all i really need to know about marketing i learned working at a gym

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“ALL I REALLY NEED TO KNOW ABOUT MARKETING I LEARNED WORKING AT A GYM” TOP 10 KEY MARKETING INSIGHTS FOR MACMA PRESENTED BY: @JEFFZELAYA

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Social Media Speaker, Jeff Zelaya presented as the keynote speaker at MACMA's "Always On. Always Connected. Social Networking is Now." Event. The Mid-Atlantic Club Management Association held a special workshop and networking event for it's association members on May 1, 2014 at the Cherry Hill Resort located in New Jersey. The event featured top social media experts from across the mid-atlantic area.

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Page 1: All I Really Need To Know About Marketing I Learned Working at a Gym

“ A L L I R E A L LY N E E D T O K N O W A BO U T M A R K E T I N G I L E A R N E D

W O R K I N G AT A GY M ”

TOP 10 K EY M A R KET I N G I N S I G HT S F OR M AC M A

PRE SE N T E D BY: @ JE FFZE L AYA

Page 2: All I Really Need To Know About Marketing I Learned Working at a Gym

C H U BBYB I G BO N E DC H U N KYE N D O M O R P HH U S KY

M Y F R E S H M A N Y E A R I N H I G H S C H O O L

FAT

Page 3: All I Really Need To Know About Marketing I Learned Working at a Gym
Page 4: All I Really Need To Know About Marketing I Learned Working at a Gym

ON MY 18 T H B I RT H DAY I WA S H I R E D AS A P E R S ON A L T RA I N E R AT B A LLY T OTA L F I T N E S S

Page 5: All I Really Need To Know About Marketing I Learned Working at a Gym

I fell in love with marketing

Page 6: All I Really Need To Know About Marketing I Learned Working at a Gym
Page 7: All I Really Need To Know About Marketing I Learned Working at a Gym

“ A L L I R E A L LY N E E D T O K N O W A BO U T

M A R K E T I N G I L E A R N E D W O R K I N G

AT A GY M ”

Page 8: All I Really Need To Know About Marketing I Learned Working at a Gym
Page 9: All I Really Need To Know About Marketing I Learned Working at a Gym

FA I L T O P L A N ?

Page 10: All I Really Need To Know About Marketing I Learned Working at a Gym

T H E F R O N T D E S K X 2

Page 11: All I Really Need To Know About Marketing I Learned Working at a Gym

W E L C O M E C O M P E T I T I O N

Page 12: All I Really Need To Know About Marketing I Learned Working at a Gym

CO N TE N T I S S T I L L K I N G

Page 13: All I Really Need To Know About Marketing I Learned Working at a Gym

1. No Excuses

2. Fail to Plan…

3. The Front Desk x2

4. Welcome Competition

5. Content is Still King

6.

7.

8.

9.

10.

T O P 1 0 K E Y M A R K E T I N G I NS I G H T S F O R M AC M A

Page 14: All I Really Need To Know About Marketing I Learned Working at a Gym

I N F LU E N CE I N F LU E N CE R S

Page 15: All I Really Need To Know About Marketing I Learned Working at a Gym

@ B R E E S T RA E S S L E

@ VO C U S

@ J E F F Z E L AYA

# M AC M A

Page 16: All I Really Need To Know About Marketing I Learned Working at a Gym

W O R D O F M O U T H E VO LU T I O N R E VO LU T I O N

Page 17: All I Really Need To Know About Marketing I Learned Working at a Gym

M A S T E RS O FT

T O U C H E S

Page 18: All I Really Need To Know About Marketing I Learned Working at a Gym

M E A S U R E W H AT M ATT E R S

Page 19: All I Really Need To Know About Marketing I Learned Working at a Gym

H AVE FU N! : )

Page 20: All I Really Need To Know About Marketing I Learned Working at a Gym

1. No Excuses

2. Fail to Plan…

3. The Front Desk x2

4. Welcome Competition

5. Content is Still King

6. Influence Influencers

7. WOM Evolution Revolution

8. Master Soft Touches

9. Measure What Matters

10.Have Fun :)

T O P 1 0 K E Y M A R K E T I N G I NS I G H T S F O R M AC M A

Page 21: All I Really Need To Know About Marketing I Learned Working at a Gym

J E F F Z E L AYA. C O M

JZ E L AYA @VO C US . C O M

301 . 479 . 1480

@JE F F Z E L AYA

D I D YOU H AV E FU N ?

Page 22: All I Really Need To Know About Marketing I Learned Working at a Gym

J E F F Z E L AYA. C O M

JZ E L AYA @VO C US . C O M

301 . 479 . 1480

@JE F F Z E L AYA

D I D YOU H AV E FU N ?Thank you!