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The 6th Edition Coral Gables Food Wine & Spirits Week & Festival

THE WEEK – November 9-13, 2015

THE STREET FESTIVAL – November 14-15, 2015

• Pg. 1 Coral Gables Food Wine & Spirits • Pg. 2 Legal Statement• Pg. 3 The Week Festival & The Street Festival• Pg. 4 Index• Pg. 5 The Week & Street Festival – Days & Hours• Pg. 6 The Week & Street Festival Locations• Pg. 7 Exhibitor Set Up/Tear Down Days & Hours• Pg. 8 THE WEEK • Pg. 9 The Week – Event Schedule• Pg. 10 The Week – Event Details• Pg. 11 THE STREET FESTIVAL • Pg. 12 The Street Festival – Event Features• Pg. 13 VIP • Pg. 14 Wine & Spirits• Pg. 15 Beer Garden• Pg. 15 Wine & Spirits Areas• Pg. 16 Demo & Seminars

• Pg. 17 Culinary Square• Pg. 18 Why Exhibit?• Pg. 19 Exhibitor Retail Sales Program• Pg. 20 Exhibitor Retail Sales Program - continued• Pg. 21 Who Should Exhibit?• Pg. 22 Consumer Attendee Demographics• Pg. 23 Advertising & Marketing Overview• Pg. 24 Trimention – Our Advertising Agency Partners• Pg. 25-28 Exhibitor Prices Wine + Spirits• Pg. 29-31 Exhibitor Prices Culinary• Pg. 32-33 80/20% Restaurant & Food Vendor Program• Pg. 34-38 Sponsorship Packages• Pg. 39 Site Plan – Stress Festivals• Pg. 40 Contact Us

Index

Monday, November 9 – Friday, November 13, 2015 Hours: 7-11pm

The Week Events – Days & Hours

The Street Festival Event - Days & Hours

Saturday November 14, 2015Hours: 3–11pm Show Open

Sunday November 15, 2015Hours: 1–6pm Show Open

Street Festival Locations

• Coral Gables Food Wine and Spirits The Week – Takes place at various

participating Coral Gables restaurants.

• Coral Gables Food Wine &Spirits The Street Festival – Takes place on Giralda

Avenue. between Ponce de Leon Boulevard & Salzado

Saturday, November 14, 2015

Hours: 8:00am to 12:00pm

The Street Festival

Exhibitor Set Up

Exhibitor Tear Down

Sunday, November 15, 2015

Hours: 6:00pm to 12:00am

Coral Gables Food Wine & Spirits Festival

The Week

Monday, November 9 – Friday, November 13, 2015

Monday, 11/9 – TBD

Tuesday, 11/10 – Vodka, Tequila, New Brand Introduced – Location TBD

Wednesday, 11/11 – VIP Dinner at Ana Capri Restaurant sponsored by Dryfus

Ashby of New York

Thursday, 11/12 – Beer Fest at location TBD with over 40 brands, music, food

and fun

Friday, 11/13 – Wines of the World at Piripi Restaurant

The Week - Event Schedules

Event Details

• Times – 7-11pm each night• Location –These events will take place throughout Coral Gables• Attendance – 50-250 people at each event• Cost – Ticket prices, range from $50 to $150 per event

Coral Gables Food Wine & Spirits Week exhibitors are welcome to participate.

This is a great opportunity for you to build your brand, by directly reaching your

target audience.

The Week - Event Details

Coral Gables Food Wine & Spirits Festival Week

The Street Festival

Saturday, November 14 – Sunday, November 15, 2015

• More than 100 companies and 200 brands will be at the two day event along with a largely anticipated mix of

locals ranging across all ages + demographics• VIP Admission offers an all-inclusive package of beer, wine and spirits. In addition to food presented by

Catering by Les. Package also includes live music, riveted area, early event access, and private restrooms

all for $200 one day and $300 two day pass. Only 250 tickets will be sold per day!

Food Wine & Spirits featuring 6 separate areas• Spirits Tent• Wine Tent• Beer Garden• Culinary Corner• VIP Area• Seminar & Demos

The Street Festival - Event Features

The Street Festival – VIP Area

*VIP area is a separate stand-alone 40x100 ft. lighted tent.

• Located behind the main entrance on Ponce.• Exhibitors wishing to receive additional exposure may be part of the VIP area• There is no charge to participate in this area only product donation is required• You may set up an area within VIP if you personally want to serve samples or our bartenders will

serve the samples for you• No more than 250 tickets per day will be sold • VIP area hours are – Saturday 11/14/15 6-11pm and Sunday 11/15/15 1-6pm

The Street Festival – Wine and Spirits Area

• The Wine & Spirits area is a separate stand-alone 40x100 ft. lighted tent. • Located in the center of the show on Giralda.• Retail sales are allow please see Retail Sales Program info in this presentation.• Wholesale sales during Trade Show day • Exhibitors in the wine tent will receive: an 8 ft. draped table, 2 chairs, 2 40lb. bags of ice daily

with more available for sale, retail sales allowed and your logo on our web site. Please see price packages for details.

• Prices are $595, $795 and $995• For added exposure you may set up an area within VIP if you personally want to serve

samples or our bartenders will serve the samples for you • Hours are: Saturday 11/14/15 3-11pm and Sunday 11/15/15 1-6pm

The Street Festival – Beer Garden

• The Beer Garden is an open area about 40x100 ft. in size. • It is located on the west side of the show closest to Salzado.• Retail sales are allowed - Please see Retail Sales Program info.• Wholesale sales during Trade Show day • Exhibitors in the Beer Garden will receive: a 10x10 ft. tent, 8 ft. draped table, 2 chairs, 2 40lb. bags of ice daily with

more available for sale, retail sales allowed and your logo on our web site. Please see price packages for details.• Beer Garden booths will be located around the garden with tables also included in this area.• There is no cost to participate in the Beer Garden, but donation of product is required. • For added exposure you may set up an area within VIP if you personally want to serve samples or our bartenders

will serve the samples for you. • Hours are – Saturday 11/14/15 1-11pm and Sunday 11/15/15 1-6pm*

The Street Festival – Demo and Seminars

• Exhibitors are requested to hold demos and seminars within their booth area.• Topics can be anything that is relevant to you product/s, as well as pairing you product/s with

food. • Demos and seminars may be held at one of the participating restaurants in The Week events.• There is no cost to participate in The Week• For added exposure you may offer a seminar or demo within the VIP area.• You will need to be prepared to offer samples to as many as 250 people• The Street Festival Hours are – Saturday 11/14/15 3-11pm and Sunday 11/15/15 1-6pm

• Includes - Local restaurants, Packaged gourmet foods, Non-edible food products

(i.e., gourmet knives, decorative kitchen items)• On one side of Culinary Square is located Catering by Les. He is setting up 8 tent

stations with each station offering 2 to 3 plates from a different country.• On the opposite side of Culinary Square restaurants and food venders will be

selling their unique dishes. No one dish is the same anywhere in Culinary Square• In the center is a seating area

The Street Festival Features – Culinary Square

The 6th edition of the Coral Gables Food Wine & Spirits Week and Festival will be takes

place at the onset of the tourist season. Our festival is the place to be for business owners

wishing to reach thousands of fine beverage connoisseurs, and food lovers.• Access your target consumers looking to buy fine wine, spirits & craft beer and food.• Brand building and consumer awareness.• A world class marketing and promotional plan.• Low cost per lead and an easy way to reach consumers.• A great way to drive traffic to your website and business.• Sell Retail• Trade Show offers the opportunity to sell wholesale to the On & Off Premise buyer• Free added exposure by being part of The Week events

The Street Festival - Why Exhibit?

 • All exhibiting Beer, Wine and Spirit companies may to participate.• Tech Xmart will supply a magnetic card reader or a tablet.• Exhibitor pays $95 for use of a tablet or a phone card reader.• Any Exhibitors wishing to be set up for retail sales must contact Tech Xmart only. Unlimited Sales Group Inc. nor

Cutler Bay Wine & Liquor are involved in the setup & management of this program.• You may use your own Tablet or Smart Phone however the cost of the service remains $95.• Exhibitor will need to supply wholesale pricing, product description and other all relevant info to Tech Xmart – See

below• Tech Xmart in turn adds product information to Cutler Bay Wine and Liquors inventory. • Tech Xmart also ads the retail price to each product.• A hard copy list of the retail prices of your product is supplied to you for use during the show.

The Street Festival – Retail Sales Program

• Exhibitor is responsible for bringing his own inventory. • Cutler Bay Wine and Liquor will NOT take in new exhibitor inventory unless it is product Cutler Bay Wine and

Liquors already sells. • Exhibitor sells product from his booth and receipt is sent via e-mail or text message to the consumer.• Credit Card Purchases ONLY no cash sales permitted.• Consumer is instructed to come back to the booth and pick up his/her product on their way out of the show.

Absolutely no bottles may be open on site• Consumer must show text or e-mail receipt when picking up product and when exciting the event. • Tech Xmart will have 2 techs at the event the entire time. The techs will be located at one of the two Culer

Bay Wine and Liquor booth. • Exhibitors will be supplied with sales reports after the show?• 30 days later exhibitor receives a check from Cutler Bay Wine & Liquors for product sold at the show.

The Street Retail Sales Program – continued

The Street Festival - Who Should Exhibit

• Beer, Wine and Spirits Companies• Non-Alcoholic Beverage Companies• Restaurants• Retailers of Gourmet Products• Retailers of Non-edible Products• Caterers

• Who should purchase a ticket to attend? Anyone who loves fine

beverages & food will want to attend this show. The event is

open to the general public & also the trade buyer.

• Coral Gables Food Wine & Spirits Week & Festival will be

marketed to:• Women Primarily• 22-45 Years of Age• $90,000+ Income• College Educated• Wine & Spirit Enthusiasts

The Week & Street Festival - Consumer Demographic

• Public Relations - Over 300 media outlets will receive press releases. Outlets are

defined as TV, print, food/beverage bloggers, etc.• Radio – WLYF, Magic, The Ticket and Mega 95.• Social Media – Ads on Top 100 Websites including Facebook, Pinterest, & Instagram.• Print – Community newspaper, and Miami Herald.• Calendar Listings – Over 40 websites.• Discount Coupons – Exhibitor websites, and CGFWS website URL.• Internet/Digital – Bloggers, Yelp, exhibitor websites, and CGFWS URL.

Note – All the above is subject to change and therefore can not be guaranteed.

The Week & Street Festival - 2015 Advertising & Marketing Overview

At Trimention, we’re students and devotees of old school

branding philosophies. They are tried. They are true. And they still

apply in today’s fast-changing world. We also believe in the

immense power and reach of anything digital and experiential.

And, by strategically merging the two, we’re able to build

communication solutions that deliver big results for our clients—

every time.

Trimention – Our Advertising Agency Partners

The Street Festival Exhibitor Prices & Packages - Culinary*

We offer an exclusive package to our culinary exhibitors.

*These prices apply to the street festival on November 14-15, 2015 only.

10ft. x 10ft. area in large tent

The above space will include:• Retail Sales Allowed• Two (1) - 40lbs Bag of ice per day• One (1) 8 ft. Draped Table• Two (1) Chair• Your Logo on our website

The Street Festival Wine Spirits Exhibitor Package A – Silver: $595.00 USD

10ft. x 10ft. area in large tent

The above space will include:• Retail Sales Allowed• Two (2) - 40lbs Bag of ice per day• One (1) 8 ft. Draped Table• Two (2) Chairs• Your Logo on our website• Included in Select Advertising – social media, print

and Internet• Option to participation in The Week events one

restaurant event.

The Street Festival WineSpirits Exhibitor Package B – Gold: $795.00 USD

10ft. x 10ft. area in large tent

The above space will include:• Retail Sales Allowed• Two (2) - 40lbs Bag of ice per day• One (1) 8 ft. Draped Table• Two (2) Chairs• Your Logo on our Website• Your Logo on all Advertising & PR• Participation in VIP area (optional)• Participation in Seminars and/or Demonstrations (optional)• Your Logo on all Festival Signage• Option to participate in all The Week events

The Street Festival Wine Spirits Exhibitor Package C – Platinum: $995.00 USD

The Street Festival Exhibitor Prices & Packages - Culinary*

We offer an exclusive package to our culinary exhibitors.

*These prices apply to the street festival on November 14-15, 2015 only.

Six Types of Culinary Exhibitors• Restaurants• Caterers• Private/Commercial chefs• Packaged food products• Equipment or decorative cooking products• Non Edibles

The Street Festival - Culinary Exhibitor Package

10ft. X 10ft. Area in Small Tent

The above space will include:• Retail Sales Allowed• Two (2) - 40lbs Bag of ice per day• One (1) 8 ft. Draped Table• Two (2) Chairs• Your Logo on our Website

The Street FestivalCulinary Exhibitor Package: $495.00 USD

 Here is how the Coral Gables Food Wine and Spirits Festival Food Vender area works:

• We have two sections within the Culinary Square.• One section is a caterer offering foods from about 8 different countries – Japan, US, French etc.• The other section located across the street are 10x10 booths for companies like yours. • This show is not a buy a booth type show, but rather a sharing of sales event with an 80/20 split. 80% of

the sales goes to you 20% goes to us. • We require a $250 deposit which is later returned to you. The reason we ask for the deposit is to make

sure you attend the event. If you are a “no show” or you “cheat the system” you will lose your deposit.

Note: Cheating the system means you take cash directly from consumers instead tickets.• We do not allow signs outside of the booth and this area must be as upscale and uniform as possible.• We sell blocks of 4, 8 and 12 tickets with each ticket costing $5 or each block costing $20, $40 and $60.• Absolutely no food is sold without a ticket.

The Street Festival80/20 Restaurant and Food Vender Program 2015

• At the end of the show you turn in all your tickets and get your 80% plus the $250 deposit .• Once we establish exactly what food items you wish to sell no one else is allowed to bring

same. • The size of each plate is a little bigger than an appetizer portion. Not too small so that it’s worth

$5 and not too big so that folks get full easily. • Why are we offering this program? The reason is we have asked consumers to tell us what it is

they want. Over and over they say they want to try many things. They don’t want to get full on

a huge plate. This is the first time we try this program, but we believe it should create more

sales for everyone. • All the food venders like yourself have to do is adjust the portions of food for the amount of

money you are making per sale i.e. $4 per plate.

The Street Festival 80/20 Restaurant and Food Vender Program 2015 – continued

The Week & Street Festival Event Sponsorship Packages*

We offer 4 different packages to our sponsors.

*These prices & programs apply to the entire festival from November 9-15, 2015 only.

• Sponsors of the overall event Note: The Street Festival Sponsor is Lincoln Motor

Company however, we do not yet have a sponsor for The Week events.• Only 1 title sponsor• Exclusive sponsor and/or exhibitor in your business category• Featured in all pre-event advertising & PR• Dedicated press release• Featured in all event signage• Includes 20x20 booth in prime location• Logo is the largest possible• 20 VIP passes to the event• Unlimited $5 off discount coupons

Title Sponsors: $25,000.00 USD

• Sponsor of a section – culinary, wine, spirits or VIP

• 1 Host sponsor per section (4 sections max)• Exclusive in your category (i.e. only bank, hospital sponsors

and/or exhibitor in the event)• Featured on website• Featured in all advertising & PR• All show signage• Logo is ½ the size of the largest possible• 15 VIP passes to the event• Includes a free 10x20 VIP booth in prime location• Unlimited $5 off discount coupons• Included in all The Week events

Host Sponsors: $10,000.00 USD

• Exclusive in your category• Only 6 presenting sponsors• Included in all advertising & PR• Dedicated press releases• Includes a 10x10 booth in prime location• Included in all event signage• Logo is ¼ the size of the largest possible• 10 VIP passes to the event• Unlimited $5 off discount coupons• Included in ½ of The Week events

Presenting Sponsors: $7,500.00 USD

• Only 8 Special Thanks sponsors• Included on our web page, some consumer print ads,

and press releases• Featured in all event signage• Logo is 1/8 the size of the largest possible• 5 VIP passes to the event• Includes a 10x10 booth • Unlimited $5 off discount tickets• Included in one of The Week events

Special Thanks Sponsors: $4,000.00 USD

Street Festival Locations

The 6th Edition of Coral Gables Food Wine & Spirits Festival

Contact a member of our team for more information or to reserve your booth space.

www.CoralGablesFoodWineSpirits.com or www.MiamiEventsandFestivals.com

786.558.5234