Thesis Research Update

Allen J Cochran

2010.04.23

D787 S2010Professor Paul Nini

© 2010 Allen J Cochran

Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance

© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 2

My question is...

4 parts

Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance

© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 3

1

How do differently size design groups within an academic organization function externally: to other offices and to the public?

Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance

© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 4

2

How do differently sized design groups within an academic organization function internally and manage workflow: project management and creative management?

Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance

© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 5

3

How can these groups become collectively aware of their own situations so that they better understand the external and internal organization more completely?

Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance

© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 6

4

Through a collective understanding of their situation, how can differently size design groups within an academic organization provide a more comprehensive service to themselves and their target audiences?

Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance

© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 7

1 + 2 + 3 + 4 =

Thesis

Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance

© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 8

Design TeamCollaborationProject ManagementCreative ManagementDesign ProcessCo-creation / Action Research

Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance

© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 9

Personal InterestsCommunity Interests

Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance

© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 10

Personal InterestsA better understanding of professional design practice – process, practice,

and management – will come from thorough research on the in-house

design groups at The Ohio State University

Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance

© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 11

Community InterestsA series of cycles will help bring to light new relationships and

opportunities for the in-house design groups at OSU to work and after

acknowledging these findings, the in-house groups will be able to co-

create different ways to work together and provide their services.

Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance

© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 12

Who benefits?Who’s engaged?

Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance

© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 13

Who benefits?I benefit

Designers at OSU

OSU Design Consumers

Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance

© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 14

Who’s engaged?Designers

Communicators

Marketers

Administrators

Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance

© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 15

WHO

WHAT WHEN

WHERE

Technology & Tools

Service Design

Questions

OSU Community &Situation Profile

Opportunity toidentify issues

Co

llect

ive

Und

erst

and

ing

Co

llect

ive

Syn

thes

is

1 2

3 4

Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance

© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 16

Enthnographic • Observation

Social Analysis•

Interview•

Emersion•

MakeTool Activities•

Workshops•

Interview•

Focus Groups•

MakeTool • Activities

Presentations•

Literature Review•

Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance

© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 17

Contribution to...

Community TheoryDesign Practice

Collective Understanding, Awareness, Collaboration, Empowered

Design

Co-creation

Action Research

Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance

© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 18

Emersion

Me

Office 1 (2 weeks)

Office 3 (2 weeks)

Office 2 (2 weeks)

Questions + Comments ?

www.allenjcochran.com

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2010.04.23

Thesis Research UpdateD787 S2010Professor Paul Nini

© 2010 Allen J Cochran