amagi's smart tv advertising for education sector for hsm(hindi speaking market)

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Targeted Ads on TV

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EDUCATION SECTOR

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Education Sector Advertising on TV• TV advertising of education sector grew by 51% on TV during

Jan- Jun’10 compared to Jan-Jun’09• Advertising of education sector skewed towards the regional

TGs

2Source: TAM Media Research- Adex IndiaNote: Figures are based on secondages consumed

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Share of sub- sectors of educational institutions


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Top 10 advertisers in 2011

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Advertisers % ShareLOVELY PROFESSIONAL UNIVERSITY 4%

PLANMAN CONSULTANT INDIA P LTD 4%

INDIA NEWS MEDIA ACADEMY 3%

SADHNA ACADEMY FOR MEDIA STUDIES 3%

MANIPAL GROUP 3%

NIIT LTD 2%

USHODAYA ENTERPRISES LTD 2%

SHARADA GROUP OF INSTS (MNG) 2%

RAHUL FOUNDATION 2%

CSC COMPUTER EDUCATION PVT LTD 2%

Source: TAM Media Research- Adex IndiaNote: Figures are based on secondages consumed

• During Jan-Jun’11 Lovely University, Planman Consultants, India News Media Academy were top 3 advertisers

•Top 10 advertisers share aggregates to 27% of overall advertising share of education sector on TV during Jan-Jun’11

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Why Amagi- Smart TV for education sector?

• Gain national brand visibility

• Reach right TG through national platform

• National platform creates high brand value

• A local spot available at a fraction of national rate

• Affordable than regional competitors

• Allows you to localize your advertising


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Amagi National Channel Offering

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No.1 Bollywood lifestyle channel

Leading Hindi news channel

Premium English news channel

India’s most loved youth brand

The new age Hindi movie channel

India’s ultimate Action destination

Premium Hindi News Channel

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Right choice of channels for right TG

Bindass, UTV Movies, Zoom & IBN 7

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Bindass

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India’s first home grown 360 degree

Entertainment Brand for the Youth

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Bindass’ Personality

Demographics:

15-24 SEC AB

Males & Females

HSM 1mn+ - Urban Youth

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Psychographics:

Bindass - Confident

Non conformist

Early adopters

Proudly Indian

Upwardly Mobile

Geographics:

Bindass reaches out to 35 million

youth every week across HSM 1

mn + Towns

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Youth loves Bindass!

10Source: TAM Peoplemeter , Market: HSMAverage Weekly Reach Report

CS 15+ YRS CS 15-24 YRS

Channel Date From Date To Reach 000 Reach 000

Bindass 08/01/2012 14/01/2012 22514 8801

Bindass 15/01/2012 21/01/2012 22838 8912

Bindass 22/01/2012 28/01/2012 23321 8788

Bindass 01/01/2012 28/01/2012 23153 8870

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Parents are influencers…

11Source: TAM Peoplemeter , Market: HSMAverage Weekly Reach Report

CS 15-44 YRS

Channel Date From Date To Reach 000

Bindass 08/01/2012 14/01/2012 17623

Bindass 15/01/2012 21/01/2012 17491

Bindass 22/01/2012 28/01/2012 17628

Bindass 01/01/2012 28/01/2012 17703

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UTV Movies

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Why UTV Movies?

Almost 1000 Bollywood movies release every year

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Movies reach across audience

More than 5crore Indian audience is hooked onto Bollywood

Minimize wastage/ spillage

Sustainable brand- building by cost effective medium

Time spent by viewers on Movie Channel is high

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Everyone loves Movies

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CS 15+ YRS CS 15-24 YRS CS 15-44 YRS

Channel Date From Date To Reach 000 Reach 000 Reach 000

UTV Movies 01/01/2012 07/01/2012 34549 11266 25710

UTV Movies 08/01/2012 14/01/2012 34238 11320 25519

UTV Movies 15/01/2012 21/01/2012 33609 11408 25465

UTV Movies 22/01/2012 28/01/2012 34937 11674 26193

UTV Movies 01/01/2012 28/01/2012 34333 11417 25722

Source: TAM Peoplemeter , Market: HSMAverage Weekly Reach Report

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zoOm – 100% Bollywood

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Zoom- ‘isko dekho’

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Zoom 01/01/2012 07/01/2012 22598 8136 16963

Zoom 08/01/2012 14/01/2012 24204 8636 18553

Zoom 15/01/2012 21/01/2012 22358 8569 17043

Zoom 22/01/2012 28/01/2012 23016 8683 17645

Zoom 01/01/2012 28/01/2012 23044 8506 17551


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17* Available in select cities

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Fathers are decision makers

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IBN 7 01/01/2012 07/01/2012 24716 7075 17560

IBN 7 08/01/2012 14/01/2012 23085 6249 16267

IBN 7 15/01/2012 21/01/2012 21939 5955 15326

IBN 7 22/01/2012 28/01/2012 23068 6585 16080

IBN 7 01/01/2012 28/01/2012 23202 6466 16308


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Education sector advertisers with Amagi

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and more…..

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Thank You.www.amagi.com

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amagi's smart tv advertising for education sector for hsm(hindi speaking market)

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