also from the publishers of riviera san...
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alSo FroM The PubliSherS oF RIVIERA SAN DIEGO:moDern luxury briDeS california | moDern luxury interiorS california
8 7 5 p r o S p e c t S t r e e t, S u i t e 3 0 0 , l a J o l l a , c a 9 2 0 3 7 8 5 8 . 3 6 6 . 9 7 2 1
riviera san diego is the preeminent luxury lifestyle publication in San Diego, acting as the local authority on topics such as high-end retail, dining hot spots, design trends, and San Diego’s top tastemakers and personalities. as part of the award-winning moDern luxury network of regional publications, riviera san diego is able to deliver cutting-edge fashion spreads, international travel features and revealing celebrity profi les, ensuring its content consistently engages
the cultured reader. plus, thanks to a renowned team on the ground with its pulse on the market, interactive digital brand extensions and unrivaled events, riviera san diego excels in capturing the metropolitan lifestyle, making it a valuable
partner for companies wishing to reach San Diego’s most affl uent consumers.
t h e m a g a z i n e
riviera san diego delivers the luxury local and visitor market like no other
We host and support hundreds of luxury, community & non-profit
events throughout San Diego.
We are the magazine of choice for the finest luxury brands and the influencers
in our community.
San Diego iS renoWneD for itS iDyllic climate, 70 mileS of priStine beacheS, WorlD-famouS attractionS: Del Mar ThoroughbreD Club, San Diego Zoo, balboa Park anD tony aWarD-Winning theatreS, Such aS la Jolla PlayhouSe & The olD globe. San Diego iS at the forefront of DefenSe, touriSm anD technology inDuStrieS.
[digital Savvy] C o n t e n t t h at e n g a g e s a f f l u e n t, e d u C at e d C o n s u m e r s
SourceS: ipSoS mendelsohn 2012 affluent adults hhi $100K+; 2011 gfK mri riviera san diego magazine reader profile Study
$326,300 average houSeholD income
have viSiteD or contacteD
an aDvertiSer74%
We have a higher number of app DoWnloaDS and more interaction with our apps than any
other local luxury lifestyle magazine. our extensive email database and a thriving social
network of active facebooK fans and tWitter and inStagram followers further enhance our
digital engagement with readers.
We reach our print audience with an unmatched blend of direct residential mail, controlled commercial, luxury hotel, newsstand and event distribution. this happens selectively in only the top neighborhoods and retail zones of San Diego and delivers an unparalleled audience.
luxury lifeStyle, affluent influencerS,
the moSt upScale neighborhooDS.
holD col l ege DegreeS : 65%holD poSt-graD DegreeS: 26%
w h o i s r e a d i n gr i v i e r a s a n d i e g o
appealing to the most active luxury consumer
the basiCs
male/female ..................................................................41%/59%
average age .............................................................................45
college graD ........................................................................65%
oWn their oWn home ........................................................91%
marrieD/partnereD ...............................................................69%
engagement
reaDerS per copy ....................................................................4.4
meDian time Spent With an iSSue ................................. 62 Min.
have reaD 3 out of 4 copieS ...............................................66%
affluenCe
avg. houSeholD income ............................................$326,300
avg. net Worth .........................................................$1,868,300
avg. home value ....................................................... .$1,672,600
avg. inveStment portfolio ......................................$1,621,900
taking aCtion
as a result of reading riviera San Diego
viSiteD or contacteD an aDvertiSer .................................74%
attenDeD an aDvertiSeD event ...........................................23%
viSiteD an aDvertiSer’S WebSite ...........................................37%
Source: 2011 gfK mri riviera san diego reader profile Study, audience $150K. aam audited.
79%of our reaDerS prefer to buy
luxury branDS
83%of our
reaDerS finD riviera san diego
reSourceful When looKing for tipS
on Where to DrinK or Dine
“Jc resorts has considered riviera San Diego a communication partner for over three years. more than just a print publication, their luxury lifestyle reach has proven instrumental to the success of golf and Spa resort rancho bernardo inn’s 2013 launch of their signature
restaurant avant, through advertisements, event inclusions, social media and more.
additionally, our other regional properties, Surf & Sand resort in laguna beach and
temecula creek inn in temecula wine country, have found our relationship with the offi ce
extremely benefi cial. the riviera San Diego team has a robust, gorgeous glossy publication coupled with targeted digital options delivered
by incredibly professional staff, who adds value to dollar spends. We look forward to a
long and fruitful relationship.”
MelinDa SPeCk, CorPoraTe DireCTor oF MarkeTing
JC reSorTS
r e s u lt s
What our advertisers are saying
about riviera san diego
“We love working with riviera. our ads always look amazing! the social media and networking
events have been very successful for us. all of the people we work with there are professional, effi cient and fun, which is a rare and impressive mix. We have found our presence in riviera to
be a very valuable and benefi cial component to our marketing efforts and look forward to a long
lasting relationship.”
aSCoT ShoP
ehgrp has enjoyed a long and fruitful relationship with
riviera and we feel that Kelly, Jessica, and the team have a true interest in our brand’s
growth and success. beyond the advantages of reaching their desirable readership, riviera
is a key infl uencer in San Diego and one whose voice we want talking about our venues. from
traditional advertising, to partnering on one of their
exclusive events, riviera’s team always delivers an experience full of class and value. as our
brand continues to expands, so does our relationship with the
riviera team- and we often treat them more like consultants,
(or even friends), than advertising partners.”
enlighTeneD hoSPiTaliTy grouP
d i s t r i b u t i o n
targeting the most affluent
readers in san diego
and beyond
60%direCt residential mail
these copies are direct-mailed to homes in the most affluent zip codes in the San Diego area.
15%Controlled CommerCial
top-tier salons, private golf clubs, select retailers, medical and professional offices and private jet terminals are among the premier public locations
displaying copies, adding significant breadth to our audience.
15%luxury hotels
placed in-room and with concierges in the finest hotels, these copies reach the discerning traveler.
5%seleCt newsstand
With targeted precision, our magazines are out to get the most exposure from airports, barnes & nobles, and boutique newsstand placement
throughout the city.
5%event distribution
our magazines will always be at the most important, most exclusive, can’t-be-missed events throughout the year.
★ digital distribution
tablet devices and smartphones are reinventing how our readers consume content. accordingly, riviera san diego is available in both app and
digital edition formats.
Source: 2011 gfK mri riviera san diego reader profile Study, audience $150K. aam audited.
o u r m o d e l
a custom survey conducted by mri reveals a reader profile that embodies what most luxury retailers and markets would call
“the perfect luxury demographic,” a highly engaged audience with a strong interest in
fashion, style and luxury goods and services that earns more and spends more than the
readers of any other local magazine.
35,000circulation
154,000reaDerShip
full-serviCe Custom Publishing
• custom print and digital ad design services
• custom print and digital advertorial layout design, photography and creation
• print and digital high impact unit concept and creation
• photography for special events
digital advertising
• online advertising on moDernluxury.com and through custom–designed microsites and videos
• Digital editions with interactive links and enhanced advertising options
• email marketing via weekly e-newsletter or dedicated e-mails deployed to our curated subscriber list
• mobile apps with customized in-app interactivity
• Social media campaigns reaching our dedicated facebook fans and twitter followers
events & Promotion
• event creation—exclusively tailored events for highly targeted local infl uencers
• Signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances
among leading upscale brands
• event sponsorships that leverage our high-profi le local and national partnerships. riviera san diego magazine offers advertisers
affi liations with complementary organizations and generates additional brand exposure to a broader, more involved audience.
m a r k e t i n g
a 360-degree platform for
branding impact
e d i t o r i a l C a l e n d a r
in-the-knoW ultimate access
to a luxury lifestyle
January/february | beSt of the city iSSueaD CloSe: DeC 1, 2013 | MaTerialS Due: DeC 1, 2013
this highly anticipated feature includes the best of what’s new and upcoming in our cities, with extended beauty coverage.
marCh | Spring faShion anD home DeSign iSSue aD CloSe: Feb 1 | MaTerialS Due: Feb 1
the latest in seasonal trends and styles in fashion and home design. special sections: Charity & social datebook; luxury spas & salons; loving las vegas
aPril | men’S iSSueaD CloSe: Mar 1 | MaTerialS Due: Mar 1
our annual men of Style portfolio. plus: men’s fashion, best-in-class automotive and more!special section: the luxury of science
may | Summer travel iSSueaD CloSe: aPr 1 | MaTerialS Due: aPr 1
our award-winning array of dreamy destinations both near and far.special section: Master Chefs, sommeliers & Mixologists
June | nightlife anD entertainment iSSueaD CloSe: May 1 | MaTerialS Due: May 1
our hippest issue of the year, covering the artists and venues that make our cities buzz after the sun goes down!
July/august | reStaurant iSSueaD CloSe: Jun 1 | MaTerialS Due: Jun 1
our annual collector’s edition serves up our cities’ hottest restaurants, best dishes and top chefs on the food and restaurant scene.
sePtember | fall faShion iSSueaD CloSe: aug 1 | MaTerialS Due: aug 1
our most glamorous issue of the year! our collection of lust-worthy fashion and accessories.special section: to dine for
oCtober | Winter travel iSSueaD CloSe: SeP 1 | MaTerialS Due: SeP 1
our annual ski report and other worldly destinations. plus: weekend escapes. special section: luxury spas & salons
november | philanthropy iSSue (pluS: gift guiDe/JeWelry anD WatcheS) aD CloSe: oCT 1 | MaTerialS Due: oCT 1
this new feature salutes local do-gooders who have gone above and beyond for our cities’ charities. special section: Premier & Private dining; loving las vegas
deCember | artS anD poWer iSSueaD CloSe: nov 1 | MaTerialS Due: nov 1
our exclusive modlux power register of the super-smart, super-talented and super-connected cultural set.
e v e n t s
signature affairs With access to
san diego’s elite social
circles
aPril 2014 | men of Style
riviera San Diego will host a chic soiree to honor its much-anticipated men’s issue. this admired
issue highlights a group of infl uential gents, notable for their style and professional status. riviera’s
editorial team curates this list of men and builds a beautiful special feature within the april issue. in
conjunction with this special feature, riviera will host a cocktail party that allows S.D. to toast the
city’s most dapper gentlemen. guests will enjoy an evening of all things modern man – from whiskey
tasting, cigar rolling, fashion, grooming vignettes (skincare, hair styling, shaving products etc.), fl ashy
automobiles, watches, electronics and all things alike.
may 2014 | Modern luXurY Brides California magaZine
in celebration of Modern luxury Brides California’s Spring issue, we will host an elegant affair to inspire
an intimate group of brides-to-be. this exquisite event will showcase a multitude of luxury brands through
different bridal vignettes, which will encompass fl attering styles to suit every bride. from cakes to décor,
valuable advise from seasoned professionals, glamorous gowns and insider tips from beauty experts,
each bride is to leave fully equipped with all that they need for their special day. Soak up inspiration
from each bridal station and enjoy all that rancho valencia resort has to offer. all brides will depart
with gift bags full of wedding essentials.
July 2014 | opening Day of Del mar racetracK
Summer afternoons at the track are a San Diego tradition. patrons save their fanciest hats and their
biggest bets for the West coast’s most anticipated summer attraction. Del mar thoroughbred kicks off its
77th year, mid-July, welcoming Southern california’s most spirited celebrities, socialites and partygoers.
after a day of cheering, riviera invites San Diego’s elite to an exclusive sunset cocktail party at rancho
valencia where classic charm meets au courant cool.
august 2014 | SeaSiDe beauty
riviera celebrates summer and beauty for all kinds at our signature Seaside beauty event. this sizzling
soiree will introduce a multitude of beauty brands to an affl uent group of attendees. glamouristas lounge
seaside as they get pampered and educated on the latest summertime trends. between pampering,
guests indulge in tasty culinary creations, specialty cocktails and delectable desserts. all guests will leave
glowing with a gift bag fi lled with seaside beauty essentials.
sePtember 2014 | to Dine for: Where DeSign, fine art & top chefS converge
riviera presents their fifth annual to Dine for event. top Designers, home Décor Showrooms, artists
and galleries will be paired up with San Diego’s most notable chefs to create a magical evening of
culinary delights, high design and fi ne art.
a d v e r t i s e r s
riviera san diego’s
distinguishedbrand
partners
the grand Del marSD county land rover
Schubach aviationbebe
Jois yoga encinitas yoga Shala & boutique avant restaurant Westfi eld utc
p.S. platinum propertiescalifornia closets
Simon fashion valleyvivace restaurant blow pop Dry barbirch aquarium
the bridges at rancho Santa fe
Kitchen 1540rancho valencia resort &
Spa/ veladorathe Westgate hotel
urban homesrande turner
aventine Strober Dental
the coopersmith law firmpacifi c Sotheby’sla Jolla playhouse
bertrand at mister a’sSan Diego hardware
cosentinomontezuma properties greathouse furniture
fluxxenlightened hospitality
group the marine roombarry estates, inc
rancho bernardo innmanchester grand hyatt
haute chilethe gomez law firm
vi | Starbotanica
San Diego restaurant Week balboa theatrebright horizons
San Diego operala Jolla vein careSeacrest villageSelective Search
Scout @ Quarters D841 Studios
country Wine & Spirits panache productions, llctim hardy photography
roppongimartin lawrence galleriesgaylord hansen mortgage
groupfrontier Whiskeybloomingdale’s
valley view casino & hotelmichael gregory builders
roche boboisSalvatore ferragamo
tagheuernet-a-porter.com
macysle Dimoraeddie v’smaxmara
la Quinta resortSony
Scott White contemporary art
hold it contemporaryascot Shopold gringo
John matty co.Del mar highlands town
centerpremium outletsmarso collection
twenty/20california West communities
encore premier propertieshauser’s patio
thermadorchapman university
ariamandalay bay
la Jolla cosmetic laser clinicthe benjamin
Diane’s beachwearWoodford reserve
the ritz-carlton residencesala mona center
tufenkian artisan carpetsSolar rain Water
orfi lathe ultimate Skybox
Kitchen expolouis vuitton
Willis allen realestate mr porter.com
blackberryhoehn motors
andaz San Diegopanerai
mistral Soapunicorn Jewelery
rancho las palmas
tuo SognoJames a. hennenhoefercenter for community
Solutionsmy Sister’s closet
voices for childrenWells fargo
James n. Dicksnewport beach film fest
lounge appealKetel one vodka
porscheverizon
madison galleryc.J. charles Jewelers
y-3 la Jollamichelob ultraharrah’s rinconthe ideal match
ligne - rosetplanned parenthood
morgan StanleyKapalua resortJeannie galioto burger lounge
omegac Wonder
tommy hilfi gercalico
ben bridge/rolexDavidson communities
Searsuckerherringbone
bud lightthe Sporting club/ la Jolla
Sports clubla Jolla festival of the arts
Scavolinimuseum of contemporary art
San Diegothe Wild thyme company
platinum party rentalsDon Julio tequila
loews hotelneiman marcus
mintz levinKerut
biocomgrant grillStella artoisold bull lee
la valencia hotelSally’s
hotel Del cornadoDel mar Scene
rachel’s Women’s centerSan Diego Zoo
pacifi c coast grillSalk
the inn at rancho Santa feKearny mesa fiatfrantz law group
elth lawWhisknladle hospitality
tower 23 hoteltop of the market
patti adams/ Sotheby’sSan Diego theatres
la Jolla music Societyhermes
mercedes-benzla Jolla boutique
temecula creek innfeeding america San Diego
Sunglass hut
art pulse tv
the new children’s museum
Donor nation
coldwell banker
hacienda palomita
Shumway cosmetic Surgery
tenfold
coast catering
bice ristorante
San Diego polo
Winebow
San Diego home/
garden Shows
berkshire hathaway
the Spa torrey pines
art San Diego 2013
monarch gallery
Detour Salon
Seasons 52
David alan collection
Krups
San Diego international
airport
the headquarters at
Seaport District
amaya la Jolla
San Diego acura Dealers
fashion Show las vegas
grand canal Shoppes
Sobefest
San Diego Wine classic
peaches en regalia
Kris lajeskie Design
t h e m o d e r n l u x u ry
n e t w o r k
national reach,
community expertise
moDern luxury is the preeminent luxury lifestyle publisher in the uS with 45 titles spanning the top markets in america. Whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an
in-depth review of city hot spots, moDern luxury excels in capturing the urbane metropolitan lifestyle. moDern luxury benefits from the management services of cumulus media. as the nation’s second-largest broadcaster,
cumulus media operates more than 500 radio stations in 120 uS cities, reaching 200 million listeners each week.