WIRED aligned Aloft with RV{IP}—a roving karaoke lounge—during SXSWi in an e� ort to drive awareness of the Aloft brand and generate hotel bookings at key tech-focused events.

MEDIA MIXLIVE: 500 festival-goers and Aloft guest had the opportunity to ride the Aloft-wrapped RV{IP} from event to event during SXSWi. Guests enjoyed a true “VIP” experience, complete with giveaways and Aloft-selected karaoke sets.

DIGITAL: Aloft received 25% SOV of SXSW coverage appearing on WIRED’s Underwire blog.

ALOFTRV{IP} at SXSWi