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Put Your Home on the Put Your Home on the Move!Move!

Sell Your Home Faster,Sell Your Home Faster,

For More Money,For More Money,

and with Fewer Hassles!and with Fewer Hassles!

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®If you were my

relative……And you asked me to tell you honestly

how we could make sure you were part of the 35% of the market who actually gets their home sold (not just listed) and NOT a part of the 65% that fails, I would tell you that we should:

• Price it competitively• Pre-Inspect it & Make necessary repairs• Place a Home Warranty on it• Commission it attractively• Stage it so that it shows MINT!

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®An ERA® Gold Star Property will:

Increase selling price and decrease time on the market

Generate enthusiasm from sales associates showing your property

Protect your home against unforeseen expenses

Maximize your property’s appeal to potential buyers

Create a sense of urgency in potential buyers

Transform your property into one buyers can see as their own

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When a home is “ready to sell”, it…

– Shows better– Captures buyer attention– Gives buyers a clear vision of how

the house can feel when occupied– Sells in a shorter period of time and

for more money

Whether the real estate market is up or down,preparing your home for sale gives you a distinct

advantage!

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®Marketing the Gold Star Property :Marketing the Gold Star Property :

• Eye-catching color marketing pieces

• Feature Property Status on ERAKey.com

• Unique stand-out logo in MLS on 1st photo

• Eye catching banners and logo in Realtor.com

• Specially designated yard sign riders

• Comprehensive listing information

• Talking photo galleries on ERA.com

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®Marketing Marketing MaterialMaterial

Buyer Flyer

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®Marketing MaterialsMarketing Materials

Welcome Flyer

Just Listed & Sold

Postcards

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®Special Logo in Special Logo in

Realtor.comRealtor.com

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Perfect for Your Open House

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®Components to the program:Components to the program:

• ERA Home Protection Plan®

• Seller’s Disclosure signed

• Home Staging

• 180 day listing within 5% of CMA recommended list price

• A Sign and a Lockbox

• Pre-listing Home Inspection*

• Attractive commission to Co-broke*

• Pre-Appraisal*** Highly recommended **A good idea as well

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®ERA Home Protection Plan®ERA Home Protection Plan®

What are the benefits?1. Avoid after-the-sale disputes.2. Buyers achieve peace of mind. 3. Protection against costly home repairs.4. Real estate professionals report more

satisfied clients.5. Buyers have more confidence in buying a

home.6. Sellers are protected against costly

repairs. during the listing and escrow period.

No hassles, smooth negotiations, No hassles, smooth negotiations, and no unwanted surprises for and no unwanted surprises for

anyone involved!anyone involved!

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®Seller’s DisclosureSeller’s Disclosure

• Discloses any problems upfront• Has a larger impact when coupled

with additional program components

• Required by law in most states• Offers additional peace of mind

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®Home StagingHome Staging

• “Curb appeal" for the whole home • Proven real estate strategy

– Used by successful home sellers and realtors across North America

– The art of preparing and packaging a home for sale

• Proven Strategy to Sell your Home– FASTER and for MORE Money

*HGTV * DIY*A&E *TLC~Designed To Sell ~Design on a Dime~Sell This House ~House Hunters

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®Home StagingHome Staging

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®Pre-Listing Home InspectionPre-Listing Home Inspection

Less Room for Negotiation

– Reduce risk of lost sale– Opportunity to make repairs

• Minor• Major

– Improve value of the home• Reduces price reductions due to

minor repairs

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®Make Your Home Stand Out!Make Your Home Stand Out!

• Make it easy to see your Home is For SALE!-ERA Sign is proven to attract attention!

• Make it easy to access for Showings- Always be ready and have a lock box on for agents to gain access

• Make Your Home Attractive to the Make Your Home Attractive to the Agents to Show!Agents to Show! Offer an Attractive Compensation.- 6% listing ~ Offering 3% CoBroke fee

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®Home StagingHome Staging

Merchandising the Property12 Steps to Set the Stage

1. Assess the room2. Pick a focal point3. Remove clutter4. De-Personalize5. Renew, Repair, Replace6. Re-arrange furniture7. Re-Accessorize8. Fine-Tune your work9. Clean! Clean! Clean!10.Add Life! Bring in nature11.Prepare to Show12.Ask for help if you need it

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®How much money could you How much money could you

gain?gain?

Un-Prepared ListingFaulty water heater

Orange shag carpeting throughoutMysterious odor

Outdated cabinetsFew cracks in the walls

$150,000

Gold Star Property ListingERA Home Protection Plan

Seller’s DisclosureHome InspectionStaging (no cost)

$165,000

Potential for $15K more in sales price!

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®Curb Appeal

• 78% of buyer decision already made

• 7 Seconds to make a First Impression

You only have about a minute more before they walk out the

door!

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Before And After

Kitchen:

•Cleared counter-tops

•Painted Cabinets

•Replaced fan

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®Before and After

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Vacant vs. Staged

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Paint has a 769% return on your investment! Pick up a brush, but keep your color palette neutral. This is an excellent way to showcase spaciousness.

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Allowing as much light as possible allows for a cozy and warm “lived-in” feeling!

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Removing a few pieces of furniture that is not used daily allows the room to appear larger.

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Removing personal effects lets the buyer envision their new lives, not feel as though they are intruding on yours.

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®An overall “decluttering” and “depersonalizing” of this kitchen showcases space on the countertops. The room is also no longer visually distracting.

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Benefits:

• De-clutters furnishings to maximize perceived space

• “Head-Start” on preparing for the move• Helps organize and sizzle the home• Guides seller to maximize space• Enhances homes natural assets• Corrects small problems that distract• Establishes move-in condition• Creates immediate buyer interest

The way someone lives in their home and the way they sell it are two different things!

What will Gold Star Property do for you?

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®Home Improvement ReturnsHome Improvement Returns

Improvement

Typical Cost

Increase in Sales Price

Average Return

Agents who

recommend

Home Staging

$212-1,089

$2,275-2,841 169% 76%

Painting $86-110 $768-935 769% 84%

Clean/De-clutter

$305-339 $2,093-2,378 594% 91%

Fix Plumbing / Electrical

$338-381 $922-1,208 196% 63%

Landscape & Trim

$432-506 $1,594-1,839 266% 72%

Kitchen / Bath

upgrades

$1,546-2,120

$3,823-4,885 138% 83%

Repair flooring

$1,531-1,714

$2,267-2,589 50% 62%

Paint exterior

$2,188-2,381

$2,907-3,233 34% 57%

Replace carpeting

$2,602-2,765

$3,585-3,900 39% 65%

2003 HomeGain Survey of 2,000 real estate agents nationwide

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®How It Works:How It Works:

• Enrollment Form• Evaluation Report• Lasting First Impressions: an ERA Real

Estate Guide to Successful Staging

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Let’s begin maximizing the sale of Let’s begin maximizing the sale of your home together!your home together!

ENROLL TODAY!ENROLL TODAY!