alteryx 7 1 humanizing big data
TRANSCRIPT
1© 2012 Alteryx, Inc. Confidential.
Alteryx Strategic Analytics 7.1Humanizing Big Data
2© 2012 Alteryx, Inc. Confidential.
Machine Data
Application Data
Human Data
New Data and New Approaches to Solving The Big Problems – Big Data & Predictive On Our Minds
3© 2012 Alteryx, Inc. Confidential.
Decision Makers Want to Take Advantage of This New Insight to Make Real Progress
“That’s Cool”
4© 2012 Alteryx, Inc. Confidential.
Back to the Future: Business Decision Makers Cannot Make The Right Decisions Because of Data & Analysis
Un-Structured Content
Cloud Data
“I just want to understand what we should be doing….”
5© 2012 Alteryx, Inc. Confidential.
The Attributes of Big Data Are Not Enough
Volume Velocity
Variety
IT / Data Group
Focus is on the wrong issues
• Volume of data wins over insight & value
• Big Data analytics in isolation with no context
• Data Scientists saving the world, but not enough are available
6© 2012 Alteryx, Inc. Confidential.
We Need to Humanize Big Data
Volume Velocity
Variety
Value?
BusinessIT / Data Group
7© 2012 Alteryx, Inc. Confidential.
Even When the Data is Ready, The Complexity of Getting the Analysis Makes a Mockery of Timelines
“I’m still waiting…”
Cust
om
Big
Data
A
naly
tics
Tradit
ional Pre
dic
tive
Analy
tics
8© 2012 Alteryx, Inc. Confidential.
The Rules of Humanizing Big, Thou Shalt…
Make Big Data access
easy
Integrate with the data
you have
Make it repeatable &
Iterative
Shift from Data Scientist to Data Artisan
Add the right context
Make predictive a data
analyst thing
Put it in the hands of
business people
Tell The Stories That Drive Better Business
9© 2012 Alteryx, Inc. Confidential.
Delivering the Skills of the Data Scientist to the Data Analyst
Data Artisan
Capabilities of The Data Scientist that Drive Largest Data
Value Today
Data or Business Analyst
10© 2012 Alteryx, Inc. Confidential.
“Finally!”
11© 2012 Alteryx, Inc. Confidential.
The Alteryx Solution
12© 2012 Alteryx, Inc. Confidential.
Single Workflow to Deliver Big Data Insight & Foresight
Enhance Data & Add
context
Predictive Analytics
Access and Integrate Big Data
Itera
tive B
ig D
ata
An
aly
tics
R
eq
uir
em
en
ts
Content under NDA until 7/16/12
13© 2012 Alteryx, Inc. Confidential.
One Solution & Workflow For Big Data Business Value
Integrate any data source
Inte
gra
te
Rapid development of sophisticated analytics with unique spatial understanding
Strategic Analytic applications in the hands
of business decision makers
Un-Structured Content
Cloud Data
Enrich
Packaged Market &
Customer Data
Analyze
Share
Enhance 3rd Party Tools
Full Spectrum of Enterprise
Data
14© 2012 Alteryx, Inc. Confidential.
“That was fast”
15© 2012 Alteryx, Inc. Confidential.
Building Analytic Applications to Answer Strategic Business Questions
Create &
Share
16© 2012 Alteryx, Inc. Confidential.
Introducing Alteryx Strategic Analytics 7.1
Humanize Big Data
Make Predictive More Accessible
Provide Market & Customer Insight
Big Data and Predictive in a single
workflow
Hadoop and MongoDB
connectors for simple access
Integrate Big Data with any other
source of insight
Single platform for data access and
predictive
16 new prepackaged tools extend access
Single Alteryx workflow opens new
opportunities
Packaged data with every license of core
product
Consumer and corporate data in
one tool
Data is analysis ready
17© 2012 Alteryx, Inc. Confidential.
One Solution & Workflow For Big Data Business Value
Integrate any data source
Inte
gra
te
Un-Structured Content
Cloud Data
Enrich
Enhance
Full Spectrum of Enterprise
Data
18© 2012 Alteryx, Inc. Confidential.
Humanizing Big Data Requires Full Spectrum Data Access & Integration, and Easy to Use Predictive Analytics
Single Data & Analytic Workflow
MongoDB Connector
Humanizing Big Data
= Value
* New connector in Alteryx 7.1** Full connector released in Alteryx 7.1
** *
Hadoop Connector
Read/ write to MongoDB
Supports SQL & HQL
19© 2012 Alteryx, Inc. Confidential.
Humanizing Big Data Demo
20© 2012 Alteryx, Inc. Confidential.
One Solution & Workflow For Big Data Business Value
Integrate any data source
Inte
gra
te
Rapid development of sophisticated analytics with unique spatial understanding
Un-Structured Content
Cloud Data
Enrich
Analyze
Enhance
Full Spectrum of Enterprise
Data
21© 2012 Alteryx, Inc. Confidential.
Making Predictive Analytics Accessible To the Data Artisan By Bridging the Data Scientist Skills Gap
22© 2012 Alteryx, Inc. Confidential.
Making Predictive More Accessible Demo
23© 2012 Alteryx, Inc. Confidential.
One Solution & Workflow For Big Data Business Value
Integrate any data source
Inte
gra
te
Un-Structured Content
Cloud Data
Enrich
Packaged Market &
Customer Data
Full Spectrum of Enterprise
Data
24© 2012 Alteryx, Inc. Confidential.
Provide Market & Customer Insight
25© 2012 Alteryx, Inc. Confidential.
Strategic Analytics Require A Deep Understanding of the Customer & Where They Are
Household Firmographics
Data Provided Out of the Box
Segmentation
SpatialPopulation &
Census
26© 2012 Alteryx, Inc. Confidential.
Conclusion: Humanizing Big Data
Enhance Data & Add
context
Predictive Analytics
Access and Integrate Big Data
Itera
tive B
ig D
ata
An
aly
tics
R
eq
uir
em
en
ts
27© 2012 Alteryx, Inc. Confidential.
One Solution & Workflow For Big Data Business Value
Integrate any data source
Inte
gra
te
Rapid development of sophisticated analytics with unique spatial understanding
Strategic Analytic applications in the hands
of business decision makers
Un-Structured Content
Cloud Data
Enrich
Packaged Market &
Customer Data
Analyze
Share
Enhance 3rd Party Tools
Full Spectrum of Enterprise
Data
28© 2012 Alteryx, Inc. Confidential.
www.alteryx.com/alteryx-trial-form
What’s Next? Get Social & Try Alteryx
@alteryx
Get the Alteryx Trial
29© 2012 Alteryx, Inc. Confidential.
“Overall the best single company sponsored conference I've ever attended.”─Antoinette Bowen, Sr. Marketing Manager, AT&T Mobility
Inspire 2013
Sheraton PhoenixDowntown HotelMarch 5-7, 2013
Learn More!www.alteryx.com/events/Inspire
Follow Us on Twitter! @alteryx #Inspire13
Seize the Power of Strategic Analytics
30© 2012 Alteryx, Inc. Confidential.
Inspire 2013 Seize the Power of Strategic Analytics
Share Your Story!
Be a part of Inspire 2013!March 5-7, 2013 – Phoenix, AZ
Do you have a compelling Alteryx success storyto share with your peers?
Whatever your industry, role or expertise with Alteryx technology, this is a great opportunity to share and discuss your analytics experience.
Presentation categories• Power user• Industry leader• Solution demonstrations• Roundtable discussions• Guest panelists/presenters
Selected speakers will receive a COMPLIMENTARY conference pass!
Conference pass includes admission to:
• Conference keynotes and general sessions
• Breakout sessions, summits and workshops
• Alteryx Product Training sessions
• Solutions Center
• Partner Network Lounge
• All meals and networking opportunities, including the Alteryx Grand Prix, the Awards Dinner and the Alteryx Party
Submit Your Story by November 30, 2012!
31© 2012 Alteryx, Inc. Confidential.
• Alteryx 7.1• Strategic Analytics• Predictive Analytics• Big Data Analytics• Social Media Analytics• Data Integration• Business Analytics• Humanizing Big Data• Financial Analytics• Agile Business Intelligence• Analytics Platform• Unstructured Data• Mongo DB Connector
Key Terms