amanda cashman , brenley devlin, brent ploughe, bill tehan western illinois university

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“Social media is like water. On its own, water does some cool things, but when combined with other compounds it enabled the evolution of all forms of life." - Volpe, Amanda Cashman, Brenley Devlin, Brent Ploughe, Bill Tehan Western Illinois University

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Amanda Cashman , Brenley Devlin, Brent Ploughe, Bill Tehan Western Illinois University. “Social media is like water. On its own, water does some cool things, but when combined with other compounds it enabled the evolution of all forms of life." - Volpe, 2012. What are Social networks?. - PowerPoint PPT Presentation

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Page 1: Amanda  Cashman , Brenley Devlin, Brent Ploughe, Bill  Tehan Western Illinois University

“Social media is like water. On its own, water does some cool things, but when combined with other compounds it enabled the evolution of all forms of life." - Volpe, 2012

Amanda Cashman, Brenley Devlin, Brent Ploughe, Bill Tehan

Western Illinois University

Page 2: Amanda  Cashman , Brenley Devlin, Brent Ploughe, Bill  Tehan Western Illinois University

WHAT ARE SOCIAL NETWORKS?

We define social network sites as web-based services that allow individuals to:

Construct a public or semi-public profile within a bounded system

Articulate a list of other users with whom they share a connection

View and traverse their list of connections and those made by others within the system.

Page 3: Amanda  Cashman , Brenley Devlin, Brent Ploughe, Bill  Tehan Western Illinois University

• Facebook• Twitter• LinkedIn• Blogging

• Messaging Boards• YouTube• Google Docs• Spotify

TYPES OF SOCIAL MEDIA UTILIZED

IN HIGHER EDUCATION

Page 4: Amanda  Cashman , Brenley Devlin, Brent Ploughe, Bill  Tehan Western Illinois University

WHO IS USING SOCIAL MEDIA?

Research at the University of New Hampshire found percentage of UNH students who used each platform (social media) daily: Facebook 96% YouTube 84% Blogs 20% Twitter 14% MySpace 12% LinkedIn 10%

CNN found: 98% of College have a Facebook page; 84% have a Twitter page

If Facebook were a country, it would be the 3rd most populated in the world (behind only China and India)

2 billion YouTube videos viewed per day. Americans spend a quarter of their online time on social networking

sites 40% of social media users have social networking on their

smartphones

Page 5: Amanda  Cashman , Brenley Devlin, Brent Ploughe, Bill  Tehan Western Illinois University

INSTITUTIONS WITH EFFECTIVE SOCIAL MEDIA PRACTICES

• Texas A&M

• The Ohio State University

• Harvard University

Page 6: Amanda  Cashman , Brenley Devlin, Brent Ploughe, Bill  Tehan Western Illinois University

TEXAS A&M UNIVERSITY

THE OHIO STATE UNIVERSITY

HARVARD UNIVERSITY

Page 7: Amanda  Cashman , Brenley Devlin, Brent Ploughe, Bill  Tehan Western Illinois University

TAKING SOCIAL MEDIA TO THE NEXT LEVEL AT MIDDLE COLLEGE

Coordinate Strategy across Campus

Invest in Education and Training

Get Students Involved

Put your School’s President on Facebook/Twitter

Page 8: Amanda  Cashman , Brenley Devlin, Brent Ploughe, Bill  Tehan Western Illinois University

HOW WILL USING SOCIAL MEDIA INFLUENCE OUR

UNIVERSITY?MIDDLE COLLEGEFACEBOOK PAGE

MIDDLE COLLEGE TWITTER PAGE

Page 9: Amanda  Cashman , Brenley Devlin, Brent Ploughe, Bill  Tehan Western Illinois University

ADDRESSING CONCERNS

WITH SOCIAL MEDIA• Compliance Program• Guest Speakers/Programs• Video with current students on website –

addressing issues related to social media• Review of Code of Conduct policy• Create a Social Media Living Learning

Community–Monitor and Coordinate all social media

networks at Middle College

Page 10: Amanda  Cashman , Brenley Devlin, Brent Ploughe, Bill  Tehan Western Illinois University

ELECTRONIC CIVILITY PLEDGE

Page 11: Amanda  Cashman , Brenley Devlin, Brent Ploughe, Bill  Tehan Western Illinois University

THEORETICAL FOUNDATIONS

• Baxter-Magolda’s: Self-Authorship Theory

• Kolb’s Learning Styles

• Perry’s Ethical Development Theory

• Transformational Learning

Page 12: Amanda  Cashman , Brenley Devlin, Brent Ploughe, Bill  Tehan Western Illinois University

QUESTIONS?

FOLLOW US ON FACEBOOK

& TWITTER

Page 13: Amanda  Cashman , Brenley Devlin, Brent Ploughe, Bill  Tehan Western Illinois University

REFERENCES• Abram, S. (2012). Social media in higher education. Stephen’s Lighthouse. Retrieved February 18,

2012, from http://stephenslighthouse.com/2012/02/13/social-media-in-higher-education-2/.• Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of

Computer-Mediated Communication, 13(1), article 11. Retrieved February 17, 2012, from http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html.

• Crowe, A. (2011). Establishing responsible social media use. Strategy & Leadership in Critical Times: Emergency Management. Retrieved February 19, 2012, from

http://www.emergencymgmt.com/safety/Establishing-Responsible-Social-Media-Use-030711.html.• Frankel, J. (2011). WeComply Announces Responsible Social Media Use Training Course Now Available.

PRWeb: Online Visibility from Vocus. Retrieved February 19, 2012, from http://www.prweb.com/releases/compliancetraining/socialmedia/prweb8964188.htm.

• Howard, J. (2011). Social media lure academics frustrated by journals. The Chronicle of Higher Education. Retrieved February 18, 2012, from http://chronicle.com/article/Social-Media-Lure-Academics/126426/.

• Keeling, R. P. (2006). Learning reconsidered 2: A practical guide to implementing a campus-wide focus on student experience. Washington DC: ACPA, ACUHO-I, NACADA, NACA, NASPA & NIRSA.

• Kegan, R. (1994). In over our heads: The mental demands of modern life. Cambridge, MA: Harvard University Press.

• Nielsen. (2011). Social Media Report. Nielsen. Retrieved February 19, 2012, from http://blog.nielsen.com/nielsenwire/social/.

• Umika Pidaparthy. (2012). How college use, misuse social media to reach students. CNN.com. Retrieved February 19, 2012, from http://www.cnn.com/2011/10/20/tech/social-media/universities-social- media/index.html

• University of New Hampshire. (2012). Social networking usage and grades among college students. Retrieved February 17, 2012, from http://www.unh.edu/news/docs/UNHsocialmedia.pdf.

• Volpe, M. (2012). How can social media be incorporate into your communication at Notre Dame. Retrieved February 17, 2012, from http://blogs.nd.edu/donschindler/2011/04/18/how-can-social-media-be- incorporated-into-your-communications-at-notre-dame/.