altmetrics as indicators of public impact

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DIVISION OF LIBRARY SERVICES Altmetrics as indicators of public impact Pat Loria, Charles Sturt University Library Open Access and Research Conference QUT, Brisbane Australia, 31 Oct – 1 Nov 2013

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Scholarly citations can be traced all the way back to the 15th century, but in the 21st century the internet, social media and the open access movement have made it easier than ever before for the public to engage with scholarly outputs. Altmetrics provide a measure of public engagement with web-native scholarship. They can be embedded into publishing platforms and institutional repositories as article-level metrics, and they provide evidence of impact for open access mandates. Three leading altmetrics aggregators are discussed: Altmetric.com; ImpactStory.org; PlumAnalytics.com. An institutional systems approach is recommended to mitigate the "pond-mentality" of the growing number of sources that provide measures of impact for research output. Research profiling systems are able to harvest most of these ponds and so save time for the researcher and research manager. In addition, national profiling systems would leverage economies of scale to increase the visibility and impact of all players, making it easier for potential investors and collaborators to find research partners. Altmetricians are challenged to develop a metric that measures the openness of a research entity.

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DIVISION OF LIBRARY SERVICES

Altmetrics as indicators of public impact

Pat Loria, Charles Sturt University LibraryOpen Access and Research ConferenceQUT, Brisbane Australia, 31 Oct – 1 Nov 2013

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Scholarly citation timeline

1450

Printing Press

1498

Endnotes in Richard White’s

Histories [of Britain]

1560

In-text citations in Pasquier’s

Recherches de la France

1665

First scientific journal

Philosophical Transactions of the

Royal Society

1696

Scholarly footnotes in Bayle's

Historical and Critical Dictionary

1700-1828

Various controversies and debates documented

over content, purpose and use of citations

1906

Chicago Manual of Style

1950

Development of citation indexing

(Eugene Garfield)

2004

Facebook & Google Scholar

2006

Twitter

Voltaire (1744): "the empty, sterile science of facts and dates"

2010-2013 Various controversies and debates over

use and value of citations via social media

Scholarly communication uses available communication systems

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The rise of social media1

• 2010 Barack Obama on Facebook, Twitter & MySpace• 2013 Facebook & YouTube grow to over 1 billion users each• 2013 Twitter 500 million users, LinkedIn 225 million users• 17 million faculty members and graduate students in the world2

1. http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html2. http://www.richardprice.io/post/12855561694/the-number-of-academics-and-graduate-students-in-the

1997

Blogging

1999

Friends Reunited (UK)

2001

Wikipedia

2002

Friendster (US)

2003

LinkedIn

2004

Facebook, MySpace, Flickr,

Podcasting

2005

YouTube

2006

Twitter

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Research impact matrix

Scholarly

Public

Government IndustryImpact

Traditional Citations Social & Mainstream Media

Public Policy Research & Development

Total research impact is measured across all sectors by metrics and impact narrative

17 million potential users 3 billion potential users

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Altmetrics as indicators of public impact

• “Altmetrics” coined by Jason Priem, cofounder of ImpactStory.org• Altmetrics aggregate online impact of web-native scholarship• Most aggregators have adopted an open source business model• Altmetrics can be embedded into profiles, repositories & other systems• Altmetrics begin accruing much faster than traditional metrics• Include non-traditional outputs (datasets, software, slides, websites)• Facilitate qualitative exploration of sources and sentiment of impact• Altmetrics complement traditional metrics and research evaluation• Provide evidence of public engagement with scholarly output

A “researcher’s footprint in the community” ~ Kaitlin Thaney (Mozilla Science Lab)http://www.altmetric.com/blog/thoughts-from-the-fishbowl-plos-alm-workshop-2013/

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Altmetrics push factors

• Evidence of public impact in grant applications and funding reports• Supporting evidence for employment, promotion and performance• Broader understanding of impact landscape for research managers• Compliment other impact metrics in repositories and public profiles• Add to evidence base for government impact evaluation exercises• Provide supporting evidence that open access mandates are

working

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Altmetrics pull factors

• Researchers who want to gauge extent of public interest in their work

• Research groups who want to know what is creating public interest• Repository managers to know how research output is being used• Research managers to know how their institution is being discussed• Funding agencies and research partners interested in public impact• Anyone interested in seeing the impact of publicly-funded research

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Altmetric.com bookmarklethttp://www.youtube.com/v/_Alsg7AyrhM

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Altmetrics for publishers and repositorieshttps://www.youtube.com/v/XE8hDetxEt0#t=18

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Altmetric.com Explorer

Free to librarians!

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Altmetric.com embeddable badges

Examples of embeddable badges:

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Altmetric for Scopus

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Altmetric.com API (example from Nature.com)

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ImpactStory.org

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ImpactStory.org

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ImpactStory.org

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PlumAnalytics.com PlumX

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Can also search by Groups & Individuals

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Future of altmetrics?

• Due to growing use of social media to share research outputs, altmetrics will continue gaining prominence in measuring impact

• Aggregators and users will continue collaborating to refine altmetrics web apps and develop more group and institutional reporting tools

• Standards need to be developed on collection and use of altmetrics, e.g. NISO to Develop Standards for Altmetrics

• Altmetrics need to be incorporated into a systems approach to tracking and recording research impact!

Under cooperative games, players can coordinate their strategies and share the payoff

(John C.S. Lui, Chinese University of Hong Kong) http://www.cse.cuhk.edu.hk/~cslui/CSC6480/cooperative_game.pdf

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Pond mentality

Researcher

Institutional Repositories

Citation Databases

Publishing Platforms

Social Research Networks

Altmetrics

Impact Narratives

Is it worth the time of the researcher or the research manager?

We need to work smart, not hard, when it comes to reporting impact

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Systems approach to altmetrics

• Altmetrics can be harvested by third-party systems:• Institutional repositories

• Research information management systems

• Research profiling systems

• Open Access and commercial publishers

• Altmetrics are more useful in concert with:• Other impact metrics

• Narrative impact data

• A system that pulls everything together and generates internal/external reports

• A system that can be set up to export data to a public profiling system

• A system that saves the time of researchers and research management staff

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Altmetrics in a national profiling system?

• Cooperation will increase visibility and impact for all players• Aim is to increase cooperation, collaboration and productivity• Reporting by field, region, institution, program, group & individual• Would aggregate data from ponds and facilitate impact narrative

Image: http://www.theclimatecup.eu/articles-mostra-2279-eng-competition.htm Image: http://www.laurelfelt.org/cooperation/

Create capacity not competition(Pat Loria)

Research visibility promises better returns than research evaluation!

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In the meantime...

• Faculty liaison librarians can instruct researchers in altmetrics• Researchers should think about having a research impact strategy• Research managers should take deeper and broader view of impact• Funding agencies to contemplate impact statement in final reports• Research evaluation exercises should broaden definition of impact• Altmetricians could develop metrics to measure research openness

O-index = ??

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Thank You

Twitter: @pat_loriaEmail: [email protected]