amazon under x-rays (case study)
TRANSCRIPT
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Under X-rays
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Ions
40000 plant species470 mammals 1300 birds2.5 million species of insects3000 fruits
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SUCCESS STORY OF AMAZON
Started as an online
book store
Diversified dvds,toys ,electronics
etc.,
Expanded to other
countries
Biggest e retailer in the world
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Amazon prime
Amazon fire Amazon
kindleDrone
delivery service
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Core Principles of Amazon
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Channel member functionsGather information about competitors, potential markets etc.,
Negotiate and reach agreements
Provide for the successive storage and movement of physical products.
Place orders with manufacturers.
Develop and disseminate persuasive
Assume risks
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Marketing channels for advertising
Televisioncommerci
als
Online and
mobileLike
Search engines Social networking
sites like fb , twitter
Amazon’s associates
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Potential areas for channel conflict
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Success factors of E commerce
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Long term returns
willingness to invest in the latr latest internet technology
Why has Amazon succeeded online? when others have failed
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Customer satisfaction
Innovative products
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Revolutionary Amazon Kindle Exclusively for reading Light weight, more content Can be used in dark places Can reduce paper usage,
easy to publish
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Can reference easily Can buy and download books
within 1 min from any where in the world
Feels like paper
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Cloud Computing Low entry barriers Potential market for growth
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Cloud Computing for its associates 40% of Amazon's revenues come from
its associates.
Research organisations who needed
heavy computing resources
Amazon cloud computing services
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Forbes.com projected this
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What’s Next? M commerce Explosion of Smartphone users
B2B E
commerce
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Benefits and Barriers to B2B e commerce Wide reach Exploring
untapped market Business all day
long Quicker response Transparent
structure
Lack of venture capital
Technical glitch Process
complexity Maintenance
costs
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In a Nut shell
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Disclaimer Created by Mohan Krishna Meruva,
NIT Jamshedpur as part of Marketin management internship under Prof. Sameer Mathur IIM Lucknow