amazon-leading online store

-Shruti Agrawal

butBut..

• What is vision and mission of that company?

• How the workers work? • How they

manage to maintain their popularity?

• Etc…

founded in July 5,1994 by Jeff

Bezos

original name as

"cadaver"

Amazon.com started as an online bookst

ore.

Amazon has separate retail

websites for the US, the

UK,Canada,etc.

2016 the fourth

most valuable public

company.

Background

Source:https://en.wikipedia.org

Vision:“To be Earth’s

most customer-centric company, where customers

can find and discover anything

they might want to buy online.”

Mission:“We strive to offer our customers the

lowest possible prices, the best

available selection, and the

utmost convenience.”

Source:http://panmore.com/

Objective:

Source : http://www.samseely.com/

Not to give discount on a limited products to a given period of time,but to offer low price on every product

Values:

Bias for actionOwnershipInnovationCustomer

obsession


Business Model


Flywheel


Company Structure:

Corporate Hierarchy

Chief Executive

officer

Director

Chief Financial Officer

Chief Technology

officer


Company Structure:SEGMENT

Software development

Retail management and

merchandising

Information technology

Operation and customer services

Financial and administrationHuman resource

Legal operation


How it feels while working at Amazon?

Working Culture“We’re a company of pioneers. It’s our job to make bold bets, and we get our energy from inventing on behalf of customers. Success is measured against the possible, not the probable. For today’s pioneers, that’s exactly why there’s no place on Earth they’d rather build than Amazon.”


Disadvantages Advantages

Unreasonably high

standards and expectations

Breeding unhealthy

competition among co-workers

Unfair system of praising

Lack of benefits.

Great place to learn

More time spend on work

than promotion

Source:http://www.beckershospitalreview.com/

Who is target customer?

Younger than 20

21-29 30-39 40-49 50-59 60+

0.04

0.16

0.22

0.25

0.17

0.20

0.05

0.21

0.250.23

0.15

0.12

Prime buyer Non-Prime buyerAge Distribution Of Amazon’s Customer

www.businessinsider.com

What is the marketing mix of the company?

• Advertising •Sales promotions•Public relations

•Retail service•Retail goods•Amozon prime

•Market-oriented pricing strategy

•Price discrimination strategy

•Value-based pricing strategy

•Amozon e-commerce•Amozon books•others

Place Price

PromotionProduct

Marketing Mix


What are the % of revenue from different sectors?

other5%

uk11%

Japan13%

Germany14%

us57%

Footprint 2012

www.seekingaipha.com

media37%

electronic & other gen

merchandising60%

others3%

Amazon-2011 Net Sale by Category


AWS7%

international33%North America

60%

Revenue 2015


Profit margin is 1-1.5%?How they are still doing well?

Swot Analysis:s W

O T

• Online security threat

• Strong competitor.

• Easy to enter.

• Diverse product offering.

• Brand name.• Experiment.• Business relation.

• Working condition.

• Kindle is not upto mark.

• Expanding its product segment.

• Ties up with untapped market

• Opening stores

Income Statement Analysis

Source:https://www.google.com/finance?

Financial statement Analysis

Source:https://www.google.com/finance?

What about other e-commerce sites?

Source:www.yourarticle.com

Amazon Snapdeal Flipkart0

5

10

15

20

25

30

visitorsSource: www.track.in

Contribution

Services

Amazon smile

Stakeholder’s interest



Thank you