Allison Kam Matthew Maquiling Melinda McTeigue Kevin Wang

Duke

Hult Prize Regional Competition 2015

Literacy

Numeracy

Social and Emotional

Sensory

Motor

Rent low-cost private schools and existing primary school teachers 3 times per week for 2 hours.

Regional Superviso

r

Teacher

Student

Parent

Helper

Feedback

Market Price Production Cost Gross Profit

$20 $12 $8

Finances

Year 1

1 2 3 6 120

• Initial Research in India

• Book Development

• Establish American Market

• Trial Run in 4 Centers

• Open 12 more centers in India

• Evaluate and Replicate

1st Year Expenses: $408486.40

5 YEAR PLAN

Small Stories, Big Impact

Appendix

FINANCES

Item Cost in Dollars # Amount

Book 1.72 90 154.8

Doll .25 90 22.5

Center rent 65 1 65

Teacher pay 10.75 3 32.35

Helper Pickup 1.22 3 3.66

Helper in School 1.22 3 3.66

Bulk Shipping 600 1 600

Transportation 1 1 1

One time Training 6.67 1 6.67

Regional HQ 1 1 1

Total 890.54

Per book 11.87

1 YEAR PLAN

Item Cost in Dollars # Times per year Amount

Paperwork 10000 1 1 10000

Travel 3000 6 1 18000

US Office Lease 5000 1 12 60000

Supplies 5000 1 12 60000

Book Development

3000 30 1 90000

Director For India

7000 1 4 28000

Learning Site 890.54 16 10 142486.40

Total Cost 408486.40

5 YEAR PLAN

Year New Learning Sites Opened

Children Impacted per year

Cumulative Children Impacted per year

1 16 900 9002 160 9300 102003 1600 93300 1035004 16000 933300 10368005 160000 9333300 10370100Total 1777776 10370100

ORGANIZATION

• 1 regional HQ for every 50 learning locations• 1 supervisor who is a certified ECE teacher• Pickup and delivery• Center for local sourced materials

TEACHER TRAINING

Certified

Teacher

Tiny Tales

Teachers

Students

Train

ing

Ta

rgets

Child Development

Language Development

Positive Discipline and

Guidance

Family Interaction

Program Specific.

MARKETING

Vendors

Bookstores

Publishers

Toy stores

Our Website

Cultural Product

Websites

Buyers

Parents

Children

Schools

$20

TEAM BIO

Our names are Allison Kam, Matthew Maquiling, Melinda McTeigue, and Kevin Wang, and

we are all sophomores from Duke University.

We are a collection of Engineering, Education, English, Philosophy, and Economics

majors. We come from across the United States, ranging from California to Oregon, down to

Alabama, and back up to New York. Despite the differences in our majors, when we read the Hult

Prize challenge, we were all united by the desire it fanned in us - the desire to make a change.

Our venture, TinyTales, is a direct result of our diverse experiences and perspectives,

and we truly believe it has the potential to change the world.

Through this experience we’ve learned a tremendous amount about not only the

education system, but also how businesses, in particular startups, function and thrive, and we

hope to use this knowledge to make our venture successful by any path.

TEAM PICTURE

From Left to Right: Kevin Wang, Mindy McTeigue, Allison Kam, Matthew Maquiling

BUSINESS SUMMARY

TinyTales is a social enterprise dedicated to providing a quality education to young children in

urban slums around the world.

 

The biggest issues preventing young children from getting an early childhood education in

urban slums are the cost and quality of education. TinyTales solves those issues by offering free

6 hour per week storybook centered learning to young children. The storybook not only acts as

a medium to pass down cultural values, but it also helps the children cultivate numeracy and

literacy skills as they help complete the storybook. To help develop the children’s motor skills,

they will have the chance to create a doll that pairs with the particular story they are immersed

in. When the storybooks and dolls are finished, they are sold to families in America as a cultural

and collectable product, allowing us to continue to offer a no cost education to families in need.