ALM

© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 2

Customer 360

Integrated 60+ Heterogeneous Data SourcesIntegrated 60+ various data sources, including transactional data (Oracle, Cvent, N24, and other relational system), behavioral data (Marketo, Sailthru, Vertical Response), ALM website properties (ALM Rival Edge, ALM Legal Intelligence, LawJobs.com, Smart Litigator), and external data sources (LinkedIn, FatWire)

Built Real-time 360 Views of the CustomerUniversal customer profiles for lawyers that are registered with ALM, including work profile and behavioral information (e.g., what was the lawyer researching, what did he try to access, what devices was he using, etc.)

Deeper Customer Engagement600% more effective email marketing campaign by delivering targeted content

Sales Team EnablementProvided deeper insights to the ALM sales team to drive additional revenue

After MarkLogicBefore MarkLogic

Disparate, disconnected data sources No unified view Changing customer needs Inability to get real-time, “fresh” data Inability to maintain data standards No business rules around the data

© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 3

Before MarkLogic Offline Readers

Partner Sites

Traditional Traffic

Mobile Traffic

CRM

Subscriptions

Social Media

© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 4

Registration:Email: bob.sims@lw.comName: Bob SimsFirm: Latham & Watkins, LLPStatus: Lite Registrant

Employment: Current: Partner @ Latham & Watkins, LLP – SF Bay Area

• Previous: McCutchen, Dolyle, Brown & Enersen Law Practice• Previous: US Department of State International Affairs• Previous: US Department of Just Justice Law Practice• Previous: O’Melveny & Myers LLP

Education:• JD – Columbia University School of Law 1981 - 1984• BA – Harvard University 1977 – 1981

Practice Areas:White Collar Criminal Defense, Litigation, Anti-corruption, Commercial Litigation, Enforcement

Latham to Continue in Antitrust CaseSource: NLJ | Editor: rbinder Practice Areas: Antitrust, Civil Procedure, Motion Practice, Legal ProfessionSubject: Law Firm Client Relationships, Professional Ethics & Attorney DisciplineIndustry: Transportation/Aviation

‘Upskirt’ Corporate Counsel Gets Six-Month SuspensionSEC Taps New Chief for S.F. Office‘Computergate’ Sentence for Ex-Rep Stands, Judges RuleSuit Against Chinese Bank Can Proceed, Panel Finds

Traffic:9/4 3 PVs9/6 1 PVs9/13 1 PVs9/19 2 PVs9/21 3 PVs

Article IDs full access:120261789025412026188791981202619124339

Article IDs blocked access:12026199310151202619663543

Access Platform:Apple iPadOther

Access Locations:ChicagoRedwood CityLos Angeles

eNewsletter Alerts Clicked:CA News Alert

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360 View

Firm:Name: Latham & Watkins, LLPFirm ID: 120Employees: 2,032

© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 5

After MarkLogicConverge Master Data Management

Load As-is, Process

De-duplication, Mapping Linking

Source Prioritization and Scoring

Provenance and Point-in-time Scoring

Descriptive

ALM Properties & Info Solutions

Behavioral

Transactional

360 View

Predictive Analytics

Website Recommendations

Website Personalization

Marketing Campaigns

Insights and Reports

Permissions

Syndication

ALM Customers

60+

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© COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 6

Email Sends Per Click

417

67

Delivering ROI with MarkLogic

Email Marketing Campaign

Sent Leads Open Rate Click Through Rate (CTR)

Old Approach 21,697 52 15.3% 0.24%

With MarkLogic 3,733 56 23.5% 1.55%

600% more effective