all terrain..new product class
DESCRIPTION
TRANSCRIPT
ALL-Terrain formal
Ronak, Nick, Brett, & TommyGroup 6
Immediate Target Market• Early Adopters
• Professions in a in/outdoor work environment• Door2door sales men• Car salesmen• Realtors• Uniformed workers• Funeral burial services• Construction Foremen
Must Have
Line
ar S
atisfie
rs
Delighters
Indifference
KANO model
Pricing and Placement• Dick’s Sporting apparel
• Men’s Warehouse
• Sears
• Macy’s
• E-commerce
• Burlington coat factory
• EMS
• Kohl’s
• Varies Shoe retailers
Promotions• Free tailoring with suit
• 20 year warranty
• 25% of Matching shoes or accessories
• Free Shipping
• 15% for friends referral to online purchase
• “DOIN WORK” online picture competition
• Sponsorship and Celebrity promotions
Time of Launch• November, Plan to launch during Thanksgiving
period
• Cold climate is starting to begin
• Many start new jobs at this time
• High volume shopping period
• Black Friday
• Beginning of Christmas Shopping (gift shopping)
• More disposable income (holiday bonuses)
Perceptual Map
Profession Vs. Shopping location
What if Plan?• Best Case: Huge Hit with high volumes• International Expansion• Economies of scale• Logistics• Product diversity• Franchise development
• Worse Case• Licensing patent idea• Suit accessories• Partnership with existing fashion title• Contract based uniform manufacturing