Researching the genre

Alternative Rock

The genre of alternative rock was created in the 80’s yet became popular in the 1990’s. It is a form

of rock music, that was introduced by more independent labels and artists. The music

generally involves the sound of distorted guitars, and a nonchalant attitude of the artist. The

breakthrough of Nirvana in the 90’s, brought attention the genre and helped it enter the musical mainstream which enabled alternative bands and artists to become commercially successful. In the present day, the genre is a popular style of music,

especially with the younger generation.

Alternative Rock

The costumes are usually smart-casual within alternative rock music videos, which helps represent the laid-back attitudes of the artists.

Close ups are often used in the videos to capture the artists expressions and to show them singing, creating a bond with the audience.

The editing in music videos of this genre is usually discreet, and the speed of the shots is often reflecting the tempo of the music at the time.

The location of the music videos is usually realistic in comparison to mainstream pop music videos, with a variety of locations that the audience may be able to relate to easily.

Long shots are used to show the locations of the videos, however they are combined with a wide variety of other shots to compliment the artist and narrative of the video.

Typical Conventions

Popular Artists

These are the top alternative rock artists at the moment according to http://www.artistdirect.com/music/alternative-rock/865