allocation of air time for local contents
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Allocation of Air Time for Local
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Jia Yu Entertainment
MDEC
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Jia Yu Channel
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Introduction Jia Yu Channel has been established in 2004 by Cosmos
Discovery Sdn Bhd (COSMOS), a leading production and mediacompany in Malaysia.
Jia Yu provides services & innovations includes:
- Televised Broadcasting over the Channel- Provision of cutting-edge New Media content on Mobile
- Production of in-house television programs
Program Content includes Asian Entertainment News, Drama,Animation, Infotainment and Lifestyle.
It is our hope to realize the dissemination of a Modern Chinaworldview to audiences across the globe.
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OfficesHong Kong - 2006
GuangZhou - 2006
Future ExpansionsTaiwan 2008, 1stQtrVietnam 2008, 1stQtr
The UK 2008, 1stQtrCanada 2008, 2ndQtr
The US 2008, 2ndQtrAustralia 2008, 4thQtr
New Zealand 2008,4th Qtr
HeadquarterMalaysia 2007, May
Jia Yu, your international Cantonese channel
Jia Yu Channels Location
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JIA YUS Coverage
over 50,000KyLin TVNorthAmerica
over 850,000Now TVHong Kong
over 2,000,000AstroMalaysia
No. of
Household
PlatformRegion
* Figures are as of June, 2008.
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JIA YUS VISION
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Jia Yu Program Genre
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Entertainment & Variety
ASIAN NEW FORCEA fantastic program with a
combination of music chart
show, entertainment news,
exclusive snap, games,music story and the latest
entertainment elements.
Experience the latest music
videos and blogs from Hong
Kong EEG, and witness the
ultimate crossovers by talented
artistes who take a break from
the singing stage..
EEG FUN FUN FUN Fun Fun
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Entertainment & Variety
ALL YOU CAN EATFood & Beverage program
which features philosophy
behind Chinese Cuisine, find
out all the food that you canactually eat by the way they
recommend.
A lifestyle program featuring the
latest fashion trends, products,
and fashion shows in town.
Weekly tips on fashion from
celebrities make you move into
a stylish world.
FASHION
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Info & Culture
THE FELLING SHOWHow complicated is a
metropolitan relationship? The
good and the bad are now
revealed to guide the audienceto the right way of LOVE.
An info-magazine program
broadcasted live daily in
Cantonese. It covers the latest
update on current affairs, social
activities and lifestyle direct from
Guangdong.
FOCUS TODAY
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Info & Culture
630 NEWS
630 One of the most influential
programs in Guangdong and
other provinces as it brings
major news on Chinas currentaffairs, business, economics,
politics, sports and technology.
It is a unique program
regarding Lingnan culture
characteristic and
Guangdong rhyme flavor.
CANTONESE ART
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LIVE Telecast
LIVE telecast of major events and
Chinese festivals:
1.The Launching
Ceremony of VisitMalaysia 2007 on
January 6, 2007
2. Colour of Malaysia onMay 26, 2007
3. Chinese Sentiment
Mid-Autumn Festival
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The Proposed Time Belt
1600 to 1630
2130 to 2230
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Eligibility
Content made in Malaysia or
Content made by Malaysian or
Copyright of the content owned (at least30%) owned by Malaysia
Both Animation and Live Action Programare acceptable
Must meet technical and broadcastspecifications
Subject to Quality Control
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Business Model
80% of the net income (after deducting
amount due to operator such as Astro, if
any) goes to the Content Provider
Net Income includes advertising, product
placement and sponsorship income
generated from the time belt or net
distribution income from non Jiayuterritories
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Marketing
A & P by Jiayu
Trade Show by Jia Yu
Joint Venture opportunity Assist production permit application
Sale and Marketing joint effort
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New Program
Jointly developed content
Possibility of advance of MG and
Guarantee of broadcast platform andtiming
Selffunded content Guarantee of broadcast platform and
timing
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Old Program
Pre Local TV
Dubbing
Re-editing
Post Local TV
Dubbing
Re-editing
Revenue share with RTM and Media Prima