alternate realities - jane mcgonigal keynote sxsw 2008

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alternate realities jane mcgonigal @ SXSW 2008

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A game designer's perspective on the future of happiness.

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Page 1: Alternate Realities - Jane McGonigal Keynote SXSW 2008

alternate realities

jane mcgonigal @ SXSW 2008

Page 2: Alternate Realities - Jane McGonigal Keynote SXSW 2008

a game designer’s perspective

on the future of happiness

Page 4: Alternate Realities - Jane McGonigal Keynote SXSW 2008
Page 5: Alternate Realities - Jane McGonigal Keynote SXSW 2008
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The Quality of Life Index

The Happy Planet Index

“Gross National Happiness”

Subjective Life Satisfation

The Canadian Index of Well-Being

World’s Most Livable Cities

The Vanderford Riley Well Being Schedule

The Authentic Happiness Inventory

Page 7: Alternate Realities - Jane McGonigal Keynote SXSW 2008

Are YOU are in the happiness business?

Page 8: Alternate Realities - Jane McGonigal Keynote SXSW 2008

Are YOU are in the happiness business?

Maybe not yet… but will you be.

Page 9: Alternate Realities - Jane McGonigal Keynote SXSW 2008

A future forecast (2013):

Page 10: Alternate Realities - Jane McGonigal Keynote SXSW 2008

Quality of life becomes the primary metric for evaluating interactive brands, services, environments, and experiences.

Page 11: Alternate Realities - Jane McGonigal Keynote SXSW 2008

Positive psychology is increasingly a principal, explicit influence on interactive design and development.

Page 12: Alternate Realities - Jane McGonigal Keynote SXSW 2008

Communities form around different visions of a real life worth living.

Page 13: Alternate Realities - Jane McGonigal Keynote SXSW 2008

Value is defined as a measurable increase in real happiness, or well-being – the new capital.

Page 14: Alternate Realities - Jane McGonigal Keynote SXSW 2008

HAPPINESS IS THE NEW CAPITAL.

Page 15: Alternate Realities - Jane McGonigal Keynote SXSW 2008

HAPPINESS IS THE NEW CAPITAL.

… but happiness doesn’t mean what it

used to.

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1. satisfying work to do

2. the experience of being good at something

3. time spent with people we like

4. the chance to be a part of something bigger

Page 18: Alternate Realities - Jane McGonigal Keynote SXSW 2008

Multiplayer games are the ultimate happiness

engine.

Page 19: Alternate Realities - Jane McGonigal Keynote SXSW 2008

signals

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1) better instructions

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2) better feedback

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3) better community

Page 25: Alternate Realities - Jane McGonigal Keynote SXSW 2008

a global mass exodus to

Page 26: Alternate Realities - Jane McGonigal Keynote SXSW 2008

“We are witnessing what amounts to no less than a

global mass exodus to virtual worlds and other online gaming environments.”

– economist Edward Castranova

Page 27: Alternate Realities - Jane McGonigal Keynote SXSW 2008

For many gamers today, in terms of

perceived quality of life, virtuality is beating reality.

Page 28: Alternate Realities - Jane McGonigal Keynote SXSW 2008

For many gamers today, in terms of

perceived quality of life, virtuality is beating reality.

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Multiplayer gaming, c. 2008

Page 31: Alternate Realities - Jane McGonigal Keynote SXSW 2008

Multiplayer gaming, c. 2008

It’s like we invented the written word… and we decided only to write

books.

Page 32: Alternate Realities - Jane McGonigal Keynote SXSW 2008
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signals

… what do they mean?

Page 39: Alternate Realities - Jane McGonigal Keynote SXSW 2008

“To imagine the future, always look back at least twice as far as you are looking forward."

Page 40: Alternate Realities - Jane McGonigal Keynote SXSW 2008
Page 41: Alternate Realities - Jane McGonigal Keynote SXSW 2008

GAMES KILL BOREDOMFound to be Fatal to Dangerous

Lack of Engagement

Games have a value as an aid to quality of life even greater and more direct than has hitherto been suspected. The ordinary routine of playing a game is fatal to conditions of boredom, inertia, disinterest, and other serious afflictions of dealing with everyday life.

Page 42: Alternate Realities - Jane McGonigal Keynote SXSW 2008

GAMES KILL ALIENATION

Found to be Fatal to Dangerous Lack of Friends, Allies

Games have a value as an aid to quality of life even greater and more direct than has hitherto been suspected. The ordinary routine of playing a game is fatal to conditions of social alienation, loneliness, lack of community, friendlessness, and other serious afflictions of co-existing with real people.

Page 43: Alternate Realities - Jane McGonigal Keynote SXSW 2008

GAMES KILL ANXIETYFound to be Fatal to Dangerous Lack

of Confidence

Games have a value as an aid to quality of life even greater and more direct than has hitherto been suspected. The ordinary routine of playing a game is fatal to conditions of anxiety, fear, social awkwardness and other serious afflictions of being human and alive.

Page 44: Alternate Realities - Jane McGonigal Keynote SXSW 2008

GAMES KILL DEPRESSION

Found to be Fatal to Dangerous Lack of Purpose & Meaning

Games have a value as an aid to quality of life even greater and more direct than has hitherto been suspected. The ordinary routine of playing a game is fatal to conditions of depression, existential angst, human suffering and other serious afflictions of real life.

Page 45: Alternate Realities - Jane McGonigal Keynote SXSW 2008

Alternate reality designers are trying to

embed these happiness engines in

everyday life.

Page 46: Alternate Realities - Jane McGonigal Keynote SXSW 2008

The concept “alternate reality” comes from science fiction.

Page 47: Alternate Realities - Jane McGonigal Keynote SXSW 2008

“An alternate reality is another way of experiencing existence.”

G. S. ELRICK, 1978

Page 48: Alternate Realities - Jane McGonigal Keynote SXSW 2008

World Without Oil, 2007*

*

Page 49: Alternate Realities - Jane McGonigal Keynote SXSW 2008

World Without Oil, 2007*

*

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A collaborative multi-platform authoring envirorment (the Web 2.0) invites players to create and to test

an alternate reality

Page 54: Alternate Realities - Jane McGonigal Keynote SXSW 2008
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How alternate reality games amplify human happiness

mobbability

influency

ping quotient

multi-capitalism

cooperation radar

open authorship

emergensight

longbroading

protovation

signal/noise management

Page 57: Alternate Realities - Jane McGonigal Keynote SXSW 2008

mobbability

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cooperation radar

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ping quotient

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influency

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multi-capitalism

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protovation

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open authorship

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signal/noise management

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longbroading

Page 66: Alternate Realities - Jane McGonigal Keynote SXSW 2008

emergensight

Page 67: Alternate Realities - Jane McGonigal Keynote SXSW 2008

Amplifying human happiness

mobbability

influency

ping quotient

multi-capitalism

cooperation radar

open authorship

emergensight

longbroading

protovation

signal/noise management

Page 68: Alternate Realities - Jane McGonigal Keynote SXSW 2008

1. Satisfying work to do

2. The experience of being good at something

3. Time spent with people we like

4. The chance to be a part of something bigger

Page 69: Alternate Realities - Jane McGonigal Keynote SXSW 2008

Where to next?

Alternate realities, circa 2008 - 2013

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www.thelostring.com

Page 79: Alternate Realities - Jane McGonigal Keynote SXSW 2008

1. Satisfying work to do

2. The experience of being good at something

3. Time spent with people we like

4. The chance to be a part of something bigger

Page 80: Alternate Realities - Jane McGonigal Keynote SXSW 2008

the important stuff

1. Soon enough, most of us will be in the happiness business

Page 81: Alternate Realities - Jane McGonigal Keynote SXSW 2008

the important stuff

2. Games designers have a huge head start.

Page 82: Alternate Realities - Jane McGonigal Keynote SXSW 2008

the important stuff

3) Alternate realities signal the desire, need & opportunity for all of us to redesign reality for real quality of life.