Alternative Music Genre Different Types:

Alternative rock, also known as "alternative music" or simply "alternative" Alternative country Alternative dance Alternative hip hop Alternative metal Alternative pop, an alternative name for indie pop Alternative R&B Alternative soul, an alternative name for neo soul Alternative house Alternative folk, an alternative name for indie folk

Alternative music was a phrase invented in early 80s describing bands which broke from the barrage of pop and hair metal and formed a new direction of more focused and honest subgenres. It includes many subcategories including but not limited to; Grunge, Hard Rock, Rock, Experimental Rock, Progressive Rock, Gothic Rock, Punk Rock, Hardcore Punk and New Wave.

Artists Include: TwentyOne Pilots OneRepublic Coldplay Jamiroquai The Killers Bastille Artic Monkeys Pet Shop Boys Gnarls Barkley Radiohead Kings Of Leon Oasis Imagine Dragons Gorillaz Grimes Panic! At The Disco Catfish and the Bottlemen WALK THE MOON Hozier

Alternative Music Videos:

‘Waste a Moment’ by Kings of Leon, ‘Radioactive’ by Imagine Dragons and ‘If I Lose Myself’ by OneRepublic.

All three music videos focus mainly on the narrative, with several shots of the storyline and characters dominating the majority of the music videos with the artist never making an appearance. If the artist does appear their shots are kept to the very minimum.

Often, when the artist is depicted, they are either performing live or singing into microphones with their instruments.

These storylines all tend to follow a rather uplifting or important moral. ‘Radioactive’ tells of the moral of never underestimating those who seem smaller or ‘less capable’, whilst ‘If I Lose Myself’ depicts people having fun, letting go and just making the most of their lives. Similarly, ‘Waste a Moment’ reveals a protagonist who appears to be judged and belittled, yet later develops exquisite powers and proves his worth.

Taking on this fact, we have decided to focus entirely on the narrative of the music video, with no mining or playing of instruments. We also hope to create a story which is inspiring, emotional and deep and creates a character who many people can relate to and identify themselves in.