always moving [you] forward...then work your way up the education ladder. courses designed to meet...

2016ASK Educationalways moving [you] forward

04 ASK Academy

06 ASK Education

08 Ambassadors

18 ASK Education Categories

20 Consultation

34 Creativity

50 Essential Looks

54 Essential Skills

58 Business

66 Seminar Listings

76 Ask Education

77 Shaping Futures

78 How To Book A Seminar

CONTENTS

Schwarzkopf Professional ASK Education Programme 2016

3

Always moving [you] forward

The term ‘Fast Fashion’ has been replaced with ‘Instantaneous Instagram.’ Within seconds of a celebrity revealing a new look, the entire world knows about it and wants us to recreate it. The same goes for catwalk fashions.

Whilst most industries would be fazed by this high speed change in direction, our industry’s belief in continuous education, at all levels of our business, means we’re ready and waiting!

The same applies to Schwarzkopf Professional’s new 2016 Education Programme. Tailored for specific skill sets, we ensure all your team members are educated in a fun and inspiring culture of creativity and style. And our business-based courses are ideally suited for salons wanting to enhance profit levels and expand their business horizons.

Your team can also access our up-to-the-minute blogs, apps and social media accounts 24/7 to learn the hottest fashion trends and celebrity styles!

Let’s move forward and develop your next career step together.

Hairdressing and fashion have been entwined for generations but social media has heightened the speed at which both are evolving! The question is, are you ready to adapt and deliver the latest colors, cuts and styles to you clients?

Simon Ellis Corporate Vice President Professional Partner Services

Education is the key to success!

Meet your teamBeautifully situated in the heart of Toronto’s Entertainment District, the Schwarzkopf Professional ASK Academy seems to draw energy from the vibrant activity of Queen Street West. This area of Toronto is renowned for its shopping and restaurant venues, which merge with the chic vibe of the neighbouring trendy Fashion District. The ASK Academy is imaginatively designed, with airy classrooms and calm, uncluttered workspaces. It is remarkable for successfully blending its prestigious appearance with an intimate atmosphere.

The ASK Academy is an inspirational environment for anyone motivated to expand their skills base and fire up their passion for hairdressing. You will be enfolded in a world where friendly professional support is the signature style.

Academy Address 171 John Street 2nd Floor Toronto, ON M5T 1X3

Academy Tel: 416.340.1562

Academy Email: [email protected]

Discover your local Schwarzkopf Professional Academy

Schwarzkopf Professional ASK Education Programme 2016 Schwarzkopf Professional ASK Education Programme 2016

4 5

With nearly 80 ASK International Academies and Studios around the world, we’re able to provide you with the most convenient, inspiring and motivational education in town!

We have all the tools, experience and experts on hand to help you and your team make a real difference to your salon’s success!

Together, we can unlock your potential and help shape your future!

Hair Expert App• Online client consultation for

hair/scalp • Personalised product

prescription• Consumer-friendly product

advice• Product videos• Create a ‘product history’ for

each client

Essential Looks App • Latest trends displayed

on your iPad• 3 NEW Essential Looks

trend directions• Includes NEW cut & color

techniques• 360˚ cut, color and style

consultation• Latest news from the catwalk

House of Color App • Developed by colorists

for colorists• Detailed client consultation• Suggests the perfect formula

for each client• Create an online client history• Quick access to Essential

Looks

ASK Academy App• Find your Academy• Explore our seminars• Send a booking

request• Receive the latest

updates• Meet your team

ASK Education BlogHave you visited our blog yet? We discuss everything from client retention and scalp analysis to advice on holding the perfect photo shoot!

The blogs are really informative, quick and easy to read plus many contain videos with brilliant hands-on advice!

What you are waiting for? Simply visit www.schwarzkopf-professional.com and select the Education tab.

Apps GalleryDownload our amazing Apps

Education at your fingertips!

Expand your knowledge and develop your skills 24/7 with Schwarzkopf Professional’s vast array of Apps, blogs and online videos!

Whether you’re at home, on the train or simply between clients, you can quickly download all our latest tips, advice and ideas via your smart phone, tablet or computer! Learning has never been so easy!


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Schwarzkopf Professional’s team of Global and National Ambassadors are guaranteed to inspire, motivate and energise you! Each one has a wealth of knowledge, experience and practical skills that will help you in all aspects of your hairdressing career.


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Ambassadors

Learn from the very best

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GLOBAL AmbassadorGLOBAL Ambassador

Having started her color career at Vidal Sassoon, Lesley has spent the past 18 years

travelling the world working on fashion shows for the likes of John Richmond, Raf Simons

and Alexander McQueen.

Lesley is a world renowned educator and is still based in London where she tends to the color of a high profile

clientele including Gwyneth Paltrow and Elle Macpherson.

LesleyJennison


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GlobalAmbassadorAs one of the hair industry’s most sought-

after session stylists, Tyler is always in great demand and continues to create

stunning seasonal hair collections as well as working on TV commercials, music videos and shoots with international

fashion magazines.

He has an impressive list of celebrity clients which include David and Victoria Beckham, Cate

Blanchett and Lily Allen.

TylerJohnston

GlobalAmbassador

GLOBAL Ambassador

Internationally renowned for his directional, forward thinking ideas, Richard has worked

with the international fashion elite from David Bailey and Peter Lindbergh to American

Vogue, Tatler and ID.

His glittering career also boasts an array of celebrities and nearly 20 years of creative

direction and education at Vidal Sassoon and 10 years as the founder of Saco salons and

academies.

RichardAshforth


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StylingAmbassador

GLOBAL Ambassador

A multi award-winning hairdresser, businessman, educator, author and motivator, Antony Whitaker has been at the cutting-edge of hairdressing and

business education for over three decades.

His past accolades include ‘Australian Hairdresser of the Year’ and ‘Grand Trophy of the Professional Press Association’ as

well as numerous industry awards in marketing, salon design, photography and education.

BusinessAmbassador

Antony Whitake

ELArtistic Director NorthAmerican ColorDirector

KathySimonNATIONAL Ambassador

She has acted as Artistic Director and Educator for Suki’s Academy in Vancouver, Canada. In 1999, she joined Schwarzkopf Professional USA and then Schwarzkopf Professional Canada in 2004. Since 2003, Kathy resides in Montreal using the unique and inspiring atmosphere of the city to develop photo work and film. In 2013, Kathy unveiled the MEKKA and Schwarzkopf

Professional Studio.

Beginning her career in Montreal, Canada in 1986, Kathy honed her skills working as a Stylist and Educator for the internationally

renowned Vidal Sassoon in London, England.

CREATOR OF THE MEKKA SYSTEM


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NATIONAL Ambassador

She has been featured internationally for her innovative approach to styling and design. Rossa’s work has been featured across numerous media outlets

including CityLine, Breakfast Television, Canada AM, Flare, Elle, Wedding Bells, Reader’s Digest, Salon Magazine and Canadian Hairdresser. Rossa Jurenas is an industry leader and best exemplifies the Schwarzkopf Professional mantra

“Together. A passion for hair.”

Rossa Jurenas is no stranger to the hair industry. Over 15 years, Rossa Jurenas has become a multi award winning

hairstylist, make-up artist and industry educator.

RossaJurenasCONTESSA AWARDS MASTER COLORIST OF THE YEAR 2014


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NATIONAL Ambassador

Undeniably one of the most accomplished hairstylists in the last 20 years, Damien has elevated hairstyling into an art form through an impressive body of work. Damien has amassed a portfolio reflecting a virtual “Who’s Who” in

fashion and beauty. Music and film stars such as Ryan Gosling, Grace Jones, Olivia Munn, Krysten Ritter, super models including Abbey Lee, Magdalena

Frackowiak, Liberty Ross, Jodie Kidd and Karen Mulder. Damien’s high notes include Winner of the British Hairdressing Award, “Men’s Hairdresser of the

Year”; Canadian Mirror Awards International Stylist of the Year 2012.

Extraordinary. Visionary. Breathtaking. These are just a few of the adjectives often used to describe the creative genius of Damien Carney.

Damien Carney


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CANADIAN MIRROR AWARDS INTERNATIONAL STYLIST OF THE YEAR 2012

NorthAmerican CreativeDirector

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Essential SkillsImprove your everyday skill set and knowledge at every level

EXPERTDevelop your creative potential

TOP

Imagination is your only limit

ESSENTIALWill raise your day-to-day professional standards

ADVANCEDProduct knowledge and skills to improve your in-salon service level

Discovering the right Schwarzkopf Professional education course for you or your colleagues has never been easier!

Simply decide which skills you want to perfect. We’ve split them into five color-coded categories ranging from Business to Essential Skills.

Everyone’s skill level is different, so we’ve devised our courses to suit various skill levels. And don’t forget, your knowledge in one of our categories may be classed as Expert whilst in another you may be Essential. So, pick the skill level that best suits you, then work your way up the education ladder.

Courses designed to meet every professional need

BusinessMaximise and exploit your full business potential

ConsultationDevelop commercial in-salon services to maximise revenue

CreativityEnhance your technical skills, vision and unleash your creative potential

Essential LooksBreak the rules and push the boundaries to create tomorrow’s trends

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Inspiring educationalways moving [you] forward

Focused on your key needs


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Excellent customer service can really enhance your salon’s reputation and grow your business! So take a fresh look at your salon’s consultation and diagnosis skills and ensure your team can offer bespoke treatments, services and home care regimes to make your clients feel extra special.


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Consultation

Happy clients are repeat clients!

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COLOR DECODED: Blonde Expert

This three-day seminar focuses on creating the perfect blonde. Gain specialized expertise and endless inspiration to create beautiful, iconic blondes of every type. Blonde Expert will provide you with ideas to increase your product knowledge and blonde services in the salon. Each day of this program has an individual focus. You will have the opportunity to experiment on swatches, mannequins and live models.

Day 1: Discover all of the blonde possibilities available using the IGORA System of products.

Day 2: We focus on the world of BLONDME and the endless blonde creations available to you and your clients.

Day 3: You will be assessed on your blonde hair and product knowledge. Blonde is big business. 60% of salon business is generated by blondes. We will discuss and explore various ideas to enhance your blonde business through ways to acquire new blonde clients, generate extra blonde business, secure frequent salon visits and stimulate existing blonde clients with seasonal variations of blonde.

Duration3 days

LocationToronto Ask Academy

Investment$395

Dates21 Mar 03 Oct

COLOR DECODED: BLONDME Perfection

Blonde is more than a color and BLONDME is more than a product. BLONDME is a complete approach to creating supreme blonde hair. Explore this exciting system. Learn how to create beautiful blondes in the salon and educate your clients on how to maintain the quality of their blonde hair between salon visits. With BLONDME, the possibilities are endless. Experience the beauty of BLONDME while working with live models.

Duration1 day


Investment$195

Dates18 Apr 18 Oct

COLOR DECODED: Color Me Beautiful

In the 21st century color analysis is not prescriptive: you need to know and understand how to wear colors – not the limitations. Understanding the depth, undertone and clarity of the color are the most important elements to achieve a flattering and personal look. During this seminar, you will discover the fundamental principles and practice of color analysis & consultation on the best hair color, make-up and wardrobe suited to your clients Color Characteristics. As part of the morning presentation, we will have a make-up artist demonstrating the perfect make-up choices on a live model. You will have the opportunity to utilize this color consultation knowledge while working with live models.

Duration1 day


Investment $195

Dates21 Feb 20 Nov


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| Top | Expert | Advanced | Essential | | Top | Expert | Advanced | Essential | | Top | Expert | Advanced | Essential |

COLOR DECODED: Corrective Color

Few client interactions are as sensitive as a corrective color process: it is technically challenging, emotionally charged and professionally (and financially) rewarding. Confidence and product knowledge are essential to effective color correction. This two-day workshop simplifies the corrective color process, ensuring well-informed decisions using the IGORA system of products to meet any client’s needs.

We will spend each morning exploring the theory behind the challenges and possibilities involved in corrective color. We will focus on the key elements of corrective color: too light, too dark and dealing with wrong tones in the hair. You will have the opportunity to utilize as many of the products and processes learned by applying your newly acquired knowledge on mannequin heads, an effective way to experiment before taking this back to the salon.

Duration2 days


Investment$295

Dates06 Jun 16 Oct

COLOR DECODED: Creative Color

Unleash your creativity by exploring a variety of coloring techniques that meet the ever–changing needs of your clients. We will demonstrate a number of techniques that include highlighting, special effects, block color and many more. With your choice of the endless coloring products at your disposal, you will practice the various techniques in the morning and finish the day by re-creating your favourite creative technique on a mannequin head, which will be yours to keep.

Duration1 day


Investment$195

Dates18 Apr


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| Top | Expert | Advanced | Essential | | Top | Expert | Advanced | Essential |

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COLOR DECODED: Fundamentals of Color

Broaden and refresh your skills with this intense, three-day program. This seminar provides a solid foundation, addressing the core elements to a successful color formulation – all in one comprehensive seminar. Each day you will practice what you have learned on mannequins and live models. Here is an overview of the 3 days:

Day 1: 1. Structure of the hair2. Theory of color: Principles of color, the color wheel, client

analysis3. IGORA numbering system: Features & benefits, IGORA ROYAL4. Formulations and application

Day 2:1. IGORA products2. Color – Test lab3. Consultation & diagnosis

Day 3:1. Theory: Color psychology, natural hair, artificial color2. Corrective Color: Pre-pigmentation, high lifting and pre-

lightening, removal of color, hints and tips

Duration3 days


Investment$395

Dates25 Jan 07 Nov

COLOR DECODED: Intro to Blonde

Creating the perfect blonde is truly an art. Learn to solve the challenges of coloring blonde hair through the fundamentals of high-lifting, pre-lightening and toning. Hone your skills on delivering effective client consultations and practice realistic scenarios before putting your skills to the test. The possibilities are endless.

Duration1 day

Location & DatesSee Seminar Listings (page 64)

Investment$195

COLOR DECODED: Intro to Color

Hair color trends change regularly, but solid technical skills and product information is always crucial. A brilliant introduction to Schwarzkopf Professional’s IGORA portfolio. Strengthen and refresh your skills with this interactive workshop, which focuses on the fundamental principles of color and the Schwarzkopf Professional IGORA brands of color. In this seminar, we focus on the key elements of successful hair color results: formulations; eliminating guesswork and simplifying the coloring process. Topics covered during this seminar:

1. Structure of the hair2. Theory: Principles of color, the color wheel, client analysis 3. IGORA numbering system: Features & benefits, IGORA

products 4. Application and formulations, working with live models

Duration1 day


Investment$195

Dates06 Mar 07 Nov


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COLOR DECODED: Intro to SKP

Immerse yourself into the complete world of Schwarzkopf Professional hair color. This seminar will allow you to learn about the entire color portfolio available to professional hair stylists. Whether you are new to Schwarzkopf Professional or looking to refresh your product knowledge, we will provide with all of the information necessary to expand your creativity with hair color.

Duration1 day


Investment$195

COLOR DECODED: Law of Color

Hair color trends change regularly, but solid technical skills and product information is always crucial. Strengthen and refresh your skills with this interactive workshop, which focuses on the fundamental principles of color: formulations, eliminating guesswork, and simplifying the color process.

Duration1 day


Investment$195


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COLOR DECODED: Royal Master Academy

Be the best … know it all! The Schwarzkopf Professional ROYAL MASTER ACADEMY is innovative in its approach to learning. Each module represents a holistic attitude to acquire color knowledge. Absorb and comprehend the entire IGORA color spectrum. Acquire a 360º view of color and understand how it becomes an intrinsic part of our individual expression, which is vital to spotting trends and translating fashion into wearable styles that correspond with clients’ personalities and lifestyles. Our experts will take you on a color journey to inspire, challenge, and ultimately expand your color business. This seminar will prove career transforming for stylists and colorists alike.

Duration12 days


Investment$2,500

Dates


30 31

Module 1 – Foundations (4 days)• The meaning of color• How color works• Principles and impact of color• The color circle• Color products• Essential skills

Module 2 – Essentials (3 days)• IGORA• Successful coloring• Color worlds• Color corrections

Module 3 – Experts (3 days)• My color consultation• The creative world of color• Grow my color business

Module 4 - Certification (2 days)• Theoretical and practical• Presentation• Photoshoot• Celebration

Module 1 (4 days)07 Mar26 SepModule 2 (3 days)18 Jan SOLD OUT13 Jun21 Nov

Module 3 (3 days)04 Apr SOLD OUT12 SepModule 4 (2 days)06 Jun SOLD OUT28 Nov

| Top | Expert | Advanced | Essential |

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THE CARE ZONE: BC Hair Perfection At Home

Learn how to create an attractive and inspiring retail arena that encourages clients to shop with confidence. It’s also a great way to attract new clients and boost your retail sales.

We’ll cover everything from client consultation and product prescription to the importance of retail merchandising.

Duration1 day


Investment$195

Dates01 Feb 23 Oct


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Get today’s hottest ideas and tomorrow’s creative skills! With hints and tips on cut, color, styling and finishing, our trainers guarantee you’ll have all the latest practical skills and new things at your fingertips!


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Creativity

The best hairdressersnever stop learning!

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COLOR BUZZ: Freehand Color Techniques

Create an instant buzz in your salon by offering the biggest freehand coloring techniques around!

This one day course is dedicated to color trends such as Ombré, Blondré and Ronze (Red & Bronze). We will teach you all there is to know about these salon-friendly freehand techniques from innovative

“face framing” to classic “ballayage” placements. They are super salon-friendly and your clients will love them so much they’ll be coming back again and again!

Duration1 day


Investment$400

Dates14 Nov

MADE TO CREATE: Creative Cutting with Jean-Sébastien Lacombe

With over 10 years on stage as an ESSENTIAL LOOKS artist and 20 years as a salon owner, Jean-Sébastian Lacombe will inspire and motivate you in every aspect of the industry. Be inspired with effective commercial and edgy looks which includes cutting and coloring techniques.

Duration1 day


Investment$400


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COLOR DECODED SPECIAL: IGORA ColorWorx with Rossa Jurenas

2015 Contessa Master Colorist and Editorial Stylist of the Year, Rossa Jurenas, teaches you how to break the rules! Using new IGORA ColorWorx, you’ll be creating intensely bold, ultra-versatile color combinations of bright blues and smouldering reds alongside burnt orange and fresh greens! Upgrade your creative palette and find out how easily IGORA ColorWorx can increase your client’s color options. This day will include live demonstrations in the morning and an opportunity for you to experiment with live models in the afternoon.

Duration1 day


Investment$400

Dates02 May


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MADE TO CREATE: Damien Carney CUTS 1-day advanced cutting seminar

Strengthen and refresh your skills with this advanced cutting seminar. Damien will show you the best haircuts suitable for all face shapes. With a focus on fashion as the inspiration, you will experience haircutting and finishing in a whole new light. This hands-on seminar will allow you to stretch and fine tune your existing techniques and skills. Damien will demonstrate two looks that are both salon friendly and creative at the same time.

Duration1 day


Investment$500

Dates09 May 10 May

MADE TO CREATE: Cutting & Styling with Tyler Colton

As one of Hollywood’s most sought after top stylists for the last twelve years, Tyler brings a wealth of experience and unique creativity to the who’s who of celebrities in film, television, fashion, and music. Tyler’s work is also represented on the covers of, and featured in, top national and international publications, including Vanity Fair, Rolling Stone, Elle, GQ, In-Style and Maxim, to name just a few! With a signature style and unique approach that combines clean, easy glamour with a touch of edginess, Tyler brings a fresh and creative approach to hair styling with personality.

Duration2 days


Investment$700

Dates20 Mar 23 Oct


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MADE TO CREATE: Long Hair Styling with Jerry DeCicco

Learn classic, iconic up-dos, as well as simple, modern styles for long hair. Demonstrations range from elegant evening works of art to commercial applications for everyday styles. Raise comfort levels working with hair of any length with a special focus on the longest of tresses.

Duration1 day


Investment$250

MADE TO CREATE: Street Style with Joey Marchese

This seminar is inspired by street trends and draws styles from everything around us. Take street trends and give them a professional finish in both cut and color while maintaining the street inspiration. ESSENTIAL LOOKS Artist, Joey Marchese, keeps this seminar edgy and fun with interactive exploration of what we are seeing on the streets.

Duration1 day


Investment$400

Dates09 May 19 Sep


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MADE TO CREATE: Modern Bride with Jerry DeCicco

Acquire valuable skills in the art of styling today’s modern bride. During this seminar, experience a live model presentation complete with a fashion show. Jerry will demonstrate how to create each look and how to perfect the use of accessories. A must-have seminar in preparation for the upcoming wedding season!

Duration1 day


Investment$300

Dates03 Apr 04 Apr


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MADE TO CREATE: OSiS+ Style Academy

To become the most wanted stylist in town you need to learn from the very best. That’s why the OSiS+ Style Academy is headed-up by our own Master of Styling who will share all of his hair design and professional skills with you. This long-term creative program will inspire and challenge you to break your individual boundaries and create the hottest fashion trends. We start by checking your basic core skills, such as blow-drying, before mastering avant-garde styling techniques, Up-dos, braiding and even barbering to ensure you can offer the hottest trends to all customers. To top off the sequence, you’ll participate in a photoshoot to capture your editorial talent and showcase your expertise via social media.

Duration9 days


Investment$2,700

Dates

Module 1 – Styling Foundations (3 days)• Style Me Right (Face & head shapes)• Blow Me Up (Volume)• Smooth Me Down (Smooth & glaze)• Twist Me Around (Curls)• Rough Me Up (Textures - Crimping & avant-garde)

Module 2 – Focus on Men & Up-styling (3 days)• Groom Me Barber (Men)• Tuck Me In (Braiding skills)• Pin Me Up (Up-dos)

Module 3 – (3 days)• Make Me Create (Trend defining & mood-boards)• Capture Me Right (Photo shoot)

Module 1 (3 days)29 MayModule 2 (3 days)25 Sep

Module 3 (3 days)27 Nov


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MEKKA SYSTEM: Introduction to MEKKA System with Kathy Simon

This program is designed to preview every aspect of the MEKKA System, from the fundamentals to the contemporary pattern compositions. This is a perfect introduction to MEKKA education and a great refresher program for returning MEKKA students.

Duration3 days


Investment$1,000

Dates07 Mar


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MEKKA SYSTEM: Advanced Program with Kathy Simon

A seminar created exclusively for MEKKA students wanting to work privately with Kathy Simon. This seminar is designed to allow Kathy to work independently with each student, based on and tailored to individual needs and focus.

This seminar will concentrate on reviewing how to compose with fundamental patterns, how to develop challenging patterns, freehand work, detailing work lacking direction, blow drying and finishing techniques, consultation challenges with clients, and patterns needing attention.

Duration3 days


Investment$1,000

Dates13 Nov


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MEKKA SYSTEM: The Fundamentals Version A with Kathy Simon

An initiation to a fresh new vision. Presenting the fundamental laws of geometry and design applied to structural haircutting. A challenging and mind opening class, for any level of artist wanting a fresh new way to understand the art of haircutting.

Duration5 days


Investment$1,400

Dates16 May


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TALL AND HANDSOME: Art of Barbering with Matty Conrad

ESSENTIAL LOOKS Artist and Contessa winner for Men’s Hairstylist of the Year 2014 and Fan Favourite 2015, Matty Conrad leads this seminar which focuses on an important and growing client base in the salon: men. This two-day seminar not only brings the history of barbering to light, but goes through trend assessment and technical demonstration. Apply comb and clipper techniques, learn classic cutting composition, styling, and technical tips, all of which will empower you to feel more confident with men’s barbering.

Duration2 days


Investment$700

Dates21 Feb 03 Oct


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TALL AND HANDSOME: Men’s Essentials with Paul Pereira

NAHA (North American Hairstyling Awards) winner for Best Men’s Hairstylist of the Year 2014 & 2015, Paul Pereira, ESSENTIAL LOOKS Artist, will take you through the essentials of what men really want. A seasonal trend based workshop, takes inspiration from men’s fashion trends. This one-day workshop will touch on the essentials from fashion, skin care, men’s coloring, customized haircuts (for thinning hair, face shapes, hair type, facial hair) and a strong emphasis on styling. To start the day, Paul will demonstrate live cuts to explore men’s essentials. Hands-on portion to follow.

Duration1 day


Investment$400

Dates03 Apr 13 Nov

TALL AND HANDSOME: Men’s Cutting with Matty Conrad

Essential Looks Artist and Contessa winner for Men’s Hairstylist of the Year 2014 and Fan Favourite 2015, Matty Conrad. This one-day seminar goes through trend assessment and technical demonstration. Apply comb and clipper techniques, learn classic cutting composition, styling, and technical tips, all of which will empower you to feel more confident with men’s barbering.

Duration1 day

LocationSee Seminar Listings (page 64)

Investment$400

Dates03 Apr 13 Nov



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The fashion world never stands still and nor should you! Learn how to capture the latest runway trends and transform them into fashionable salon-friendly wearable looks.


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Essential Looks

Tomorrow’s hair trends –available today!

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ESSENTIAL LOOKS

This seasonal trend-based seminar draws inspiration from international runways and translates them into wearable looks for clients through the ESSENTIAL LOOKS Collection. You will learn the best in trend-driven cutting, coloring, and styling techniques. Led by a member of the Canadian ESSENTIAL LOOKS Artistic Team and a Schwarzkopf Professional Technical Advisor, we will start the day with a review of the ESSENTIAL LOOKS Trend Report, a complete look at runway fashion and hair trends. You will create 2 of the latest trend haircuts on mannequins, as well there will be a demonstration of the coloring techniques that complement the haircuts.

Duration1 day


Investment$300

Dates27 Jun 25 Sep


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The key to being a great hairdresser or colorist is understanding the building blocks to having a passion to learn! Let us teach you the basics and enhance your creative knowledge and technical skills.


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Essential Skills

Learn the rules like a pro, so you can break them

like an artist!

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ESSENTIAL SKILLS: Color

This inspiring seminar covers five key color modules - uniform, multi-tone, effect, placement, and graduation. Plus, you will learn essential coloring techniques designed to fill the gap between basic and creative hair color. There will be explanation and demonstrations of each technique in the morning of everyday, followed by hands on with mannequins and models. Mannequins and models are provided.

Duration2 days


Investment$800

Dates


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Module 1 (2 days)• Uniform colors• Multi-tone color• Color graduation

Module 2 (2 days)• Effect colors• Color placement

Module 1 (2 days)16 MayModule 2 (2 days)19 Sep

ESSENTIAL SKILLS: Cut

With a focus on creating stunning looks for real people, ASK Essential Skills presents all the requirements for a collection of essential haircuts through two modules and thirteen techniques. ASK Essential Skills bridges the gap between basic and creative hair cutting, thus setting the gold standard in professional hairstyling. This exciting seminar is perfect for students, newcomers, or those in need of refreshing their skills. There will be explanation and demonstrations of each technique in the morning of everyday, followed by hands on with mannequins.

Duration2 days


Investment$1,000

Dates


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Module 1 (2 days)Day 1:• One length • Square layer • Forward graduation • Graphic bob

Day 2:• Fringes• Round layers• Round layers advanced • Square crop

Module 2 (2 days)Day 1:• Round graduation • Short graduation• Short graduation (short

under-cut)

Day 2:• Graduated bob • Graduated bob - advanced

Module 1 (2 days)14 MarModule 2 (2 days)20 Jun


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A successful salon needs more than just great hairdressing skills. So enhance your business skills and learn everything there is to know about team building, staff retention, financial management, marketing strategies and client insights.

Salon success has never been easier!


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Business

To get ahead in hair, you need a head for business

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ASK BUSINESS: Management

The ASK Business program begins with Management. This seminar is mandatory and ideal for salon owners and managers looking to develop their own potential as effective leaders. Learn the basics of salon specific business including practical systems for business planning, managing processes, and developing policies and procedures.

Duration1 day


Investment$300

Dates29 May

ASK BUSINESS: Clients

Attracting and retaining clients is an integral part of any successful business. Discover salon “best practices” to deliver a consistent client experience and learn effective ways to maximize client relationships to grow your business.

Duration1 day


Investment$300

Dates30 May


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ASK BUSINESS: Money Matters & Marketing

This combined Money and Marketing seminar will give you financial clarity and marketing tactics to stand out from the competition and take your business to the next level.

Duration1 day


Investment$300

Dates20 Nov


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ASK BUSINESS: Team

As Owners and Managers, your success is dependent on your ability to grow and develop your team. Your people “are your business.” Finding them, managing them, motivating them and knowing when and how to let them go, will have a profound effect on the success of your business. Learn how to encourage positive teamwork and build a strong salon team that is in line with your vision and values.

Duration1 day


Investment$300

Dates21 Nov


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Grow My Color Business

Transform your color business and increase your salon’s profit potential! We’ll give you all the industry tips & tricks to help build your revenue from ‘quick’ services to more detailed color placements, as well ideas to ensure clients return on a regular basis. A brilliant seminar that can instantly build your existing color business!

Duration1 day


Investment$300

Dates07 Nov

Grow My Retail Business

Get the most out of your retail products financially. We’ll focus on consultation, merchandising and methods to increase sales from reaching new customers to answering specific client needs. Everything you need to boost your retail potential.

Duration1 day


Investment$300

Dates20 Jun


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We strive to be the perfect partner for every Schwarzkopf Professional hairdresser. Which is why we offer key clients an in-salon training programme tailored to their own specific needs*.

Courses vary from salon-to-salon but could include any of the following:

• Refresher session on all Schwarzkopf Professional core products

• In-salon color training

• Review of the coming season’s color trends

• In-depth look at the latest style innovations

• Delivering successful in-salon client consultations

• How to create & sell winning home haircare regimes

*Contact you local Academy or Sales Representative for more details.


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On your salon’s doorstep!

Seminar Listings

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TORONTOASK Academy 171 John Street, 2nd Floor, Toronto, ON M5T 1X3416.340.1562

ConsultationSeminar Level Date Investment

Blonde Expert ES 21 Mar03 Oct

$395

BLONDME Perfection ES 18 Apr18 Oct

$195

Color Me Beautiful A 21 Feb20 Nov

$195

Corrective Color A 06 Jun16 Oct

$295

Creative Color A 18 Apr $195

Fundamentals of Color ES 25 Jan07 Nov

$395

Intro to Color ES 06 Mar07 Nov

$195

Royal Master Academy*Module 1

Module 2

Module 3

Module 4

T07 Mar26 Sep

18 Jan13 Jun21 Nov

04 Apr12 Sep

06 Jun28 Nov

$2,500

SOLD OUT

SOLD OUT

SOLD OUT

The Care Zone: BC Hair Perfection at Home

A 01 Feb 23 Oct

$195

CreativeSeminar Level Date Investment

Art of Barberingwith Matty Conrad

EX 21 Feb03 Oct

$700

ColorWorxwith Rossa Jurenas

A 02 May $400

Cutting & Stylingwith Tyler Colton

T 28 Feb23 Oct

$700

Damien Carney CUTS T 09 May10 May

$500

Color Buzz: Freehand Color Techniques

A 14 Nov $400

Introduction to the MEKKA Systemwith Kathy Simon

A 07 Mar $1,000

MEKKA System: The Fundamentals Version A with Kathy Simon

T 16 May $1,250

MEKKA Advanced Programwith Kathy Simon

ES 13 Nov $1,000

Men’s Essentialswith Paul Pereira

A 03 Apr13 Nov

$400

Modern Bridewith Jerry DeCicco

T 03 Apr04 Apr

$300

OSiS+ Style Academy*Module 1

Module 2

Module 3

T29 May

25 Sep

27 Nov

$2,700

Street Stylewith Joey Marchese

T 09 May19 Sep

$400


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*Certificate will be granted upon the completion of all modules.


Essential SkillsSeminar Level Date Investment

Essential Skills Color*Module 1

Module 2

EX 16 May

19 Sep

$1,000

Essential Skills Cut*Module 1

Module 2

EX 14 Mar

20 Jun

$800

Essential LooksSeminar Level Date Investment

ESSENTIAL LOOKS T 27 Jun25 Sep

$300

BusinessSeminar Level Date Investment

ASK Management ES 29 May $300

ASK Clients ES 30 May $300

ASK Money Matters & Marketing

T 20 Nov $300

ASK Team T 21 Nov $300

Grow My Retail Business EX 20 Jun $300

Grow My Color Business EX 07 Nov $300

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$

TRAININGLEVELS

ESSENTIAL

ADVANCED

EXPERT

TOPT

EX

A

ES



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E.S.P Salon Sales

Kelowna, BC102 1516 Keehn Rd., Kelowna, BC. / 250-860-5584

Seminar Level Date Investment

Corrective Color A 03 Oct $295

Intro to Blonde ES 30 May $195

Law of Color ES 22 Feb $195

Calgary, AB5915 3rd Street SE, Calgary, AB / 403-253-8556


Creative Color A 15 Mar13 Sep

$195

ESSENTIAL LOOKS T 16 May24 Oct

$300

Intro to SKP ES 14 Mar12 Sep

$35

Edmonton, AB5915 3rd Street SE, Calgary, AB / 780-481-6497


ESSENTIAL LOOKS T 16 May31 Oct

$300

Fundamentals of Color ES 14 Mar12 Sep

$395

Saskatoon, SK210-44th Street East, Saskatoon, SK / 306-227-4357


ESSENTIAL LOOKS A 07 Jun24 Oct

$300

Fundamentals of Color ES 11 Apr19 Sep

$395

Winnipeg, MB5-1680 Ellice Avenue, Winnipeg, MB / 204-774-6685



$300

Fundamentals of Color ES 08 May03 Oct

$395

Brandon, MBTrails West Motor Inn, Brandon, SK / 204-774-6685


ESSENTIAL LOOKS T 13 Jun25 Oct

$300

Fundamentals of Color ES 05 Jun $395

Regina, SK1428 Broad Ave., Regina, SK / 306-525-9944



$300

Fundamentals of Color ES 18 Apr12 Sep

$395

CanRad Beauty Limited Barrie, ON61 King Street, Unit 14, Barrie, ON / 705-737-4445


BLONDME Perfection ES 21 Mar12 Sep

$195

Creative Color A 21 Nov $195

ESSENTIAL LOOKS T 22 Feb $300

Men’s Cutting with Matty Conrad

T 17 Oct $300


A 18 Apr $400

Central Beauty Supply Kingdom Beauty Supplies London, ON300 Ashland Ave., London, ON / 519-453-4590


BLONDME Perfection ES 14 Mar19 Sep

$195

Corrective Color A 22 Feb $295

Long Hair Styling A 25 Apr $250

Vancouver, BC2277 Commercial Dr., Vancouver, BC / 604-251-7316


Fundamentals of Color ES 14 Mar12 Sep

$395

Ottawa, ON1767 Carling Ave., Ottawa, ON / 613-723-7850


BLONDME Perfection ES 08 Feb24 Oct

$195

Corrective Color A 21 Nov $295

ESSENTIAL LOOKS T 11 Apr $300


T 12 Sep $300


A 21 Mar $400

London, ON518 Wellington Road, Unit 3, London, ON / 519-668-2121


BLONDME Perfection ES 04 Apr12 Sep

$195

Corrective Color A 22 Feb31 Oct

$295

Long Hair Styling A 21 Nov $250


A 18 Apr $400


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Radiant Beauty Supplies

Calgary, AB10523-107th Street, Edmonton, AB / 780-424-6262


Creative Color A 12 Apr18 Oct

$195

ESSENTIAL LOOKS A 13 Jun19 Sep

$300

Intro to SKP ES 11 Apr17 Oct

$35

Hamilton, ON75 Unsworth Dr, Hamilton, ON / 905-318-4051


Intro to SKP ES 14 Mar14 Nov

$35

Oakville, ON1795 Stonechurch Road East, Hamilton, ON / 905-667-1802


Color Me Beautiful A 02 May03 Oct

$195

Edmonton, AB4-6020 11th Street, SE, Calgary, AB / 403-259-4442


ESSENTIAL LOOKS A 20 Jun19 Sep

$300

Fundamentals of Color ES 11 Apr17 Oct

$395

Vancouver, BC3665 Wayburne Dr., Burnaby, BC / 604-432-1881


Fundamentals of Color ES 11 Apr17 Oct

$395


T 20 Jun07 Nov

$400

Modern Beauty Supplies

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Barrie, ON131 Commerce Park Drive, Unit C, Barrie, ON / 905-624-0470


BLONDME Perfection ES 07 Mar $195

Corrective Color A 08 Feb $295

Creative Color A 19 Sep $195

Long Hair Styling A 09 May24 Oct

$250


A 14 Nov $400

Chatham, ON400 St. Clair St, Chatham, ON / 519-360-1717


BLONDME Perfection ES 14 Mar $195

Corrective Color A 14 Nov $295

Ottawa, ON1712 Carling Ave, Ottawa, ON / 905-624-0470


BLONDME Perfection ES 04 Apr $195

Corrective Color A 19 Sep $295

Creative Color A 14 Nov $195

Long Hair Styling A 03 Oct $250


T 29 Feb $400

Windsor, ON6640 Tecumseh Road, Windsor, ON / 519-944-2300


BLONDME Perfection ES 11 Apr $195

Color Me Beautiful A 29 Feb $195

ESSENTIAL LOOKS A 02 May $300

Long Hair Styling A 05 Dec $250


A 03 Oct $400

Mississauga, ON3025 Lenworth Drive Unit #5, Mississauga, ON / 905-624- 0471


Color Me Beautiful A 07 Mar12 Sep

$195

Corrective Color A 30 May $295


T 02 May $400

Venus Beauty Supplies

Windsor Beauty and Esthetics Supply


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Chalut Joliette, QC219-B, boul. Brien Nord, Repentigny, QC / 450-585-6198


Creative Color A 09 May $195

Laval, QC2100, boul. Le Corbusier, local 6, Laval, QC / 450-978-4324


BLONDME Perfection/Law of Color

ES 22 Feb $195

Fundamentals of Color ES 02 May $395

St-Jérôme, QC2172, boul. Labelle, St-Jérôme, QC / 450-438-4153


Creative Color A 31 Oct $195

Trois-Rivières, QC5658, boul. Jean XXIII, Trois-Rivières, QC / 819-840-8770


BLONDME Perfection ES 22 Feb $195

Creative Color A 02 May $195

Law of Color ES 22 Feb $195

Ste-Foy, QC2680, rue Dalton, Ste-Foy, QC / 418-657-2236


Creative Color A 25 Apr16 May

$195

Intro to SKP ES 03 Oct $35

Law of Color ES 16 May $195

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Schwarzkopf ProfessionalLe Studio Montréal, QC4672 St. Denis, Suite A, Montreal, QC / 514-830-2542


ASK Clients ES 29 Nov $300

ASK Management ES 28 Nov $300

Blonde Expert ES 25 Apr $395

Creative Cutting A 16 May $400

ESSENTIAL LOOKS A 31 Oct $300

Fundamentals of Color ES 03 Oct $395

Royal Master Academy*Module 1

Module 2

Module 3

Module 4

T03 Apr16 Oct

01 May13 Nov

17 Jan12 Jun

14 Feb19 Sep

$2,500

Bossard, QC6200, boul. Taschereau, Bossard, QC / 450-676-2740


Creative Color A 11 Apr $195

Montreal, QC2025, Cote de Liesse, Ville St-Laurent, QC / 514-331-0683



Gatineau, QC151, boul. Gréber, Gatineau, QC / 819-246-1758


Fundamentals of Color ES 11 Apr $395



Education can make a real difference


76

Schwarzkopf Professional’s ASK Education has a unique ability of captivating, inspiring and motivating those with a passion for hairdressing. But for some, it can prove to be a real lifeline and the first step towards a professional career.

That’s why Schwarzkopf Professional set-up its own social initiative called Shaping Futures. Working alongside SOS Children’s Villages and other non-profit organisations, more than 200 Schwarzkopf Professional volunteers have helped train more than 1200 disadvantaged young adults in 25 countries.

They are equipped with all the necessary skills and support to improve their lives via the power of hairdressing.

Join our many Schwarzkopf Professional volunteers or make a donation to help shape a future?

always moving [our industry] forward

Remittee: Fritz Henkel Foundation

Bank: Degussa Bank,

Frankfurt am Main Germany

IBAN: DE 87 5001 0700 0003 9051 64

BIC: DEGUDEFFXXX

Reference: Shaping Futures

Make a donation


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Help us shape a future

Find out more: www.schwarzkopf-professional.com /shaping_futures

www.schwarzkopf-professional.ca

1

Select the seminar and phone the ASK Academy at: 416-340-1562 ext 0

2

Check seminar availability with the ASK Academy Coordinator, reserve a spot(s) and confirm method of payment. You will be asked for 50 percent deposit when booking the seminar and the remaining 50 percent can be paid on arrival to your seminar.

3

A confirmation will be sent 2 weeks prior to seminar start date.

NB Schwarzkopf reserves the right to cancel without repercussions up to 2 weeks prior to seminar commencing.

**You are asked to bring your own tools to the seminars (hair dryer, flat iron, scissors)**

How to book a seminar

www.facebook.com/SchwarzkopfCanada

www.twitter.com/SKPprofessional

www.youtube.com/Apassionforhair

www.instagram.com/skppro

always moving [you] forward...then work your way up the education ladder. courses designed to meet...

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