Client: ALLIANZ(Arab International Insurance Company) POS

What they wanted:To change the suspicious attitudes towards insurance and insurance companies here in Egypt.

What we did:We ran a social responsibility campaign to create a caring environment in which our insurance policies and intentions could be looked upon favourably.

What we got:Attitudes towards such companies is now changing in Egypt. Current holders’ policies were increased and additional policies added to them.

Client: ALLIANZ(Arab International Insurance Company)Outdoor campaign

What they wanted:To turn a reactionary attitude to and suspicious view of insurance and insurance companies into a proactive one.

What we did:Highlight future problems directly linked to present day behaviour. THE FUTURE WILL BE THE PRESENT ONE DAY. SO PLAN FOR IT NOW through life insurance, savings plans and retirement plans.

What we got:Reaction was huge with enquiries up 60%. Unknown in Egypt. Current holders’ policies were increased and also additional policies added to.

Client: ALLIANZ(Arab International Insurance Company) Bank POS

What they wanted:Customers to see the potential problems involved with not being insured.

What we did:We teamed up with M.I.B. and MB. Two of Egypts leading banks to promote AIIC life, savings and retirement plans in their branches.

What we got:Policies were increased or added to.

Client: ALLIANZ(Arab International Insurance Company)

What they wanted:A Valentine give away for corporate clients at a dinner held at the Semiramis Intercontinental hotel.

What we did:A specially designed chocolate box in line with our campaign to change the views of people’s perception of insurance companies. But in a light hearted way.

What we got:It was loved and so was the dinner.