always be closing (abc)
TRANSCRIPT
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Always Be Closing (ABC)
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Customer Satisfaction
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Course Objectives Learn how to make more money by
focusing on satisfaction rather than profit
Learn how to beat competition by offering more value instead of lower prices
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Make this your mission
““Satisfy your customer, Satisfy your customer, and the profits will take and the profits will take
care of themselves.”care of themselves.”
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Business principles Sell people, not products
Offer quality and value, not low prices
Satisfy the customer, not matter what it takes
Shorten the Trading Cycle
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Customer Satisfaction is Everyone’s job
It has to be in the minds of all employees every time they interact with a customer.
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The Ten Commandments of Customer Satisfaction (DON’T Commandments): Never gouge a customer Never pay a percentage of gross profit Never say it can’t be fixed Never over-promise, always over-perform Never concentrate on profit
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Always treat a customer as a person Always give a fair deal Always take care of the customer at all levels
of management Always fix it right the first time Accept getting beaten sometimes
The Ten Commandments of Customer Satisfaction (DO Commandments):
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Remember…
““Never cut your prices to Never cut your prices to boost sales. boost sales.
Instead, increase quality Instead, increase quality and value.”and value.”
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Efficiency
““Satisfying the customer is Satisfying the customer is one of only two ways to one of only two ways to
success. The second is to success. The second is to be more efficient than the be more efficient than the
competitors.”competitors.”
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Operational Excellence
““Operational Excellence Operational Excellence means providing customers means providing customers
with with reliable reliable products or products or services at services at competitive competitive prices prices
delivered delivered with a minimal with a minimal amount of inconvenience.”amount of inconvenience.”
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NetworkingBe a Better Performer
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Why Network?
“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world”
- Archimedes
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How to create network opportunities
Friends Birthdays Social occasions Volunteer work Organizing social events (school
colleagues) Work weak links
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Self Presentation
Be short Clearly outline what you are able to do Use humor when appropriated Be careful with your look Look directly to people Use your hands and body In one word :
Seduce
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Professional Network – Degrees of Separation
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Final Thought
“Often we do not understand how much power does a touch, smile, pleasant word, ability to hear, concern, and sincere compliment has - these things can change our life's.” (Leo Buscaglia)
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