always on. - communication world

Always on

Communication World, Munich

9.10.12, Andreas Hein

Copyright © Capgemini 2012. All Rights Reserved

2 Always-on_BMW_v16.pptx

Agenda

Megatrends

Mobility evolution path

Challenges

Solution

Capgemini Mobility Portfolio



Agenda

Megatrends


Challenges

Solution


In which direction mobility will evolve – and who will be the one in contact with the customer?



http://www.faz.net/aktuell/technik-motor/auto-verkehr/googles-selbstfahrende-autos-das-auto-wird-automobil-11773949.html

Self driving cars from google – google as OEM?

Agencies selling lifts, car sharing offers and train-tickets

www.mitfahrzentrale.de

Four Megatrends will influence customer behaviour and will lead to new mobility concepts

(Demographic change, mature customers/ individualization, urbanization, Generation Y)

Socio-demographic factors

Source: Bundesverband CarSharing, Managermagazin, Capgemini Research

“Flexibility and mobility”

“Change in status consumption” (“usage vs. ownership”)

“Embracing of new technologies”

“Environmental consciousness”

CHANGE OF CUSTOMER BEHAVIOR

Globalisation and deregulation

(Production follows consumption,

Growing international trade)

Ecology

(Optimization of asset allocation,

Stronger environmental concern)

(Drive train, RFID/ GPS , mobile technologies, seamless integration)

Technological progress



Agenda

Megatrends


Challenges

Solution


Change in the customer mobility behavior



past today yesterday tomorrow

How can I connect the outside world in my car?

Which car do I want do buy?

Do I need an own car or can I rent one if needed?

Where do I want to go today?

I don’t need a car at all … why not going for an e-bike, train or bus

when it fits to my needs!




past today yesterday tomorrow

vehicle as a service

offline vehicles

• Private vehicles

• No online support for drivers

• Car specific services e.g. car-sharing

• Public

• Fleet

• Privat

• Intermodal mobility including different vehicles and mobility schemes

• Mobility on-demand based on individual customer preferences

• Integration of local services

• New user interfaces in the cars

integration of service into

vehicles

mobility as a service

http://i.computer-bild.de/imgs/4/5/0/8/1/4/7/Smartphone-Apps-510x383-394be41ce2b5759a.jpg



Agenda

Megatrends


Challenges

Solution


Business challenges for OEM„s regarding their different roles in the new mobility world



What is necessary to use cars as service?

• Changes in the car:

• Temporary opening cars without key

• Information, cars must provide for car sharing concepts

• Fast individualization

• Provision of 7x24 h car sharing services

• New business processes with selected partner

Which mobility services will be needed and which of them will I provide?

• New and fast changing business models changing revenue sharing and billing and clearing models

• Integrator role in a mobility platform

• Many partners

• New competitors

• Micro payment

Which cars must I build and which changes in my core-processes are necessary?

• Changes in the car:

• New engine concepts, e.g. e-mobility with new charging and construction challenges

• Software in the car including apps to control the car

• Changes in the processes around the car:

• Changes in the car engineering processes

• Use of mobile devices and apps in core-processes (e.g. iPad in factories)

http://i.computer-bild.de/imgs/4/5/0/8/1/4/7/Smartphone-Apps-510x383-394be41ce2b5759a.jpg



Agenda

Megatrends


Challenges

Solution


Mobility service provider: IT changes from business enabler to core business



Customer perception

Producer processes Producer processes

• Usability

• Flexibility

• Indiviuality

• Performance

• Confidence

• Build up an platform approach

• Provide development APIs

• Provide personalization capabilities

• Utilize with cloud services

• Introduce quality gates

• …

• Individual car configuration capabilities

• Just in time ordering processes

• Customer care and service

• Partner management

• Introduce quality gates

• Optimized supply chains

• …

• Design

• Quality

• Customer Service

• Flexibility

• Individuality

Premium Services

Premium Cars

Complex backend processes and services are required to ensure a premium customer perception!

Four important challenges must be solved in the future mobility architecture



Social communities

Mobile services

Cloud Computing

Data integration

Mobility

platform

• Highest data and service availability

• Flexibility and use on demand

• Cost-efficiency

• Mobile travel companion

• Link to/integrate all media types

• Use world wide

• Always up to date

• Real time data availability

• Data integrity

• Data completeness

• User specific data mining

• Complete business process coverage

• Get new customer

• Enforce customer loyalty

• Continuous service improvement

Scalability

Flexibility

Industrialization

Individualization

Think Big, start small, scale fast!



Design principles

Easily customizable

Stable

Secure

Automated

Available

Service adaptation

Transformation

Business processes

Auth

entic

atio

n / A

uth

oriz

atio

n

Security

Service 1 Service 2 Service N

Quick adaptable

Extendible

HMI

Social networks

A clear domain modelling is necessary to get an extendable and maintainable mobility platform!



Service adaptation

Transformation

Business processes

Auth

entic

atio

n / A

uth

oriz

atio

n

Security

Car Sharing API Local traffic API Train/Flight API

HMI

Maps

Standard-API„s per service

type

Real time traffic

Clear domain separation

Routing Route evaluation

Trip advisor

Ticketing Booking

Invoicing

Social Netw. Rating

Advertising

Administration Trip administration

User accounts

…

Transportation APIs

Social network API„s

Geo/Maps API„s

Build once run everywhere

…

Use standard business objects

user route Transportation mode …

Routing App Booking App …

http://merq.de/wp-content/uploads/2011/06/firefox-3.jpg



Agenda

Megatrends


Challenges

Solution


Our offering in a nutshell



Mobility Strategies

- New mobility trends and business models

- Assessment and Design of mobility strategies

APP factory

- Usability & Design

- Industrialization of mobile development

- Life Cycle Management

Service Management

- Cloud / Managed services

- Managed Mobile Devices

Backend Architecture

- Assessment of existing platform architectures

- Design for individual business needs

IT changes from business enabler to core business



Today Future

IT

* : © 2009-2012, BICOS COMPUTER GmbH - http://www.bicos.de/portfolio/it-service.html last accessed 17 Sept. 2012

Discussion



Thank you for you interest!

Contact: [email protected]

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