alonso degree proposal w3 presentation

7/29/2019 Alonso Degree Proposal w3 Presentation

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Degree ProjectWEEK 3

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Degree ProjWEEK 3


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Investigation

How can temporal typographic messaging,

in context with its environment, begin aconversation of optimism and hope thatresonates with our community?

i . A L O N S O D E G R E E P R O P O S A L Q

How can Temporal typographic messaging, in context with its environment, begin a conversation of optimism and resonates with our community?


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Investigation

How can temporal typographic messaging,

in context with its environment, begin aconversation of optimism and hope thatresonates with our community?


How can Temporal typographic messaging, in context with its environment, begin a conversation of optimism and resonates with our community?


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Observe

i . A L O N S O D E G R E E P R O P O S A L F

Starting this of I spent some time researching research methods and hit the streets.


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ObserveLOOK + LISTEN,

i . A L O N S O D E G R E E P R O P O S A L F

LOOK + LISTEN,

LOOK + LISTEN,

LOOK + LISTEN,

LOOK + LISTEN,

Starting this of I spent some time researching research methods and hit the streets.


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B o a r d M a x M e t r o

Getting around town on foot, board, and public transit, i was able to observe and take in the city for what its worth


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W A N D E R I N G

I wandered downtown and continued east and west and confirmed that yes, KC is eclectic as all get out. There is a vthe demographic both ethnically, culturally, and economically.


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Serendipitous Happy TimePOSITIVITY

i . A L O N S O D E G R E E P R O P O S A L G

OPTIMISMHOPE

My goals are simple. Encourage positivity, hope, and optimism


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i . A L O N S O D E G R E E P R O P O S A L G

It cant change the world, but it can change someones world.

Talking with Matthew Hofman of the You-Are-Beautiful campaing, he said something to me that stuck. He said yocant change the world, but it can change someones world. I think that rings pretty true. I hope that through positsurprise, i can change someones day.


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ObjectivesPLANT MESSAGES IN THE COMMUNITY THATSPARK CONVERSATIONS

i . A L O N S O D E G R E E P R O P O S A L O

Place messages in the community that evoke thought and emotion. I observed and talked to people going through their personal routine. itd be nice to give them a surprise.


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ContextTroost Ave.

i . A L O N S O D E G R E E P R O P O S A L C

Ive narrowed down my target area from all of KC to just Troost Ave. The Avenue is full of canvas space to slap mesplan to repurpose the existing structures of the avenue, that for the most part are visible north bound and south bmessages


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ContentSHORT POETIC PHRASES

i . A L O N S O D E G R E E P R O P O S A L M

NOT TOO CHEESY,

My content aims to be short poetic phrases. The struggle will be the fine line between cheesy and poetic.


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NOT TOO CHEESY, BUT ENOUGH CHEESE THAT KEEPS YOU COMING BACK



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NOT TOO CHEESY,

Its a feel good type of thing

BUT ENOUGH CHEESE THAT KEEPS YOU COMING BACK



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Do good.

Be well.

Say hello.

Love more.

more compassion.

You are the best

thing thats everhappened. to me.

Love your Neighbor.

Today is the day.

Psst. Have a good on

Never Mediocre.

Surviving is: doing

what you can.

Love & Kindness.

Lean on me.

Its all up from here.Do your share.

Help me, Help you.

You are my hope.

Possible Messaging:

i . A L O N S O D E G R E E P R O P O S A L A


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AudienceKansas Cit ians Travel ing N & S bound on Troost Av e


Troost Max Riders

Metro RidersDrivers


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How it works.

i . A L O N S O D E G R E E P R O P O S A L H

This is


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How it works.. . .Possibly


This is


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Ive broken up the ave by blocks and scouted the area for potential canvases.


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:(


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Scout the Ave.1



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Choose the message2



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Consider the space3



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There is already a lot of visual stimulation going on. Wether or not its efective or well designed is a diferent mattealready fertalized with street art/ grati, old derpy signs, and a lot of industrial signage.


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Interject the message4



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PROJECTION


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TRADITIONAL



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Inspire through surprise5



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Artifacts


PROPOSAL OF


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Do good.

Be well.

Say hello.

Love more.

more compassion.

You are the best

thing thats everhappened. to me.

Love your Neighbor.

Today is the day.

Psst. Have a good on

Never Mediocre.

Surviving is: doing

what you can.

Love & Kindness.

Lean on me.

Its all up from here.Do your share.

Help me, Help you.

You are my hope.

Possible Messaging:



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Steve Powers

i . A L O N S O D E G R E E P R O P O S A L L o v e


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Steve Powers

i . A L O N S O D E G R E E P R O P O S A L L o v e


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i . A L O N S O D E G R E E P R O P O S A L F i e l d


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i . A L O N S O D E G R E E P R O P O S A L F i e l d


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How can temporal typographic messagingin context with its environment, begin aconversation of optimism and hope thatresonates with our community?

alonso degree proposal w3 presentation

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