Amanda Crabtree

Background Information: This ad was done by Marketforce

Australiaadvertising agency.

It was released in July 2007.

What is the message of this ad?

The message of this ad is drinking can influence the way you think and the way your body functions. No matter how good of a driver you think you are drinking even one alcoholic beverage will impair your ability to drive.

Who do you think this ad appeals to?

I think that the ad appeals to everyone.

Especially to anyone of a legal driving age with a license or anyone who plans to be behind the wheel of a vehicle.

What does the brain symbolize?

I think the brain symbolizes the way a person cannot make quick decisions and will be unable to think or concentrate while under the influence of alcohol.

What is the focal point of this ad?

The focal point of this ad is the brain. It is vibrantly colored and is made to be seen instead of its blurred surroundings.

Is this ad balanced?

Yes, I think the ad is balanced because the words on the left side of the ad balance out the brain on the right. Even though the colors differ from each other they both stand out in the blurred background.

What is omitted from the ad?

The face of the person driving the vehicle. It was removed to not specify one certain gender. There is no need to have a visual of the face when the ad is referring to the brains ability to concentrate when under the influence of alcohol.

How does the lighting effect the picture?

The contrast between the background of the car being blurred and darkened next to the brightly colored brain represents how if your brain is influenced by alcohol you won’t see clearly.

Logos Does this ad seem logical to you?

Yes, the ad is completely credible. When you drink and drive you can’t function the way you would if you were sober. It is a very simple way to visualize what happens when you drink and drive.

EthosDo you think the source of this ad is credible?

Yes, this is a credible source because it is a government owned and operated website. There are many different topics about the safety of being on the road and the consequences of driving impaired.

PathosHow does this ad appeal to your sense of emotion?

It makes you fearful of being on the road while others are under the influence of alcohol.

It makes you angry that everyday people drive while under the influence of alcohol. The drunk driver is usually not the one killed when involved in an accident because your body reacts differently compared to the sober driver.

Sourceshttp://ors.wa.gov.au/

The Office of Offroad Safety.

http://www.coloribus.com/adsarchive/prints/office-of-road-safety-drinking-kills-driving-skills-10176755/

Information about the picture.