amanda swenson, pfizer inc november 16, 2012
DESCRIPTION
The National Association of Business Political Action Committees 2012 NABPAC POST-ELECTION CONFERENCE. Trailblazer. Amanda Swenson, Pfizer Inc November 16, 2012. Lay of the land. ~100,000 Colleagues worldwide 23,863 PAC eligible 4,001 PAC Members $2.6M for 2012 Election Cycle - PowerPoint PPT PresentationTRANSCRIPT
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PRESENTED BY:
Amanda Swenson, Pfizer Inc
November 16, 2012
Trailblazer
The National Association of Business Political Action Committees
2012 NABPAC POST-ELECTION CONFERENCE
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Lay of the land
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 2
o ~100,000 Colleagues worldwideo 23,863 PAC eligibleo 4,001 PAC Memberso $2.6M for 2012 Election Cycleo 16.77% Companywide Participationo NY based headquarterso ~5,700 PAC eligible in the field – sales
o ~2,380 PAC Members in the fieldo ~10 Large sites around the US
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Campaign
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 3
oTextoTextoText
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Results
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 4
oPAC Participation: 14% to 16.77%oNew PAC Members: 523o Increased Contributions: 159oOnetime Contributions: $10K oNew Contributions for the cycle: $135K
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Surprises
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 5
oPopular CEO! – almost 80% email open rate
oCurrent PAC members actually gave more $
oEven with low $$ options, people gave more
oSenior leader interest/excitement
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Challenges
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 6
oManaging momentum/energy
o“Frankenstorm”
oConducting a raffle
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What’s Next
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 7
oDinner has been schedule for January
oLaunch similar raffles with other senior leaders
oFoster our new members so they keep giving
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Lessons Learned
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 8
#1 You HAVE TO have senior leadership
supporting your PAC!
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Thank You
THE NATIONAL ASSOCIATION OF BUSINESS POLITICAL ACTION COMMITTEES | 9
Amanda SwensonPfizer PAC
325 7th Street, NWWashington, DC 20004
(202) 624-7523E: [email protected]