ama alliance social media committee overview for 2014

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American Medical Association Alliance Social Media Committee 8-28-14 Social Media Committee Report 8-27-14 Social Media Committee Report 8-27-14 AMA Alliance Board Retreat Langham Hotel, Chicago, Illinois

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Page 1: AMA Alliance Social Media Committee Overview for 2014

American Medical Association Alliance

Social Media Committee 8-28-14

Social MediaCommittee Report 8-27-14

Social MediaCommittee Report 8-27-14

AMA Alliance Board Retreat

Langham Hotel, Chicago, Illinois

Page 2: AMA Alliance Social Media Committee Overview for 2014

Social Media Committee2014-15

Page 3: AMA Alliance Social Media Committee Overview for 2014

Part of Our Social Media Team

Communications Director

President-elect President

Young Member AdvisorPhysician Family

Page 4: AMA Alliance Social Media Committee Overview for 2014

Committee MeetingsUsing Google “Hangout”

Some Fun Effects to Keep Humor in the Meeting

Page 5: AMA Alliance Social Media Committee Overview for 2014

Social Media In AMA Alliance’s 2012-15 Strategic Plan

Communications (Communications Committee)

Objective 4: Develop a means for member interaction to include blogs, listservs, discussion groups and/or social media.

Objective 5: Institute tracking and measurement of Website hits, email and social media statistics.

Page 6: AMA Alliance Social Media Committee Overview for 2014

Social Media Focus 2012-14

AMA Alliance’s Facebook Page

Young Physician Family Network Facebook Page

Page 7: AMA Alliance Social Media Committee Overview for 2014

Twitter

Social Media Focus 2012-14

Page 8: AMA Alliance Social Media Committee Overview for 2014

Social Media Focus 2012-14

Tracking and Logging County, State & PIT Facebook Pages/Groups and Websites

We encourage you to• Help locate new pages/groups/websites• “Like” and “Join” county/state/physician-in-training

pages/groups/websites

Page 9: AMA Alliance Social Media Committee Overview for 2014

Young Physician Family Network Facebook Page “Likes” October 2012-August 2014

“Likes”

Steady and Gradual Growth of Quality “Likes” to Our Page

Page 10: AMA Alliance Social Media Committee Overview for 2014

Steady and Gradual Growth of Quality “Likes” to Our Page

AMA Alliance Facebook Page “Likes”October 2012-August 2014

“Likes”

Page 11: AMA Alliance Social Media Committee Overview for 2014

“Likes” “Comments” “Shares”Daily Active Engagement

Engagement

Page 12: AMA Alliance Social Media Committee Overview for 2014

Reach

Total Reach: Organic (non paid) and Paid Posts

Page 13: AMA Alliance Social Media Committee Overview for 2014

Favorite Posts…Pictures of Members

Most Engaged Organic Post3,537

Page 14: AMA Alliance Social Media Committee Overview for 2014

Most Engaged Paid Boost Post $60.00Over 5,000 to date

Favorite Posts…30 New Page “Likes”

Page 15: AMA Alliance Social Media Committee Overview for 2014

“Liked” the Favorite Post

There are many NEW names and many current members and former AMAA Board Members. If your name is not here, the post probably came when you were away from Facebook.

Page 16: AMA Alliance Social Media Committee Overview for 2014

Next Steps: Market Membership

Like what you’ve been seeing from the AMA Alliance and Physician Family?  We need your support to continue to provide the resources you need to be a successful physician family.  Join or renew TODAY online at www.amaalliance.org or by calling  800-549-4619.  Your financial contribution will be put to good use!

Page 17: AMA Alliance Social Media Committee Overview for 2014

AMA Alliance Board & Committee Members

Help Tell Our Story By:“Liking” our Facebook Pages

“Tagging” your friends in posts“Sharing” appropriate posts personally with your Facebook friends

“Commenting” on posts that help to tell our story“Recommending” topics to share with our followers

“Sending” us posts your committee would like shared

We Need You to Help UsTell Our Story One Facebook Photo at a Time

Page 18: AMA Alliance Social Media Committee Overview for 2014

Looking Ahead

The Social Media Committee needs your support, advice and suggestions to focus our efforts in the right direction. Your active engagement in AMA Alliance’s social media network will help us tell our story and will be positive example for our members and prospective members.

Jumping into new territory...

Page 19: AMA Alliance Social Media Committee Overview for 2014

Social MediaNew Goals 2014-15

• Create a Virtual Relocation Toolkit• AMA/Local/State Medical Societies

• Develop & Implement casual, virtual trainings/hangouts/webinars or resource training on demand

• Provide recommendations for and help plan the social media workshop for the next Annual Meeting

• Others

Page 20: AMA Alliance Social Media Committee Overview for 2014

Help Us Build the Plane While We’re Flying!

Thank You!