AllStar Brand Pharmaceuticals

Carissa Fafalios

Michael Naioti

Scott Pinchak

Chris Walsh

Mission Statement

AllStar Brand Pharmaceuticals is a dedicated manufacturer providing the highest quality products and services to our customers, business partners, investors, and employees at a reasonable price. Our research and scientific superiority will help to identify the crucial needs of our valued customers, as we apply our resources and technology to satisfy those needs.

Marketing Objectives

Increased Market Share

Brand Awareness Promotional Allowance POP Advertising

Improved Capacity Utilization Sales Force Distribution Healthcare Recommandation Profitable Planning

Marketing Objectives

Strengthened Brand Perception

Branding for theConsumers

Single Symptom Relief Products

Synonomous with Quality and Relief

Balanced Tradeoff Curve

Pricing Decisions Comparative Symptom

Relief Future Pricing

Suggestions

Marketing Activities

Even Distribution of Funds through Promotional Channels and Sales Force

Marketing Activities

Actively Manage Advertising Budget

Marketing Activities

Annual Analysis of Distribution Channels

Determining Growth Percentage

Effectiveness of Sales Force

Market Share Growth

Product Selection

Larger Market Share New Markets Continued growth

AllRound

Description:

4 Hr. Multi Liquid

Target Market:

Aimed Towards Families in Need of Quick and Effective Relief from Cold Symptoms

AllRound SWOT Analysis

Strength – Largest Company Share

Weakness – Percieved Lack of Growth

Opportunity – Product Expansion

Threat – Strong Competition (Besthelp, Dryup, Extra)

AllRound +

Description:

4 Hr. Cough Liquid

Target Market:

Primarily Focused on Cough Relief for Families

AllRound + SWOT Analysis

Strength – Attacks a niche market

Weakness – Contains Alcohol

Opportunity – Technological Advancements

Threat – FDA Regulations

AllRight

Description:

4Hr Allergy Capsule

Target Market:

Designed for People, Young and Old, that Suffer from Allergies

AllRight SWOT Analysis

Strength – Highest customer satisfaction rate

Weakness – Lack of budget allocation

Opportunity – Ability to expand in the weak

market for allergy relief

Threat – Temperature Changes

Lessons Learned

Being conservative not always better; take risks

Allocate resources wisely within first few years

Do not discontinue signature product

Use marketing resources wisely

Questions/Comments?

Thank You