Allianz

2008-2009

Methodology

• Fieldwork conducted at Heathrow in June 2009• Sample profile;

- Sample size (126)

- International business passengers

- Frequent travellers (5+ p.a.)

- CEOs, Senior Management and Middle Management

- 83% were business decision makers

- Had travelled through Heathrow in the last 12 months

An increased awareness of Allianz

“Could you tell me which of these brands you are aware of?”

Source: JCDecaux Airport 2009

Increased awareness of Allianz advertising at Heathrow between 2008 and 2009

“Which of these companies can you recall seeing advertising for at Heathrow?”

Visual prompts tested

“Do you recall seeing any of these Allianz adverts in this airport?”

Total Ad awareness increases from beginning of 2009 to end of 2009

Brand awareness is now equal to HSBC’s

• HSBC consistently highest recalled financial advertiser in Heathrow

• In 2009 HSBC dropped media spend, with brand awareness dropping to same level as next competitor

- 2008: 96% were aware of the HSBC brand

- 2009: 74% were aware of the HSBC brand• Allianz increased spend at Heathrow by 64%

between 2007 and 2008• 2009 Allianz became the joint highest recalled

financial brand at Heathrow, with higher brand engagement than HSBC

-2008: 71% were aware of the Allianz brand

-2009: 74% were aware of the Allianz brand

£000s 2006 2007 2008

HSBC Connectors

428 556 510

Brand Awareness

- 96% 74%

ALLIANZ (Total)

0 478 769

Brand Awareness

- 71% 74%

Allianz tops brand value statements

• In 2008 HSBC was the highest performing financial brand in 14 brand values statements

• After Allianz increased spend HSBC ranked second to Allianz in 9 of the same 14 brand statements