aLso From THe pUBLisHers oF MODERN LUXURY DALLAS:ModerN luxury brides dallas | ModerN luxury iNteriors texas

3 0 9 0 o l i v e s t w e s t v i c t o r y P l a Z a s u i t e 4 3 0 d a l l a s , t x 7 5 2 1 9 2 1 4 . 6 4 7 . 5 6 7 1

MODERN LUXURY DALLAS is the preeminent luxury lifestyle publication in dallas, acting as the local authority on topics such as high-end retail, dining hot spots, design trends, and dallas’ top tastemakers and personalities. as

part of the award-winning ModerN luxury network of regional publications, MODERN LUXURY DALLAS is able to deliver cutting-edge fashion spreads, international travel features and revealing celebrity profi les, ensuring its

content consistently engages the cultured reader. Plus, thanks to a renowned team on the ground with its pulse on the market, interactive digital brand extensions and unrivaled events, MODERN LUXURY DALLAS excels in capturing the metropolitan lifestyle, making it a valuable partner for companies wishing to reach dallas’ most affl uent consumers.

t h e m a r k e t

The DFW MeTropoliTan

area is a leaDing MarkeT For aFFluence

in The u.s.

Dallas has the highest number of shopping centers

per capita in the u.s. North Park Mall draws iN More

reveNue Per uNit area thaN aNy other retail

coMPlex iN the u.s.

the dallas-Fort worth MetroPolitaN

area has more restaurants per capita thaN aNy

other MetroPolitaN area iN the uNited

states.

[spenDing power]

dFw iNterNatioNal airPort is the thirD busiest in the worlD iN PasseNger traFFic.

22 Million NuMber oF overNight visitors dallas hosts Per year

sources: greater dallas chamber of commerce & dallas convention & visitors bureau, 2012

22 FortuNe 500 headquarters call dFw hoMe

the dallas-Ft. worth coNsolidated MetroPolitaN statistical area (csMa) had the sixth-highest Net MigratioN oF young, single, college-eDucateD inDiviDuals aMoNg all u.s. MetroPolitaN areas.

t h e m a g a z i n e

modern luxury dallas

Delivers The luxury local anD visiTor MarkeT like no oTher

luxury liFestyle, aFFlueNt iNFlueNcers, the best Neighborhoods.

we reach our print audience with an unmatched blend of direct residential mail, controlled commercial, luxury hotel, newsstand and event distribution in dallas and beyond. this happens selectively in

only the top neighborhoods and retail zones in dallas and delivers an unparalleled audience.

we host and support hundreds of luxury, community & non-profit

events throughout the greater dFw Metroplex area

we are the magazine of choice for the finest luxury brands and the influencers

in our community.

we have the highest number of aPP dowNloads and the most

interaction with our apps, the largest database of engaged consumers via

eMail, and more Facebook fans and twitter followers than any other local

luxury lifestyle magazine

[DigiTal savvy] c o n t e n t t h at e n g a g e s a f f l u e n t, e D u c at e D c o n s u m e r s

sources: iPsos Mendelsohn 2012 affluent adults hhi $100k+; 2011 gfk Mri MODERN LUXURY DALLAS reader Profile study

$423,400 average household iNcoMe

hold col l ege degrees : 79%hold Post-grad degrees: 30%

have visited or coNtacted

aN advertiser78%

w h o i s r e a D i n gmodern luxury dal las?

appealing To The MosT acTive luxury consuMer

the basics

Male/FeMale ..................................................................41%/59%

average age .............................................................................44

college grad ........................................................................79%

Post-grad degree .................................................................30%

owN their owN hoMe ........................................................89%

Married/PartNered ...............................................................71%

engagement

readers Per coPy ....................................................................3.9

MediaN tiMe sPeNt with aN issue ................................. 59 min.

have read 3 out oF 4 coPies ...............................................66%

affluence

avg. household iNcoMe ............................................$423,400

avg. Net worth .........................................................$3,307,800

avg. hoMe value ....................................................... .$1,027,200

avg. iNvestMeNt PortFolio ......................................$1,714,700

taking action

AS A RESULt Of READiNg ModerN luxury dallas

visited or coNtacted aN advertiser .................................78%

atteNded aN advertised eveNt ...........................................22%

visited aN advertiser’s website ...........................................40%

source: 2011 gfk Mri MODERN LUXURY DALLAS reader Profile study, audience $150k. aaM audited.

87%oF our readers PreFer to buy

luxury braNds

63%oF our

readers FiNd MODERN LUXURY DALLAS

resourceFul wheN shoPPiNg For

luxury goods

“we have been using MODERN LUXURY DALLAS for several years now and have had a great response from it. you believe in a product when you see results coming in from certain ads you have run. also, they are always

there to help out during any events you may need sponsored. thanks to all of your team.”

wenDy KLeinsorGeBaCHenDorF’s

r e s u lt s

WhaT our aDverTisers are saying

abouT modern luxury dallas

“we were looking for an advertising alternative to reach our clientele more directly. although we were a little skeptical about digital advertising at fi rst, through the knowledge,

guidance and experience of our representative, we have grown to incorporate ModerN luxury’s digital advertising platform as one of the biggest hitters

in our advertising initiative.”

Jason m. HarTLineBoarDroom saLon For men

“our experience with ModerN luxury from the beginning has been everything we hoped for and more! within the fi rst week of advertising, we noticed new customers

from dallas and houston mentioning our ad in iNtERiORS tEXAS. ModerN luxury is a

partnership interested in the success and growth of our business. the personal attention from

our account executive and graphics team has made it easy to access the social networking opportunities and print advertising available to us. we look forward to expanding that to include MODERN LUXURY BRiDES DALLAS.”

roBin anD BriTTany Lynn mULLerLiLy Lane Home

“when craighead green has clients that actually walk into our gallery, magazine in hand, dog eared to our ad... asking to see the art that we featured, we are

reminded that ModerN luxury is the perfect venue.”

KenneTH CraiGHeaDCraiGHeaD Green

“i get approached multiple times a week by various sources seeking my business...they all claim to ‘know my customers...have the

same type of clients’ as i do. the bottom line is very few sources are a match for my clientele. ModerN luxury is one of

those. they are in tune with the ultra-high individuals i deal with

daily. they get it. they understand the message i am sending and

are terrifi c to work with.” KUrT FeGraeUs

asTon marTin DaLLas

D i s t r i b u t i o n

TargeTing The MosT aFFluenT

reaDers in Dallas

anD beyonD

40%Direct resiDential mail

these copies are direct-mailed to homes in the most affluent zip codes in the dallas area.

35%controlleD commercial

top-tier salons, private golf clubs, select retailers, medical and professional offices and private jet terminals are among the premier public locations

displaying copies, adding significant breadth to our audience.

15%luxury hotels

Placed in-room and with concierges in the finest hotels, these copies reach the discerning traveler.

5%select newsstanD

with targeted precision, our magazines are out to get the most exposure from airports, barnes & Nobles, and boutique newsstand placement

throughout the city.

5%event Distribution

our magazines will always be at the most important, most exclusive, can’t-be-missed events throughout the year.

★ Digital Distribution

tablet devices and smartphones are reinventing how our readers consume content. accordingly, MODERN LUXURY DALLAS is available in both app

and digital edition formats.

source: 2011 gfk Mri MODERN LUXURY DALLAS reader Profile study, audience $150k. aaM audited.

o u r m o D e l

a custom survey conducted by Mri reveals a reader profile that embodies what most luxury retailers and markets would call

“the perfect luxury demographic,” a highly engaged audience with a strong interest in fashion, style and luxury goods that earns more and spends more than the readers of

any other local magazine.

50,000circulatioN

195,000readershiP

e D i t o r i a l c a l e n D a r

in-The-knoW ulTiMaTe access

To a luxury liFesTyle

January/february | best oF the city issueaD CLose: DeC 1, 2013 | maTeriaLs DUe: DeC 1, 2013this highly anticipated feature includes the best of what’s new and upcoming in our cities, with extended beauty coverage.Special Sections: top Health & Beauty Experts; New Year, New You; Premier & Private Dining

march | sPriNg FashioN aNd hoMe desigN issue aD CLose: FeB 1 | maTeriaLs DUe: FeB 1the latest in seasonal trends and styles in fashion and home design. Special Sections: Charity & Social Datebook; top Health & Beauty Experts; get glam; industry insights—Real Estate; Luxury Boutique Collection; Shop Dallas

april | MeN’s issueaD CLose: mar 1 | maTeriaLs DUe: mar 1our annual Men of style portfolio. Plus: men’s fashion, best-in-class automotive and more!Special Sections: get glam; Summer Schools/Camps; Shop Dallas for Men & Moms; Dallas Arts District

may | suMMer travel issueaD CLose: apr 1 | maTeriaLs DUe: apr 1our award-winning array of dreamy destinations both near and far.Special Sections: Who’s Who in Dallas Medical Professionals; get glam; industry insights—Real Estate; Poolside Beauty/Event glam; Luxury Nightlife Collection

June | NightliFe aNd eNtertaiNMeNt issueaD CLose: may 1 | maTeriaLs DUe: may 1our hippest issue of the year, covering the artists and venues that make our cities buzz after the sun goes down!

July/august | restauraNt issueaD CLose: JUn 1 | maTeriaLs DUe: JUn 1our annual collector’s edition serves up our cities’ hottest restaurants, best dishes and top chefs on the food and restaurant scene. Special Sections: Master Chefs, Sommeliers & Mixologists; Poolside Beauty

september | Fall FashioN issueaD CLose: aUG 1 | maTeriaLs DUe: aUG 1our most glamorous issue of the year! our collection of lust-worthy fashion and accessories.Special Sections: Cattle Barons Ready; Design finds; get glam; top Health & Beauty Experts; Luxury Boutique Collection; industry insights ; Shop Dallas

october | wiNter travel issueaD CLose: sep 1 | maTeriaLs DUe: sep 1our annual ski report and other worldly destinations. Plus: weekend escapes. Special Sections: get glam; industry insights—Cancer; New Mexico finds; Power Lawyers; Private Schools; Shop Dallas

november | PhilaNthroPy issue (Plus: giFt guide/Jewelry aNd watches) aD CLose: oCT 1 | maTeriaLs DUe: oCT 1this new feature salutes local do-gooders who have gone above and beyond for our cities’ charities. Special Sections: Dynamic Women; Wealth Managers; Luxe gift guide

December | arts aNd Power issueaD CLose: nov 1 | maTeriaLs DUe: nov 1our exclusive Modlux Power register of the super-smart, super-talented and super-connected cultural set. Special Sections: gift guide glam; industry insights—Real Estate; Museum & gallery finds; New Year, New You

full-service custom publishing

• custom print and digital ad design services

• custom print and digital advertorial layout design, photography and creation

• Print and digital high impact unit concept and creation

• Photography for special events

Digital aDvertising

• online advertising on ModerNluxury.coM and through custom–designed microsites and videos

• digital editions with interactive links and enhanced advertising options

• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list

• Mobile apps with customized in-app interactivity

• social media campaigns reaching our dedicated Facebook fans and twitter followers

events & promotion

• event creation—exclusively tailored events for highly targeted local infl uencers

• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances

among leading upscale brands

• event sponsorships that leverage our high-profi le local and national partnerships. MODERN LUXURY DALLAS offers advertisers affi liations

with complementary organizations and generates additional brand exposure to a broader, more involved audience.

m a r k e t i n g

a 360-Degree plaTForM For

branDing iMpacT

e v e n t s

signaTure aFFairs WiTh access To

Dallas’ eliTe social

circles

January | best oF the cityour incomparable best of the city issuecelebrates style, society, design, fashion, dining, arts, culture and more. Published each January, our “best of” edition reveals our editors’ picks of the city’s newest and best things to see and do—and people to meet—to our trendsetting, in-the-know readers. hosted by editor-in-chief david Feld and Publisher blake stephenson, the event brings together the brightest stars on the dallas scene while honoring the city’s most esteemed, creative and eclectic citizens march | Fresh Faces oF FashioN eveNtModerN luxury dallas is proud to announce our eighth annual Fresh Faces of Fashion program, a signature series—one of our most highly anticipated each year—that salutes 12 trendsetting dallas women, as nominated by our readers, whose chic fashion sense is matched only by their dedication to community and cultural endeavors. ModerN luxury dallas’ Fresh Faces of Fashion will begin with a March cocktail reception and runway show highlighting spring’s top trends, hosted in stanley korshak’s third-level couture shop benefi ting our local charity partner, echelon, the National young adult auxiliary of the salvation army.

april | MeN oF style eveNt & MeN oF style sPortiNg eveNtPublished in april, MODERN LUXURY DALLAS’ signature Men of style issue highlights a group of eight to ten dapper gentlemen, notable for their personal style and their professional status—from corporate power players to arts and design leaders. the local editorial team curates the list of infl uential men who make the annual cut. in correlation with the april Men of style issue, ModerN luxury dallas will host a cocktail party to toast the city’s most trendsetting men, led by our honorees, while showcasing the best of spring and summer fashion. ModerN luxury dallas will also host these men and their guests to a high-profi le sporting event in an exclusive box for one evening.

may | Fresh Faces oF FashioN Park Place Motorcars revealMay 2014 reveal Party: several big unveilings are in store at ModerN luxury dallas’ Fresh Faces of Fashion reveal Party, including a fall-preview runway show and a potential special appearance by a contemporary celebrity fashion designer—we’ve welcomed christian siriano and Joy cioci in the past—as well as the debut of a new auto model and the announcement of the raffl e-drawing winner, who will bring home an over-the-top package. Past prizes have included a trip to london and a Park Place Motorcars vehicle.

may | Poolside beautyModerN luxury dallas kicks off summer with Poolside beauty, an innovative event where dallas’ most stylish denizens will experience all the insider secrets for getting glam and gorgeous in the summer months. guests will indulge in the latest warm- weather beauty treatments, get tips from local experts and relax with cocktails and light bites.

september | aNNiversary Partythis exclusive anniversary fête celebrates ModerN luxury dallas’ nine years of trendsetting content. scheduled to coincide with the magazine’s september anniversary issue, the elegant cocktail party will be hosted by editor-in-chief david Feld and Publisher blake stephenson.

september | woMeN oF style luNcheoNPublished in september, ModerN luxury dallas’ signature women of style issue highlights a group of 8 to 10 stylish women, notable for their personal style and their professional and social status – from top philanthropists to arts and design leaders. the local editorial team curates the list of infl uential women who make the annual cut. in correlation with the september women of style issue, ModerN luxury dallas will host a luncheon to toast the city’s most trendsetting women, while showcasing the best of fall beauty and fashion trends.

november | dyNaMic woMeN cocktail hourPublished in November, ModerN luxury dallas’ dynamic women special section features 5 to 10 entrepreneurial women of the greater dallas area and highlights their talents and successes. in correlation with the release of this issue, ModerN luxury dallas will host a cocktail party to toast these top businesswomen.

a D v e r t i s e r s

modern luxury dallas’

DisTinguisheDbranD

parTners

abacus

aftershock london

allie beth allman & associates

american airlines center

ann taylor

aston Martin

at&t Performing arts center

audi

bachendorf’s

beretta gallery

boardroom salon for Men

bobbi brown

breguet

briggs Freeman real estate

burberry

cayman islands department of tourism

chanel

children’s Medical center

cityplace

classic Pilates

dallas auction gallery

dallas Museum of art

dallas opera

dallas safari club

dallas symphony orchestra

dallas theater center

dave Perry Miller & associates

deboulle

don Julio

ermenegildo Zegna

Fairmont hotel dallas

Fendi

Ferragamo

galleria dallas

gaylord texan

gary riggs home

gentleman Jack

grey goose

hartmann luggage

hermes

highland Park village

ibb design

image eyewear

insight optical’

Jenn-air

Jerry szor

Jet linx

Jetsuite

kent ratbun catering

ketel one

landry’s restaurants

lexus

louis vuitton

Macy’s

Master’s of residential real estate

Meadows Museum

Mercedes

Methodist hospital for surgery

Million air aviation

Montblanc

Mr. Porter

Nasher sculpture center

Natura bisse

Neiman Marcus

Net-a-Porter

NorthPark center

omega

omni hotels & resorts

Panerai

Park Place Motorcars

Patina stores

Plaza Preston center

residences at the ritz carlton

richard eiseman

roche bobois

rosewood crescent & Mansion

select comfort

seven For all Mankind

sewell automotive

southern Methodist university

stanley korshak

st. regis New york

telos Fitness center

texas ballet

tootsies

Zuri

tom Ford

verizon

william Noble

ModerN luxury is the preeminent luxury lifestyle publisher in the us with 45 titles spanning the top markets in america. whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, ModerN luxury excels in capturing the urbane metropolitan lifestyle. ModerN luxury

benefits from the management services of cumulus Media. as the nation’s second-largest broadcaster, cumulus Media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.

t h e m o D e r n l u x u ry

n e t w o r k

naTional reach,

coMMuniTy experTise