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JOY ALUKKAS MOHSIN MEMON CATHERINE ELIAS

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Page 1: Allukkaaaa[1]

JOY

ALUKKAS

MOHSIN MEMON

CATHERINE ELIAS

Page 2: Allukkaaaa[1]

1956 Established - in Thrissur, Kerala , India (200 sq ft)1996 HQ shifted to DUBAI2001 Diversified in to independent business units.2002 Onwards it opened a no of showrooms & wedding centre in Kottayam, Anagmalli, Thiruwalla, Kolam, Cochin in Kerala2004 Diversified in to it sector –fusion system solution2005 Opened JOY ALUKKAS money transfer & foreign exchange centre.2005 Opened a show room in London2007 Signed an agreement with Prashant gold tower , property developers to occupy its 70000 sq ft

showroom in Chennai

Brief history

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International presence….

Dubai India Oman Bahrain Kuwait London Qatar

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Strengths

• Brand leverage • Experience and

technological know how (CRM & E-tailing)

• Leadership• Strategic location• ISO 9001 & 14001

Opportunities

• Conducive investment environment .

• Booming markets• Economic of scale• Growing economy• Expanding retail network• Proposed umbrella body

for the industry

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Weaknesses

• Small scale retailer• Family- oriented Mgt• Ltd access to capital

Threats

• Intensified competition

(D’ damas, Tanishq) • Traditional Tendencies• Increased regulations• US recession• Security

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Why India

????????

http://images.google.co.in/imgres?imgurl=http://www.essex.ac.uk/armedcon/images/country/headings/flags/india_flag_large.bmp&imgrefurl=http://www.essex.ac.uk/armedcon/world/asia/south_asia/india/default.html&h=302&w=452&sz=400&hl=en&start=1&tbnid=KFNoAPG-N-mFBM:&tbnh=85&tbnw=127&prev=/images%3Fq%3Dindia%26svnum%3D10%26hl%3Den%26sa%3DN
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Comparative relative advantage

Cultural dimension

Consumer behavior (choice, creativity, convenience, comfort)

Cross cultural influences

Consciousness about fashion

Considerable Growth of the Indian Economy

Competition

http://images.google.co.in/imgres?imgurl=http://www.objects-of-design.com/UploadImages/ProductImages/ThumbImages/Letter-C-140.jpg&imgrefurl=http://www.objects-of-design.com/suppliers2.aspx%3Fsupid%3D3&h=140&w=140&sz=4&hl=en&start=10&tbnid=f2jPLf6i8G69iM:&tbnh=93&tbnw=93&prev=/images%3Fq%3Dc%2Bletter%26svnum%3D10%26hl%3Den
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Business life cycle

• Preemptive growth strategy

• Diversification• Retailing &

Merchandising • Brick & Click

Strategies• Tie-ups• Acquisitions

1950 -95 1996-01 2002-06 2008…..

& growth

Page 10: Allukkaaaa[1]

Modus Operandi

• ‘Glocalisalisation’ of marketing strategies

• Synergy ( 1 + 1 = 3)

• Co- branding ( Ishi Diamonds)

• Joint Ventures( Prashant Gold Towers)• Customer Loyalty Programmes ( Reward

Certificates, Buyer Certificates, Buy back Guarantee, On line buying, Free Trials, Festivals)

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•

India centric strategy

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Challenges ahead

•Supply chain optimizations

•Budget 2007- policy revision anticipated

•Competition

•Indian customer psyche

•Customer loyalty enhancement


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