alpha moment of truth
TRANSCRIPT
About this white book!!
How to keep the customer's engagement within the internet bubble and search engine ?
Alpha Lab
With the emergence of new technologies, the excess of digital advertising has contributed to the rise of adblockers. Clearly, consumers have grown wary of advertising campaigns and street campaigns have no longer any effect on the consumer response to marketing stimuli. Today's consumers' main initial reflex is searching the Internet for product reviews before actually purchasing the object desire, which increases the difficulty of maintaining the customer's brand interest from the it has been triggered;
Brand Marketing SalesMoment of Truth
• Logotype • Color Branding • Brand icon • Brand structure • Product specification
• Stimulus • Search & Compare • Purchase • User Experience • Relationship
• Offline • Online • Purchase • Payment system
First moment of truth!! At the begining, marketing was all about brand
The process
Then came Google...!! With his supremacy, google change the game and offer an Adwords program
How Google changed brand marketing
Google understood that consumer wanted to know more about brands and products before the purchase. They developped a web marketing model with ad words campaigns, generating millions of dollars of turnover.
Now, the Alpha moment!!! In which the consumer has two choices : buying or missing out
Today's consumer are digitalLike never before, technology is a huge part of modern life. When a consumer's interest is triggered by the sight of an ad or a need, he thinks digital. This is the crucial moment when Alpha Lab comes into play. The "Alpha Moment" occurs at the very beinning of the whole process, allowing the consumer to purchase the item as soon as the desire becomes a need, sparing further steps that could make him change his mind. Instant gratification at its best !
