The Reel storyThe Indian entertainment and media industry zooms past

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The Indian Entertainment and Media Industry registered a 11.8% growth in 2013 to reach $14.8 billion

Driven by continued growth of regional media, digitization, pan India mega events such as general elections and IPL, and continued diversification and penetration of films, the industry achieved 11.8% growth in 2013.

Television continues to be the dominant segment, contributing 45% to the overall

industry value.

In the light of continued economic slowdown, the advertising spend across media saw a 10% growth in 2013 to touch $5.8 billion, with Print at 45% continuing to be the largest beneficiary.

CAGR (2008–13): 9.6%

Entertainment and Media Industry Size in $Billion, 2008–13

Industry Size by Segments, 2013

Industry Advertising Revenue by Segments, 2013

9.3

2008

9.5

2009

10.5

2010

11.7

2011

13.2

2012

14.8

2013

Source: Federation of Indian Chambers of Commerce and Industry (FICCI)

Source: Federation of Indian Chambers of Commerce and Industry (FICCI)

Source: Federation of Indian Chambers of Commerce and Industry (FICCI)

45%

45%

38%

8%5%4%

25%3%

2%

2%

2%

1%

14%

4%

Music

Radio

Radio

Out of Home

Out of Home

Gaming

Digital Advertising

Digital

Advertising

Animation & VFX

Films

Print

Print

TV

TV

$14.8 billion

$5.8 billion

Compiled by: Rijuta Karalkar

However, new media sectors, such as animation & VFX, films and music on the back of strong content and digitization, radio with growth anticipated post the rollout of Phase 3 licensing, are expected to record strong growth.