ama ferris chapter plan 2012-2013

AmericAn mArketing AssociAtion // Ferris state University Collegiate Chapter // 2012-2013 chApter plAn

Table of Contents

01 Vision02 Professional Development04 Community Service05 Fundraising05 Membership07 Communications07 Social Affairs08 Chapter Operations09 Calendar of Events10 Budget

Creating more opportUnities

VisionMission Statement

Chapter ThemeThe 2012-2013 AMA Ferris chapter theme is “CMO: Creating More Opportunities.” AMA Ferris’s theme represents our pur-pose as an organization to create opportunities for students to become actively engaged marketing leaders. The theme also encompasses our goal to let members create opportunities for themselves upon graduation based on the preparation they have received through developing themselves personally and professionally.

AMA Executive BoardOur chapter’s Executive Board consists of eight members and two advisors that together form a team that is responsible for overseeing the chapter’s operations, committee directors, members, and development and execution of AMA Ferris’s goals.

Chapter GoalsAMA Ferris has goals for the entire chapter that focus on the success of every member and ensure the vision to create more opportunities is upheld.• Create value at weekly meetings by providing workshops and other skill building activities• Become a “Gold Chapter” at the 35th International Collegiate Conference• Provide leadership opportunities to all members through director positions Target MarketIn order to fulfill our goals, it is essential we recruit and retain strong members. After assessing the opportunities and value we provide to our members, it is clear certain groups would be better suited to become actively involved than others. Though we welcome students from any major or college, we feel the following target markets would benefit most from membership.

Primary Market – Marketing related majors (Marketing, Advertising, Public Relations)Secondary Market – All other business majors (Business Administration, Accountancy, Management)Tertiary Market – Business related majors not in the College of Business (Communications, Psychology, Sociology)

University BackgroundFerris State University’s main campus is located in Big Rapids, Michigan with satellite locations in Grand Rapids, Traverse City, Flint, Lansing, and Dowagiac. While Ferris is the fastest growing university in the state of Michigan with total enrollment around 14,500 students statewide, only 10,000 attend classes on the main campus. 126 of those main campus students are Marketing majors.

• Develop and improve networking opportunities to help build relationships in the professional world• Become a 5-Star Registered Student Organization at Ferris• Become the most recognizable and involved student organization in Ferris State University’s College of Business. • Maintain our status as the most recognized and involved student organization in Ferris State University’s College of Business

“ ”The Ferris State University student chapter of the American Marketing Association (AMA) is a professional business organization dedicated to preparing future leaders for successful careers in today’s competitive business environment. As a team, we promote personal and professional growth by providing leadership opportunities and hands-on marketing experience.

chApter plAn 2012-2013 // Cmo // pAge 01

STrEngThS•“Silver Chapter” award at 34th International Collegiate Conference

•Supportive marketing faculty who recommend AMA to their students

•Supportive, nationally recognized adviser with connections in the marketing world

•Experience in hosting regional conferences and other large events

•Corporate sponsorships supporting our chapter operations

•Enthusiastic new members with desire to lead

•Early training of new e-board members resulting in better preparation for the year’s beginning

WEAknESSES•Nearest metropolitan area is roughly an hour away which doesn’t allow for easy access to campus speakers

•Many new members are underclassmen that haven’t had as much exposure to marketing classes which could hinder us in competitions

•E-board members hesitant to delegate tasks to general members

•Current e-board members hold leadership roles in other organizations that may take from their involvement in AMA

OPPOrTuniTiES•Collaboration with College of Business professors to promote our organization

•Ferris is the fastest growing university in Michigan

•Become “Gold Chapter” or better at the 34th International Collegiate Conference

•Host our 2nd regional conference to build more awareness among other chapters in the Midwest

•Many small businesses in Big Rapids area willing to have marketing help

ThrEATS•Over 200 Registered student organizations on campus, 18 of which are business organizations

•Strong AAF (Advertising) and PRSSA (Public Relations) business organizations on campus

•Time commitment may overwhelm new members

•Michigan’s weak economy can lead to less sponsorships and business involvement throughout the year

•Monetary commitment may be intimidating because national dues cost is greater than other student organizations’ national dues

Professional Development The focus of professional development this year is to create more opportunities for members. This means not only delivering a large variety of professional development opportunities, but also ensuring that the quality of the events delivers value to mem-bers. To do so, the planning process for each of the following events will begin much earlier than it has in years past. We will also use feedback from last year’s post event surveys to better deliver added value. We will conduct surveys again this year to measure our success and satisfaction.

goals: •Facilitate 8 on-campus and 5 off-campus events each semester

• Collaborate with other groups on campus for 2 events a semester

•Achieve a satisfaction average above 4.0 on a 1-5 scale and a 75% rate of attendees willing to attend another similar event

•Compete in 8 marketing-related competitions

The F.I.R.M. (Professional Service)AMA Ferris has created The F.I.R.M. to allow students to gain real world marketing experience. The F.I.R.M. stands for “First-hand Integrated Real-world Marketing.” Each client will have a unique set of goals established to measure the success of our integrated marketing plans. The following non-profit organizations and local businesses are the anticipated clients for the com-ing year:

•Creek’s Edge Apartments

•Ferris State University Club Tennis

Chapter Analysis (SWOT)

•CROP Hunger Walk

•Paint Big Rapids Pink


On-campus Professional Development EventsStudent Professional Career and Leadership Conference (Fall 2012) goal: 10 members attend Target: Ferris Student Leaders Summary: Career Services and Student Leadership and Activi-ties conducts a conference to develop employability skills and tools needed for career placement and preparation.

Marketing Week (October 9th-16th)

AdCraft College Tour - Collaborative Event with AdGroup goal: 40 students to attend Target: AdGroup of AAF and AMA Ferris members Summary: A panel of speakers will be traveling from Doner Advertising to discuss the evolution of the marketing world from classic advertising to an IMC approach.

Tie Dye Social (See Social)

Business Olympics (See Social)

regional Conference (October 12th) goal: 25 AMA Ferris members & 25 non-AMA Ferris students to attend Target: Regional AMA Chapters & FSU students Summary: AMA Ferris is hosting its second regional collegiate conference in October 2012. We anticipate having about 4 speakers and 2 interactive sessions.

Career Fairs (Fall 2012 & Spring 2013) goal: 10 members attend at least 1 fair Target: FSU Students Summary: Although not hosted by AMA Ferris, this Career Services event provides our members an excellent opportunity to speak with industry recruiters.

resume and interview Panel (Fall 2012 & Spring 2013) goal: 30 members attend Target: Business Students Summary: AMA will invite industry professionals to answer questions that members have regarding their resumes and interviews.

Speaker - Luke Wyckoff on Social Media: Doggone Important for Your Future (Fall 2012) goal: 10 members attend Target: All business students Summary: Owner of Social Media Energy and Wyckoff Consult-ing will participate in a one-hour panel discussion and a one hour presentation on the importance of social media and what it means to one’s future success.

Speaker - Justin Godley, Kellogg’s (Spring 2013) goal: 30 members attend, 10 non-members attend Target: College of Business students Summary: Justin Godley will discuss his experience with emerg-ing media at Kellogg’s. AMA Ferris will host and promote the event to other business organizations.

Video Conference - Andy Rosen, Intercall & Rosen Digital Con-sulting (Spring 2013) goal: 30 members attend Target: AMA Members Summary: Seasoned big brand digital leader and innovator Andy Rosen will discuss his three-screen expertise (web, mo-bile & broadcast) and fourteen years of big brand experience.

Sales Seminar - Jeanne Frawley, Sales Education Foundation (Spring 2013) goal: 50 students attend Target: All business students Summary: AMA Ferris will host and promote a seminar in which students can participate in a sales aptitude test to bet-ter understand which area of sales applies to them.

Etiquette Dinner (Spring 2013) [New] goal: 20 AMA members attend, 30 non-AMA members at-tend Target: All business students Summary: To help members learn dining etiquette in busi-ness situations, AMA Ferris will host and promote etiquette dinner in collaboration with the Hospitality Program at Ferris State University.

Off-campus Professional Development Events Chicago Agency Tour (Fall 2012) goal: 10 members attend Target: AMA Ferris members Summary: To give members the opportunity to see real-world agencies at work and the opportunity to network with indus-try professionals, AMA will tour NSA Media and Ogilvy and Mather in Chicago, IL.

Cincinnati Agency Tour (Spring 2013) [New] goal: 15 members attend Target: AMA members Summary: To give members the opportunity to see real-world agencies at work and the opportunity to network with indus-try professionals, AMA will tour Empower MediaMarketing in Cincinnati, OH.

regional Conferences - UWW, University of Cincinnati / BGSU, Lansing Community College (Fall 2012/Spring 2013) goal: 10 members attend each Target: AMA members Summary: Because these conferences give our members the opportunity to network with other chapters and to listen to speakers we may not otherwise have access to, AMA Ferris will put greater emphasis on attending these this year. AMA West Michigan Lunch Speaker Events (Monthly) goals: At least 2/3 of Members attend one meeting and at least 5 members attend each month (on average) Target: AMA members Summary: AMA West Michigan is the AMA professional chap-ter located closest to us in Grand Rapids, MI. Lunch speaker sessions occur monthly and allow for AMA Ferris members to network with working professionals in the area.

Additional Events Although these are the events currently planned, our goal as a chapter is to facilitate more on-campus professional develop-ment events than ever before. Therefore, we will continually look for opportunities and ways to deliver this to our members by networking with professionals, using our faculty connec-tions, and reaching out to alumni.


Community Servicegoals: 400 hours of community service with 75% being marketing related 75% of chapter members will obtain at least 5 hours of community service each semester 50% of chapter members will obtain at least 10 community service hours

Marketing RelatedCrOP hunger Walk (September 2012) The CROP Walk is an event in which participants walk through the city of Big Rapids raising awareness of hunger issues both globally and locally. 75% of funds from the event go towards global hunger relief efforts. The remaining 25% go to local food pantries in Big Rapids area. AMA Ferris will create and imple-ment the promotion, marketing, and advertising of the event to campus. goal: 20 members attend the walk & 20 members aid in pro-motions

homecoming Tailgate (October 2012) The College of Business hosts a tailgate event prior to the annual homecoming game. AMA Ferris is responsible for promoting the event as well as welcoming alumni and getting other College of Business students involved in the tailgate activities. goal: At least 10 members participate in the promotion and hosting of the event

Paint Big rapids Pink (October 2012) AMA Ferris members will decorate local storefront windows in downtown Big Rapids to promote October Breast Cancer Awareness Month. goal: 10 members participate

AMA Saves Lives (Fall 2012 and Spring 2013) The event will continue year round to sign-up organ donors. Marketing related community service hours will be given to AMA members who staff tables in high foot-traffic areas influ-encing and assisting students to sign-up to be organ donor. goal: 60 hours of service by AMA members

The F.i.r.M. (Fall 2012 and Spring 2013) The F.I.R.M. provides marketing services for the not for profit community. AMA Ferris has created the “F.I.R.M.”, as de-tailed in the Professional Development section. goal: 80 hours of service by AMA members

Other Services PerformedAdopt-A-highway (Fall 2012 and Spring 2013) AMA Ferris sponsors a two-mile stretch of highway in Big Rapids. We are responsible for its upkeep twice a year. goal: 10 members participate

Safe ride (Twice a semester) Safe Ride is a free shuttle service available to students and the community for transportation home from local establish-ments running from midnight to 2:30 AM. goal: 2 members participate at each event

The Big Event (Spring 2013) Students complete home improvement projects for the com-munity of Big Rapids in an effort to increase community relations. goal: 15 members participate

relay for Life (Spring 2013) Participants fundraise and walk all night to benefit the Ameri-can Cancer Society which aids in research, assistance, and other programs for cancer patients. goal: 20 members participate, raise $500

AMA Ferris puts a lot of emphasis on impacting the communi-ty. For this reason, when we are approached with a commu-nity service campus event, we always try to have a presence.

AMA Saves Lives (Won multiple awards in 2011-2012)

goals: Register 500 organ donors & gain recognition in at least 3 other categories Summary: Coupled with the Case Competition for Donate Life America, energy is high for this year’s AMA Saves Lives ini-tiative. This is why we have set an aggressive goal for donor registration.

ama saves livesAMA CompetitionsCase Competition (2012 Semi-Finalist) goal: Top-ten

Website Competition goal: Recognition

Student Marketer of the Year [New] goal: Gain recognition for an AMA Ferris member

northwestern Mutual Sales Competition [New] goal: Gain recognition for an AMA Ferris member

Website Competition goal: Recognition

Outstanding Marketing Week (2012 Excellence in Marketing Week) goal: 2013 Excellence in Marketing Week

SABrE international Collegiate Competition (2012 2nd Place) goal: 1st Place

Chapter Exhibit Booth (2012 Best Display of Chapter Activities) goal: Repeat 1st in at least 1 of the booth categories

Chapter Plan and Annual report (Bronze in 2010-2011) goal: To become a gold AMA chapter or better


FundraisingOverall Goal: To provide enough money to support charitable causes, chapter operations, professional development events, and recruitment purposes.

Individual EventsBigwords.com Campaign (Fall 2012 and Spring 2013) Reach 100% distribution of the promotional materials from Bigwords; utilize social media to raise awareness of Bigwords on-campus goal: Earn $150/semester for our work

T-Shirt Sale (Fall 2012 and Spring 2013) Sell entire inventory of “All Night at Club FLITE” t-shirts, utiliz-ing social media and event marketing to achieve these sales goal: $600 profit

Buffalo Wild Wings (Fall 2012 and Spring 2013) Produce, print, and distribute 300 fliers on campus and in the community, receiving a percentage of those who attend goal: Raise $200/semester

gala (Spring 2013) Banquet event and silent auction hosted by AMA Ferris. Funds will go toward our New Orleans trip for the following year. Invite alumni, parents, faculty, and administration. goal: 10-20 alumni, 10-15 faculty members, 90% of AMA active members, 85% of those members invite family and friends; Total attendees of 100 guests; Raise $1,500

homecoming Tailgate (Fall 2012) Sell non-alcoholic beverages for students, faculty, alumni, and community members in the College of Business tent goal: Raise $75

Membership

Goals:•Maintain at least 70% of last year’s active members eligible to return

•Have at least 50 active members by the end of Fall semester

• Increase membership to 60 active members by the end of the 2012/2013 school year

•Have 7 majors in our organization other than marketing

•Have 40% of our membership base be underclassmen

•Membership levels: 15% reach ALL AMA, 25% reach ALL Pro or higher, 50% Pro or higher

Pot of gold raffle (Spring 2013) 50-50 raffle tickets sold at a Ferris men’s and women’s basketball game goal: Raise $200

Bowling Tournament (Fall 2012 and Spring 2013) Invite organizations around campus to compete in a College of Business Bowling Tournament held at The Gate bowling alley goal: 10-15 teams attend; raise $300 at each event

rada knives (Fall 2012 and Spring 2013) Sell knives and other Rada products to family, friends, faculty, and community members goal: Raise $700

Dairy Queen Coupon Books (Spring 2013) AMA Ferris partners with the local Dairy Queen/Orange Julius to promote its opening in February through coupon book sales goal: Raise $500

university Sponsorships goals: $1,000 from the College of Business $1,000 from Student Government at Ferris

Corporate Sponsorships goals: Gain 3 corporate sponsorships and $2000

T-Shirt Sales

Membership recruitment


Recruitment Tactics•Distribute AMA Ferris-sponsored door decorations to all marketing majors living in campus residence halls.

•Create a pre-membership packet to give more information to those who are interested in joining AMA Ferris. This will provide those who are interested with the benefits of joining, weekly meeting times, dues information, including national and local forms, as well as the membership levels AMA Ferris practices.

•Create and distribute posters as well as handouts throughout the College of Business with the AMA Ferris theme, “CMO, Creating More Opportunities.”

•Host new member meetings each semester, during which AMA Fer- ris will give an insightful presentation on what the American Market- ing Association is and what the chapter at Ferris has planned to make the year worthwhile.

•Utilize and participate in the on campus events which will provide the dynamic environment AMA Ferris is looking for to recruit potential new members: Bulldog Bonanza - Underclassmen invited to discover what organizations and business are located in Big Rapids. AMA Ferris will host an informational table College of Business Fest - College of Business welcomes back students with food, games, and prizes. AMA Ferris will host an informational table. get Acquainted Day - This University-wide events encourages minority and International students to meet one another. AMA Ferris will host an informational table.

•Attend 55 basic College of Business courses during the first two weeks of classes. AMA Ferris e-board will give a 10 minute presentation providing information about AMA International, professional development opportunities, as well as the weekly and new member meeting times.

Activation Tactics•Create a membership folder that allows members to keep all AMA information and handouts together. This will also include a welcome letter, the e-board and advisor contact information, a very thorough description of each e-board position, and a survey asking members what AMA committees they are interested in getting involved in.

• In order to create more opportunities, we will encourage and coach each member to be involved by creating director positions. This gives all members an opportunity to enhance their leadership skills.

Membership InitiativeTo encourage members to be more involved within the AMA Fer-ris chapter, we have created personalized membership levels. Our membership levels will inspire our general members to attend general meetings, professional development events, community service hours, and our on campus 5-Star events. We want all our general members to strive towards reaching “All-AMA” status each semester, so we have added an extra bonus once members reach this level.

See membership levels to the right:

with

, ,

Recruitment poster design (right) and flyer handouts (top)

¨ALL-PrO” LEVEL

•75% of general meetings

•10 hours Community Service

•2 Socials

•2 Fundraising Events

•3 Professional Development Events

•2 5-star Events

•Assist in leading an event

¨ALL-AMA” LEVEL


•10 hours Community Service

•2 Socials

•3 Fundraising Events

•4 Professional Development Events

•3 5-Star Events

•Lead an event

¨rOOkiE” LEVEL


•Dues paid in full

¨PrO” LEVEL

•70 % of general meetings

•5 hours of community service

•1 Social Event

•1 Fundraising Event

•2 Professional Development Event

•2 5-Star Events


Communications

Email Our email program is utilized to relay topics discussed during general meetings to members as well as to communicate with individuals who are interested in joining or getting more information about our organization. Email communication is also used for general communications. Target: Alumni, Members, Faculty, and Potential Members goals: Email all individuals who request more information about joining; Send 2 newsletters each semester

Website The development of www.amaferris.org will be used to further engage and update stakeholders on the developments and changes occurring with AMA Ferris. Target: Alumni, members, faculty, potential members, parents, and other AMA chapters goals: Two stories posted every month; Website analytics report presented during a general meeting each semester

OrgSync Orgsync is a digital application used by the university to monitor communications, community service, and membership for all the student organizations on-campus. AMA Ferris will utilize all of the tools Orgsync has to offer. Target: AMA Ferris members (Internal) goal: All events posted to the OrgSync calendar tool; All members join OrgSync

Texting Program An optional texting program will be implemented this year to all members. Once members sign-up to attend or participate in an event at a general meeting, they will receive a text notification reminding them of the event an hour before it begins. Target: AMA Ferris members goals: Text a reminder to each individual an hour before the event

Social AffairsAlthough many of our professional development, community services, and fundraising events have social aspects, we also offer specific social events so that our members can bond.

goals:

List of Events (Subject to Change):

Fall 2012

• Halloween Night

• Marketing Week T-Shirt Tie Dye

• Bowling at the Gate Bowling Alley

• Business Olympics in IRC

• AMA member BBQ

• Homecoming parade and game

Social Media (Facebook/Twitter) AMA Ferris has a social media presence on both Twitter and Facebook in order to reach out to members in a timely manner as well as share informative articles about the marketing world. A public AMA Ferris group will be used to share what is going on in our chapter as well as photos and other information. A private AMA Ferris group is available for members to post meeting happenings, reminders of upcoming events, and discuss current projects. Target: Alumni, Members, and Potential Members goal: Minimum of 4 updates and tweets per week; Have all members join the private AMA Ferris Group

3 on-campus events and 1 off-campus event each semester 70% of members to attend 1 social 60% of members to attend 2 socials

Spring 2013

• Open skate at Wink Ice Arena

• Ferris State Hockey games

• Local roller rink open skate

• Grand Rapids Griffins profes-sional hockey game

• Game night at Biggby Coffee


Chapter OperationsExecutive Board Structure Our AMA Board is made up of 8 Executive Board positions. The AMA president is in charge of monitoring and communicating with all other e-board members to make sure tasks are being completed and executed. The AMA president reports directly to our 2 advisors. Under the president are 7 Vice President roles including Professional Development, Membership, Fundraising, Community Service, Finance, Communications, and Social Affairs. Under each Vice President are a series of Directors which are outlined below.

Directorships In order to create opportunities for all members, each e-board member will delegate certain events or tasks to general members to develop their leadership abilities. Such directorships include promotions for an event, leading up competitions, communicat-ing and planning speaker events, or heading up subcommittees for other responsibilities.

Elections Each spring semester, the new e-board is elected prior to the International Collegiate Conference. Any general member can be nominated for an executive board position. Nominees then give a brief presentation on what they would add to the executive board and anonymous ballots are cast. We feel this election process makes it possible for new leaders to emerge and take on more responsibility within the organization.

Executive Board Transitions After the election process is complete, each new e-board member meets with the retiring e-board member and the advisor. At this time, all previous events and major responsibilities are outlined as well as tactics for completing goals. All materials are given to the new e-board member. Furthermore, for the first three weeks after elections, both the retiring and new e-board at-tend weekly e-board meetings to help guide the new e-board through end of the year activities.

Executive Board Retreat A well organized and prepared executive board is essential to maintain chapter operations. Once a semester a retreat is held to create a tentative schedule of events as well as planning and tracking goals. Previous years’ successes and failures are analyzed to make improvements to the chapter and continue to create value for members.

Executive Board Meetings The executive board will meet Thursday of each week to discuss current chapter operations as well as making sure tasks are being delegated and plans are being implemented. This ensures we work as a team on projects and are completing tasks ef-fectively and efficiently.

Executive Manuals Throughout the year, each position keeps a manual with any materials they create or use to complete responsibilities. The manual also includes reports of past event successes and failures as well as suggested improvements and tips for execution of tasks. At the transition stage, these manuals are passed from the retiring e-board to the new e-board and are explained.

General Member Meetings Every Tuesday, the entire AMA chapter holds general meetings to discuss upcoming events, interact with members, and host speakers and workshops.

Event Evaluations As each event is completed, an event evaluation must be completed by the e-board member in charge of the event. This evalu-ation measures the actual results to goal, outlines what could be improved, highlights what was successful about the event, and records any expenses acquired during the process. These evaluations are then placed in manuals for future e-board use and for completion of the annual report.


AuguST (2012)E-board Retreat

E-board Meeting

Barbeque

General Meeting

SEPTEMBErLeadership Conference

Biggby Coffee

AMA West Michigan

Adopt-A-Highway

Bigwords.com Promotion

General Meetings (4)

E-board Meetings (4)

Freshman Class Visits

College of Business Festival

Bulldog Bonanza

OCTOBEr AMA West Michigan

Tie Dye Social

Regional Conference

Business Olympics

AdCraft College Tour



Chapter Plan/AMA Saves Lives

Career Fair

UWW Regional Conference

Bowling Tournament

Chicago Agency Tour

nOVEMBEr AMA West Michigan

Safe Ride



Speaker Event

Website Competition

Creeks Edge Project

DECEMBEr AMA West Michigan

E-board Retreat

Ice Skating

Student Marketer of the Year

Case Competition Submission

AMA Saves Lives Fall Competition



JAnuArY (2013)General Meetings (3)


Justin Godley Speaker Event

AMA West Michigan

Etiquette Dinner

FEBruArYAMA West Michigan

Grand Rapids Agency Tour

Chapter Exhibit Booth

SABRE

Andy Rosen Video Conference

AMA Saves Lives Month

Annual Report

Relay for Life



UC & BGSU Regional Conference

Cincinatti Agency Tour

MArCh AMA West Michigan

International Collegiate Conference

Career Fair

The “Big Event”

Grand Rapids Griffins



APriLAMA West Michigan



Adopt-A-Highway

Safe Ride

Annual Gala/Awards Night

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Community Service

Fundraising

Membership Recruitment

Professional Development

Social Affairs

Competition

Event Key

Calendar of Events

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RevenueS expected expenSeS expected

pRofeSSional development pRofeSSional development

The F.I.R.M. $50

Ferris Regional Conference Ferris Regional Conference

Registration Fees $450 Bags $300

Grant $500 Food $250

Speaker Expense $500

Etiquette Dinner $1,500 Etiquette Dinner

Food $1,400

Promotion $100

Meeting Speakers $300

Chicago Agency Tour $500 Chicago Agency Tour $500

Cincinnati Agency Tour $500 Cincinnati Agency Tour $500

UWW Regional Conference $450 UWW Regional Conference $450

U Cin Regional Conference $450 U Cin Regional Conference $450

LCC Regional Conference $200 LCC Regional Conference $200

AMA West Michigan $375 AMA West Michigan $375

New Orleans Conference $4,000

fundRaiSing competitionS

T-Shirt Sale $600 Case Competition $25

Buffalo Wild Wings $400 SABRE $25

Homecoming Tailgate $75 Exhibit Booth $100

Pot of Gold Raffle $200

Corporate Sponsorship $2,000 fundRaiSing

BigWord.com $300 Spring Gala

RADA Knives $700 Reservation $300

Dairy Queen Coupon Sales $500 Invitations $200

Student Governement $1,000 Food $2,200

College of Business $1,000 Misc $200

Bowling Tournament $900 Bowling Tournament $525

community Service

Relay for Life $50

CROP Hunger Walk $25

membeRShip membeRShip

National Dues $2,820 National Dues $2,820

Chapter Dues $2,880 Recruitment Promotions $600

Member T-Shirts $480

communicationS

Host Fee Website $80

Misc. Postage $20

total RevenueS $18,300.00 total expenSeS $17,025.00

caRRyoveR $1,275.00

Budget 2012-2013


ama ferris chapter plan 2012-2013

Documents

ama ferris chapter theme

chapter goalsama ferris

marketing majors

gold chapter

entire chapter

state of michigan

involved student organization

leadership opportunities