$250.00 Value

BEAUTY SCHOOL CHECKLIST

Increase your leads in the cosmetology space today! Follow our step by step checklist to ensure your digital marketing is exceeding industry standards.

For business leaders, Powered by Search is a trusted digital marketing partner in developing and executing custom, high ROI-focused strategies that turn consumer intent into high quality leads.

Powered by Search is the go-to digital marketing partner for SMEs and global enterprises. We currently work with FedEx USA, RE/MAX, Rogers, Whirlpool, Intact Insurance, TJX, Public Storage, Primus Telecommunications, Volunteer Canada, and many other instantly recognizable organizations.

We are accredited as a Google AdWords Partner, Better Business Bureau member, Google Engage for Agencies member, and have been featured in the Globe & Mail, Financial Post, Toronto Star, and CTV. Learn more about our award-winning digital marketing services at www.poweredbysearch.com.

CONNECT WITH US TODAY:Powered by Search505 Consumers Road, Suite 507Toronto, Ontario M2J 4V6Canada

ABOUT POWERED BY SEARCH

Web: poweredbysearch.comCall Toll Free: 1.866.611.5535

@poweredbysearch www.poweredbysearch.com

Beauty School Checklist

The cosmetology industry is incredibly large and competitive in the online space. If your website is not properly optimized for search, it will be extremely difficult to rank high for the keywords your competitors are ranking for. However, with the right team you will have the chance to watch your business transform into something you never thought was possible to achieve.

With a custom package tailored to your marketing needs, Powered by Search is a full-service digital marketing agency that will make sure your business attracts its online target audience.

To make sure you get the most out of this resource, please print out pages 4-5 and go through each checkbox to evaluate whether your digital marketing is meeting industry standards.

INTRODUCTION

Did you know that online competition in cosmetology industry is relentless?

@poweredbysearch www.poweredbysearch.com

Beauty School Checklist

Website Checklist

Does your website clearly explain your services and products whilst remaining simple to navigate for users and search engine spiders?

Has your website been updated in the past 2 years and does it meet the standards of similar websites in your industry?

Is your website indexed by Google?

Is your website crawlable (HTML, not purely made in Flash, etc)

Do you have Google Analytics (or a similar platform) installed?

Are you using Industry + City Name keywords in your…

Title TagsH1/Headline TagsMain Content Text

Do your pages all have unique Title Tags?

Do your pages all have Meta Descriptions?

Does your website have quality long form and short form content?

Is your site structured properly for search engines and seamless UX?

Local Search Checklist

Are all of your Google My Business category fields complete?

Have you uploaded photos to your Google My Business profile?

Is your domain registration record public, and does it match your business NAP info?

Have you checked to make sure there are no duplicate records of your business?

Do you have at least three reviews on other local search profiles (YPG, Yelp, etc.)?

ASK YOURSELF THIS

@poweredbysearch www.poweredbysearch.com

Beauty School Checklist

Social Media Checklist

Do you have accounts set up for Facebook, Twitter, Google+, Linkedin, Pinterest, and YouTube?

Do you frequently communicate directly with your customers through social media?

Do you actively post pictures, updates, and promotions of your products and services?

Do you participate at least occasionally on Q&A sites like Quora, and Yahoo Answers?

Inbound Link Checklist

Have you signed up for major directories like Yahoo, 411, Yellow Pages?

Have you linked major social media profiles like LinkedIn, Facebook, Twitter, YouTube, Google+, and Pinterest to your website?

Are you linked from major trade associations and business groups of which you are a member (Chamber of Commerce, Better Business Bureau)?

If applicable, are you linked from major commercial directories in your industry?

If applicable, are you linked from the websites of any college or school groups you sponsor?

If applicable, are you including your website link in online press releases?

Inbound Marketing Checklist

Are you effectively using your blog and obtaining guest posts from people in your industry?

Do you have CTAs leading to landing pages to attract and nurture high quality leads?

Do you have workflows set up to actively email leads and customers?

@poweredbysearch www.poweredbysearch.com

Beauty School Checklist

HOW TO MAXIMIZE YOUR BUSINESS’ POTENTIAL

SEOFrom the ABCs of SEO like H1 tags to the nitty and gritty details, Powered by Search will ensure that your brand stays relevant to users as well as search engines.

ContentYou won’t be noticed in the cosmetology industry if your brand doesn’t consistently put out fantastic content. There needs to be a reason for your customers to come to your website and engage with it. From service pages to blog posts, Powered by Search will create customized, highly relevant content which will drive leads and sales.

PPCPaid search marketing is a great way of edging out your competitors. Powered by Search will analyze your competitors and the market it in order to build highly targeted, high conversion PPC ads.

WHY POWERED BY SEARCH?

Powered by Search has years of experience working with SME clients and some of the largest enterprises in North America. We know what KPIs to focus on, which strategies will work best for you, and how to generate sales ready leads. Feel free to visit out website for a full list of our clients.

@poweredbysearch www.poweredbysearch.com

Beauty School Checklist

• Search Engine Optimization (e.g on page optimization)

• Pay Per Click ads (e.g. Google AdWords campaigns)

• Local Search Engine Optimization (e.g. reviews, Google My Business)

• Inbound Marketing (e.g. calls-to-action, landing pages, & workflows)

• Conversion Rate Optimization (e.g. a/b testing, multivariate testing)

• Web Design and Development (e.g. UX/UI, redesigns, graphics)

• Email Marketing (e.g. marketing workflows and databases)

• Social Media Marketing (e.g. promotions & contests)

Here is what we offer:

Let’s Talk!It’s time to take your digital marketing to the next level. It’s time to get Powered by Search.

GET STARTED

WHAT WE DO

A free assessment ofyour current marketing

strategy.

A free analysis of your website.

Free feedback on where you can

improve and how we can help.

@poweredbysearch www.poweredbysearch.com

Beauty School Checklist