all rights reserved dsl telecom - sa franchise brands · in 2004 voip (voice over internet...

All rights reserved DSL Telecom2

Welcome to DSL Telecom™ Be a part of the leading IP Telephony consultancy in South Africa. DSL Telecom Agencies market a variety of IP-PBX, Voice and Data products to the SME sector.

Earn Multiple Annuity Income StreamsStrong Support and Ongoing TrainingAutomated Systems and Customer ManagementHuge Customer DemandFastest Growing Industry

Join the New Rich and Design Your Own LifestyleDSL Telecom is a fast growing IP-PBX vendor. We are currently expanding our national footprint and offering opportunities for dynamic individuals to become part of the multi-billion Rand Telecommunication Industry.

We aim to establish 30 national branches, each independently owned and operated to capitalise on the massive demand for IP-PBX, voice telephony and data services.

DSL Telecom is the market leader in IP Telephony deployment. Our partners will benefit from a proven business system and sound business strategy built on multiple recurring revenue streams. Connect business customers in your area to a wide range of:• Phone System Products (IP-PBX, Hosted PBX) • Value Added Services (Service Level Agreements, Telephone

Management Systems, Professional Voice Recordings) • Voice Services (VoIP, SIP, Neotel & GSM)• Data Services (ADSL, Satellite, Wimax, Microwave, Diginet and

Fibre Optics)

In the next few pages we will introduce you to a profitable business model and explain the ins and outs of what is expected of you and what you can expect to gain by becoming a DSL Telecom agent. We invite you to engage further with our company as both a customer and a business partner to help establish if we are the right fit for each-other and the network.

In South Africa, the telecoms sector is estimated to be worth R99-billion and is growing at 14% a year. It contributes some 7% to gross domestic product – the same as the mining industry.


DSL Telecom Info Pack

3 All rights reserved DSL Telecom

01 | OPPORTUNITY KNOCKSIn 2004 VoIP (Voice over Internet Protocol) was legalised in South Africa. This bought a host of new opportuniti es to companies wanti ng to enter the lucrati ve telephony space. Some of the traditi onal analogue vendors tried to jump on the VoIP bandwagon in the years following the announcement in search of even greater profi ts and returns. What they failed to realise was that the skills and methods used to successfully deploy an IP telephony network was vastly diff erent from the traditi onal methods they had been using to deploy analogue telephone networks over the last 50 years… for the most part the analogue vendors failed to make the paradigm shift needed to capitalise on the IP Telephony and VoIP explosion.

DSL Telecom was developed to take advantage of the opportuniti es in the business market presented by exciti ng market shift s including:• The move from old analogue PBX technology to new IP Based PBX Technology• The shift from slow and unreliable ADSL and Wireless based Internet Technologies to fast and stable Fibre Opti c

and Microwave internet opti ons• The move from analogue voice to SIP and VoIP technology

The opening up of the SA internet economy has bought with it an insati able appeti te for bandwidth and internet applicati ons amongst business customers and the market is looking for a service leader to help enhance effi ciancies and dramati cally cut costs in order to drive their own business’s forward.

02 | CONNECTING CUSTOMERSDSL Telecom creates a mutually benefi cial relati onship for it’s agent network and itself by helping like-minded, strong willed individuals start up their own DSL Telecom agency in areas where we have no reach. In this way we are able to connect customers all over South Africa, share the revenues and profi t together.

03 | SOUNDS GOOD BUT WHY DSL TELECOM?1. Proven Concept: Aft er being involved in the South African Telecommunicati ons industry since 2004

and the rapid growth and market acceptance of VoIP over the last 10 years, DSL Telecom was launched in South Africa in 2009 to market IP-PBX systems to the SMB market that were underserviced and overcharged by traditi onal analogue vendors. In less than 3 years we have become the most relevant SMB IP PBX Vendor in South Africa. We have forced our way into a traditi onally analogue market with high tech IP based telephone systems, to which the market has responded positi vely. We have made the mistakes and developed a method of doing business that works well and produces successful results.

2. Leading by Example: The DSL Telecom Head offi ce is not just the custodions of the Brand, we are an acti ve agency that run the exact business model ourselves, very successfully. Every day we are connecti ng customers to IP-PBX, Voice and Data Products and building our annuity income pie. Come join us!

3. Network Agnosti c: We can connect customers to multi ple networks for voice or data. We are very powerful when it comes to infl uencing which voice or data network our customers connect to. The networks know this. As a result voice and data commissions are extremely high and centrally negoti ated. We never lose a deal because we have access to all the major networks!


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4. Brilliant Support: Dedicated centralised sales and technical support teams service your staff and your clients. We are just a phone call or a click away if you need anything at all. The internet also enables us to remotely confi gure, assist or troubleshoot any of the products. We also have online video training you can access at any ti me should you need to fi nd an answer quickly!

5. Economies of Scale: As a nati onal agency network we have more negoti ati ng power with our PBX hardware vendors to get bett er pricing. We can negoti ate bett er commissions from the voice and data networks. Shared adverti sing budget also means more leads for your business at a lower cost.

6. Predictable Growth Path: With our revenue structures it is easy to accurately calculate how successful your agency will be depending on the number of clients you sign up. Annuity Revenue consistently pays you over and over every month regardless of the new sales you do.

04 | OUR PRODUCT/SERVICE OFFERING1. The Design, Installati on and Maintenance of IP PBX Telephone systems.2. Connecti ng Customers to cutti ng edge Voice and Data Services

The customer has opti ons to engage in our support programs and will fi nd value in the following benefi ts of being associated with DSL Telecom:

Service Cost Reducti on Control Flexibility Choice

05 | OUR PARTNERS



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06 | TECHNOLOGYVoIP is Africa’s future communicati ons platf orm. The technology is mature and market uptake has started increasing rapidly as the market becomes aware of the obvious advantages of VoIP.

What is an IP PBX?An IP PBX is a complete telephony system that provides telephone calls over IP data networks. All conversati ons are sent as data packets over the network.

The technology includes advanced communicati on features but also provides a signifi cant dose of worry-free scalability and robustness that all businesses seek. The IP PBX is also able to connect to

Traditi onal PSTN (Telkom) lines VoIP Networks Neotel Network GSM (Cellular Networks)

Upgrading a companies day-to-day business communicati on to this advanced voice and data technology is a breeze!

Be nifi ts of moving to an IP-PBX:

1. Much easier to install & confi gure than an analogue phone system

2. Easier to manage because of web/GUI based confi gurati on interface

3. Signifi cant cost savings using VOIP providers

4. Eliminate phone wiring

5. Eliminate vendor lock in

6. Scalable

7. Bett er customer service & producti vity

8. Twice the phone system features for half the price

9. Allow hot desking & roaming

10. Bett er phone usability: SIP phones are easier to use




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07 | FINANCIAL ANALYSIS (Ex vat)UNITS INSTALLED 15* 25* 35*Turnover (287 250.00) (478 750.00) (670 250.00)

Total Equipment Costs 182 250,00 303 750,00 425 250.00

G.P 105 000,00 175 000,00 245 000,00

Total Costs 56 500,00 89 050,00 122 950,00

YOUR NET PROFIT 48 500,00 85 450,00 121 550,00

*Based on a 8 user/extension PBX system with 4 x Telkom Lines.

ESTIMATED MONTHLY COSTS BREAKDOWNBrand Management Fee 3000 3000 3000

Lead Generati on Fee 2500 2500 2500

Support Staff 5000 5000 5000

Bank 500 1000 1500

Premises 5500 5500 5500

Insurance 1500 1750 1950

Phone/Fax/E-mail/Cell 1500 2700 3900

Stati onary 500 600 700

Book Keeper 1500 1500 1500

Marketi ng Direct 5000 10000 15000

Fuel and Toll 5000 8000 11000

Vechile 5000 7500 10000

Sales Wages 10000 20000 30000

Tech Wages 10000 20000 30000

*Based on a 8 user/extension PBX system with 4 x Telkom Lines.*Agents RRP is R19150.00 for a 8 User system with 4 Telkom lines (64% Mark-Up) Gives Agent R7000.00 per sale*Customer Can alternati vly rent the system for monthly R808.00


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08 |ONGOING REVENUESDSL Telecom off ers multi ple opportuniti es to grow your annuity income streams with every customer.

1. DSL Telecom VAS (Value Added Services)SLA: When an IP-PBX is sold and installed by DSL Telecom it is sold with a monthly Service Level Agreement (SLA) that the customer pays in order to receive support and extended warranti es amongst other benefi ts. The SLA is mandatory and becomes your fi rst annuity income stream generated from the sale of an IP-PBX system. The average SLA is worth R299.00 per month so your revenue grows steadily as your installati ons happen.

TMS: Telephone management system is a call accounti ng soft ware that allows customers to bill certain users, extensions or departments for phone calls. It off ers advanced reporti ng on who is doing what on the phone system and allows customers to control costs. TMS starts at R179,00 per month.

PVR: Professional Voice Recordings (PVR) allow the customer to get a professional voice arti st to speak over their automated voice recordings on their phone systems. They can record adverts to play to customers while they are on hold for a professional company look and feel. PVR starts at R249.00 per month

2. Voice ServicesOnce you sell the IP PBX to a customer you then almost always have the opportunity to sell Voice services to the customer. With DSL Telecom you can connect a customer to a variety of Voice networks including Vox Telecom, Neotel and Huge Telecom. You as the agent will earn +/- 7.5% of the customers phone bill every single month! Please see the example below:

Monthly Sales Annuity Per Month Annuity Per Month aft er 1st year15* 2,025.00 24,300.0025* 3,375.00 40,500.0035* 4,724.00 56,688.00

*based on a 5 user phone system with an average bill of R1800.00pm This means an agency completi ng 25 installs a month can grow their annuity income to over R40, 500.00 per month from voice minutes alone. Imagine getti ng paid every ti me your customers make a phone call!

3. Data Services (Internet)With DSL Telecom’s access to the largest Networks in the Country you can sell a full range of Internet products and service as well. With most of the latest products being truly converged (ie: Voice and Data is combined in a single connecti on) you basically sell a data soluti on when you sell a voice soluti on these days. Never before has it been so easy to completely capture voice and data services from a customer in a single transacti on. As an agent you make between 7% and 12% annuity revenue on your customers monthly internet data subscripti ons

Example: If you sell a 1 x 5MB Fibre Opti c Internet connecti on to a business customer the customers subscripti on may be R5000.00 per month, you would then qualify for an annuity income from this product of roughly R450.00 per month. If you are doing 10 sales a month just of this fi bre internet product that means your annuity is growing by R4500.00 per month just from DATA connecti ons!

So what if I told you that 8 out of 10 customers that are signing up take all 3 products? (IP PBX Hardware with an SLA, Voice Calling Services and Data Connecti ons)




Why Choose DSL Telecom• 110% Money Back Guarantee• Extended 3yr Warranty• Short 36 Month Rental’s• Service Level Agreements • Local & Remote Support

• National Agent Network• Flexible and Scalable System• Connect To Any Network• Vox Telecom Business Partner• Neotel Business Partner

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09 | COMPETITIVE ADVANTAGEOrganised competi ti on is scarce. Most of the entrenched analogue PBX vendors have not made or cannot make the shift to a new IP based communicati ons world due to lack of skills and understanding. We have 10 years experience in deploying IP telephony environments so we defi nitely have the fi rst to market advantage. The SME market (5 extensions to 100) is also neglected by the bigger corporate vendors so there are few IP off erings in the market we have to compete with. We don’t see any relevant vendor emerging in the foreseeable future.

10 | THE RECIPE FOR SUCCESSDSL Telecom will provide you with the tools, systems, training, ongoing support and practi cal know-how to become successful at this business. All that is required from your side is the desire to win. We can show you how to use the DSL Telecom vehicle to achieve your personal and fi nancial goals. All you need to be is the driver in your own business. Your success will depend to a large degree on your own enthusiasm, ambiti on, work ethic and ability to develop new business skills.

11 | OUR DIFFERENCEAs is evident from the above, DSL Telecom proves to be one of the most cost effi cient systems on the market today, this fact combined with:



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12 | WHO ARE WE LOOKING FOR?People Who:

13 | DSL TELECOM TRAININGIncluded in the agency fee is the 4 day initi al training held in Cape Town. We cover all aspects from business strategy, products + services and customer experience management. The course outline covers both theory and practi cal knowledge. We look at real life examples and engage with live applicati on of the products. Aft er the training you will be adequately equipped to carry out business operati ons in your very own DSL Telecom Agency.

Content• Power of the Brand• Technology Leadership• Product Architecture• Customer Relati onship Management

• Annuity Income• Customer Experience Management• Sales and Marketi ng• Systems Applicati ons

14 | TRAINING DATES 2014DSL Telecom initi al training is limited to 3 per course.

1. 27th Jan – 30th Jan2. 7th April – 10th April3. 2nd June – 5th June4. 28th July – 31st July5. 29th Sept – 2nd Oct6. 24th Nov – 27th Nov

Additi onal delegates are welcome at R5,000.00 pp.

Have a competi ti ve drive and are committ ed to succeed, with realisti c expectati onsAre systems orientated and understand the value of an agency modelHave the ability to recruit, train and moti vate staff according to our standardsDemonstrate honesty, integrity and humility and are team playersPossess strong inter-personal and communicati on skills and are fl uent in EnglishKnow how to use a computer and apply technologyWill apply their full-ti me best eff orts to the business



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15 | YOUR INVESTMENTA DSL Telecom Agency has an illustrati ve value and primary investment amount subject to increasing each quarter:

1. Initi al Fee – R69000.00 (Sixty Nine Thousand Rand) which covers the following: 4 day Brand and Technical Orientati on 1 x DSL Telecom IP PBX system

This will enti tle the partner to:• Full Initi al Training• DSL Telecom Area Licence• CRM System Soft ware Licence • Online Store Agent Access• DSL Telecom Installers Licence and Certi fi cati on• Remote Support Soft ware Licence• Rights for use of the DSL Telecom Brand • Access to DSL Telecom CI (Corporate Identi ty)

Email Address [email protected]

16 | MONTHLY BRAND MANAGEMENT FEE (BMF)The DSL Telecom Partner is required to pay DSL Telecom a fi xed monthly management fee ofR3,000.00 ex vat monthly (linked annually to a 5% increase) for the on-going business support.

17 | INITIAL SET UP COSTSIn additi on to the Agency fee, an additi onal amount is required to set up the business.

Travel and Accommodati on R7,000.00 Registrati ons R5,000.00Vehicle Branding R5,000.00Corporate Clothing R2,000.00Marketi ng Material R5,000.00

Offi ce Equipment (PC, Printer etc) R15,000.00 Offi ce Overhead (fi rst 3 months) R 50,000.00*Please note these costs are indicati ve for a new start-up



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18 | BUSINESS PREMISESDSL Telecom is a business to business (B2B) model. The beauty over B2C (business to consumer) is that once you have established relati onships with your clients you don’t need to deal with new personaliti es all the ti me. You get to know your customers and keeping them connected becomes the focal point of the business model. Retail premises are not necessary. This is an 8-5 business so no overti me and shift ing staff . Business Park premises of around 80sqm is ideal. The DSL Telecom partner will require:

• IP-PBX for Proff essional Communicati ons• Suitable Branded Vehicle • High Speed Internet Access

19 | DSL TELECOM SYSTEMS & SUPPORTBusiness Webinars: All DSL Telecom agents within the nati onal network will be required to att end our web-based business building webinars from ti me-to ti me to keep up-to date with changing product off erings and market trends.

Support Avenues: Receive weekly updates from the various departments and stay in touch via e-mail, telephone, ti cketi ng support, social media and via the DSL Telecom knowledge base. Regular product training is arranged for your staff with our network providers allowing for opti mal skills transfer..

Lead Generati on: DSL Telecom Head Offi ce employs state of the art lead generati on services to generate web leads across various product categories and delivers the leads in real ti me to our agents. DSL Telecom agents benefi t from our strong online prescence which is run in house by Google certi fi ed professionals.



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Online Store Stock Ordering: There is no need to hold stock. When you have concluded a deal with a customer you order the stock from our website. There is a 48hr lead ti me unti l it is delivered to you. This helps your cash fl ow. When your cash fl ow is strong we do advise that you hold the basic stock items in order to provide service to your customers and respond with a faster turnaround ti me.

Agent Zone: DSL Telecom Agents get full access to the Agent Zone Online Training Portal. Here you will fi nd tons of video training covering all aspects of the business from Sales and Marketi ng to Installati ons. Train up yourself and your staff with all the informati on you need at your fi ngerti ps. Let our videos take care of training and get confi dent using today’s technologies.



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Customer Zone: The customer zone is an area on www.dsltelecom.co.za exclusively for DSL Telecom customers with a full library of training videos, manuals and self-service tools. Easily train your customers on their new phone systems. Customers can watch the user videos for their phones and PBX. Download the user manuals, browse the FAQ’s and study the self-help videos allowing the customer to be in control of their telephony experience.

CRM soft ware: Our strength comes from intelligent tools and systems. We provide you with an advanced CRM (customer relati onship management) tool which each branch has access to. This helps manage your sales pipeline to ensure more deals are won. Quoti ng, invoicing and product provisioning systems streamline processes making your life easy.

Centralised Support: DSL Telecom Agents provide 1st level support to their immediate customers. DSL Telecom Head Offi ce provides support to our agents and 2nd level support to customers. The beauty about the new IP Technology is that no matt er where you are or your customers is, we can log in over the internet and provision, troubleshoot problems and manage all aspects of the IP-PBX systems and phones. We have installed as far as Angola and probably a company near you. Our IP PBX systems can also be pre-provisioned off -site in the comfort of your own offi ce so when you get to your installati on at the customer’s premises it is literally plug and play.



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20 | READY TO GET INVOLVED?If you are excited to learn more we invite you to contact us on the numbers below to see if your area is one we are currently expanding in.

Upon completi on of due diligence from both parti es the investor will be required to pay DSL Telecom a non-refundable security deposit of R5000.00, to reserve the area of interest. The balance of the agency fee will be required by DSL Telecom 15 working days prior to the training course. Please contact [email protected] to join.

Thank you for your interest, we look forward to taking this conversati on further.

Regards

Mr Dean SchreuderManaging DirectorCell: 0741 688 529Email: [email protected] www.dsltelecom.co.za

All documentati on and informati on disclosed by DSL Telecom is confi denti al and copyright thereof vests with DSL Telecom. The contents of such informati on may not be used by or disclosed to any person with-out the writt en consent of DSL Telecom.

Really Ambiti ous? Limited Master Regional Licences available from R350,000.00, by appointment only.

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INFO PACK 2014

Publication date:

Company registered as:

Nature of business:

DSL Telecom Address:

National Contact:

Banking Details:

Version 2.00 January 9th 2014

DSL Telecom

Consulting and Installation of IP PBX systems (SMB Market)Web Address: www.dsltelecom.co.za

306 Oakmont, Somerset Links Business Park De Beers AveSomerset WestCape Town7130

Tel: 087 802 0917Fax: 086 582 [email protected]

DSL TelecomStandard BankHelderberg BranchAccount #: 072461128Branch Code: 033012

all rights reserved dsl telecom - sa franchise brands · in 2004 voip (voice over internet...

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