amazon plans to ship your packages before you even buy ......by kwame opam@kwameopam jan 18, 2014,...

Amazon box (STOCK) Drawing on its massive store of customer data, Amazon plans on shipping you items it thinks you'll like before you click the purchase button. The company today gained a new patent for "anticipatory shipping," a system that allows Amazon to send items to shipping hubs in areas where it believes said item will sell well. This new scheme will potentially cut delivery times down, and put the online vendor ahead of its real-world counterparts. Amazon plans to box and ship products it expects customers to buy preemptively, based on previous searches and purchases, wish lists, and how long the user's cursor hovers over an item online. The company may even go so far as to load products onto trucks and have them "speculatively shipped to a physical address" without having a full addressee. Such a scenario might lead to unwanted deliveries and even returns, but Amazon seems willing to take the hit, stating in the patent, "Delivering the package to the given customer as a promotional gift may be used to build goodwill." Interestingly enough, this mode of shipping was predicted in a 2012 BuzzFeed short story — except it didn't work so well in that particular instance. It's unclear when Amazon plans on launching this new initiative, but the patent's ambition does jibe with its other efforts to cut down delivery time — such as delivering packages on Sunday and even the drone concept it's currently developing. SOURCE: USPTO VIA: The Wall Street Journal THE LATEST Apple reportedly working on self-driving employee shušle for its campuses by Dieter Bohn 3 comments Amazon plans to ship your packages before you even buy them by Kwame Opam @kwameopam Jan 18, 2014, 2:46am EST BUSINESS AMAZON 175 AMAZON KNOWS WHAT YOU LIKE BEFORE YOU LIKE IT

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Page 1: Amazon plans to ship your packages before you even buy ......by Kwame Opam@kwameopam Jan 18, 2014, 2:46am EST BUSINESS AMAZON 175 AMAZON KNOWS WHAT YOU LIKE BEFORE YOU LIKE IT Title

Amazon box (STOCK)

Drawing on its massive store of customer data, Amazon plans on shipping you items it thinks you'll like before you click thepurchase button. The company today gained a new patent for "anticipatory shipping," a system that allows Amazon to senditems to shipping hubs in areas where it believes said item will sell well. This new scheme will potentially cut delivery timesdown, and put the online vendor ahead of its real-world counterparts.

Amazon plans to box and ship products it expects customersto buy preemptively, based on previous searches andpurchases, wish lists, and how long the user's cursor hoversover an item online. The company may even go so far as toload products onto trucks and have them "speculatively shipped to a physical address" without having a full addressee.Such a scenario might lead to unwanted deliveries and even returns, but Amazon seems willing to take the hit, stating in thepatent, "Delivering the package to the given customer as a promotional gift may be used to build goodwill." Interestinglyenough, this mode of shipping was predicted in a 2012 BuzzFeed short story — except it didn't work so well in thatparticular instance.

It's unclear when Amazon plans on launching this new initiative, but the patent's ambition does jibe with its other efforts tocut down delivery time — such as delivering packages on Sunday and even the drone concept it's currently developing.

SOURCE: USPTO

VIA: The Wall Street Journal

THE LATEST

Apple reportedly working on self-driving employee shu�le for its campusesby Dieter Bohn 3 comments

Amazon plans to ship your packages before youeven buy themby Kwame Opam @kwameopam Jan 18, 2014, 2:46am EST

BUSINESS AMAZON

175

AMAZON KNOWS WHAT YOU LIKE BEFOREYOU LIKE IT

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