all2gethernow

6-11. September 2010

#a2n_camp

Kulturbrauerei

6-7. September

#a2n_congress

Flughafen Tempelhof

8-9. September

#a2n_forum

Flughafen Tempelhof

10-11. September

ALL2GETHERNOW IS HOSTING THE BERLIN MUSIC WEEK CONFERENCE

JOIN US IN THINKING AHEAD.

#a2n_congress

Flughafen Tempelhof

#a2n_forum

Flughafen Tempelhof

10-11. September

ALL2GETHERNOW IS HOSTING THE BERLIN MUSIC WEEK CONFERENCE

www.reeperbahnfestival.com

welcome to Germany‘s most creative neiGhbourhood!

Wenn Ihr dieses Heft in Händen haltet ist es

vollbracht. Das Programm der all2gethernow 2010 liegt

Euch nun in gedruckter Form vor. What a moment!

Einige von uns werden glasige Augen haben und das

nicht wegen der langen Redaktionsnächte sondern weil

wir es kaum erwarten konnten das umfangreiche und

hoff entlich inspirierende Programm der all2gethernow

in Händen zu halten und vor allen Dingen zu besuchen.

One thing is already clear: all2gethernow2010 - for the

fi rst time run as the BERLIN MUSIC WEEK CONFERENCE

is breaking records. During six days, starting Monday

September 6 until Saturday September 11 more than

250 speakers of the music and creative industries

from all over the world will share their knowledge.

Compared to last years edition, we have not only

doubled the amount of days but increased the amounts

of sessions drastically. We‘re confi dent: Whatever you

need to know about the business, you should fi nd out

during Berlin Music Week. This booklet should serve

as a navigator through the vast Know How that will be

around.

(To follow our program and get even more information

in realtime visit a2n2010.sched.org, which also works

perfectly well on your mobile devices)

Doch wofür steht die all2gethernow 2010 eigentlich

noch? Im Vorjahr, in vielen Veröff entlichungen als

„Popkommalternative“ bezeichnete, kurzfristig

organisierte Veranstaltung gestartet, stehen wir nun

unter einem großen, gemeinsamen Schirm, der Berlin

Music Week, mit ebendieser. „Wie konnte es dazu

kommen“ fragten uns viele in der Vorbereitung und

andere diagnostizierten schon unsere Überfl üssigkeit

kommen“ fragten uns viele in der Vorbereitung und

andere diagnostizierten schon unsere Überfl üssigkeit

THE FUTURE WAS YESTERDAY?

September 6 until Saturday September 11 more than

YESTERDAY?September 6 until Saturday September 11 more than

250 speakers of the music and creative industries YESTERDAY?250 speakers of the music and creative industries

from all over the world will share their knowledge. YESTERDAY?from all over the world will share their knowledge.

Compared to last years edition, we have not only YESTERDAY?Compared to last years edition, we have not only

doubled the amount of days but increased the amounts YESTERDAY?

doubled the amount of days but increased the amounts

6-11 September 2010 3

editorial

6 DAYS100+ SESSIONS250+ SPEAKERS

wegen eben diesem Comeback der Popkomm. Also

alles beim Alten? Mitnichten! Jeder der glaubt, dass die

strukturelle Krise der Musikwirtschaft tatsächlich schon

vorbei ist, hat die Zeichen der Zeit nicht erkannt.

Immer noch, oder schon wieder, drängen die

Fragen der Lebens- und Arbeitsbedingungen von

Künstlerinnen und Künstlern, die nicht auf den

schnellen Chartserfolg zielen, weiterhin verlieren

kulturelle Nischen ihren Rückhalt oder werden

zerstört. Berlin ist das Zentrum der Musik-IT Wirtschaft

mit einer Start Up- und Unternehmensdichte, die

weltweit ihresgleichen sucht. Alle drei Komponenten,

Prekarisierung, Verdrängungen und Innovation

zeichnen sich in der Hauptstadt wie unter einem

Brennglas ab und laden somit zur konkreten

Betrachtung ein. Alle diese Themen werden bei uns aus

unterschiedlichen Perspektiven beleuchtet.

all2gethernow was founded to excercise open and

participative structures, which inclines that we also

go places that hurt. We are tackling thorny issues and

irritate sometimes.

In preparing the BERLIN MUSIC WEEK CONFERENCE

there were many such encounters. But now, we‘re

ready. It‘s done. Let the sessions begin.

all2gethernow is a new music and culture

convention, an open invitation to all affi liated with the

music industry and bordering cultural and creative

branches – from artists, to music enterprises, media,

web providers, politicians or interested users and fans –

to share experiences and visions, expand thoughts on

how to take the workings of the industry to the next

level.

a2n moderates, puts the focus on fi nding solutions,

developing ideas and most importantly: learning

from each other. Thinking ahead through creative

and collaborative exchange is the main focus of

all2gethernow.

all2gethernow e.V. was founded in Berlin in the

summer of 2009 as a reaction following last years

sudden cancellation of the traditional tradeshow

Popkomm.

Music executives, managers from the creative

industries, organizers of the worldwide digital-

culture conference „re:publica” as well as other

representatives of the Berlin cultural and media circles

united to create a new platform for an open dialogue

outside the genre and typical hierarchically set

confi nements.

ABOUT US WHERE WE ARE COMING FROM

4 all2gethernow 6-11 September 2010 5

all2gethernow is hosting the 1st annual BERLIN MUSIC WEEK KONFERENCE

intro

#a2n_camp

#a2n_congress

#a2n_forum

6.-7. September

8.-9. September

10.-11. September

all2gethernow 2010 features 3 event modules:

workshops, sessions, barcamp

Kulturbrauerei Berlin, Prenzlauer Berg

discussions and interviews with artists

performing @ Berlin Festival

Flughafen Tempelhof

panels, lectures

Flughafen Tempelhof

The a2n program is structured into a curated and an open part, the latter defi nedby innovative barcamp and workshop formats.

Seven theme tracks provide the grid for the

most pressing questions of the music- and

creative industries:

ROLES & IDENTITIES

BUSINESS MODELS

MARKETING & DISTRIBUTION

POLITICS & CULTURE

COPYRIGHT & LICENSING

MEDIA & TECHNOLOGY and

ARTS & MAKING MUSIC

Get yourself connected at

a2n2010.sched.org

6 all2gethernow

Carter Adams The Windish Agency USA Simon Adams NL Amos Artist Benjamin André CD1D FR

Kevin Arnold IODA USA Sohail Arora Martin Atkins Tour:Smart / Invisible Records USA Michael P. Aust

Soundtrack_Cologne Christian Baierle Roba Music Publishing DE Jens Balzer Johanna Balzer

Thierry Baujard Stephan Baumann DFKI DE Nancy Baym University of Kansas USA Stephan Benn

DE Edgar Berger Joel Berger MySpace DE Martin Berger DE Lothar Berndorff Monika Bestle

Sonthofener Kulturwerkstatt DE Markus Biedermann Regioactive DE Peter Bijl NL Christian Bilda

x-why-z Konzertagentur GmbH & Co. KG DE Sören Birke Priyanka Blah Amke Block Audiomagnet

Dan Bodan Olaf Bohn Björn Böhning SPD DE Christian Broecking Danny Bruder

Ingo Bruns Michael Bull Gotham Music USA Arne Buss kntrst records DE Charles Caldas Fred

Casimir BMG Rights DE Ralph Christoph DE Mark Chung Freibank / VUT DE Tim Clark ie:music UK

(EU) Marie Clausen !K7 Records USA Jace Clayton USA Scott Cohen The Orchard UK (EU) Peter

Conheim Negativland USA Coost Katie Craine Invisible Records USA Nicholas Currie (Momus)

Paul Dalen Reverse Thread USA Ruth Daniel UnConvention / FatNorthener UK Dirk Darmstaedter

Artist/tapete records Nadin Deventer DE discobelle Jens Dissmann Nokia DE Dominik Dreyer

Universal Music DE Andrew Dubber Birmingham City University UK Eric Eckhart Artist DE Alexander

Elbertshagen DE Marcel Engh UK Robert Eysoldt Dr. Lutz Fahrenkrog-Petersen DE Ma Faiza

Helen Feng Mario Forberg Artist (Subway to Peter) DE Jason Forrest Marco Freivogel DE

Tobias Friedrich Conrad Fritzsch tape.tv DE Olaf Furniss UK Gabba Clive Gardiner we7

Ltd. UK Erik Gilbert IODA USA Manfred Gillig-Degrave Gian Maria Girardi Matthias Glatschke

Songpier DE Claudius Glöckner CVO TONPROJEKTION DE Dieter Gorny BVMI DE Finn Oke Göttlich

fi netunes GmbH DE Natalie Gravenor Philipp Grefer Klaus Gropper De:Bug Publishing GmbH DE

Holger Großmann Fraunhofer Institut DE John Groves GROVES Sound Communications DE Carl-Richard

Haarmann Boehmert & Boehmert DE Felix Haas amiando DE Roland Hackl Steadyworks Interactive

Audio AT Johnny Haeussler spreeblick Barbara Hallama Yousef Hammoudah PANORAMA3000 DE

Jörn Handschke Mufi n DE Wieland Harms Netzwerk kritische GEMA-Mitglieder DE Sebastian Haupt

Daniel Haver Native Instruments DE Dave Haynes Soundcloud DE/UK Reinhold Heil Artist USA

Dieter Herker Local Heroes e.V. / Aktion Musik DE Stefan Herwig DE Andreas Heyden Sevenload GmbH

DE Rupert Hine Artist UK Steff en Holly AUPEO! DE Marc Houle Nick Hüper Wacken Open Air

DE Katy Jacks My Music Success NL Peter James Popbüro Region Stuttgart DE Andreas Janson Artist

(Shearer) DE Reinher Karl Zoe Keating Artist CH Joseph Ketelhut Stefan Keuchel Google DE

Dirk Kiefer Daniel Kisters Artist DE Johnny Klimek Artist USA Helena Kosinski The Nielsen Company

UK Elisa Kreisinger USA Micki Krimmel Neighborgoods.net USA Eberhard Kromer MediaJust GmbH

DE Rolf Kühn Avinash Kumar Jakob Kuznicki The Orchard Sylvius Lack Michael Lambot

Christoph Lange Music Networx / simfy DE Coost Lardy Cake Marc Lauriac Media Deals DE

Steve Lawson Artist UK Benjamin Lebrave USA Zoe Leela Artist DE Stefan Lehmkuhl Meltboking DE

Lars Lewerenz Audiolith DE Michael Liebe Jean Littolff The Nielsen Company UK Alexander

Ljung Soundcloud DE/UK Sascha Lobo DE Stefanie Lohaus Missy Magazin DE Joachim Losehand

DE Lemez Lovas UK Martin Lücke DE Katja Lucker Booking - Consense Gesellschaft zur Förderung

von Kultur mbH DE Ralf Lülsdorf Telekom DE Ralf Mahlich Andreas Malliaris Jazzmeeting Berlin

DE Marco Maria DE Goran Marjanovic DE Johannes Marx Mike Masnick Floor64 USA

Matthias Mehwald MAGGE MUSIC / Emergenza DE Robert Meijerink Meik Michalke Open Music Contest

e.V. DE Christian Mix-Linzer Tracks & Fields DE Silvia Moisig GEMA DE Moto Boy Artist Schweden

Marius Müller-Westernhagen Artist DE Barbara Mürdter Sandra Mynheer DE Vijay Nair

Tom Nieuweboer Sebastian Niessen De David Noel Soundcloud DE/UK Saroop Oomen India

Sandra Passaro Will Page PRS UK Panos Panay Graziela Pancheri DE Katrin Penzel DE

Melissa Perales Thomas Praus PANORAMA3000 DE Frank Prengel Microsoft DE Shamal Ranasinghe

Topspin Media UK Ryan Rauscher Stefan Reichmann Tim Renner Motor Entertainment DE

Sascha Ritter David Maher Roberts The Filter UK Jan Rohlf Fabien Röhlinger DE Stefan Peter

Roos Proud Music Sourcing DE Ingrid Rothe Bravado DE Raban Ruddigkeit Kiran Sande UK

Jochen Sandig Moritz “mo.” Sauer Phlow DE Martin Schaefer Boehmert & Boehmert DE Markus

Schäfer Audiomagnet DE Bastian Schick Artist/Composer DE Ignaz Schick Thorsten Schliesche

Napster Deutschland GmbH DE Knut Schlinger Lorenz Schmid DE Axel Schmiegelow Sevenload

DE Andreas Schneider Arthur Schock Lothar Scholz Autor / Musikwoche DE Felix Schramm

Pilgrim Management DE Axel Schulz Dr. Ralf Schulze Gerrit Schumann Music Networx / simfy DE

Tanja Schumann MusicMeetsBrand DE Remco Schuurbiers DE Detlef Schwarte DE Peter L. H.

Schwenkow DEAG Deutsche Entertainment AG DE Ole Seelenmeyer DRMV DE Wolfgang Senges

Maxi Sickert Jason Sigal WFMU Free Music Archive USA Gary Smith Journalist FR Helen Smith

Lars Sobiraj Gulli.com DE Jill Sobule Artist USA Konrad Sommermeyer Tracks & Fields DE Pablo

Soler Matthias Spielkamp iRights DE Anton Spielmann 1000 Robota DE Jan St. Werner Marcus

Staiger Sören Stamer Kilian Steiner GEMA DE Henry Steinhau DE Michael Stöckemann

European Composers DE Christoph Stoll David Strauss Yancey Strickler Kickstarter USA

Peter Sunde Flattr SE Mark Sutherland Thomas Ternes tompigs.com DE Jan Thomas The Gap

Between DE Martin Thörnkvist TheSwedishModel.org SE Torsun Torsun Egotronic DE Cynthia

Torto Ghana Volker Tripp prima.fm DE Saskia Trokkoli NL Folkert Uhde Eliot Van Buskirk

Wired.com US Romain Vivien Believe Digital DE Patrick Walker YouTube UK René Walter nerdcore

Robert Wawero Kenya Julian Weber taz DE Horst Weidenmüller !K7 Records DE Rabea Weihser

ZEIT ONLINE DE Marcel Weiss neunetz.com Blog DE John Hendrik Weitzmann CreativeCommons

Deutschland DE Michael Weller Europäische EDV-Akademie des Rechts gGmbH DE Alison Wenham

Steff en Wicker simfy DE Stefan Wieduwilt Christian Wilckens Krüger-Wilckens DE Martin Wirtz

Boehmert & Boehmert DE Alexander Wolf GEMA DE Steve Zapp UK Nico Zeh Patrick Zelnik

250 SPEAKERS!The Windish Agency250 SPEAKERS!The Windish Agency USA250 SPEAKERS!USA 250 SPEAKERS! 250 SPEAKERS!250 SPEAKERS! Simon Adams 250 SPEAKERS! Simon Adams NL250 SPEAKERS!NL 250 SPEAKERS! 250 SPEAKERS!250 SPEAKERS! Amos 250 SPEAKERS! Amos Artist250 SPEAKERS!Artist 250 SPEAKERS! 250 SPEAKERS!250 SPEAKERS! Benjamin André 250 SPEAKERS! Benjamin André Benjamin André 250 SPEAKERS! Benjamin André CD1D250 SPEAKERS!CD1D FR250 SPEAKERS!FR 250 SPEAKERS! 250 SPEAKERS!250 SPEAKERS!USA250 SPEAKERS!USA 250 SPEAKERS! 250 SPEAKERS!250 SPEAKERS! Sohail Arora 250 SPEAKERS! Sohail Arora 250 SPEAKERS!250 SPEAKERS! Martin Atkins 250 SPEAKERS! Martin Atkins Tour:Smart / Invisible Records250 SPEAKERS!Tour:Smart / Invisible Records USA250 SPEAKERS!USA 250 SPEAKERS! 250 SPEAKERS!250 SPEAKERS! Michael P. Aust 250 SPEAKERS! Michael P. Aust

Soundtrack_Cologne250 SPEAKERS!

Soundtrack_Cologne250 SPEAKERS!250 SPEAKERS!

Christian Baierle 250 SPEAKERS!

Christian Baierle Roba Music Publishing250 SPEAKERS!

Roba Music Publishing DE250 SPEAKERS!

DE250 SPEAKERS!250 SPEAKERS!

Jens Balzer 250 SPEAKERS!

Jens Balzer 250 SPEAKERS!250 SPEAKERS!

Johanna Balzer 250 SPEAKERS!

Johanna Balzer 250 SPEAKERS!250 SPEAKERS!250 SPEAKERS!250 SPEAKERS! Lars Lewerenz 250 SPEAKERS! Lars Lewerenz Audiolith250 SPEAKERS!Audiolith DE250 SPEAKERS!DE 250 SPEAKERS! 250 SPEAKERS!250 SPEAKERS! Michael Liebe 250 SPEAKERS! Michael Liebe 250 SPEAKERS!250 SPEAKERS! Jean Littolff 250 SPEAKERS! Jean Littolff Jean Littolff 250 SPEAKERS! Jean Littolff The Nielsen Company250 SPEAKERS!The Nielsen Company UK250 SPEAKERS!UK 250 SPEAKERS! 250 SPEAKERS!250 SPEAKERS! Alexander 250 SPEAKERS! Alexander

Ljung 250 SPEAKERS!Ljung Soundcloud250 SPEAKERS!Soundcloud DE/UK250 SPEAKERS!DE/UK 250 SPEAKERS! 250 SPEAKERS!250 SPEAKERS! Sascha Lobo 250 SPEAKERS! Sascha Lobo DE250 SPEAKERS!DE 250 SPEAKERS! 250 SPEAKERS!250 SPEAKERS! Stefanie Lohaus 250 SPEAKERS! Stefanie Lohaus Missy Magazin 250 SPEAKERS!Missy Magazin DE250 SPEAKERS!DE 250 SPEAKERS! 250 SPEAKERS!250 SPEAKERS! Joachim Losehand 250 SPEAKERS! Joachim Losehand Joachim Losehand 250 SPEAKERS! Joachim Losehand

DE250 SPEAKERS!


Lemez 250 SPEAKERS!

Lemez Lovas250 SPEAKERS!

Lovas UK250 SPEAKERS!

UK250 SPEAKERS!250 SPEAKERS!

Martin Lücke 250 SPEAKERS!

Martin Lücke DE250 SPEAKERS!


Katja Lucker 250 SPEAKERS!

Katja Lucker Booking - Consense Gesellschaft zur Förderung 250 SPEAKERS!

Booking - Consense Gesellschaft zur Förderung


Say Hello to

250 SPEAKERS!Say Hello to

250 SPEAKERS!

250 SPEAKERS!Join the network that is at the 250 SPEAKERS!Join the network that is at the 250 SPEAKERS!forefront of creating solutions for a 250 SPEAKERS!forefront of creating solutions for a 250 SPEAKERS!new music business.250 SPEAKERS!new music business.250 SPEAKERS!Carter Adams

Simon Adams

Benjamin André

Kevin Arnold

Martin Atkins

Michael P. Aust

Christian Baierle

Thierry Baujard

Stephan Baumann

Nancy Baym

Stephan Benn

Monika Bestle

Markus Biedermann

Björn Böhning

Michael Bull

Tim Clark

Peter Conheim

Coost

Paul Dalen

Ruth Daniel

Andrew Dubber

Eric Eckhart

Alexander Elbertshagen

Dr. Lutz Fahrenkrog-Petersen

Jason Forrest

Conrad Fritzsch

Erik Gilbert

Manfred Gillig-Degrave

Claudius Glöckner

Finn Oke Göttlich

Natalie Gravenor

Holger Großmann

Carl-Richard Haarmann

Felix Haas

Roland Hackl

Yousef Hammoudah

Jörn Handschke

Sebastian Haupt

Daniel Haver

Dave Haynes

Reinhold Heil

Dieter Herker

Stefan Herwig

Rupert Hine

Steff en Holly

Marc Houle

Katy Jacks

Andreas Janson

Johnny Klimek

Zoe Keating

Daniel Kisters

Elisa Kreisinger

Micki Krimmel

Eberhard Kromer

Michael Lambot

Christoph Lange

Steve Lawson

Benjamin Lebrave

Lars Lewerenz

Jean Littolff

Stefanie Lohaus


Say Hello to250 SPEAKERS!Say Hello to250 SPEAKERS!

250 SPEAKERS!Lemez Lovas

Katja Lucker

Ralf Mahlich

Marie Clausen

Goran Marjanovic

Mike Masnick

Matthias Mehwald

Michael Stöckemann

Meik Michalke

Silvia Moisig

Moto Boy

Marius Müller-Westernhagen

David Noel

Will Page

Graziela Pancheri

Thomas Praus

Frank Prengel

Ryan Rauscher

Tim Renner

Sascha Ritter

David Maher Roberts

Stefan Peter Roos

Kiran Sande

Martin Schaefer

Thorsten Schliesche

Lorenz Schmid

Axel Schmiegelow

Arthur Schock

Lothar Scholz

Dr. Ralf Schulze

Gerrit Schumann

Detlef Schwarte

Peter L. H. Schwenkow

Ole Seelenmeyer

Jason Sigal

Gary Smith

Helen Smith

Jill Sobule

Konrad Sommermeyer

Matthias Spielkamp

Sören Stamer

Kilian Steiner

Henry Steinhau

Michael Stöckemann

Yancey Strickler

Peter Sunde

Thomas Ternes

Martin Thörnkvist

Torsun Torsun

Volker Tripp

Romain Vivien

Patrick Walker

Robert Wawero

Julian Weber

Horst Weidenmüller

Steff en Wicker

Martin Wirtz

Alexander Wolf


Say Hello to250 SPEAKERS!Say Hello to250 SPEAKERS!Join the debate, contribute 250 SPEAKERS!Join the debate, contribute 250 SPEAKERS!and get inspired.

16 all2gethernow

music week im 4010

3 days of good music

Donnerstag

09.09.2010 – snowhite16:00 uhr Meet Snowhite: Mit Freunden, Musikschaffenden, Musikfans & dem 4010 Publikum.

17:30 uhr Snowhite Allstar DJ Team – Desi & Grant & Ben 19:30 uhr Krákow Loves Adana – Live Akustik Set

20:30 – 22:00 uhr Snowhite Allstar DJ Team – Desi & Grant & Ben

Freitag

10.09.2010 – compost records16:00 uhr Meet Compost Records: Mit Freunden, Musikschaffenden, Musikfans & dem 4010 Publikum.

17:30 uhr Ben Mono - DJ Set 19:30 uhr Siri Svegler – Live Akustik Set

20:30 – 22:00 uhr Christian Prommer / Drumlesson - DJ Set

Samstag

11.09.2010 – rookie sessionDrei Gewinner unseres „Rookie Session“ Aufrufes werden ihr Talent unter Beweis stellen.

Von 15:00 – 19:00 uhr sind die Newcomer am Scratchen und Plattendrehen.

4010 der Telekom Shop in Mitte, Alte Schönhauser Straße 31, 10119 Berlin, Mo – Sa, 11:00 – 20:00 h

Mehr Infos unter www.4010.com

100.000.000.000.000.000 METER VON HIER SPIELT DIE MUSIK GARANTIERT NICHT.

www.10hoch16.deDesign for good things

SOUNDCLOUDNATIVE INSTRUMENTS*ABLETONTAPE.TVZAOZAAUPEOMUFINTRACKS AND FIELDSMAGIXMUSWEET

1SOUNDCLOUD 1SOUNDCLOUD 2NATIVE INSTRUMENTS 2NATIVE INSTRUMENTS 3ABLETON 3ABLETON 4TAPE.TV 4TAPE.TV 5ZAOZA 5ZAOZA 6AUPEO 6AUPEO 7MUFIN 7MUFIN 8TRACKS AND FIELDS 8TRACKS AND FIELDS 9MAGIX 9MAGIX 10MUSWEET 10MUSWEET

29441 points

native-instruments.com/en/company/jobs

ableton.com

tape.tv/jobs.html

zaoza.de

corporate.aupeo.com/career.html

business.mufi n.com

magix.com/de/magix-ag/unternehmen/jobs-karriere

musweet.com/about

396

It should be mentioned that no

trackbacks could be monitored at

Native Instruments, as they do not

blog. Given the fact that NI has over

200.000 users worldwide in their

Online Forum, they would most

likely be by far number 1 on the list,

if they would blog.

tracksandfi elds.com/popup_jobs.html

5160

You’ll fi nd them in all the right spots: Mitte, Prenzlauer

Berg and Kreuzberg. They use funky offi ce space and have

hordes of badly shaved nerds on board who simply rule

the world with their programming skills.

In order to create the a2n-Top Ten ranking of the sexiest

music-IT-employers in town, we added followers, FB

friends and blog trackbacks and divided the sum through

the companies respective years alive. Also provided: The

link to their human resources dept. In case you want to

spice up your CV.

*

18 all2gethernow

Berlins Sexiest Arbeitgeber

soundcloud.com/pages/jobs

4181

4167

1156

891,5

674

190

177


präsentiert von Radio Fritz, Tracks & Fields und audiomagnet.com

Aktive Förderung von Unsigned Artists im #a2n_camp

War Nachwuchsförderung bereits 2009 ein entschei-

dendes Thema der a2n – in diesem Jahr wird es noch

umfassender bearbeitet und vor allem eins: Angepackt.

Wie kann ich mein Projekt nach vorn bringen?

Wie kann ich meine Performance schärfen?

Wie holen wir das Meiste und Beste aus unserer Band?

Was zieht bei Meinungsmachern, Labels, Verlagen,

Bookern, Redakteuren und vor allem FANS?

2010 wird die #a2n diesen Fragen bei weitem mehr Raum

geben und sie im Rahmen der #a2n_werkstatt aktiv

angehen.

Ab sofort können Bands und Projekte, die noch keinen

Label- oder Verlagsvertrag haben, auf tracksandfi elds.

com einen Song einreichen und kommentieren lassen.

Aus diesen Einreichungen werden Projekte ausgewählt,

die zum #a2n_camp eingeladen werden. Dort wird es ein

Coaching von Profi s für die Pros von morgen geben.

Und den Besten das Beste: Die fünf herausragensten

Projekte werden zusätzlich veröff entlicht.

Die passenden Partner sorgen dafür, dass die Teilnahme

an der #a2n_werkstatt sich für euch auf jeden Fall lohnt.


Als Werkstattleiter bereits fest zugesagt haben:

Jörg Rohleder Chefredaktion Musikexpress / Rolling Stone

Stefan Lehmkuhl Melt! Booking

Christopher van Deylen Produzent, u.a. Schiller

Phill Howells A&R K7

Neffi Temur A&R Black/HipHop/urban Universal

Tim Renner Motor Music

#a2n_werkstatt6. September


#a2n_camp

22 all2gethernow 6-11 September 2010 23 6-11 September 2010 23


On Monday September 6, 10 a.m. the BERLIN MUSIC

WEEK will be opened with #a2n_camp.

For 2 days, the Kulturbrauerei in Prenzlauer Berg

will turn into a buzzing “think and do tank”.

Over 250 speakers from around the world, 7 diff erent

rooms, over 40 sessions per day - great minds

are gathering to share ideas about scenarios for a

forward thinking music eco-system.

Das Programm ist partizipativ, mit Beiträgen vieler

Akteure gemeinsam entstanden. Darüber hinaus haben

wir Vor- und Querdenker eingeladen, ihre Gedanken

und Erfahrungen im #a2n_camp zu teilen.

Die Kulturbrauerei wird für zwei Tage zum zentralen

Ort des gemeinsamen Weiterdenkens über

neue Strategien in Musikgeschäft und -kultur,

sowie angrenzenden Kreativbereichen.

#a2n_camp6.-7. September

workshops, sessions, barcamp


MASCHINENHAUS SODA 2 CLUB 23 SODA SALON ALTE KANTINE NBI KESSELHAUS

11.30MEDIA & TECHNOLOGY

Musik + Film + Internet:

Berliner Modelle der

Mediensynergie

BUSINESS MODELS

Music in the Cloud

ROLES & IDENTITIES

Independent Labels //

Netlabels


SELL SELL SELL – How to

get your music licensed

in Commercials, Games,

Film & TV

ARTS & MAKING MUSIC

Songwriting

Workshop

ARTS & MAKING MUSIC

#a2n_werkstatt

Rock / Pop

11.30

13.00MARKETING & DISTRIBUTION

Access vs. Ownership

POLITICS & CULTURE

Berlin an einem Tisch


Create Attention in a

distracted World

POLITICS & CULTURE

„Du bist (k)einer von

6 Mio, die den Song

gekauft haben”

MARKETING & DISTR.

Twitter: Do’s and

Dont’s für Bands,

DJs & Labels


Creative Commons collecting

Society – and it’s no Typo ARTS & MAKING MUSIC

#a2n_werkstatt

Alternative

13.3014.30COPYRIGHT & LICENSING

Current Status in collecting

Societies and licensing

Alternatives – What’s the

Vision?

POLITICS & CULTURE

Sustainable free Culture &

the value of Curation

POLITICS & CULTURE

Filesharing: smeary &

selfi sh Nerds or paving

the Way for future Music

Industries?

BUSINESS MODELS

Its all about live –

Hype or Reality

ARTS & MAKING MUSIC

DIY Marketing &

Touring Seminar /

Day 1.1

POLITICS & CULTURE

Off ene Konsultation: Rahmen-

bedingungen und Infrastrukturen für

Musikwirtschaft und -kultur

ARTS & MAKING MUSIC

#a2n_werkstatt

Electro

15.3016.30ROLES & IDENTITIES

The Role of Music Conferences,

Camps and Meetings –

How to create the perfect Event

MEDIA & TECHNOLOGY

Work vs. Flow –

Technological

Concepts of

musical Creativity

MEDIA & TECHNOLOGY

Nightmare on App Street:

No low Cost Music App

for DIY?

BUSINESS MODELS

The Economy of Open

Content and its Archives

ARTS & MAKING MUSIC

DIY Marketing &

Touring Seminar /

Day 1.2

ROLES & IDENTITIES

Made in China:

360 Degrees of Music Industry

ARTS & MAKING MUSIC

#a2n_werkstatt

Black Music /

Hip Hop 17.3018.00BUSINESS MODELS

How to get on Stage?! // Wie

kommt der Nachwuchs auf

die Bühnen? Sind Band-

wettbewerbe und „Pay-to-

Play’-Konzepte die einzigen

Alternativen?

POLITICS & CULTURE

The Role of Expatriatism in

the Berlin Music Scene

POLITICS & CULTURE

Heute EMI Morgen Alle?

BUSINESS MODELS

BERLINER SCHULEN –

Ein neuer Arbeitsplatz

für Musiker?

ARTS & MAKING MUSIC

DIY Marketing &

Touring Seminar /

Day 1.3

ARTS & MAKING MUSIC

Symbols in Pop Music

BUSINESS MODELS

Free & Freemium –

Geschäftsmodelle für digitale Güter –

The time is now

19.30POLITICS & CULTURE

JETZT REICHT’S // Für eine

Unterhaltungskultur mit

Haltung.

POLITICS & CULTURE

Über elektronische Musik, die

Freiheit und das glitzernde

Subjekt

ROLES & IDENTITIES

Veranstaltungswirtschaft

als Herz des Live-

Geschäfts?

POLITICS & CULTURE

The Importance of

cultural Filters


GEMA oder Creative Commons:

Was ist für mich am besten?

20.15ROLES & IDENTITIES

21.00ARTS & MAKING MUSIC

Ein Hit ist ein Hit

Kulturbrauerei Schönhauser Allee 36

10.00 OPEN OPEN!

Opening Session

all2gethernow 2010 –

the Camp

@ Soda Restaurant6.SEP2EMBERKulturbrauerei

6.SEP2EMBERKulturbrauerei U2

6.SEP2EMBERU2

6.SEP2EMBER Bus Schönhauser Allee

6.SEP2EMBER Bus Schönhauser Allee

all2gethernow 2010 – 6.SEP2EMBERall2gethernow 2010 – 6.SEP2EMBER

26 all2gethernow Kurzfristige Änderungen des Programms behalten wir uns vor. Die stets aktuelle Version des Programms, inklusive detaillierterer Beschreibungen der einzelnen Sessions und der Referenten, fi nden Sie unter a2n2010.sched.org. 6-11 September 2010 27

freeentry!

Geschlechterrollen im Pop in Zeiten von

Backslash und Krise der Musikindustrie

ARTS & MAKING MUSIC

FINETUNES PARTY

Spinning the Desks

@ Soda Restaurant

#a2n_camp

6.SEP2EMBER#a2n_camp

6.SEP2EMBER

6666611.30 MEDIA & TECHNOLOGY

Musik+Film+Internet: Berliner Modelle der Mediensynergie

Dr. Ralf Schulze Unerhört! Musikfi lm Festival Conrad Fritzsch tape.tv

Dr. Lutz Fahrenkrog-Petersen HU/berlinmusic.tv

Natalie Gravenor & Hans Habiger EYZ Media

6

613.00 MARKETING & DISTRIBUTION

Access vs. Ownership

Helena Kosinski Nielsen Music Control Thorsten Schliesche Napster

Christoph Lange simfy Tom Niewveboer !K7 M Barbara Hallama

14.30 COPYRIGHT & LICENSING

Current Status in collecting Societies and licensing

Alternatives – what’s the Vision?

Kilian Steiner GEMA John Hendrik Weitzmann Creative Commons

Germany Meik Michalke Open Music Contest

16.30 ROLES & IDENTITIES

The Role of Music Conferences, Camps and Meetings –

How to create the perfect Event

Ruth Daniel UnConvention Remco Schuurbiers Club Transmediale Ryan

Rauscher Future Music Camp Ralph Christoph c’n’b, c/o pop Detlef

Schwarte Reeperbahn Campus Andreas Gebhard all2gethernow618.00 BUSINESS MODELS

How to get on Stage?! // Wie kommt der Nachwuchs auf die Bühnen?

Sind Bandwettbewerbe und „Pay-to-Play”-Konzepte die einzigen

Alternativen?

Dieter Herker local heroes Matthias Mehwald magge music/Emergenza

Andreas Janson Shearer Katja Lucker Consense Gesellschaft zur

Förderung von Kultur mbH / Kesselhaus Booking Peter James Leitung

Pop-Büro Baden-Württemberg Mario Forberg Subway to Peter

M Markus Biedermann Regioactive.de6 619.30 POLITICS & CULTURE

JETZT REICHT’S // Für eine Unterhaltungskultur mit Haltung.

Marius Müller-Westernhagen Artist Yousef Hammoudah PANORAMA3000/

MTV Networks/Double Slash Anton Spielmann Artist/1000 Robota

M Rabea Weihser ZEIT ONLINE6MASCHINENHAUS

10.00 OPEN OPEN!

Opening Session:

all2gethernow

2010 –

the Camp

Tim Renner

Andreas Gebhard

Folkert Uhde

Robert Eysoldt

Martin Brem

Andrea Goetzke

Wolfgang Senges

SODA RESTAURANT

FREE!


11.30 BUSINESS MODELS

Music in the Cloud

Finn Oke Göttlich fi netunes Christoph Lange simfy

Marco Freivogel Excercise One Sören Stamer Yokudo

M Steff en Holly AUPEO!

13.00 POLITICS & CULTURE

Berlin an einem Tisch // Teil 2: Rahmenbedingun-

gen für Kultur- und Kreativwirtschaft in Berlin

Robert Eysoldt Create Berlin/Farbwerte

Jochen Sandig Radialsystem V Tim Renner Motor

Entertainment Raban Ruddigkeit ruddigkeit

corporate ideas/Freistil More tbc…


Sustainable free Culture & the value of Curation

Jason Sigal Free Music Archive


Work vs. Flow – technological concepts for

musical creativity

Jan Werner Mouse on Mars Mate Galic Native

Instruments Christophe Stoll Precious Forever

Sebastian Niessen SND


The Role of Expatriatism in the Berlin Music Scene

Jason Forrest a.k.a. DJ Donna Summer USA,

Musician/DJ/Owner, Cockrockdisco Label Nicholas

Currie a.k.a. Momus Scotland, Musician/Artist/

Blogger Melissa Perales USA, Booker, Soundtrack/

Filmmaker Dan Bodan Canada, Musician

M D. Strauss Senior Editor, EXBERLINER Magazine


Über elektronische Musik, die Freiheit und das

glitzernde Subjekt

Ralf Mahlich

SODA 2

Access vs. Ownership6Access vs. Ownership6613.00

6Access vs. Ownership613.00

66MARKETING & DISTRIBUTION

6Access vs. Ownership6MARKETING & DISTRIBUTION

66Access vs. Ownership6Access vs. Ownership6Access vs. Ownership6Music In The Cloud

Music in the CloudMusic In The Cloud

Music in the Cloud

6Jetzt Reichts! //66JETZT REICHT’S // Für eine Unterhaltungskultur mit Haltung.6Jetzt Reichts! //6JETZT REICHT’S // Für eine Unterhaltungskultur mit Haltung.621.00 ARTS & MAKING MUSIC

FINETUNES

PARTY: Spinning

the Desks

all2gethernow

Camp Get

Together

DJ Gig & Party611.30 ARTS & MAKING MUSIC

#a2n_werkstatt // Rock &

Pop

U. Sommer, Jörg Rohleder

Musikexpress / Rolling Stone

13.30 ARTS & MAKING MUSIC

#a2n_werkstatt //

Alternative

Stefan Lehmkuhl

Meltbooking Tim Renner

Motor Entertainment N.N.

Uncle Sally*s


#a2n_werkstatt // Electro

Schiller Artist/Producer

Phil Howell !K7 Records

Heiko Hoff man Groove


#a2n_werkstatt // Black

Music & HipHop

Marek Lieberberg,

Neffi Temur Universal

N.N. Radio Fritz


Ein Hit ist ein Hit

Tobias Friedrich, Lothar

Berndorff , Adrian Kennedy,

Olaf Schumacher, Nikko

Weidemann

KESSELHAUS

a2n Opening!

6a2n Opening!

6a2n Opening!a2n Opening!11.30a2n Opening!11.30

611.30

6a2n Opening!

611.30

66MEDIA & TECHNOLOGY

6a2n Opening!

6MEDIA & TECHNOLOGY

66Musik+Film+Internet: Berliner Modelle der Mediensynergie

6a2n Opening!

6Musik+Film+Internet: Berliner Modelle der Mediensynergie

6a2n Opening!a2n Opening!10.00a2n Opening!10.00 OPEN OPEN!a2n Opening!OPEN OPEN!

6OPEN OPEN!

6a2n Opening!

6OPEN OPEN!

6Opening Session: a2n Opening!Opening Session:

6Opening Session:

6a2n Opening!

6Opening Session:

6a2n Opening!

#a2n_camp


11.30 ARTS & M.MUSIC

Songwriting, gibt́ s das überhaupt, und

wenn ja, was ist es genau, wie funk-

tioniert es und wie wird man Songwriter.

David Vogt Songwriter, Produzent

More tbc…


Twitter: Do’s & Dont’s für Bands, DJs &

Labels

Joseph Ketelhut


DIY Marketing & Touring Seminar Day 1.1

Martin Atkins Artist/Author Tour:Smart/

Invisible Records




Invisible Records




Invisible Records

ALTE KANTINE


SELL SELL SELL - How to get your Music

licensed in Commercials, Games, Film & TV

Konrad Sommermeyer Tracks and Fields

Stefan Wieduwilt Casino Royale More tbc…


„Du bist (k)einer von 6 Mio, die den Song

gekauft haben” – Normativer Vergleich

und Musikkonsum – Ein Denkanstoß.

Sebastian Haupt614.30 BUSINESS MODELS

It’s all about live – Hype Or Reality

Ingo Bruns Vagabond Village More tbc…616.30 BUSINESS MODELS

The Economy of Open Content and its

Archives

Jason Sigal Free Music Archive Andrew

Dubber Moderator/New Music Strategies

More tbc…618.00 BUSINESS MODELS

BERLINER SCHULEN –

Ein neuer Arbeitsplatz für Musiker?

Daniel Kisters Artist/Spreewind

Waldemar Olesch Dozent/Projekt „Kingz

of Kiez“619.30 POLITICS & CULTURE

The Importance of cultural Filters

Graziela Pancheri6 6SODA SALON


Independent Labels / Netlabels

Horst Weidenmüller !K7 Records

Sven Swift 12rec., Error Broadcast

Christian Roth Resting Bell


Create Attention in a distracted World

Finn Oke Göttlich fi netunes More tbc…614.30 POLITICS & CULTURE

Filesharing: Smeary & Selfi sh Nerds

or Paving the Way For Future Music

Industries?

Marcel Weiß neunetz.com

Sascha Lobo himself616.30 MEDIA & TECHNOLOGY

Nightmare On App Street:

No Low Cost Music App For DIY?

Matthias Glatschke Songpier Dr. Frank

Prengel Microsoft Jens Dissmann Nokia

Deutschland - Head of Services Marketing

Fabien Röhlinger AndoidPit

M Steff en Holly AUPEO! 6 618.00 POLITICS & CULTURE

Heute EMI, morgen alle?

Björn Böhning SPD Parteivorstand619.30 ROLES & IDENTITIES

Veranstaltungswirtschaft als Herz des

Live-Geschäfts?

Sören Birke Kesselhaus, Maschinenhaus,

Kulturbrauerei Alex Richter Four Artists

More tbc…6CLUB 23

Nightmare On App Street6Nightmare On App Street6Nightmare On App StreetNightmare On App Street616.306Nightmare On App Street616.3066BUSINESS MODELS6Nightmare On App Street6BUSINESS MODELS66The Economy of Open Content and its 6Nightmare On App Street6The Economy of Open Content and its 616.30Nightmare On App Street16.30 MEDIA & TECHNOLOGY

Nightmare On App StreetMEDIA & TECHNOLOGY6MEDIA & TECHNOLOGY6Nightmare On App Street6MEDIA & TECHNOLOGY6Nightmare On App Street:

Nightmare On App StreetNightmare On App Street: 6Nightmare On App Street: 6Nightmare On App Street6Nightmare On App Street: 6 DIY Marketing & Touring

Seminar


Creative Commons collecting Society –

And it’s no Typo

Michael Weller Europäische EDV-

Akademie des Rechts Meik Michalke

Open Music Contest Wolfgang Senges

ContentSphere.de


Off ene Konsultation: Rahmen-

bedingungen und Infrastrukturen für

Musikwirtschaft und -kultur

Dirk Kiefer Kompetenzzentrum Kultur-

und Kreativwirtschaft des Bundes,

More tbc…DIY Marketing & Touring 16.30 ROLES & IDENTITIES

Made in China – 360 Degrees of Music

Industry

Johannes Marx Pitchtuner

Helen Feng Fake Music Media

Philipp Grefer Fake Music Media


Symbols in Pop Music //

Symbole in der Popmusik

Henry Steinhau Journalist


Free & Freemium – Geschäftsmodelle

für digitale Güter – The time is now

Stefan Peter Roos Proud Music


GEMA oder Creative Commons: Was ist

für mich am besten?

Alexander Wolf CELAS/GEMA

Meik Michalke Open Music Contest

NBI

Sell Sell Sell

#a2n_camp

MASCHINENHAUS SODA 2 CLUB 23 SODA SALONALTEKANTINE NBI KESSELHAUS

10.00ARTS & MAKING MUSIC

How to Compose for Film

ROLES & IDENTITIES

The Relevance of

collaborative Networks


Case Studies:

DIY Artists & Labels –

that’s how I do it

BUSINESS MODELS

The Music

success

Mindset

Seminar

POLITICS & CULTURE

Finding a Balance –

Music’s Social and

Economic Value


Getting paid for Creative

Commons licensed

Content – Sounds weird?MARKETING & DISTRIBUTION

Wirkung von Musik

in der Werbung

10.30

11.30BUSINESS MODELS

CwF + RtB... but how?

MEDIA & TECHNOLOGY

Die Krise der Musikkritik als

Chance - neue journalistische

Zugänge im Netz und was

Zeitungen daraus lernen

können.

ROLES & IDENTITIES

Case Study Labels –

Audiolith

BUSINESS MODELS

Perspectives

from East-

and West-

African Music

Scenes

MEDIA & TECHNOLOGY

Thounds Workshop –

Introducing the social features

and API’s MARKETING & DISTRIBUTION

Musik als Erfolgsfaktor

für Marken

12.00MEDIA & TECHNOLOGY

Songpier – the Return of your

Business

13.00BUSINESS MODELS

Valuing cultural Production:

do Micropayments &

Crowdfunding revolutionise

the way Artists get paid?

ROLES & IDENTITIES

Travelling Topic: 50 great

Ideas in Support of Music

ROLES & IDENTITIES

New Music Strategies

Workshop

MARKETING & DISTR.

Content

Aggregators –

An Overview

and Analysis

MEDIA & TECHNOLOGY

Making Music relevant to me,

here and now

ARTS & MAKING MUSIC

Children’s Laptop

Performance Orchestra BUSINESS MODELS

Music Publishing 2.0:

Spotifying the Social Costs

and Legitimising Online

Music

13.30


Was macht ein Musikverlag?


Neighbourhood Watch –

learning from niche Scenes

MEDIA & TECHNOLOGY

Search & Navigation –

Key to Customer?

ROLES & IDENTITIES

Pandemonium of Social

Media Options:

Strategies Overload.

ARTS & MAKING MUSIC

Four Minutes later…

A Workshop for Commu-

nication through Song: Do

not leave your audience as

you found them

MARKETING & DISTR.

DIY Marketing

& Touring

Seminar /

Day 2.1


How diff erent Web Tools can

help Artists to Share/Distribute

their Music

POLITICS & CULTURE

Jazzplayseurope

(Ruhr.2010) meets Dutch

Caravan Hitchhiking

Project


The Development of Music

Scenes in India

ROLES & IDENTITIES

Vom Buhmann zum Boom?

Perspektiven eines Majors

ARTS & MAKING MUSIC

Artists being Solo –

on Stage & in Business.

POLITICS & CULTURE

Analyse zur Strukturkrise

der Musikwirtschaft –

Wohin bewegt sich das

Netz?

MARKETING & DISTR.

DIY Marketing

& Touring

Seminar /

Day 2.2

POLITICS & CULTURE

How do Technologies & Social

Media infl uence Music Culture?

MEDIA & TECHNOLOGY

German/French

Cooperation: R&D in the

Field of Music and Digital

Technologies

Kulturbrauerei Schönhauser Allee 36

7.SEPTEMBERKulturbrauerei

7.SEPTEMBERKulturbrauerei U2

7.SEPTEMBERU2

7.SEPTEMBER Bus Schönhauser Allee

7.SEPTEMBER Bus Schönhauser Allee

for updates check

a2n2010.sched.org


#a2n_camp

7.SEPTEMBER#a2n_camp

7.SEPTEMBER


How to Compose for Film

Johnny Klimek Artist/Producer/Composer

Reinhold Heil Artist/Producer/Composer


CwF + RtB... but how?

Mike Masnick fl oor64, TechDirt713.00 BUSINESS MODELS

Valuing cultural Production: Do

Micropayments & Crowdfunding

revolutionise the Way Artists get paid?

Peter Sunde fl attr


Neighbourhood Watch –

Learning from niche Scenes

Lovas Lemez WOMEX Nick Hüper

Wacken Open Air Marcus Staiger rap.de

Royalbunker More tbc…


The Development of Music Scenes

in India

Sohail Arora, Ma Faiza, Priyanka Blah,

Avinash Kumar


Case Study: DIY Artists & Labels –

That’s how I do it

Eric Eckhart Artist Claudius Glöckner Artist


Case Study Labels – Audiolith

Lars Lewerenz Audiolith

Torsun Artist/Egotronic Artur Schock

Audiolith M Olaf Furniss Born to be Wide


New Music Strategies Workshop

Andrew Dubber Birmingham City

University/New Music Strategies

Steve Lawson Artist/New Music Strategies

Saskia Trokkoli New Music Strategies


Pandemonium of Social Media

Options: Strategies Overload.

Micki Krimmel neighborgoods.net

Thomas Praus PANORAMA3000 Zoe

Keating Artist M Amke Block Audiomagnet


Case Study. Artists being solo –

on Stage & in Business.

Steve Lawson Artist Zoe Keating Artist


Wirkung von Musik in der Werbung

Christian Wilckens krueger-wilckens John

Groves Groves Sound Communications

M Jan Thomas the gap between


Musik als Erfolgsfaktor für Marken

Joel Berger MySpace Ralf Lülsdorf Telekom

M Jan Thomas the gap between

More tbc…


Music Publishing 2.0: Spotifying the

Social Costs and Legitimising Online

Music

Goran Marjanovic


Four Minutes later… A Workshop for

Communication through Song: Do not

leave your audience as you found them

Rupert Hine R & D Musicarts /

BMG Rights Management


Analyse zur Strukturkrise der

Musikwirtschaft –

Wohin bewegt sich das Netz?

Stefan Herwig Mindbase Strategic

Consulting Lukas Schneider Mindbase

Strategic Consulting Marcel Weiss

neunetz.com Stephan Benn Rechtsanwalt

M Manfred Gillig-Degrave MusikWoche

MASCHINENHAUS CLUB 23 SODA SALON



The Relevance of Collaborative Networks

Ruth Daniel UnConvention/TourCore

Olaf Bohn Ableton Benjamin André CD1D

Olaf Furniss Born to be Wide More tbc…


Die Krise der Musikkritik als Chance –

neue journalistische Zugänge im Netz

und was Zeitungen daraus lernen

können.

Kiran Sande Fact Magazine Stefanie Lohaus

Missy Magazine

M Julian Weber taz7


Travelling Topic: 50 great Ideas in

support of Music

Remco Schuurbiers Club Transmediale

Sandra Passaro Stars & Heroes

M Ruth Daniel UnConvention/TourCore

More tbc…7

15 00 MEDIA & TECHNOLOGY

Search & Navigation – Key to Customer?

David Maher Roberts The Filter

Jörn Handschke Mufi n Steff en Holly

AUPEO! Dr. Stephan Baumann DFKI

Holger Großmann Fraunhofer-Institut für

Digitale Medientechnologie IDMT


Vom Buhmann zum Boom?

Perspektiven eines Majors

Edgar Berger Sony

M Tim Renner Motor Entertainment

More tbc…

SODA 2

CwF + RtB… but how?

7CwF + RtB… but how?

711.30CwF + RtB… but how?11.30

7BUSINESS MODELS


7BUSINESS MODELS

77CwF + RtB... but how?


7CwF + RtB... but how?

7CwF + RtB… but how?CwF + RtB… but how?


7711.30


711.30

77MEDIA & TECHNOLOGY


7MEDIA & TECHNOLOGY

7Vom Buhmann zum Boom?7Vom Buhmann zum Boom?7716.307Vom Buhmann zum Boom?716.3077ROLES & IDENTITIES7Vom Buhmann zum Boom?7ROLES & IDENTITIES77Vom Buhmann zum Boom? 7Vom Buhmann zum Boom?7Vom Buhmann zum Boom? 7 Artists being solo –16.30

Artists being solo –16.30

Wohin bewegt sich das Netz?Artists being solo –Wohin bewegt sich das Netz?

on Stage & in Business. Case Study. Artists being solo –

on Stage & in Business. Case Study. Artists being solo –

#a2n_camp


Getting paid for Creative Commons

licensed Content – sounds weird?

Zoe Leela Artist Thomas Ternes

tompigs.com Danny Bruder Artist

Volker Tripp PRIMA.FM

Stefan Wieduwilt Casino Royale

M Wolfgang Senges ContentSphere.de


Children’s Laptop Performance

Orchestra

Marco Maria Artist Coost Lardy Cake Artist

and Guests


Jazzplayseurope (Ruhr.2010) Meets

Dutch Caravan Hitchhiking Project

Peter Bijl The Caravan Hitchhiking Project

Nadin Deventer Jazzwerk Ruhr


German/French Cooperation: R&D in the

Field of Music and Digital Technologies

Prof. Karlheinz Brandenburg Fraunhofer

Institute for Digital Media Technology

IDMT Holger Großmann Head of

Department, Fraunhofer Institute

for Digital Media Technology IDMT

Jean-Marc Leclerc Executive Manager,

European Music Offi ce - EMO

KESSELHAUS


Finding a Balance - Music’s social and economic Value

Jason Sigal Free Music Archive Nancy Baym University of

Kansas/ onlinefandom.com Jason Forrest cockrockdisco

/ DJ Donna Summer M Andrew Dubber Birmingham City

University / New Music Strategies More tbc…


Thounds Workshop - Introducing the social features and API’s

Gian Maria Girardi thounds7 712.15 MEDIA & TECHNOLOGY

Songpier: There’s even an app for DIY Artists.

Matthias Glatschke Songpier7


Making Music relevant to me, here and nowDavid Maher Roberts The Filter713.45 COPYRIGHT & LICENSING

Was macht ein Musikverlag?

Dr. habil. Christian Baierle Roba Music Publishing


How diff erent Web Tools can help Artists to

Share/Distribute their Music

Dave Haynes Soundcloud

David Noël Soundcloud


How do Technologies & Social Media

infl uence Music Culture?

Martin Thörnkvist Songs I Wish Gian Maria Girardi Thounds

Paul Dalen Reverse Thread M Eliot Van Buskirk Wired

NBI



The Music Success

Mindset Seminar

Katy Jacks &

Simon Adams

N2R Media /

MyMusicSuccess

7 711.30 BUSINESS MODELS

Perspectives from East-

and West-African Music

Scenes

Benjamin Lebrave

Akwaaba Music, Robert

Wawero penyafrica.com7


Content Aggregators –

An Overview and

Analysis

Bastian Schick Composer


DIY Marketing &

Touring Seminar

Day 2.1

Martin Atkins Artist/

Author Tour:Smart/

Invisible Records


DIY Marketing &

Touring Seminar

Day 2.2

Martin Atkins Artist/

Author Tour:Smart/

Invisible Records

ALTE KANTINE

Finding a Balance – Music’s social and

7Finding a Balance – Music’s social and

710.00Finding a Balance – Music’s social and 10.00 COPYRIGHT & LICENSINGFinding a Balance – Music’s social and COPYRIGHT & LICENSING10.00Finding a Balance – Music’s social and 10.00 POLITICS & CULTURE

Finding a Balance – Music’s social and POLITICS & CULTURE 10.00Finding a Balance – Music’s social and 10.00

710.00


710.00

7BUSINESS MODELSFinding a Balance – Music’s social and BUSINESS MODELS

7BUSINESS MODELS


7BUSINESS MODELS

7economic Value

7economic Value

7Finding a Balance - Music’s social and economic Value

economic ValueFinding a Balance - Music’s social and economic Value


7economic Value


7Making Music relevant to 7Making Music relevant to 713.00Making Music relevant to 13.00 MEDIA & TECHNOLOGY

Making Music relevant to MEDIA & TECHNOLOGY7MEDIA & TECHNOLOGY7Making Music relevant to 7MEDIA & TECHNOLOGY77Analysis7Making Music relevant to 7Analysis77Bastian Schick 7Making Music relevant to 7Bastian Schick 7Composer

Making Music relevant to Composer7Composer7Making Music relevant to 7Composer7me, here and now7me, here and now7Making Music relevant to me, here and now

me, here and nowMaking Music relevant to me, here and now7Making Music relevant to me, here and now7me, here and now7Making Music relevant to me, here and now7me, here and now715.007me, here and now715.007 Children’s Laptop 13.00Children’s Laptop 13.00 ARTS & MAKING MUSICChildren’s Laptop ARTS & MAKING MUSIC

Performance Orchestra

#a2n_camp


#a2n_congress


Konzipiert nach dem Ansatz der a2n und eng

verwoben mit dem #a2n_camp fi ndet am 8. und 9.

September in Berlin Tempelhof parallel zum

Messeformat der POPKOMM der #a2n_congress statt.

#a2n_congress at the former airport in Tempelhof

will be the international epicenter of the

BERLIN MUSIC WEEK CONFERENCE.

Parallel to the trade fair Popkomm #a2n_congress

gathers international business leaders to discuss the

current state of aff airs.

Der #a2n_congress bietet kuratierte Gesprächsrunden,

besetzt mit 100 ausgewählten Vertretern des

Musik- und Mediengeschäfts, innovativen Masterminds

und Querdenkern, die sich mit den aktuellen Themen

der Musik- und Kreativlandschaft auseinandersetzen.


#a2n_congress8.-9. September

panels, lectures

Flughafen Tempelhof

AIRBASE DEUTSCHE KANTINE BFG KANTINE AIRBASE SONARI DT. KANTINE BFG KANTINE

10.00 OPEN OPEN!

Opening Session:

Popkomm +

all2gethernow

Opening

ROLES & IDENTITIES

Learning by Doing

on all Sides: Rights

Management as of

Today

BUSINESS MODELS

A Decade of European

Independents –

IMPALA is 10!!

POPKOMM

MARKETING & DISTRI-

BUTION

On Sharing

Music

POLITICS & CULTURE

Music As Culture


The Future of Labels

ROLES & IDENTITIES

Wie Grün kann die

Musik werden?

Perspektiven einer

klimaverträglichen

Musik- und Entertain-

mentbranche

BUSINESS MODELS

Music, Brand,

Merch & More

BUSINESS MODELS

Integrating

Change – Current

Strategies in Music

and Software


Alive & Growing –

The Music Business

BUSINESS MODELS

Survival vs. Sustainability –

Building a New Economical

Ecosystem

BUSINESS MODELS

Musik, digitale

Netze und Geld

verdienen –

eine ehrliche

Bestandsaufnahme

MEDIA & TECHNOLOGY

Web 3.0 / Music 3.0 –

What does Real-Time

Web mean to Music

Business?

BUSINESS MODELS

Music Marketing

in Russia and CIS

(Live and Digital) &

Founding of Music

Export...

POPKOMM

COPYRIGHT &

LICENSING

Brand Enter-

tainment –

Lip Service or

Cutting Edge?

BUSINESS MODELS

GEMA, Pay-to-Play –

What else? Who

Pays? How Much

Advertising Do You

Stand?


Die GEMA auf dem

Prüfstand.


State of the Art in Digital

Distribution: Old School

Anyway?

On DIY, Direct-to-Fan

and Usability.

ROLES & IDENTITIES

Music Markets

in Africa New

Challenges and

New Ideas


YOUTUBE & TECHDIRT:

On Licensing &

Takedown Matters.

MARKETING & MDISTRIBUTION

A sporting chance for

the independents?

POPKOMM

MARKETING &

DISTRIBUTION

How to Enter

America

ROLES & IDENTITIES

The role of

festivals when

“Live“ is gaining

Importance

17.00 MARKETING &

DISTRIBUTION

PRS / simfy

MEDIA & TECHNOLOGY

Musik im Computerspiel.

Besonderheiten in

Wirtschaftlichkeit und

Kreativität

ARTS & MAKING MUSIC

Lost in Music –

Today’s Generation

of Musicians in Fear

of Freedom

BUSINESS MODELS

The Business Side of

Soundtracks

ROLES & IDENTITIES

Smart Artist

Management

POLITICS & CULTURE

Infrastrukturen

und Rahmen-

bedingungen

für die Musik-

wirtschaft. Eine

Wunschliste.

Airport Tempelhof Platz der Luftbrücke 5

8.SEPT 9.SEPTAirport Tempelhof

9.SEPTAirport Tempelhof U6 Platz der Luftbrücke

9.SEPTU6 Platz der Luftbrücke

FRISEURARTS & MAKING

MUSIC

Jazz und Pop

JAZZKOMM

ARTS & MAKING

MUSIC

Jazz und Kunst

JAZZKOMM

FRISEURPOLITICS & CULTURE

Berlin – die neue Jazz-metropole

JAZZKOMM

ARTS & MAKING

MUSIC

Gespräch mit Klarinettist Rolf Kühn

JAZZKOMMfor updates check

a2n2010.sched.org


#a2n_congress

8.SEPT#a2n_congress

8.SEPT

88810.00 OPENING

Opening Session: all2gethernow 2010 –

The Congress


Alive and Growing –

The Music Business

Prof. Peter Schwenkow DEAG Deutsche

Entertainment AG Gerrit Schumann Music

Networx Felix Haas amiando

M Stephan Benn Rechtsanwalt / VUT815.15 ROLES & IDENTITIES

GEMA on Test. //

Die GEMA auf dem Prüfstand.

Monika Bestle Sonthofener

Kulturwerkstatt Wieland Harms

Komponist / Netzwerk kritische GEMA-

Mitglieder Ole Seelenmeyer DRMV

Silvia Moisig GEMA Lorenz Schmid GEMA817.00 MARKETING & DISTRIBUTION

PRS / simfy

Will Page PRS Steff en Wicker simfy

M Olaf Furniss Media Journalist


Musik, digitale Netze und Geld verdienen –

eine ehrliche Bestandsaufnahme

Axel Schmiegelow Sevenload


Music Markets In Afrika – New

Challenges And New Ideas

Robert Wawero penyafrica.com

Cyntia Torto Vodafone Ghana

M Benjamin Lebrave Akwaaba Music


Lost in Music - Today’s Generation of

Musicians in Fear of Freedom

Rupert Hine R & D Musicarts / BMG Rights

Management

AIRBASE BFG KANTINE



Survival vs. Sustainability - Building a

new Economical Ecosystem

Saroop Oomen Unwind Center

Ruth Daniel UnConvention/FatNortherner

Moto Boy Artist

M Nancy Baym onlinefandom.com /

University of Kansas815.15 MARKETING & DISTRIBUTION

State of the Art in Digital Distribution:

Old School Anyway?

On DIY, Direct-to-Fan and Usability.

Shamal Ranasinghe Topspin Media

Jill Sobule Artist Steve Lawson Artist

Jakob Kuznicki The Orchard Amke Block

Audiomagnet M Dave Haynes Soundcloud


Musik im Computerspiel. Besonderheiten

in Wirtschaftlichkeit und Kreativität.

Michael Stöckemann European Composers

Roland Hackl Steadyworks Martin Berger

Dynamedion Sylvius Lack Games Academy

M Michael Liebe Medienboard Berlin-

Brandenburg8 88DEUTSCHE KANTINE810.15 ARTS & MAKING MUSIC JAZZKOMM

Jazz und Pop

Götz Bühler Jazz thing

Nils Wülker Trompeter

Jens Balzer Berliner Zeitung

Daniel Glatzel Andromeda

Mega Express Orchestra

Presentation Christian

Broecking Journalist &

Publisher

11.15 ARTS & MAKING MUSIC JAZZKOMM

Jazz und Kunst

Maxi Sickert Journalist

Elke Buhr Monopol

FRISEUR

Alive and Growing –

8Alive and Growing –

813.30Alive and Growing – 13.30 BUSINESS MODELS

Alive and Growing – BUSINESS MODELS

8BUSINESS MODELS


8BUSINESS MODELS

8The Music Business

8The Music Business

8Alive and Growing – The Music BusinessAlive and Growing –


8The Music Business


8 Lost in Music –17.00Lost in Music –17.00 ARTS & MAKING MUSIC

Lost in Music –ARTS & MAKING MUSIC

Today’s Generation of Musicians in Fear of Freedom

#a2n_congress


Learning by Doing on all Sides: Rights

Management as of Today – Why Long

Term Thinking makes Sense

Fred Casimir BMG Rights Management

Rupert Hine Artist/Producer


The Future of Labels

Mark Chung Freibank/VUT Lars Lewerenz

Audiolith Erik Gilbert IODA

Martin Thörnkvist Songs I Wish

Romain Vivien BelieveDigital

M Olaf Furniss Born to be Wide9 913.30 MEDIA & TECHNOLOGY

Web 3.0 / Music 3.0 – What Does Real-

Time Web Mean to Music Business?

Kevin Arnold IODA Scott Cohen The

Orchard Peter Sunde fl attr Eliot Van

Buskirk Wired Jean Littolff The Nielsen

Company M Panos Panay Sonicbids


YOUTUBE & TECHDIRT: On Licensing &

Takedown Matters.

Patrick Walker YouTube

Mike Masnick TechDirt/fl oor64


The Business Side of Soundtracks

Johnny Klimek Artist/Composer/Poducer

Reinhold Heil Artist/Composer/Poducer

Thierry Baujard Just Temptation

M Michael P. Aust Soundtrack_Cologne9AIRBASE


Music As Culture

Andrew Dubber Birmingham City

University / New Music Strategies


Integrating Change – Current

Strategies in Music and Software //

Aktuelle Strategien für Musik und

Software

Daniel Haver Native Instruments

Thorsten Schliesche Napster

Prof. Dieter Gorny BVMI

Tim Renner Motor Entertainment


GEMA, Pay-to-Play – What else? Who

Pays? How Much Advertising Do You

Stand?

Sascha Ritter Magic Internet / MyVideo

Conrad Fritzsch tape.tv

Horst Weidenmüller !K7 Records

Marcel Weiß neunetz.com

15 15 ROLES & IDENTITIES

The role of festivals when “Live” is

gaining Importance

Stefan Lehmkuhl Melt/Berlin Festival

Stefan Reichmann Haldern Festival

Robert Meijerink EuroSonic Noorderslag

Pablo Soler Primavera Sound

Steve Zapp International Talent Booking

M Jens Balzer Berliner Zeitung


Infrastrukturen und

Rahmenbedingungen für die

Musikwirtschaft. Eine Wunschliste

BFG KANTINE



On sharing Music

Alexander Ljung Soundcloud


„Music, Brand, Merch & More” //

„Musik, Marke, Merch & Mehr”

Einführungsvortrag:

Konrad von Löhneysen

Geschäftsführer Ministry of Sound

Ingrid Rothe Bravado - früher:

Deutschrock Martin Wirtz & Carl-Richard

Haarmann & M Martin Schaefer Boehmert

& Boehmert9 913.30 COPYRIGHT & LICENSING

Brand Entertainment – Lip Service or

Cutting Edge? // Brand Entertainment –

Worthülse oder Trend?

Alexander Elbertzhagen Follow Me

Dr. Marcel Engh ExplodingPlastic

Tanja Schumann MusicMeetsBrand

Dominik Dreyer Universal Music

Sebastian Kahlich MTV Networks

M Konrad Sommermeyer Tracks & Fields9


How to enter America

Michael Bull Gotham Music Marie Clausen

!K7 Records USA Carter Adams The

Windish Agency M Gary Smith Journalist917.00 ROLES & IDENTITIES

Smart Artist Management

Paul Dalen Reverse Thread

Tim Clark ie:music9DEUTSCHE KANTINE

10.00 BUSINESS MODELS POPKOMM

A Decade of European Independents -

IMPALA is 10!!

all TBC: Helen Smith IMPALA Horst

Weidenmüller !K7 Records Michel Lambot

PIAS Entertainment Group Patrick Zelnik

Naïve M Knut Schlinger MusikWoche


Wie Grün kann die Musik werden?

Perspektiven einer klimaverträglichen

Musik- und Entertainmentbranche

Jacob Bilabel Green Music Initiative

13.30 BUSINESS MODELS POPKOMM

Music Marketing in Russia and CIS

(Live and Digital) & Founding of Music

Export Offi ce Russia

Vlad Davydov IKON

15.15 MARKETING & DISTRIBUTION POPKOMM

A sporting chance for the independents?

Helen Smith IMPALA

Reinher Karl BKP Kanzlei & Partner

M Mark Sutherland Billboard

SONARI

10.15 POLITICS & CULTURE JAZZKOMM

Berlin – Die neue Jazzmetropole

Axel Dörner Trompeter Thomas Krüger

Bundeszentrale für politische Bildung

Marc Schmolling Jazzkollektiv Berlin

Philipp Gropper Hyperactive Kid

Rolf Kühn Klarinettist

M Christian Broecking Journalist & Publisher

11.15 ARTS & MAKING MUSIC JAZZKOMM

Gespräch mit Klarinettist Rolf Kühn

Maxi Sickert Journalist

FRISEUR

Smart Artist Management9Smart Artist Management9Smart Artist ManagementSmart Artist Management17.00

Smart Artist Management17.00 POLITICS & CULTURE

Smart Artist ManagementPOLITICS & CULTURE9Smart Artist Management 9Smart Artist Management9Smart Artist Management 99Paul Dalen 9Smart Artist Management9Paul Dalen 99Reverse Thread9Smart Artist Management9Reverse Thread9

„Music, Brand, Merch & More”

9„Music, Brand, Merch & More”

9„Music, Brand, Merch & More” „Music, Brand, Merch & More” „Music, Brand, Merch & More”

911.15


911.15

99BUSINESS MODELS


9BUSINESS MODELS

99„Music, Brand, Merch & More” //


9„Music, Brand, Merch & More” //

9#a2n_congress

The Future of Labels9The Future of Labels911.15The Future of Labels11.15 ROLES & IDENTITIES

The Future of LabelsROLES & IDENTITIES

9ROLES & IDENTITIES

9The Future of Labels9ROLES & IDENTITIES

99Konrad von Löhneysen

9The Future of Labels9Konrad von Löhneysen

99Geschäftsführer Ministry of Sound9The Future of Labels9Geschäftsführer Ministry of Sound9

#a2n_forum



On Friday Sept 10 and Saturday Sept 11 a new format will

be introduced: The #a2n_forum.

Building on the results of #a2n_camp and #a2n_congress

some of the performing artists of the BERLIN FESTIVAL

as well as interested fans will be involved in the dialogue

about professional aspects of the music business.

Truly “all together now”.

Zusammen mit den Besuchern und ausgewählten

Künstlern des BERLIN FESTIVAL werden die spannendsten

und kontroversesten Themen der ersten vier a2n-

Tage noch einmal hinterfragt: Wie wirken sich die

Veränderungen in der Musikwirtschaft auf die Belange der

Fans aus? Welche Haltung haben Künstler zu den aktuellen

Fragen?

The #a2n_forum will conclude a week full of inspirations

and should provide an educated guess on what to expect

from the future of the industry.

#a2n_forum10.-11. September

discussions and interviews with artists

performing @ Berlin Festival

Flughafen Tempelhof


Love & Money – Raising Your Fanbase

Kevin Arnold IODA Scott Cohen The

Orchard Peter Sunde fl attr Eliot Van

Buskirk Wired Jean Littolff The Nielsen

Company M Panos Panay Sonicbids


all2gethernow Forum Interview:

Norman Palm


all2gethernow Forum Interview II 1020.30 ROLES & IDENTITIES

all2gethernow Forum Interview:

Alec Empire Artist, Atari Teenage Riot1016.00 POLITICS & CULTURE

all2gethernow Forum Interview VI 1017.00 POLITICS & CULTURE

all2gethernow Forum Interview VII /


Giant Steps – Strategie-Workshop für

Jazz-Unternehmen

Dirk Kiefer Kompetenzzentrum Kultur-

und Kreativwirtschaft des Bundes


Jazz und die Echtzeitszene

Ignaz Schick, Maxi Sickert Journalist

12.00 POLITICS & CULTURE JAZZKOMM

Jazz und Politik

Martin Laurentius Jazzthing

Siegmund Ehrmann MdB Felix F. Falk,

Christian Lillinger Hyperactive Kid

Ulf Drechsel RBB M Christian Broecking

Journalist & Publisher1016.00 ARTS & MAKING MUSIC

4010 Rookie Session


Labeltag Compost Records: Meet

Compost Records


Labeltag Compost Records: Ben Mono


Labeltag Compost Records: Siri Svegler


Labeltag Compost Records: Christian

Prommer / Drum Lesson


Remix – Forbidden Movies

Elisa Kreisinger Culture Pirate

Johan Söderberg Filmmaker/Artist

M Matthias Spielkamp iRights.info


all2gethernow Forum Interview IV

AIRBASE

10AIRBASE10FRISEUR

4010 TELEKOM SHOP104010 TELEKOM SHOP104010 TELEKOM SHOP104010 TELEKOM SHOP1010ROOM 11010ROOM 11010.September

10.September10Alec Empire 101020.3010Alec Empire 1020.301010ROLES & IDENTITIES10Alec Empire 10ROLES & IDENTITIES1010all2gethernow Forum Interview: 10Alec Empire 10all2gethernow Forum Interview: 10all2gethernow 2010 10all2gethernow 2010 1010all2gethernow Forum Interview VII / 10all2gethernow 2010 10all2gethernow Forum Interview VII / 1010all2gethernow 2010 10all2gethernow 2010 all2gethernow 2010 1016.0010all2gethernow 2010 1016.0010ARTS & MAKING MUSIC

all2gethernow 2010 ARTS & MAKING MUSIC10ARTS & MAKING MUSIC10all2gethernow 2010 10ARTS & MAKING MUSIC104010 Rookie Session all2gethernow 2010 4010 Rookie Session 104010 Rookie Session 10all2gethernow 2010 104010 Rookie Session 10

Goodbye!10

Goodbye!10

52 all2gethernow 6-11 September 2010 53 6-11 September 2010 53

a2n2010.SCHED.ORG

Martin Atkins is the defi nition of entrepreneurial

activity in cultural arts endeavors, his 30+ years in the

music business spans across genres and borders and

industries. He was a member of Public Image Ltd and

Killing Joke.

He founded industrial supergroup Pigface, The

Damage Manual, and Murder Inc., and has contributed

to Nine Inch Nails and Ministry.

He is the owner of Invisible Records and Mattress

Factory Recording Studios (est. 1988). He is the author

of Tour:Smart, a syndicated blogger, and teaches at

Madison Media Institute.

Martin is a producer, drummer, docume ntary fi lm

maker, DJ, and father of four. Whatever the future of

music is, you can pretty much bet that he’ll be in the

middle of it.

6.Sept 14.30

ALTE KANTINE

„DIY Marketing &

Touring Workshops“

7.Sept 15.00

ALTE KANTINE

„DIY Marketing &

Touring Workshops“

Author, Tour:Smart

I‘ve been throwing information out

there for a while - and theres plenty

of other information on EVERYTHING

out there too - what I like with my

sessions is going a little deeper -

showing some stuff that people

should know, showing them how to

do stuff and explaining why its going

to help them with their stuggle - their

art their music…

what I want to take away from

Germany - is some new stuff I

haven‘t thought of - some more

perspectives - this works great

when its an exchange!

MARTIN ATKINS

Check for realtime updates [at]

speakers

by the way:


Mike is the founder and CEO of Floor64, building up the

core idea into reality and recruiting the management

team. In addition to providing the strategic direction for

the company,

Mike oversees all editorial aspects of the Floor64‘s

public and customer sites. Mike‘s insight into the realms

of business, technology economics and public policy

are the basis for his frequent posts to the award-

winning Techdirt blog.

The widely followed, often quoted blog was launched

in 1997. Prior to founding Floor64, Mike worked in

business development and marketing at Release

Software, an e-commerce startup, and in marketing

at Intel. Mike has a bachelor‘s degree in Industrial

and Labor Relations and an MBA -- both from Cornell

University.

MIKEMASNICK

7.Sept 11.30

MASCHINENHAUS

„CwF + RtB... but how?“

9.Sept 15.15

AIRBASE

„YOUTUBE & TECHDIRT:

On Licensing &

Takedown Matters.“

fl oor64, TechDirt

I always enjoy gatherings of creative people willing to discuss new and diff erent ideas for innovation, creation, economics and business.

Bringing together people in an industry going through disruptive change is a chance to connect with and be inspired by people who are taking chances, experimenting brilliantly and catching glimpses of what the world ahead will be like.


JILLSOBULE

Recording artist for MCA, Atlantic, Beyond, Artemis,

and now on her own label, Pinko Records. Has toured

with Billy Bragg, Paul Weller, Cyndi Lauper, Joe Jackson,

Warren Zevon, The Neville Brothers, etc. Was in the

band Lloyd Cole and the Negatives Musical composer

for Nickelodeon‘s „Unfabulous“ (2004-2007).

Had a „music and politics“ blog for Yahoo (2006) and

continues to guest blog for the Huffi ngton Post.

Composer of the off - Broadway musical „Prozak and

the Platypus“. Co-starred and wrote music for the fi lm,

„Mind the Gap“. In 2008, made the news with her „Jill‘s

Next Record“ website.

She received more than $80,000 dollars in two months

solely from fan donations. The results ending in her

critically acclaimed record, California Years. Is part of

the Jill and Julia (Sweeney) show. Is currently writing a

musical at Northwestern University in Chicago.

As a pioneer in DIY and fan-

funding, I have found that the way

you raise money for your project

should be as personal and creative

as the music itself.

Also, I believe, developing a close

bond with your fan base has

and will become more and more

important. I am looking forward to

sharing my experiences, as well as

to fi nd out and learn what others

are doing.

8.Sept 15.15

DEUTSCHE KANTINE

„State of the Art in Digital

Distribution: Old School

Anyway? On DIY, Direct-

to-Fan and Usability.“

10.Sept 14.00

AIRBASE

„Love & Money - Raising

your Fanbase“

Founder and comandante of Pinko Records

56 all2gethernow

ALEXANDER ELBERTZHAGEN9.Sept 13.30

DEUTSCHE KANTINE

“Brand Entertainment –

Lip Service or Cutting

Edge? //

Brand Entertainment –

Worthülse oder Trend?“

„Medien und Entertainment sind meine

Leidenschaft“, so Alexander Elbertzhagen. „Das liegt

zum einen an der Vielfalt der Themen und der von

ihnen ausgehenden Faszination. Glücklicherweise

habe ich das Staunen noch nicht verlernt.

Andererseits fi nde ich den Markt, in dem wir uns

bewegen, weiterhin höchst spannend. Gerade in

jüngster Zeit zeigt sich hier eine ungeheure Dynamik.

Die ständig wachsende Komplexität verlangt von allen

Mitspielern auf diesem Markt mehr Selbstvertrauen und

den Mut zu nicht selten revolutionären und vor allem

schnellen Entscheidungen.

Dadurch werden die Aufgaben, die wir uns stellen

müssen, sicherlich nicht leichter – aber ohne Frage

spannender.“

Der Kölner Journalist und Medienunternehmer

Alexander Elbertzhagen schrieb als Manager von

Stars wie Herbert Grönemeyer und Marius Müller-

Westernhagen in den 80er und 90er Jahren deutsche

Musikgeschichte.

Mit der 1991 gegründeten Agentur POSITION Institut für

Kommunikation leistete er im PR-Bereich die Basisarbeit

für den Musikfernsehsender VIVA.

Hinzu kamen der Aufbau der Musikmesse Popkomm

und die Etablierung des Deutschen Musikpreises

ECHO in Zusammenarbeit mit der Deutschen Phono-

Akademie.

Mit POOL POSITION MANAGEMENT hat Elbertzhagen

seit 1996 die heute größte Firma für Künstler-

Management im deutschsprachigen Raum aufgebaut.

Die hier betreuten Persönlichkeiten gehören zu

den Topstars der Entertainment-Branche, darunter

Michelle Hunziker, Christine Neubauer, Barbara

Schöneberger und rund 50 andere Künstler. Mit dem

Albatross Musikverlag und der Sports, movie & more

Kommunikations und Vermarktungs GmbH fügte

er seiner Gruppe weitere Unternehmen hinzu. All

diese Firmen hat er mittlerweile in die kick-media ag

eingebunden, deren Gründungsaktionär und alleiniger

Vorstand er ist.

2010 gründete Alexander Elbertzhagen gemeinsam

mit dem Ringier-Verlag die Agentur POOL POSITION

Switzerland. Mit Air Berlin hob er im Sommer die

gemeinsame Entertainment-Firma FOLLOW ME

ENTERTAINEMT aus der Taufe.

Alexander Elbertzhagen wurde 1951 in Kiel geboren.

Heute lebt und arbeitet er in Köln und Berlin. Erholung

und Ruhe fi ndet er in seinem Haus auf Sardinien.

RUPERT HINE8 Rupert produced for the Dalai Lama the 3rd most

downloaded album WORLDWIDE during the Olympics

- “The Art of Peace” featuring amongst others - Dave

Mathews, Sting, Alannis Morissette, Ben Harper, Imo-

gen Heap, Moby, Duncan Sheik, Damien Rice, Suzanne

Vega and John Mayer.

Rupert’s career spans more than 30 years and 120

albums, including 11 of his own as both writer and

singer, and was asked to write the Foreword for

Billboard’s ‚The Encyclopedia Of Record Producers‘. His

own entry states: „Few producers have worked with as

wide a stylistic range of platinum-selling artists as Hine

including Tina Turner, The Fixx, Howard Jones, Chris

de Burgh, Rush, Bob Geldof, Stevie Nicks, Thomson

Twins, The Waterboys, Kate Bush, Suzanne Vega, Teitur

and Duncan Sheik.

”Rupert’s unique musical and artistic diversity has

made him an authority on musical creativity and his

forthcoming symposiums and workshops examine the

totality of communication through song.

7.Sept 15.00

SODA SALON

“Four Minutes Later...

A Workshop for

Communication through

Song: Do not leave

your audience as you

found them“

8.Sept 17.00

BFG KANTINE

“Lost in Music - Today‘s

Generation of Musicians in

Fear of Freedom“

9.Sept 10.00

AIRBASE

„Learning by Doing

on all Sides: Rights

Management as of Today -

Why Long Term Thinking

Makes Sense“

Gründer und Vorstand kick-media ag

CEO of R & D Musicarts / BMGRights Management


MARIUSMÜLLERMARIUSMÜLLERMARIUS

WESTERN-HAGEN

Manchmal mutet es schon etwas merkwürdig an,

das ausgerechnet Musik als etwas, das uns zu den

intensivsten und erinnerungsträchtigsten Gefühlen

verführen kann, immer mehr an Bedeutung zu

verlieren scheint. Zumindest in der öff entlichen

Wahrnehmung. Musik ist zunehmend Mittel zum

Zweck, Klangtapete, Hintergrundrauschen oder eine

leicht zu verkonsumierende Datei auf einem digitalen

Zwischenspeicher.

Ihre Präsenz hat sich stetig vergrößert und ihr Wert

hat im gleichen Zeitraum abgenommen. Dasselbe

gilt für etliche ihrer Interpreten. Berühmtheit kann

off enbar ein Selbstzweck werden, Worte wie „Superstar“

haben eine Infl ation erlebt, die den Begriff praktisch

bedeutungslos macht, und um von der Masse

wahrgenommen zu werden, braucht man im Zweifel

nicht mehr den richtigen Song sondern die richtige

Marketingkampagne. Marius Müller-Westernhagen

hat seine Karriere zu einem Zeitpunkt begonnen, als

all das noch nicht abzusehen war. Als man noch den

Fußweg nehmen musste von den musikalischen

Wurzeln bis zur großen Bühne, und als man hinter

jedem Star noch erkennen konnte, weshalb er ein Star

war. Schließlich hat Rockmusik trotz allem, was die

einschlägigen Fernsehformate vermitteln, erstaunlich

wenig mit Demokratie zu tun und dafür umso mehr

mit künstlerischer Vision und dem Willen, dafür eigene

Wege einzuschlagen.

„Auch Rockmusik ist eine Kunstform, und das ist

vergessen worden,“ sagt Müller-Westernhagen, „Als

ich groß geworden bin, war Bob Dylan populäre Musik

und Leute wie James Brown oder Jimi Hendrix. Alle

drei sicherlich auch Menschen mit Starqualitäten, aber

woran man sich bei ihnen wirklich erinnert sind ihre

Songs.“

In seiner mehr als dreißigjährigen Musikerlaufbahn

hat Marius Müller-Westernhagen selber so ziemlich

jeden Erfolg feiern können, mit dem man Popularität

nur messen kann, aber auch bei ihm sind weniger

die beeindruckenden Plattenverkäufe und die

extravaganten Stadiontourneen in Erinnerung

geblieben, sondern wiederum die Songs. „Die meisten

meiner so genannten Hits waren in dem Sinne

eigentlich gar keine Hits, als dass sie zum Teil nicht

einmal auf Single erschienen sind oder sich in den

Top Ten der Single-Charts etablieren konnten,“ sagt er.

„Aber die Leute kennen sie, weil sie das dazugehörige

Album oft genug gehört haben und sie anscheinend

irgendwann der Soundtrack zu ihrem Leben geworden

sind. Und das ist für einen Songschreiber weitaus

befriedigender als irgendwelche Preisverleihungen.“

“Eine dauerhafte

Substanz lässt sich – in

der Musik wie im Netz –

nur mit einer ehrlichen

Haltung schaff en: In der

Nachhaltigkeit liegt die

Wirtschaftlichkeit und

damit die Zukunft der

Branche.”

aus: DIE ZEIT: „JETZT

REICHT‘S“ - von MMW

6.Sept 19.30

MASCHINENHAUS

“JETZT REICHT‘S //

Für eine Unterhaltungs-

kultur mit Haltung.“

Tim Clark is a founding partner, along with David

Enthoven, of ie:music, the artist management company

that represents Archive, The Asteroids Galaxy Tour,

Ladyhawke, Jimmy Page, Robbie Williams, and

Passenger as well as recently expanding their base

to invest in ie:dance (Djs Judge Jules, Sander Van

Doorn and Simon Patterson) and ‘This is Music’ (A-Trak,

Findlay Brown, Little Boots and Simian Mobile Disco).

He started his career at Island Records, the label

founded by his mentor, the legendary Chris Blackwell.

He has been fortunate to work with some of the

greatest artists of the past 45 years, including Bob

Marley, Free, King Crimson, Nick Drake, Roxy Music, Cat

Stevens, Massive Attack and, of course, Robbie Williams.

Tim is widely respected throughout the music industry

for his innovative approach to music management and

his support of digital media.

I am particularly looking forward . to a positive exchange of ideas

and to contributing to the debates from my own experience.

9.Sept 17.00

DEUTSCHE KANTINE

“Smart Artist

Management“

Himself

Joint Managing Director, ie:music ltd


TIM CLARKTIM CLARK

Flattr

PETER SUNDE

„Peter Sunde Kolmisoppi, Norwegian-Finnish hacktivist,

was one of the founders of The Pirate Bay. With deep

ideological persuasion about how and why the internet

should work, he programs, lobbies and debate the

issues of the network.

Copyright, net neutrality, micro fi nancing and such are

the things Peter work with on a daily basis. Currently

working on the project Flattr, which aims to solve some

of the issues of how to fi nance culture. Peter is a vegan

and a techno DJ.“

Horst Weidenmueller is the founder and owner of the

!K7 Label Group.

What started out in 1985 as a music TV production

company working on festival documentaries and live

videos has burgeoned into a successful international

label group that comprises:

!K7 Records

Carl Craig, Kruder & Dorfmeister,

Matthew Herbert and the “DJ Kicks” series

Strut

Grandmaster Flash,

Mulatu, Kid Creole

Gold Dust

People Under the Stairs,

Scratch, Zion I

Rapster

Princess Superstar, Jazzy Jeff ,

Pete Rock and the “Kings of…” series)

Horst Weidenmueller is board member of Merlin and

Co-President of Impala.

7.Sept 13.00

MASCHINENHAUS

“Valuing Cultural

Production: Do

Micropayments &

Crowdfunding

Revolutionise the

Way Artists get paid?“

9.Sept 13.30

AIRBASE

“Web 3.0 / Music 3.0 -

What does Real-Time

Web mean to Music

Business?“

6.Sept 11.30

CLUB 23

“Independent Labels //

Netlabels“

9.Sept 10.00

SONARI

“A Decade of

European Independents -

IMPALA is 10!!“

9.Sept 13.30

BFG KANTINE

“GEMA, Pay-to-Play -

What else? Who Pays?

How much Advertising

do you stand? //

GEMA hin - Pay-to-Play

her: Wer zahlt für

Musik im Internet?

Wie viel Werbung

verträgst Du?“

one of the founders of The Pirate Bay

C.E.O. !K7 LABEL GROUP

At A2N I‘m hoping to meet people that I‘ve just talked to digitally - and I hope to have lots of interesting ideas for what we should do with Flattr in the future from the people who use it!“


HORST WEIDENMÜLLERWEIDENMÜLLERHORST WEIDENMÜLLERHORST

CONRAD FRITZSCHEr wurde 1969 in Berlin geboren und studierte Regie

an der Filmhochschule Babelsberg. Conrad Fritzsch

besitzt langjährige Erfahrung und ausgewiesenes

Know-how in der Musik- und Filmwirtschaft sowie in

der Werbebranche.

Unter Anderem als Gründer der Werbeagentur Fritzsch

& Mackat. Im Juli 2008 gründete er den Musik-

fernsehsender tape.tv, der Musikvideos und innovativen

Entertainmentformaten eine visuelle Heimat im

Internet gibt. Das erklärte Ziel: Musikfernsehen ins neue

Jahrzehnt zu holen - besser und schöner als je zuvor,

immer und überall verfügbar.

Das Internet erlebt im Jahr 2010 eine visuelle Wende.

Dort wo der User bisher nur Musik gehört hat erwartet

er jetzt auch optische Unterhaltung.Diese Visualität von

online Inhalten gewinnt an Dominanz und stellt die

Musikindustrie vor neue Herausforderungen.

Angebote wie Facebook und Hulu sind in diesem Feld

wegweisend, doch auch die Musikbranche muss diese

Erkenntnis nun kreativ auf Entertainmentformate

und neue Devices übertragen. tape.tv hat diese

Herausforderungen vor 2 Jahren angenommen und

entwickelt das Musikfernsehen des visuellen Internets.

Auf der a2n möchte ich für tape.tv die Zukunft der

Branche im digitalen Bewegtbild diskutieren und somit

im Bereich Musik und Entertainment neue Impulse

geben.

6.Sept 11.30

MASCHINENHAUS

“Musik + Film + Internet:

Berliner Modelle der

Mediensynergie“

9.Sept 13.30

BFG KANTINE

“GEMA, Pay-to-Play -

What else? Who Pays?

How much Advertising

do you stand?“

Founder und CEO, tape.tv AG

PROF.PETER SCHWENKOW

Prof. Peter Schwenkow, geb. am 23.03.1954 in Hamburg,

absolvierte bis 1978 ein Studium der Werbe- und

Kommunikationswissenschaften an der HdK Berlin.

1978 gründete er in Berlin die concert concept

Veranstaltungs GmbH.. 1993 wurde er zum

Lehrbeauftragten im Studiengang „Kulturmanagement“

an der Hochschule für Musik Hanns Eisler in Berlin

berufen.

Die Gründung der DEAG (Deutsche Entertainment AG)

und seine Bestellung zum Vorsitzenden des Vorstandes

erfolgte 1995. Seit November 2009 ist er Professor für

Veranstaltungswesen und multimediale Vermarktung

am Institut für Kultur- und Medienmanagement der

Hochschule für Musik und Theater in Hamburg. Des

Weiteren ist er Mitglied des Abgeordnetenhauses von

Berlin seit Oktober 2006.

Nach einer stetigen Verprofessionalisierung der

Live Music Industrie, die in fast allen Ländern der Welt

doppelt bis dreimal so groß ist wie die Recorded Music

Industrie, stehen wir vor neuen Herausforderungen:

So wie viele Gesetze der letzten 20 Jahre für die

Plattenfi rmen seit dem Internet und günstigen

Produktionsmethoden für Alben und Videos nicht

mehr gelten, wird es auch im Live Bereich neue

Vermarktungsformen geben.

Konzerte in 3D, wie es die Black Eyed Peas oder

Lang Lang gerade vorbereiten, Opernübertragungen

in Tausende von Kinos, wie es die Metropolitan

Opera in New York erfolgreich vormacht, werden

Seh- und Ausgehgewohnheiten verändern und

weiter entwickeln. Der unique Aspekt von Live,

nämlich mit Gleichgesinnten und gleich Begeisterten

physisch zusammen sein zu können (in Abgrenzung

zu den virtuellen Welten wie z.B. Facebook), bleibt

als herausragendes Merkmal erhalten, aber die

Produktionskosten und damit die Eintrittspreise

werden erheblich sinken.

Neue Techniken, neue Distributionsformen und neue

social communities bedeuten auch für den klassischen

Live Veranstalter mehr eine Chance denn ein Risiko.

8.Sept 13.30

AIRBASE

„Alive & Growing -

The Music Business“

MdA, ist Chief Executive Offi cer der DEAG

Deutsche Entertainment AG


AXEL SCHMIEGELOW8.Sept 13.30

BFG KANTINE

“Musik, digitale Netze und

Geld verdienen – eine

ehrliche Bestandsaufnahme“

Axel Schmiegelow, Jahrgang 1972, verantwortet als

Geschäftsführer (CEO) und Mitgründer der sevenload

GmbH die Entwicklung des Geschäftsmodells, die

strategische Unternehmensführung, das Business

Development, die Unternehmenskommunikation und

die Internationalisierung des Unternehmens.

Die Seed-Finanzierung über seine

Beteiligungsgesellschaft dw capital legte den

Grundstein für das erfolgreiche Geschäftsmodell von

sevenload. Das Portal sevenload.com entwickelte

sich seit seiner Gründung im April 2006 zu einem der

international führenden Social Media Networks für

WebTV, Videos und Fotos.

Als Gründer und CEO der denkwerk Gruppe bringt Axel

über 15 Jahre Erfahrung als Agenturinhaber und Serial

Entrepreneur in das Unternehmen ein und gilt

als anerkannter Experte für Social Media, Marketing,

Medien und Unternehmensgründungen. Axel

vereint über dw capital die Gründerfreundlichkeit

eines Business Angels mit der Professionalität einer

Beteiligungsgesellschaft.

Neben sevenload zählen zu seinem

Beteiligungsportfolio unter anderem Qype, oneview,

itravel, armedangels, itellity und popula.

In seiner Funktion als Vorsitzender der Fachgruppe

Social Media im Bundesverband Digitale Wirtschaft

(BVDW) e.V. engagiert sich Axel seit mehr als einem

Jahr für den Dialog zwischen Werbungtreibenden,

Vermarktern, Agenturen und Social-Media-Plattformen.

Zur Arbeit der Fachgruppe zählt die Entwicklung von

Werbemittelstandards und Abrechnungsmodellen,

um die Werbewirksamkeit und Reichweiten von Social

Media in Deutschland einheitlich für die Werbebranche

zu messen.

Als Vorsitzender des Arbeitskreises IPTV/WebTV

im BITKOM e.V. vertritt Axel die Interessen der

führenden Unternehmen aus Informationswirtschaft,

Telekommunikation und neue Medien. Die Ziele des

Arbeitskreises beinhalten die aktive Informationspolitik

der Branche, die Vernetzung verschiedener Anbieter

untereinander sowie die öff entlichkeitswirksame

Positionierung des IPTV-Marktes in Deutschland und

seine Weiterentwicklung.

sevenload GmbH, CEO & Co-Founder

66 all2gethernow

RUTHDANIELRuth Daniel is a young creative social music

entrepreneur. Current music projects include

Manchester based independent label, Fat Northerner

Records; global grassroots music event and

community, Un-Convention; and TourCore a

centralised online community and management tool

for the live music industry.

Un-Convention is a global grassroots music event

and community – that meets physically and virtually

to share ideas; discuss and debate cutting edge

issues around music, technology and creativity; and

facilitates members engagement with their peers.

Un-Convention is not about the business of music.

The community is driven by a not for profi t initiative

that sees opportunity for the grassroots in the changes

to the way music is being produced, consumed and

sustained.

With Ruth’s leadership, drive, passion and vision Un-

Convention has developed from a small gathering

of independent and DIY music businesses in Salford

to an international movement. Un-Convention has

staged events across the UK, as well as in Mumbai,

Australia, Colombia and Groningen and is undertaking

forthcoming events in Chicago, Brazil, Australia,

Canada, Norway and Argentina.

A2N looks like an amazing, innovative event. I am

excited about being involved in the new travelling topic

format for exploring ideas around how to develop ‚50

great ideas‘ for musicians and DIY organisations. A2N

has a forward thinking approach and some fantastic

people involved. I am also excited about experiencing

new music, a great city and meeting those facilitating

the Berlin music infrastructure.

6.Sept 16.30

MASCHINENHAUS

“The Role of Music

Conferences, Camps and

Meetings – How to Create

the perfect Event“

7.Sept 10.00

SODA 2

“The Relevance of

Collaborative Networks“

7.Sept 13.00

SODA 2

“Travelling Topic: 50 Great

Ideas in Support of Music“

8.Sept 13.30

DEUTSCHE KANTINE

“Survival vs. Sustainability –

Building a New Economical

Ecosystem“

CEO, UnConvention


ZOË KEATING

Zoë Keating is a one-woman orchestra. She uses a

cello and a foot-controlled laptop to record layer upon

layer of cello, to create lush, beautiful and otherworldy

music.

Born in Canada and classically trained from the age of

eight, Zoe spent her 20‘s dabbling in computer software

while moonlighting as a cellist in rock bands. Inevitably,

she combined the two and developed her now

signature style while improvising for late night crowds

at her San Francisco warehouse.

Zoë‘s self-released albums have sold 30,000 copies

and several times been #1 on the iTunes classical

and electronica charts. She has performed her music

live on National Public Radio, on television, outdoors

in the Nevada desert, in medieval churches, in punk

clubs, and before thousands of screaming teenagers

in mainstream rock venues across North America and

Europe.

Zoë has worked with a wide range of artists, including

Imogen Heap, Mark Isham, Curt Smith, The Dresden

Dolls, Rasputina, DJ Shadow, and Paolo Nutini. From

2002 to 2006 she was a member of the cello-rock trio

Rasputina. Most recently, Zoë has been composing

music for fi lm and ballet. In 2008 she performed her

music live with the Valencia ballet, she composed

music for a documentary called „Ghostbird“ about the

Ivory-Billed Woodpecker, and performed her signature

layered cello on Mark Isham‘s score for „The Secret

Life of Bees“. She is featured on Amanda Palmer‘s solo

release „Who Killed Amanda Palmer“ and supported

Ms. Palmer on her 2008 European and North American

tours.

Zoë is a recipient of a 2009 performing arts grant from

the Creative Capital foundation. Her new self-released

album, „Into The Trees“ is available since March 2010.

7.Sept 15.00

CLUB 23

“Pandemonium of Social

Media Options: Strategies

Overload.“

7.Sept 16.30

CLUB 23

“Artists being Solo –

On Stage & in Business.“

Artist

68 all2gethernow

TORSTEN SCHLIESCHESCHLIESCHEThorsten Schliesche verantwortet den operativen

Betrieb der bekanntesten Marke im digitalen

Musikmarkt in Deutschland. Zu Schliesches speziellen

strategischen Aufgaben gehören u.a.: Verantwortung

der Bereiche Kommunikation und Branding,

Erschließung und Nutzung lokaler Distributionskanäle,

um Abonnenten für Napster sowohl über neue als auch

über vorhandene Plattformen zu gewinnen sowie der

Ausbau globaler Partnerschaften.

Seit dem 23. Februar 2007 ist Schliesche als Vice

President Sales and Marketing Europe zusätzlich

für sämtliche Sales- und Marketingaktivitäten des

Unternehmens in Europa verantwortlich. Dazu gehört

auch Napsters Service in Großbritannien.

Er berichtet direkt an Napsters General Manager

Christopher Allen in Los Angeles.

Vor seinem Engagement bei Napster verantwortete

Schliesche als leitender Manager für Digitalshops

& Musik bei T-Online u.a. den Aufbau des Online-

Musikservices Musicload. Davor war er im Bereich

Geschäftsentwicklung für T-Online tätig, wo er sich auf

eCommerce und Zahlungsabwicklung spezialisierte.

Vor seiner Tätigkeit bei T-Online baute Schliesche als

European Research Manager für Europa bei Viatel die

Abteilung für Marktforschung und Marktanalyse des

Unternehmens auf und leitete sie. Schliesche verfügt

über ein abgeschlossenes Studium der Chemie an der

FH Fresenius in Wiesbaden.

6.Sept 13.00

MASCHINENHAUS

“Access vs. Ownership“

9.Sept 11.15

BFG KANTINE

„Integrating Change –

Current Strategies in

Music and Software //

Aktuelle Strategien für

Musik und Software“

Vice President Sales and Marketing Europe und General Manager Napster Deutschland


IODA CEO Kevin Arnold founded IODA in 2003 on the

belief that emerging digital technologies could level

the playing fi eld for independent rightsholders. By

combining unique technologies with music business

expertise, IODA is now the leading digital distributor for

the global independent music and video community.

IODA operates in every major music market around the

world, distributing a roster of more than two million

tracks and over 2000 independent fi lm and video titles

to hundreds of digital storefronts worldwide.

Kevin is also the creator of Noise Pop, the

internationally renowned music festival.

I look forward to returning to

Germany for all2gethernow to

engage in some healthy dialogue on

the state and direction of the digital

distribution marketplace. Germany

is one of the world‘s most important

music markets and it‘s always a

pleasure to visit local partners and

clients and check the pulse of the

industry there.

9.Sept 13.30

AIRBASE

“Web 3.0 / Music 3.0 –

What does Real-Time Web

mean to Music Business?“

Founder and CEO of IODA

70 all2gethernow

KEVIN ARNOLDARNOLDARNOLD

I look forward to returning to

ARNOLD I look forward to returning to

Germany for all2gethernow to ARNOLDGermany for all2gethernow to

engage in some healthy dialogue on ARNOLDengage in some healthy dialogue on

the state and direction of the digital ARNOLDthe state and direction of the digital

distribution marketplace. Germany ARNOLD

distribution marketplace. Germany

Daniel Haver ist Geschäftsführer von Native

Instruments. Er stieß 1997 kurz nach der Gründung

zu dem damals noch vierköpfi gen Startup hinzu, und

ist einer der ursprünglichen Gesellschafter. Davor war

er Inhaber eines Grafi k- und Webdesign-Studios in

Hamburg.

Einer seiner frühesten und folgenreichsten

Richtungsentscheidungen für die ursprünglich ganz

auf virtuelle Synthesizer konzentrierte Firma war die

Entwicklung einer Software für das professionelle

DJing mit digitalen Musik-Files, was später durch eine

strategische Partnerschaft mit dem Download-Store

Beatport ergänzt wurde. Privat ist Daniel Haver ein

leidenschaftlicher Fan nicht nur elektronischer Musik,

und darüber hinaus leidenschaftlicher Snowboarder

und Kite-Surfer.

Als Technologiehersteller

sind wir sehr nah dran an den

Bedürfnissen und Arbeitsweisen

von Musikern, Produzenten und

DJs aller Stilrichtungen, und

gleichzeitig direkter Nachbar der

Tonträgerbranche.

Die Digitalisierung von Musik in

allen Bereichen ihrer Entstehung

und Rezeption haben wir nicht

nur begrüßt, sondern mit unseren

Entwicklungen mit vorangetrieben.

Gleichzeitig hat die Online-

Revolution auch für uns neue

Herausforderungen mit sich

gebracht. Ich freue mich, unsere

spezifi sche Perspektive in die

Diskussion einzubringen und damit

hoff entlich das inhaltliche Spektrum

auf interessante Weise zu ergänzen.

9.Sept 11.15

BFG KANTINE

“Integrating Change –

Current Strategies in Music

and Software // Aktuelle

Strategien für Musik und

Software“

CEO, Native Instruments


DANIEL HAVERDANIEL HAVER

SOEREN STAMER

Sören Stamer is passionate about creating an attractive

and sustainable revenue stream for music artists

in the era of digital and free. He doesn‘t buy into

artifi cial scarcity and, therefore, is skeptical about

selling music as a business model. In order to build an

alternative, Sören co-founded Yokudo, a San Francisco-

based startup.

Sören co-founded his fi rst company, CoreMedia, a

leader in content management software, with a team

of students and professors from Hamburg University,

where he studied Business Administration and

Computer Science and earned a masters degree in

Business Administiration (Diplom-Kaufmann). Under

his leadership, CoreMedia was awarded for being

one of the best places to work in Europe, one of the

fastest growing companies in Germany, and the

most innovative small and medium sized business in

Germany.

In order to create a more creative, fair, and fun

workplace, Sören promoted the use of Web 2.0 ideas

within the enterprise, a concept known as Enterprise

2.0, and published a book in 2008 titled, Enterprise

2.0: The Art of Letting Go. He was awarded the

German Fairness Prize in 2009 for his leadership at

CoreMedia.

Founder and CEO of CoreMedia

72 all2gethernow

Freibank Musikverlags- und vermarktungs GmbH

MARKCHUNG


9.Sept 11.15

AIRBASE

“The Future of Labels“

7.Sept 11.30

SODA 2

“Music in the Cloud“

Seit 2005 geschäftsführender Gesellschafter Freibank

Musikverlags- und vermarktungs GmbH /

1997–2005 Senior Vice President SINE bei Sony Music

Entertainment International / Verantwortlich für die

Zusammenarbeit mit europäischen Independent Labels

und die weltweite Vermarktung ihres Repertoires /

1995–1996 geschäftsführender Gesellschafter

Play It Again Sam Deutschland / Gründung und

Geschäftführung der deutschen Niederlassung des

europäischen Independents. /

1986–1996 geschäftsführender Gesellschafter Freibank

Musikverlage / Gründung und Geschäftsführung des

Verlages, Arbeit an Verbesserung der Wahrnehmung

von Urheberrechten u.a. durch Direktwahrnehmung

mechanischer Rechte in Deutschland / Ausweitung

der Tätigkeit in freie Promotion und Management. /

Gründung von ECC (European Copyright Collection),

einem Netzwerk unabhängiger europäischer

Verlage. / Gründungsmitglied von GUMM, eines losen

Zusammenschlusses von Managern deutscher Acts

wie Ärzte, Tote Hosen, BA, etc. zu Beginn der 90er. /

Mitarbeit an diversen Labeldeals und Labelgründungen

(u.a. Superstition).

1981 – 1994 Musiker und Manager Einstürzende

Neubauten / 1979 – 1982 Rip Off Vertrieb

JOHNNY KLIMEK

Composer JOHNNY KLIMEK is bringing a fresh

approach to fi lm scoring. While capable of the

traditional means of creating music for fi lms, he loves

to experiment and do things diff erently; serving the

story and coming up with unique fl avors for the movies

he works on. Australian born Johnny Klimek moved

to Berlin in 1983 and together with his brother Alf

and sister Jayney, formed the band The Other Ones,

achieving worldwide chart success.

In 1987 he started operating his own studio in Berlin

and began working as a producer co-writer for artists

from the Berlin underground. In 1989 he became

involved in the electronic music scene and together

with Paul Browse (ex Clock dva) formed the electronic

music projects SYSTEM 01 featuring Timothy Leary and

Eff ective Force with various vinyl and CD releases.

At the same time he produced and co-wrote for

groundbreaking artists like Paul van Dyk, Laurent

Garnier, Gudrun Gut, Blixa Bargeld, Dr. Motte and many

other acts. One of the fi rst stages of JOHNNY KLIMEK

& REINHOLD HEIL collaboration was working on the

score for Tom Tykwer’s second feature Winter Sleepers,

which led to composing Twyker’s next fi lm Run Lola

Run.

Heil and Klimek’s works, such as Without a Trace,

Deadwood, One hour photo, Perfume, the story of

a murderer, The International and Land of the Dead

have ensured that they have established themselves

in the American and international fi lm scene. They are

currently working with Tom Tykwer on his new movie

“Drei” and, according to Variety are among the elite list

of “Creative’s To Watch”.

7.Sept 10.00

MASCHINENHAUS

“How to Compose

for Film“

9.Sept 17.00

AIRBASE

“The Business Side

of Soundtracks“

Artist/Producer/Composer

74 all2gethernow

PATRICK WALKERPatrick Walker leads the development of content

strategy and partnerships for YouTube in Northern and

Central Europe. At YouTube, Patrick leads the team

responsible for agreeing partnerships with European

media companies, from the BBC to RAI and ZDF,

as well as helping major institutions establish their

presence on YouTube, including the Vatican, the British

Monarchy and governments across Europe.

Most recently, Patrick’s team struck YouTube’s fi rst-

ever commercial partnerships for full length catch-up

programming, with British broadcasters Channel 4

and Five uploading their shows immediately after TV

transmission.

As well as establishing commercial relationships,

Patrick has also acted as lead evangelist for YouTube‘s

Content ID copyright tools, which are now being

used by hundreds of rightsholders in Europe to

control the use of their material on the site. Patrick

has over 15 years of experience in the television, radio

and online media industry, including his tenure as

General Manager of International Video Services for

RealNetworks, where he was instrumental in launching

Real‘s fi rst premium audio and video services in

Europe, Asia and Latin America.

Patrick began his career in international media and

technology as a TV producer for Japan‘s public

broadcaster, NHK. He later joined BBC News as a

Senior Broadcast Journalist in Japan and South East

Asia. Returning to London in 2000, Patrick accepted

a role with TWI‘s management team to launch one of

the earliest ‚converged‘ web and TV services. Patrick

holds a Master‘s degree in International Administration,

Planning and Social Policy from Harvard and a

Bachelor‘s degree in Journalism from the University of

Southern California. He also studied at Keio University

in Tokyo and the University of Paris

9.Sept 15.15

AIRBASE

“YOUTUBE & TECHDIRT:

On Licensing & Takedown

Matters.“

Director of Partnerships, YouTube


WILL PAGEWill Page is the Chief Economist at the PRS for Music.

Page graduated with an MSc in Economics at the

University of Edinburgh in 2002 where his MSc thesis

was published by Deutsche Bank in 2003. He previously

worked for the UK Government Economic Service.

During this period, he established a moonlighting

career in music, writing for the award winning music

publication Straight No Chaser (magazine) and working

extensively with the Brazilian composer Eumir Deodato.

His role at PRS for Music is to provide analytical support

to colleagues within the organisation and to provide

economic insight to the media industry as a whole.

His most notable work to date has been a collaboration

with Eric Garland of BigChampagne titled ‘In Rainbows,

On Torrents’, which asked whether the Radiohead legal

free off ering could compete with illegal free. He also

challenged the popular Long Tail theory, illustrating

how the demand for digital music followed a log

normal distribution - where the gap between hits and

niche widens, as opposed to narrows.

His most recent work has been focused on the impact

of ‘editorial’ in digital media markets, and this has

involved exclusive collaborations with services like We7

and Spotify, His Economic Insight papers have been co-

vered in The Economist, Financial Times and all major

broadsheets and blogs.

8.Sept 17.00

AIRBASE

“PRS / simfy“

The excellent Pop Akademie conference in May

taught me that the various players in the Germany

music industry are really proactive and progressive in

overcoming the challenges facing digital media, and

this timely Berlin event allows for a platform in which

all people can work on ways to grow their businesses

together, now.

Chief Economist, PRS for Music

REINHOLD HEIL

Reinhold Heil, born and raised in West Germany,

moved to the former West Berlin at age 19 to study

classical music production and piano at the Academy

of Arts. With his fi rst band he recorded two albums of

fusion jazz, only to return to eclectic pop by joining

the original Nina Hagen Band in 1977, with gold and

platinum albums all over Europe coming out of this

formation. When Hagen left the in 1979, the four

remaining members formed the group Spliff , and built

their own recording studio and publishing company

in Berlin.

Over the next fi ve years the band released four albums

awarded again with gold and platinum – as well as

two feature fi lm soundtracks. Not limiting himself to

performing, and based on his education and studio

experience, Reinhold also began to produce albums of

various artists such as Nena, who’s 99 Luftballons was

a massive worldwide hit.

Reinhold went on to work with many solo artists and

bands, most prominently the Rainbirds, Rio Reiser

and British recording artist Kim Wilde. Reinhold

then ventured into another area of music when he

composed Baroque and Renaissance style music for

a Shakespeare production at the renowned Schiller

Theater in Berlin. He then made the transition from the

theatrical stage to the silver screen, composing music

for fi lms, which is where Johnny Klimek entered the

picture.

Heil and Klimek’s works, such as Run Lola Run, One

Hour Photo, Without a Trace, Deadwood, Land of the

Dead, Perfume or The International (for which they

were nominated for a World Soundtrack Award) have

ensured that they have established themselves in the

American and international fi lm scene. They have

just completed the Australian action fl ick “Tomorrow

When The War Began”, are currently working with

Tom Tykwer on his new movie “Drei” and, according to

Variety, are among the elite list of “Creatives To Watch”.

6.Sept 14.30

SODA SALON

“It‘s all about live –

Hype or Reality“

7.Sept 10.00

MASCHINENHAUS

“How to Compose

for Film“

9.Sept 17.00

AIRBASE

“The Business Side of

Soundtracks“

Artist/Producer/Composer


Micki Krimmel (@Mickipedia) is the founder of

NeighborGoods.net, a community where you can save

and earn money by sharing stuff with your friends.

Previously, Micki has built communities for startups

and media companies of all sizes. Most notably,

she ran the social media campaign for Al Gore‘s An

Inconvenient Truth.

Micki is a frequent speaker on topics of sustainability,

social media and personal branding, and blogs for

The Huffi ngton Post, Worldchanging.com, Shareable.

net and Mickipedia.com. In addition, Micki is an all star

skater with the LA Derby Dolls.

New technologies are changing the music industry faster than you can say „Lady Gaga.“ With a little bit of creativity and perseverance, artists can use those technologies to connect with their fans directly and build the foundation for a lasting and profi table career.

7.Sept 15.00

CLUB 23

“Pandemonium of

Social Media Options:

Strategies Overload.“

10.Sept 14.00

AIRBASE

“Love & Money -

Raising Your

Fanbase“

Founder & CEO NeighborGoods.net

MICKI KRIMMELperseverance, artists KRIMMELperseverance, artists

can use those KRIMMELcan use those

78 all2gethernow

Jason Sigal manages the Free Music Archive, an

interactive online library of free & legal mp3s picked by

established independent music curators. The project

is spearheaded by world-renowned freeform radio

station WFMU, where Jason also hosts a weekly music

program/podcast. Jason came to the FMA from the ad-

supported digital broadcaster BreakThru Radio. While

earning a degree in Computer Music & Multimedia

from Brown University,

Jason served as General Manager for bsrlive.com.

His involvement with independent radio began at

Princeton‘s college-community station WPRB, where

he worked as Sales Manager and hosted World and

Rock programming. Jason is also a semi-professional

musician/songwriter/producer who has released music

on several independent record labels, and has toured

extensively throughout North America sharing the

stage with artists including the Arcade Fire and Flipper.

We live in an innovative moment for music, as well

as the surrounding industry and culture. At the same

time, the disruptive eff ects of new technology can

be extremely divisive, so I applaud all2gethernow‘s

approach in bringing a full range of perspectives and

stakeholders to the table to discuss the issues at-hand.

The Free Music Archive‘s membership is similarly

diverse, including musicians and the industry that

supports their artistic pursuits, along with music fans

and the cultural producers who give music a social

value.

We have united around the idea that free cultural

forums are benefi cial not only to the proliferation and

sustainability of an artists‘ work, but to our society as a

whole. I am looking forward to discussions concerning

the infl uence of technology and social media on

music culture, business models surrounding Creative

Commons-licensed content, new ways to reach

audiences through video/remixes/open distribution

models, and the importance of cultural fi lters in this era

where virtually all recorded music is at our fi ngertips.

6.Sept 14.30

SODA 2

“Sustainable Free

Culture & The Value

of Curation“

6.Sept 16.30

SODA SALON

“The Economy of Open

Content and Its Archives“

7.Sept 10.00

NBI

“Finding a Balance -

Music‘s Social and

Economic Value“

Managing Director, the Free Music Archive at WFMU


JASON SIGALJASON SIGALJASON SIGALJASON SIGAL

medienboardBerlin-Brandenburg GmbH


Without the sponsors, it wouldn‘t be possible. How often have

we heard that? Well in our case it‘s more than true.

all2gethernow is a non profi t association and just a combined

eff ort of contributors can make it happen.

So whether it‘s cold hard cash or communication, services or products –

we depend on those brands who like to get in touch with their audiences.

So for all the professional support we enjoy –

THANK YOU, partners!

Herausgeber

all2gethernow e.V.

Schönhauser Allee 6/7

10119 Berlin

[email protected]

www.a-2-n.com

Team

Andrea Goetzke, Wolfgang Senges:

Programm Julia Gemählich: Organisation

#a2n_camp Cornelia Zacharias: Projekt-

Koordination #a2n_congress, #a2n_forum

Peter Esser, Eric Eitel: PR Ronja Schütz:

Travel + Speakerbetreuung Gregor

Bierhals: Travel + Speakerbetreuung

Mitarbeiter(innen)

dieses Programmhefts:

Andrea Goetzke, Andreas Gebhard,

Martin Brem, Robert Eysoldt, Tim Renner,

Wolfgang Senges

Geschäftsführender Vorstand

all2gethernow e.V.

Andreas Gebhard

Tim Renner

Folkert Uhde

V.i.S.d.P (verantwortlicher im Sinne des

Pressegesetzes): Andreas Gebhard

Gerichtsstand und Erfüllungsort: Berlin

Gestaltung

Max Lisewski

Zehn hoch Sechzehn

www.10hoch16.de

Druck

brandung3

Büro im Wassersportzentrum Berlin

Müggelseedamm 70

12587 Berlin

www.brandung3.de

Auflage 7000

Erst die vielen Beitragenden, die vielen Menschen die Themen und Ideen einbringen, Sessions organisieren, sich an der Dokumentation und Kommunikation beteiligen und in vielfacher Art und Weise die all2gethernow mitgestalten, machen die Veranstaltung und Plattform zu dem was sie ist.

Wir bedanken uns bei allen Mitwirkenden, Partnern und Sponsoren.

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82 all2gethernow

www.makiaclothing.comstore.makiaclothing.com

all2gethernow

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