all rights reserved © 2005, alcatel the promise of ims: will it deliver ? - oct 2006 page 1...
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Page 1
All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006
calendar
10/11 “The Promise of IMS: Will it Deliver” IMS Expo, San Diego. Slides due 9/1. Need 100 copies by 9/15.
9/15 “Wireless Application Trends”- Tier 2/3 Mobile workshop, Plano
9/20-9/22 “RCA Business Development”- Booth Duty. St Louis.
9/26 “The Role of IMS in a Converged Network” VTC Convergence, Montreal 10 minutes plus panel Slides due 9/15
10/18 “Adoption of ATCA by the wireless industry Advanced ATCA Summit, Santa Clara. 5min
12/5 “Introduction to IMS” 30min IMS Conference Dec 5 San Jose Wyndam Hotel
12/6 Panel on IMS IMS Conference Dec 5 San Jose Wyndam Hotel
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All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006
What is the promise of IMS?
what do end-users want ?
diverse services
diverse devices and connectivity
any device, any accesssingle authentication
transparent synchronization
consistent personalization
more diversity
more simplicity
what does “diversity” mean ?
diversity of services diversity of access & devices
Connect Me
Organize Me
Entertain Me
EmpowerMe
Optimal
Trade-Off
Mobility
Security
Comfort Cost
IMS’s Goal: Make carrier services customer centric in a competitive environment
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All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006
IMS – consistent new services & faster delivery
AS
MGCF
ApplicationLayer
Session ControlLayer
ConnectivityLayer PSTN/PLMNIP Network
HSS
SIPSIP
H.248
DIAMETER
AS
SIP
SIP
MRF
CPE
CSCFS-
CSCFI-
CSCFP-
CSCF
MGW
GGSN
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All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006
Ensuring Future Service Providers Can Create AND Control Services
Easy-to-use, convenient, personal, quality, secure, efficient
Free (or low-cost) communicationFragmented, limited offer
Communication
Value proposition
Unlimited, fast innovation by global developer community
Unlimited, fast innovation by global developer community
Limited, slow innovation
Service offering
Multi-local, multi-service, demanding
Global, per service, nascent
Local, per service, established
Customer base
Increasingly IP/ITScalable, pure IP/IT
Legacy, heavyCost base
Future carriersInternet-basedchallengers
Established carriers
ServiceControl
ServiceCreation
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All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006
Successful IMS has to solve BOTH Service Creation and Control
Service Transformation
Network Transformation
Competitive Transformation
Competitive Future
Necessary Response
Required Innovations
Required Solutions
SERVICE CREATION SERVICE CONTROL¢ Applications¢ Service platforms
¢ IN¢ IMS¢ IPTV¢ Web Services
¢ Subscriber information
¢ NGN¢ Service Aware IP¢ Access Independent¢ Network Mgmt S
ER
VIC
E
INTEG
RA
TIO
N&
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All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006
NGN – Reducing Core Network Costs
TDM orIP/ATM
REGION 2
REGION 4
REGION 3
REGION 1
NGN allows line interfaces and call control functions to be separated. Call Servers can be centralized. Line interfaces can be distributed as needed
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All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006
IP Transformation TodayFor IMS’s Tomorrow
3G LTE
3G HSDPA
3G
IP Core
Ethernet unifies the RAN/Core with higher bandwidth and lower transport costsEthernet unifies the RAN/Core with higher bandwidth and lower transport costs
IMS2.5G
2GTDM ATM
Ethernet RANTransport
WiFi/UMA
WiMAX
3G HSUPA
RANTransport
Ethernet
PIR = 1 Mb/sCIR = 256 kb/s
Subscriber VLANCIR = 1 Mb/sPIR = 1 Mb/s
VoIP (priority 1)
PIR = 1 Mb/sCIR = 512 kb/s
PIR = 1 Mb/sCIR = 90 kb/s
High Priority Data/Video
HSI (shaped & priority 3)
GE
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All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006
Access Independence
PSTN network
IPTVnetwork
In-building HotspotsUrban, Suburban
Suburban, Rural
IP Based Converged Backbone
DVB-H / 3G WiMAX802.16e
IMS access independence allows a single core/services network to support multiple access technologies simultaneously. EDGE, HSDPA, EV-DO, WiMAX, DVB-H, DSL, IPTV, Docsis, and WiFi network can share a common IMS backbone. Carriers can provide subscribers the lowest cost technology (situational dependent) with the widest range of functionality
Rural
Cable network
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All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006
HLR/HSS: Moving beyond voice
Database Engine
HLR
/AuC
IM-H
SS /
SLF
WLA
N A
ccess
(W
AS
)
BSF
IT/T
elc
o M
iddle
ware
Mob
ile n
etw
ork
sW
LAN
/WiM
ax H
ots
pots
UM
A A
ccess
Fixed
Acc
ess
…
Opera
tor’
sB
ack
offi
ce
Other Network Management
Functions
Provisioning &Monitoring
Services & Application
s
Billing(Offline / Online)
HLR’s provide subscriber subscription database services for mobile voice servicesHSS extends the concept
allows roaming for all servicesallows roaming between different access systems
AAA
IT/Telco Platform
MAP / SMPP
DIAMETER /RADIUS / LDAP
EAP-SIM/EAP-AKA
DNS
HTTP / XML
SIP
Other Protocols
Oth
er
IMS
Funct
ions
Oth
er
Funct
ions
GU
P S
erv
er
UM
A A
ccess
(U
AS
)
GPR
S A
ccess
(G
AS
)
Consolidation of subscription data saves opex & simplifies service construction
Page 11
All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006
IMS Applications Building Blocks for Service Development
Presence enhanced phone book
Push to Talk / Show / Share Smart Call Back service Video/Audio Content Sharing Instant Messaging PC/Mobile Messaging MM conferencing SMS/MMS legacy support Voice on circuit legacy
support …
IMS is not about individual service applications
IMS is about application combinations for a targeted subscriber population
Application Server Platform
Charging Authentication Presence Group Mgmt
Enablers
…
Push to Show
Applications
Push to Talk Instant Msg …Sharing
Page 12
All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006
IMS Promises New Types of Service as Well
Personalization• “Primetime” shifts to “My Time”• Consumers become producers
Interactivity• Video evolves toward permission marketing• Voice, video and data finally collide• Can you “see” me now?
Mobility• Placeshifting becomes common-place• Mobile phone becomes remote control
Personalization
AccessibilityInteractivity
Source: Alcatel Focus Group Research
Page 13
All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006
Implication: User Generated Content; User Focused Services
57% of online US teens create
content
57% of online US teens create content22% have a personal web page; 19% blog(PEW study November 2005)
22% have a personal web page - 19% have a
blog
In 2009, 227 billion images will be taken with a mobile
phone
•Competition provides choice and choice fragments the market•Carriers will shift from mass market to fragment specific marketing•New technologies, new services will determine winners & losers
Regional and local communities
Clubs Pictures & videos (friends & family)
Communities broaden the audience pools
Communitycontent
The viewing windows opens
Films Soaps Reality TV
Sport Local TV
Audience per title Number of Titles
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All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006
Example: Carrier Service Development
Starting from his contact list, the end-user adds the “News” user
Adding this user grants access to video content managed by the operator
The icon shows that new content is available
Clicking on the “News” user triggers the video file stream
Video is played in the Client Software…
The video has been seen, the icon is set to grey to notify the end-user that there’s no new content available
New content is available, the icon is back to the “New content” state!
1 2 3 4 5
Add User
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All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006
Example: Consultant Service development
Content sharing with
buddies & shared payment
Content/news in the network address book
HSS
Web-Services Interfaces
Presence-basedMessage Routing
SDPSDP
Reach MeReach Me ContentPromotionContent
PromotionFlight
TrackingFlight
Tracking
IMS AS
Run Time LayerRun Time LayerStandard Java API / SIP ServletStandard Java API / SIP Servlet
Sip HandlingSip Handling
l IMS Core
IMS CoreIMS Core
Presence/GLMS
Presence/GLMS
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All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006
Example: Vertical Application Developer
IMS AS
Run Time LayerStandard Java API / SIP Servlet
Mobile Workforce
MOBILE
WORKFORE
Maps with A-GPS Location Tracking
Presence
Messaging
Real-time video monitoring
Voice CallsWORKFORCE
MANAGER
IMS Core
IMS Core
Presence
Video push
A-GPS
Messaging
Voice
Example of 3rd party application on and IMS Application Server: IMS Workforce Manager
Page 17
All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006
Web Services – IMS can’t do it all….
Softswitch network
SOAP
XML
XMPP IMS ap server Billing platorm
Media gateway
MGC function
service orchestration
IMS platform
SIP
SIP
Diameter IGMP
Open Service Delivery Environment
IP
MS
PSTN
other AS
PLMN
SIP
Internet
Common IPnetwork
Web services services orchestration
1430 HSS CSC function
legacy subscribers
other platforms
SS7/TDM
Page 18
All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006
Summary –IMS will Deliver And transform the business in the process
Accelerateinnovation
Create user-centric services
Simplify Service Delivery
Keeping value in the network
Common service provisioning E2E service observation and management Foundation for service partnering
Stimulate 3rd party innovation under operator control
Add immediacy, personalisation and location awareness
Expanding the charging relationship with end-users
Reduce Time to market for new services introduction
Reduce cost of introducing new services Leverage unused data network capacity
Seamless Service Delivery regardless of Access Type
Service interoperability and multi-modal Operation Reduce Churn through Increased Service
Desirability
IMS is about surviving and thriving in a competitive environment