all your burning uac questions answered
TRANSCRIPT
● 30 Minutes
● Ask questions at any time via this panel -->
● Q&A at the end
● Recording & slides via E-mail
Housekeeping
Agenda
1. Introductions
2. UAC
3. Case Studies
4. Q&A
42%Market Share of
Performance Ad Spend Measurement
#1
200+ Billion 1,000+
180+employees
6 PetabytesMonthlyTraffic
iOS Attribution SDK*
IntegratedPartners
Data PointsTracked Monthly
* Source http://mightysignal.com/top-ios-sdks?tag-24
Confidential + Proprietary
300 million
What are Universal App campaigns?
Proprietary + ConfidentialGoEuro delivers a holistic brand experience to more customers
Expansion to 4 new markets
+15% incremental increase in user activities
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Universal App campaigns helped us drive app installs and engagement in an automated and efficient way. It helped us to engage more active bookers and we’re looking forward to replicating this success in other countries.
“ “
Proprietary + Confidential
Viber grows a more loyal user base
21% higher user retention rate
11.3% lower CPA
Using Universal App campaigns with action optimization helped us acquire more [high- quality] users with better budget utilization. It allowed us to directly optimize our campaign for our business goal, which is to acquire loyal users.“ “
- Moshi Blum, Head of User Acquisition, Viber
Proprietary + Confidential
Zynga surpasses business profitability goals
54% higher returns than the target goal
97% higher campaign performance
We ran Universal App campaigns with Google, including user value and actions we wanted to drive. Not only did we notice goals were being hit, but they were exceeded by as much as 54%.
“ “
UAC Do’s & Dont’s
Q&A