasting for the Tier-1in the Public Sector

Typical ASP Service ModelTypical Enterprise ASP

Enterprise ASP is Proven in Korea

III. ProspectIs ASP a Main Stream?

It looks hard to ignore the ASPNext ASP Issue #1 : Web ServiceIssue #2 : Grid/Utility Computing

Issue #3 : IT RentalIssue #4 : Business Service

ASP Target of MICShould Cope with Misunderstandings

Expected Market Size in KoreaAnd, Global Vision

Our Dream is No.1 ASP in AsiaBrief of NEXERVE

ManpowerReference

Global Leadership

All copyright 2004 by NEXERVENo part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any meanselectronic, mechanical, photocopying, recording, or otherwise without the permission of NEXERVE CONFIDENTIAL.

Thank You for Your AttentionThank You for Your Attention

Our vision is to be the Global Asia ASP leader driving continuous, fundamental change in how enterprise applications are deployed, managed and supported.

- www.nexerve.com

Our vision is to be the Global Asia ASP leader driving continuous, fundamental change in how enterprise applications are deployed, managed and supported.

- www.nexerve.com