KENDRICK LAMAR “ALRIGHT” WHY IS IT EPIC THO?

Lyrics & MusicHe is a conscious rapper… Raps about bad things, but in a positive and inspiring way.“we been hurt, and down before… but we gone be alright…” The Chorus repeats “we gone be alright” (pretty up beat and pump).Fast rap with a lot of flow, making pump… raps with one extra syllable linking each line and bar.Talking in the past like he’s passed it.

GenreStereotypical?

I Think it goes against what people would expect if they didn't know this song, and thought that all rap was the same, but the video fits what the song is about.Stereotypical - Money, Cars, Ghettoes in LA, Clothes, On top of cop car, shots of cityAgainst Stereotypes - Police brutality, Black and White (dramatic, serious, but fun song)

CinematographyThe first scene is very anonymous, but then the 2nd is completely different more quirkyIt’s all awesome… Slow motion on gun being shot, extreme close upShots of the city and people, close up of him, then of everyoneCamera constantly moving around him, arc shots, aerial, low angleKids running smiling from the ghettoCloudyUsed the dancers to keep that up beat feeling It starts off dark, and progressively gets more light hearted, like at the end when he smiles.

EdittingSlow-mo mixed with fast forwardExtremely shallow depth of field in some shotsHe is flying like a superhero (for the kids, and ghetto)fast pace but when he’s doing a-cappella it stays on him (the same shot) until the beat comes in againhe stands on the traffic light to show that he is looking up at everyone, similar to how superman watches over metropolis, but then shot down showing no one is invincible and everyone is human

Narrative & PerformanceWe see him performing and lip-syncing in several different

places, like the car, and later on with all of his people in his neighbourhood The only clear story is of him floating around the the streets of LA, while everyone looks up to him, like a superhero, until he finally gets to the staples centre (traffic lights). - This could signify his move from the ghetto to the city and rise to stardom. The fact that the cops shoots him, which is a mother part of the story, signifies that they don't care if you are some superhero, along as your black they want to shoot you.Which is to bring awareness to the subject

Thank you!