alpha rooms ppt 2
TRANSCRIPT
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Case Study
Juliette POUPEEMBA2B
Mrs Craig
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Alpharooms Doubles Overall Conversion Rate and Increases
Mobile Conversion Fourfold with Responsive Web Design
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There is innovation on website based on responsive web design and a multi-screen strategy.
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The campaigns are now enhanced by AdWords adn we can notice conversion rates on smartphones and tablets
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Develop multiple screens, also Smartphone and mobile utility (Alpharooms Marketing across all screens strategy)
The act of purchase by a customer can be affected by different marketing channel (Alpharooms created a RWD)
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Create a map of the digital touchpoints as used in the assigned case
www.alpharooms.com
Become part of a global community Partner with lifestyle media + brands#alpharooms_fr
FRIENDLY SOCIAL PLATFORMS
REACH + REPUTATION
REVENUE from Direct Bookings
engine
Offering clients to engage with brand and share pictures and informationhttps://www.facebook.com/alpharoomsdotcom
GOAL+Marketing
Become cultural tastemaker in luxuryOptimized pages+circlesGoogle+Local > recommendation+reviews
FAN RATES SMARTPHONE AD TABLETS
Increase populatrity
Conversation rates with smartphon e and tablet and web design
https://www.youtube.com/watch?v=Y4TXBDyeDdI
E-MAILING
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Improve conversion rates on smartphones and tablets - Traffic growth on smartphones and tablets - And that its conversion rates on these devices were poor - Build a new site using responsive web design and create a
new multi-screen strategy and built - Consequences: - Positive results increase immediately - Mobile has been especially strong: about four times
greater, Reduced bounce from mobile traffic by 35%, usability improvements (faster), overall conversion rate doubled, mobile conversion rate grew fourfold
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RWD: Positive consequences and better accessibility and user-friendly. People can share easily and communicate. There is a Multi screen strategy: Support and help smartphone and mobile utility
- Mobile: Increase the flow of conversion. Better and easier purchases by customers
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Independent hotel create a RWD site. Goal is to offer to the visitor an optimal experience with an easier viewing of the site. The user can view the same websites thanks to a lot of different devices. Potential guest can consult the website anywhere with their smartphone or their tablets and book a room easier and faster than before.
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- Create an application - Identify customers who are on the
mobile site - Create promotional codes on mobile
to encourage customers to buy on the website and create conversion opportunities
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Thank you