Everything is there... but what’s

missing?

THE BIG IDEAAmazon Student Store

The Student Store

TARGET AUDIENCE

College Students

+ 18 to 28 years old+ Generally low income+ Freshly “independent”+ Frequently impulsive

TOOLS & TACTICS

MARKETING BUDGET

Mon

ey S

pent

($)

Amount spent on internet marketing SEO BUDGET BREAKDOWN

+Amazon total SEO+$130 million/year

+Amazon Student Store+$812,500/year

$67,708.33/month$2,184/day

MEASURING SUCCESS

MEASURING SUCCESS

More customersMore money