All Star Giveaway Report Client: Sport Addict Zone Campaign: All Star Giveaway (June 23 – Sep 12) Date Prepared: September 19, 2014 Prepared By: A. Page

 Creative

Campaign Statistics

Email Statistics

CampaignName List -Sent-Date Sent Opens Open-% TotalClicks Click-%SAZ$All&Star$Giveaway Sport$Addict$Zone 06/24/2014 7686 733 9.68% 234 31.92%SAZ$All$Star$Giveaway$2 Sport$Addict$Zone 07/14/2014 9174 787 8.69% 164 20.84%CBZ$All$Star$Giveaway$ Craft$Beer$Zone 7/23/2014 8899 797 9.65% 109 13.68%SAZ$All$Star$Giveaway$3 Sport$Addict$Zone 08/12/2014 8597 832 9.84% 368 44.23%SLZ$All$Star$Giveaway Student$Life$Zone 8/21/2014 6066 334 5.87% 45 13.47%TOTAL 40422 3483 8.74% 920 24.83%

Social Statistics

Metrics

RAVEN5 Metrics: RAVEN5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average values for the purpose of applying value to the associated and varied activity generated by online activity. Website - views $0.03, visit $1.00, time on site $1.50/minute. Email - open $0.30, click $1.00, opt-in $6.00. Social - impression $0.001, Twitter follower $3.00, Facebook Like $5.00. Conversion & Engagement: Website Views – n/a – n/a Website Visit – n/a – n/a Time on Site – n/a – n/a Email Opens – 3483 - $1044,90 Email Clicks – 920 - $920.00 Email Opt-Ins – 981 - $5,886.00 Social Impression – 3,047,514 - $3,047.52 Social Twitter – 79 – $237.00 Social Facebook – 248 - $1,240.00 Total Value $12,375.42

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