all in one marketing overview
DESCRIPTION
Our All In One Marketing system is great for small to medium businesses. 2 simple steps - 1. Build a list and 2. Market to the list.TRANSCRIPT
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Multiple Channels Of Communication
All In One Marketing
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Contents
Why All In One Marketing ?
How It Works
Features
Pricing Info
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Struggling To Compete ? Need more clients ? Need more repeat business ?
Marketing Producing Poor ROI ? Old Style Marketing not working ? Internet not generating desired business ? Need a cost-effective marketing strategy ?
Constraints Do you lack resources & expertise ? Do you have a limited budget ? Struggling to keep up with change ?
Do Any Of These Apply To Your Business ?
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All In One Marketing
We offer a way to communicate simply and effectively with
existing customers and prospects using ALL the latest channels of communication.
This isn’t about scrapping your existing marketing plan. Rather
supplementing it, making it more effective and getting you a
much better ROI.
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COLLECT - contacts easily
SEND - promotional messages
ENGAGE - customers interactively
ANALYZE - campaign
All From One Single Integrated Dashboard
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It’s simple and comprises of just 2 Steps :
Step 1 - Build A List
Step 2 - Market To The List
How All In One Marketing Works
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Why A List ?FACT - Most small to medium businesses do not have a list or are notmarketing effectively to their list.
If your business has a list and a simple effective way to communicate to it then you can generate more revenues & profit by :
Keeping your clients/prospects updated about new promotions & events etc.. Sending them irresistible offers in real-time Interacting and developing relationships Getting valuable feedback & insights Sending them reminders
At the end of the day this is all about getting more repeat business –
It costs 6 to 7 times less to get an existing customer to buy from you than it does to get a new customer to buy from you
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One Interface For ALL Your Marketing
We provide a simple graphical interface so you can quickly and easily :
Manage all your contacts
No longer rely just on email. Instead message your contacts using their preferred channels of communication i.e. SMS, Email, Facebook, Twitter, MSN and AOL instant messenger
Send out reminders using the built-in appointment reminder
Orchestrate and analyze the success of your campaigns
AND we do everything for you for the first 3 months
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Any Effective Marketing System In 2012 Must Include SMS
• How are you staying in touch with your clients - are you reaching out to them via their mobile devices with SMS ?.
• The International Journal of Marketing reported the response rate of mobile marketing campaigns was 31% on average whilst printed advertising was 0.55%.
• Are you interested in getting a better return on investment from your traditional marketing methods such as print advertising ? (using SMS call to actions will help).
• Are you currently running marketing campaigns which include discounts and coupons ? (SMS is perfect for this).
The success of your business is not just determined by your products/services but also by
your access to your customers
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Introduction To SMS (Short Messaging System)
• A system that enables cell phones to send and receive text messages (maximum of 160 characters)
• “Real Time” advertising & communication• Allows collection of mobile numbers via customer opt-in using keywords
sent to a “short code” - 60607• Customer numbers are added to your messaging database• Your business can promote its messages to customers, turning them into
repeat customers• Messages shared virally lead to increased customers
See How Simple It Is To Subscribe – Text allinone to 60607 now
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SMS Redemption Rates
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People Love Their Texts !
• It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. (Source: CTIA.org)
• There are 2.5 times as many texting users than e-mail worldwide
• 98% of users have SMS enabled phones
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Real-Time Reactive Marketing
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The Mobile Opportunity
• Small to medium businesses are not taking advantage of the mobile revolution.
• Customers are on the move and marketing needs to reflect that reality
• There is significant opportunity for a business that understands this.• Communicate with customers using their preferred channel of
communication.
Building A List Is A Valuable Asset If You Ever Decide To Sell Your Business
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Customers Want To Hear From You
These Are Your Clients/Prospects Who Have Willingly Subscribed – All They Do Is Reply Stop To Unsubscribe
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SMS Features & Benefits
Remember ! - It costs 6 to 7 times less to get an existing customer to buy from you than it does to get
a new customer to buy from you
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Mobile Marketing Is Here
The International Journal of Marketing reported the response rate of mobile marketing campaigns was 31% on average whilst
printed advertising came in at a measly 0.55%.
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Step1 - Building A Subscriber List
Offer the customer an SMS coupon if they subscribe (people forget physical coupons but don’t forget their phones !)
Get your customers to join your VIP list to get news and offers
Make them an irresistible offer if they subscribe eg Text “Branningans” to get 5% off your meal NOW
People can subscribe from Facebook and sign-up Pages and embedded forms on your website.
Improve the ROI on existing advertising by having a “call to action” to get more subscribers
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Step 1 - Building A Subscriber List (continued)
Ask clients to leave a review e.g. Text Revmeal and any text to 60607 – they are subscribed and you can reply to them (as well)
Product voting – ask prospects to take part in a poll. They are automatically subscribed and you get valuable insights from the poll results
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Short Codes Make It Simple To Subscribe
See How Simple It Is To Subscribe –
Text allinone to 60607 now
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Step 2 - Multiple Marketing Options
Automated text campaigns – You can set-up messages which are sent automatically at pre-determined dates and times
Send coupons (these can have unique codes which are “checked in” so they can only be used once) and tell your subscribers about your special promotions etc.
Business Quiet ? – Send out a text broadcast with a special offer
Show your clients you care by keeping them updated with news
Remember you can also send an email/instant message/facebook & twitter update at the same time as the SMS
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Appointment Reminder
Increase client retention through personalized & automated text reminders.
Similar Appointment Reminders Can Cost In Excess of £1,000
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Incredibly Simple Incredibly Simple Reach all ContactsReach all Contacts All at 1 Place All at 1 Place
One user interfacefor all channels
No need to learn multiple products
Simple analytics
Honoring “preferred channel” for each contact
Flexible – decide when and how to send messages
One database
One vendor. One price to pay.
Comprehensive support
One Simple Interface
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Mobile Keywords in Action
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Reach ALL Customers
Single Integrated Marketing Suite
Orchestrated Campaigns
Why All In One Marketing ?
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Marketing Professionals We care about our clients and want them to succeed Clients have access to all our marketing services including
Mobile & Static Website design, SEO, Social Media
Deliver Tangible Results Help drive business
Forefront Of Technology Cutting edge technology for marketing & communication
Why Choose US ?
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Market Leading Rates
No Long Term Contracts Text & Email Credits Rollover –
Never Lose Them FREE managed service for first 3
months – we do everything for you Upgrade Or Downgrade Plans Discounts on pre-paid plans Free email credit for every SMS
credit
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Feature Description
IMPORT CONTACTS: Import current customer database from a spreadsheet file.
MOBILE KEYWORDS: Utilize mobile keywords or shortcodes to encourage customers to opt-in to your list.
ONLINE SIGN-UP PAGES: Collect mobile numbers, IM screen names, emails, or ALL of them. Or use an embedded sign-up form in an existing web page.
FACEBOOK WIDGET: Facebook users can subscribe from within Facebook.
Features: Collect Contacts
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Feature Description
MOBILE TEXT: Use SMS to send marketing messages to your list.
EMAIL MARKETING: Use pre-designed e-mail templates for e-mail marketing campaigns.
VOICE BROADCAST: Combine the personal touch of a human voice to your messaging campaign (Available Soon)
INSTANT MESSAGE: Instantly communicate with members via MSN Messenger and AOL instant messenger.
SOCIAL MEDIA: Post to your Facebook Page and send a “tweet” to your Twitter Account.
Features: Send Messages
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Feature Description
MOBILE VOTING: Create fun and engaging SMS votes and polls. As people vote they are automatically subscribed to your list.
TEXT TO SCREEN: When people text a keyword followed by a message it can be projected onto a large screen at your venue in real time.
MOBILE eCARD: Create and design your own customer Mobile eCard with images and text. (Available Soon)
MOBILE COUPON: Offer coupon discounts to customers and create unique promotion codes (2 credits) to track redemption and revenues.
SHUFFLE RESPONDER: Set up a pool of different promotional messages to send to your customers after they have subscribed.
Features: Engage and Interact
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All In One Marketing - Winning new customers and getting repeat business
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Pricing : Monthly Plans
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Special Offer – FOC 3 Months Fully Managed Service – We Do
Everything For You Price Guarantee – We Will Not Be Beaten On Price And Will Refund
The Difference If You Find A Better Offer
Additional Emails Can Be Purchased (10k = £20)
Additional SMS Credits Can Be Purchased At Pro-Rata Rates
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Pricing Monthly Plans
Additional Emails Can Be Purchased (10k = £20)Additional SMS Credits Can Be Purchased At Pro-Rata Rates
Special Offer – FOC 3 Months Fully Managed Service – We Do Everything For You
Price Guarantee – We Will Not Be Beaten On Price And Will Refund The Difference If You Find A Better Offer
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The Set-Up – What’s Included :
• We will build a Graphical User Interface for you and setup your keywords and messages
• We set-up a Facebook Business Page and Twitter A/c (and connectivity)• If you have a website we create a sign-up Page and embedded sign-up
form• Provision of marketing materials and mobile coupons• Full support (including training, videos and PDFs) • We create a “fully optimised for mobile website” – 5 Pages of content
including “click to call” and google Maps. The website resizes based on the mobile screen size (value £499) – all you have to pay is a nominal charge for updates
Plus 3 Months Fully Managed Service Included –
We Do Everything For You
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Like To Know More ?
Call Today
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Call 01905 319 416
Or 07800 501 715
For more information –
Seo.getonthenet.org/aiom
aiom.org.uk
Email [email protected]