amazonia information

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Disclaimer: Amazonia products by law are not intended to diagnose, treat, cure or prevent disease

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Our Vision

What is Açaí (Purpleberry)

How to identify quality Açaí.

Help us PRESERVE MILLIONS of Açaí trees

Fair trade and sustainability

Product information

Recipe ideas

Nutritional facts (antioxidants)

Nutritional facts (vitamins and minerals)

Nutritional facts (essential amino acids)

Nutritional facts (non - essential amino acids)

Detox and skin

Immune health and Diabetics

Brain food and Children

Weight loss

Blood analysis (before and after taking Purpleberry)

Clinical analysis (as seen on the Oprah Winfrey show)

Clinical journal (Purpleberry and blood plasma)

Clinical journal (nutrient composition)

Clinical journal (leukaemia cells)

Contact us

FAQ’s

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OUR VISION

We are a young company run by young people and we are passionate about what we

stand for. Nutrition needs to take priority in your life, being nourished may contribute to

you having more energy, feel more alive, less aches, feeling more positive and as a

result are more active. There is no better feeling then been fresh, revitalised and

energised throughout your life. If there is ever a PRIORITY worth sticking to, it would

have to be YOUR NUTRITION and ORGANIC WHOLEFOODS provide real nutrition the

body recognises, absorbs and works with.

Furthermore, in the words of Dr Linus Pauling (two noble prizes) “Optimum nutrition is

the medicine of tomorrow”. Consuming large amounts of organic wholefood nutrients

may be the basis for treatment of all prevalent diseases coming into a new age.

Malnourishment attributes to ALL disease because the body has no ability to heal itself.

So in times of illness and disease one must empower the body to do what it does best,

by providing the building blocks for the immune system and an environment that is

unsuitable for disease to thrive in. After all ITS YOUR BODY THAT HEALS YOU. The

exciting thing is we can now more then ever encourage and aid that process through

super concentrated wholefood nutrients that absorb completely like everyday food.

With Amazonia’s freeze dried Açaí providing over 42 times the antioxidant concentration

The AMAZONIA team (from left, Jesse - National Sales Manager, Dwayne - Managing Director and Chris - Managing Director)

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of fresh blueberries, Omega’s 3, 6, 9 and a huge range of vitamins and minerals,

ORGANIC WHOLEFOOD NUTRIENTS have never came so concentrated.

CURRENTLY AMAZONIA PRESERVES OVER 2000 ACRES OF ACAI FOREST,

throughout the Amazon Rainforest. This is why what Amazonia is doing is so important.

Our Açaí being HAND GATHERED and FAIR TRADE ensures REAL FINANCIAL

INCENTIVE to help keep the 6.1 million acres of naturally occurring Açaí trees standing

in the Amazon. Simply the more Açaí we sell the more Açaí trees we preserve and the

more impoverished communities get adopted into fair trade initiatives.

Furthermore, we strongly believe every hard working person deserves to have access

to essentials, and FAIR TRADE wages guarantees this. Amazonia has recently become

one of THE FIRST EVER CERTIFIED FAIR TRADE sources of Açaí. We now will set

the standard for the Açaí industry and with your support we will ensure all Açaí is fair

trade.

NOW THIS IS REAL BUSINESS, BUSINESS THAT BENEFITS EVERYONE, help us

show conscious business is more powerful and effective then any dollar driven industry.

WE ARE SO THANKFUL FOR YOUR SUPPORT, please tell your friends about us, tell

your naturopath, tell your doctor and tell your TV station because a new era of health

and business is upon us.

www.ecocert.com

www.sustainableamazonpartnership.org

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AÇAÍ BERRY OR WHAT WE LIKE TO CALL…

‘PURPLEBERRY’ So let’s imagine a place deep in the Amazon rainforest…a raw, naturally entwisted organic ecosystem where soils are rich in dark organic nutrients and elements. A place untouched by chemicals or pollution, where plants and animals exist in their pure natural state, growing exactly how Mother Nature intended. Our Purpleberry palm is growing in this place, peacefully along the banks of the Amazon River and her tributaries constantly drawing these rich nutrients from the soil and producing these amazing little Purpleberries. It’s from these wild growing, untouched Purpleberry palms we’ve captured the natural essence of the berry in every tub of AMAZONIA Purpleberry.

The Açaí palm tree (also known as Euterpe Oleracea) only grows in the Amazon Rainforests of Brazil. Containing a unique blend of essential fatty acids (all three omegas 3, 6, 9), plant sterols, fibre, a complete amino acid complex, protein, an immense list of vitamins and minerals and one of the highest concentrations of antioxidants found than in any other food; people everywhere are now enjoying AMAZONIA Purpleberry and growing healthier every day!

Purpleberry nutrition, like all fruit, is contained within the skin of the berry. The reason why you never see the berry in its berry form (as picked from the palm) is because the Purpleberry contains a huge pip and only a small fleshy skin outlay. This is why the berry is so healthy, as all its nutrition is found in this thin layer of pulp which surrounds the main pip.

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GUARANTEED THE HIGHEST GRADE OF AÇAÍ

We at Amazonia have taken every possible precaution available and use the latest technology to GUARANTEE that our Purpleberry is the purest, most potent and highest possible grade of Purpleberry. Our direct source and complete control from hand selection to manufacturing further ensures our highest quality guarantee.

HOW TO IDENTIFY QUALITY PURPLEBERRY

Unfortunately there are a number of brands that sell significantly lower grades of Açaí from watery juices to cheap pale forms of Açaí…. We have seen it all. Quite simply this is why we guarantee we are the highest grade of Açaí.

• Purpleberry needs to be deep and dark in colour, if it is pink or even white it contains very little goodness. Purpleberry is a deep and dark colour by nature.

• Purpleberry needs to be HAND SELECTED with care from WILD GROWING Açaí palms. Hand selection ensures only the best berries are harvested.

• Purpleberry needs to be SNAPPED-FROZEN WITHIN A FEW HOURS after

picking to retain all those essential nutrients. A lot of Açaí goes on the open market and is left in sun in which nutrient qualities degrade rapidly.

• Purpleberry needs to be FREEZE DRIED. Freeze drying is the best drying

method. Our picked berries are Freeze dried at -40 degrees.

• Purpleberry needs to be CERTIFIED ORGANIC. This means there are no preservatives or additives.

• Purpleberry needs to have a high ORAC (antioxidant concentration), Amazonia’s

Purpleberry has the highest ORAC of any brand. (see page 13)

• Liquid versions need to be thick in consistency; if it is watery it composes mainly of water. Amazonia Puree is super thick and rich in organic nutrients.

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HELP US SAVE MILLIONS OF ACAI TREES

WE NEED TO PRESERVE OUR RAINFORESTS. In this capitalist society the only way we will do this is if there is REAL FINANCIAL INCENTIVES to keep the natural ecosystem intact. The Amazon rainforest covers over a billion acres and provides the earth with 20% of our oxygen! Currently 6.1 million acres of Açaí palms grow throughout the Amazon. WE NEED TO PROTECT THESE TREES and further protect the surrounding biodiversity of this precious and delicate ecosystem. Amazonia is the ONLY CERTIFIED FAIR TRADE source of Açaí and member of the SAP (see page 6), this means there is more financial incentive to SUSTAINABLY gather our berries then to log. So the MORE BERRIES WE SELL THE MORE TREES WE KEEP STANDING. This is business, real conscious business that will make a positive difference.

Checked by ECOCERT SA according to the EFT standards available at www.ecocert.com

We use the rivers as our roads in the Amazon and only hand gather our berries. This ensures the biodiversity is maintained and WE KEEP OUR PRECIOUS RAINFOREST STANDING.

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We donate over and above Fair Trade to the Sustainable Amazon Partnership. We respect the people who harvest our berries and work with them to respect the local environment. Read below to find out more.

www.sustainableamazonpartnership.org

The Sustainable Amazon Partnership is a public and private collaboration to promote lasting sustainable management of the Brazilian Amazon Rainforest. Since SAP’s inception we have be able to: • Create a positive economic exchange for over 10,000 local family farmers by providing an alternative sustainable income source to logging, cattle, and monoculture plantations. • Promote sustainable development through environmental stewardship on over 1.9 million acres of agro-forestry farms via USDA Organic guidelines, fair trade business practices and wild crop harvesting standards. • Support women in local cooperatives who make Açaí seed jewellery as a means to supplement their income and help bring them above the poverty line. • Establish and monitor biosocial indicators to benchmark the impact of Açaí trade; these indicators continue to show that wild harvesting of Açaí has a positive contribution to social, environmental and economic conditions. • Develop and implement sustainability programs with the local family farmers such as agro-forestry training to demonstrate sustainable use of non-timber forest products abundant on their lands and to help protect biodiversity. SAP works with industry partners, such as Amazonia, Tarte Cosmetics, Zorbitz and Veev Spirits, as well as non-profit partners, such as The Nature Conservancy's EcoEnterprises Fund, Peabiru Institute and Brazil Foundation, to collaborate on initiatives and increase the overall positive impact in the Amazon.

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As you can see we believe in positive business, business that has an all round good energy. From our customers (with the highest quality Açaí and health benefits) to the local communities (with fair trade financial and community benefits) to the Amazon Rainforest (by where we ensure these trees are preserved and kept standing) EVERYONE BENEFITS.

ALL ROUND POSITIVITY (Everyone Benefits)

Support business that supports you, conscious business is the way of the future and we are doing our little bit to help the Amazon and the health of many Australians.

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PRODUCT RANGE AND INFORMATION

ORGANIC FREEZE DRIED AÇAÍ

• SIZES: 50g Sachets, 145g tubs, 280g tubs and 700g tubs of organic dried Purpleberry.

• 2 x 3 gram heaped teaspoons daily. Sprinkle over cereal,

mix in yogurt, over fruit salad, with water or eat straight. As with all wholefood nutrients the more you take the better.

• Tastes like a blend of chocolate and berries.

• FREEZE DRIED at – 40 Degrees Celsius for maximum

nutrient retention, using our premium grade Açaí pulp.

• Comes with our purest and most potent GUARANTEE.

• Completely natural whole food, gluten free, wild harvested, raw, vegan and fair trade.

INGREDIENTS – Freeze dried organic Açaí berries (crushed up berries), natural citric acid.

AÇAÍ BERRY BARS

• SIZES: 60 gram bars. 10 bars to a box.

• Each bar contains 6 grams of our premium grade freeze dried Açaí berries, and is VERY FILLING.

• NO PRESERVATIVES OR ARTIFICIAL ADDITIVES.

• NOT HEATED, natural whole food, gluten free, vegan, Omega 3,6,9, antioxidant rich, (Tastes Delicious)

INGREDIENTS – 6 grams of freeze dried organic Açaí berries, Cranberries, (Sunflower Oil), Organic rice malt, Organic dates, Tahini, Sesame seeds, Pumpkin seeds, Flax seeds, Organic coconut, Rice protein, Blackberry concentrate, Natural citric acid. MAY CONTAIN DATE SEEDS OR PIPS.

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AÇAÍ BERRY PUREE (750ml bottle)

• Enjoy 2 x 25ml shots (per day) of our delicious PUREE. Tastes divine, similar to chocolate and berries.

• VERY THICK consistency and deep dark purple / black colour.

• Shelf life before opening is 18 months. Expires 45 days after opening. Keep refrigerated AFTER opening and remember to always SHAKE VERY WELL before each use.

• Tastes like a blend of chocolate and berries by itself. Pour on ice-cream, in yogurt or drizzle over a fruit salad! For an extra strong boost why not add our freeze dried powder to a shot!

• Comes with our purest and most potent GUARANTEE. We only use OUR highest grade Açaí pulp in the puree.

• Completely natural whole food, gluten free, vegan, wild harvested, fair trade.

• Exceptional antioxidant concentration with Omega 3, 6 & 9.

• NO PRESERVATIVES OR ARTIFICIAL ADDITIVES.

INGREDIENTS – Organic Açaí pulp ~ 90%, organic grape concentrate, organic blueberry concentrate, natural flavour, natural citric acid.

AÇAÍ BERRY CAPSULES

• SIZES: 60 capsules, 120 capsules and 240 capsules bottle.

• Enjoy 3 capsules twice daily.

• Each capsule contains 500mg of our premium grade Freeze dried Açaí berries.

• Comes with our purest and most potent GUARANTEE.

• Completely natural whole food, gluten free, wild harvested, vegan.

• CERTIFIED ORGANIC, CERTIFIED FAIR TRADE

INGREDIENTS – 500mg of freeze dried Açaí per capsule, vegetable capsules and natural citric acid.

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FROZEN AÇAÍ (4 x 100g Smoothie packs)

AÇAÍ PURE. • Contains our fresh premium grade snap frozen Açaí berry • Blend one or two packs in smoothie daily. • CERTIFIED ORGANIC • CERTIFIED FAIR TRADE • GUARANTEED HIGHEST GRADE AND QUALITY ACAI • Natural wholefood, gluten free, vegan. • Exceptional Antioxidant concentration with OMEGA 3,6,9. • No preservatives, colourings or anything artificial.

INGREDIENTS – Organic Açaí Puree, Less than 0.5% of: Organic soy lecithin, citric acid.

AÇAÍ FUSION

• Açaí and Acerola blend. • Contains our fresh premium grade snap frozen Açaí • Contains snap frozen Acerola the Amazon cherry. • 600% RDI of Vitamin C in every 100g pack. • Blend one or two packs in smoothie daily. • CERTIFIED ORGANIC • CERTIFIED FAIR TRADE • GUARANTEED HIGHEST GRADE AND QUALITY ACAI • Natural wholefood, gluten free, vegan. • No preservatives or anything artificial.

INGREDIENTS – Organic Açaí Puree, Organic Acerola Puree, less than 0.5% organic soy lecithin.

AÇAÍ ENERGISER (Brazilian blend) • Açaí and Guarana traditional Brazilian blend • Contains our fresh premium grade snap frozen Açaí blended

with organic Guarana extract. • Blend one or two packs in smoothie daily. • CERTIFIED ORGANIC • CERTIFIED FAIR TRADE • GUARANTEED HIGHEST GRADE AND QUALITY ACAI • Natural wholefood, gluten free, vegan. • Contains 0.5mg of caffeine per 100g serve (less then a cup

of decaf) • No preservatives or anything artificial.

INGREDIENTS – Organic Açaí Puree, Organic Evaporated cane juice, less than 0.5% of: Organic Guarana Extract, Organic soy lecithin, citric acid.

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FROZEN SMOOTHIE PACK RECIPE IDEAS

Purpleberry Bowl - 2 packs Amazonia energiser Açaí (or Açaí pure packs or Açaí fusion packs) - 1 organic banana - 130ml of apple juice or soy milk - Top with organic sliced bananas and granola

1. Add Açaí pack, apple juice or soy milk and half of the banana into blender. 2. Blend on high. Add more apple juice or soy milk if necessary but keep it thick. 3. Put it in a bowl and garnish with granola (muesli) and other half of the banana. (Other great ingredients to add include mango, strawberry, passionfruit and more)

Purpleberry Pop - 1 pack Amazonia energiser Açaí

1. Eat straight it’s delicious.

Purpleberry Smoothie - 1 pack Amazonia Açaí energiser (or Açaí Pure pack or Açaí fusion pack) - 1 organic banana - 260ml of apple juice or soy milk - Natural sweetener if needed. (Eg Mango, strawberries) - top with organic sliced bananas and granola

1. Add Açaí and apple juice or soy milk and banana to blender. 2. Add additional fruit or sweeteners if necessary. 3. Blend to liquid consistency and serve.

More great recipes at www.purpleberry.com.au

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ANTIOXIDANTS AND NUTRITIONALS

AMAZONIA GAURANTEE THE HIGHEST GRADE OF AÇAÍ BERRY

Over 4 times the antioxidant concentration of Goji berries.

Over 10 times the antioxidant concentration of Spirulina.

Over 9 times the antioxidant concentration of Pomegranate.

Over 42 times the antioxidant concentration of Fresh Blueberries.

Almost double the antioxidant concentration then other brands of Açaí berries.

(Values of other fruits gathered from www.oracvalues.com)

ALL ANTIOXIDANTS AND ANTHOCYANINS DERIVED FROM OUR

PURPLEBERRIES ARE IN THEIR WHOLE FOOD STATE.

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Please note above is the official LABORATORY ORAC report from the Australian Measurement Institute. An ORAC of 124,340 per 100 grams was recorded. Amazonia has allowed for depreciation in antioxidants OVER A FULL SHELF LIFE of 18 months

therefore on our packaging we have an ORAC of 101,495 per 100 grams.

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DETAILED AÇAÍ NUTRITIONAL CONTENT

Based on Alexander G. Schauss, PhD, FACN (further information page 26) Each berry contains:

Vitamin A Vitamin C Vitamin E Vitamin D Vitamin B-1 Vitamin B-2 Vitamin B-3 Vitamin B-6 Vitamin B-12 Pantothinic Acid (B-5) OMEGA 3 OMEGA 6 OMEGA 9 Protein Saturated fat Monounsaturated fat Polyunsaturated fat Dietary fibre Biotin Folic Acid Inositol Calcium Magnesium Copper Chromium Zinc Iron Sodium Manganese Selenium Boron

Potassium Molybdenum

Iodine Aspartic acid Threonine Serine Glutamic acid Glycine Alanine Valine Methionine Isoleucine Leucine Tyrosine Phenylalanine Lysine Histidine Arginine Proline Hydroxyproline Cystine

Tryptophan

AÇAÍ also has a very LOW GI INDEX (glycemic Index) which means that AÇAÍ burns slowly and consistently through-out the day.

% nutrient quantities available online at www.purpleberry.com.au | www.purpleberry.co.nz | www.purpleberry.com.sg

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VERY IMPORTANT AMINO ACIDS

Amino acids are the building blocks of the body and help maintain optimal health and vitality. Around ten are essential amino acids which means they are essential for our bodies to run healthy and the rest are non-essential meaning with proper nutrition the body can manufacture them. They’re 22 known amino acids all up and amazingly the Purpleberry contains an incredible 19 of them! Amino acids the Purpleberry contains are listed below! 7.59% OF THE TOTAL WEIGHT OF FREEZE DRIED PURPLEBERRY COMES FROM THESE AMINO ACIDS.

ESSENTIAL AMINO ACIDS AÇAÍ CONTAINS… (Below amino acid functions is referenced from Aimee Christine Hughes; ND)

HISTIDINE (essential for children) (0.17% net weight of Açaí)

• May aid tissue growth, maintenance and repair • May possess anti-inflammatory properties

ISOLEUCINE (0.38% net weight)

• May aid in regulating and maintaining energy and blood sugar levels • May aid in the formation of haemoglobin

LEUCINE (0.65% net weight)

• May assist in the protection and fuels muscles • May help heal bone, muscle and skin

LYSINE (0.66% net weight)

• May help promote growth and tissue repair • May play a role in the production of antibodies, enzymes and hormones

METHIONINE (0.12% net weight)

• May assist in breaking down fats and inhibits their build-up in arteries and the liver

• May have powerful antioxidant properties PHENYLALANINE (0.43% net weight)

• May assist in alleviating depression • May improves memory and mental alertness

TRYPTOPHAN (0.13% net weight)

• May aid in the production of niacin (Vitamin B3) • May possess antidepressant qualities

VALINE (0.51% net weight)

• May assist with repairing tissue

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NON-ESSENTIAL AMINO ACIDS ACAI CONTAINS… (Below amino acid functions is referenced from Aimee Christine Hughes; ND)

ALANINE (0.46% net weight) • May assist in strengthening the immune system • May metabolise glucose and alleviate hypoglycaemia

ASPARTIC ACID (0.83% net weight)

• May assist in the removal of toxins from the bloodstream • May increase endurance and stamina

CYSTINE (0.18% net weight)

• May assist in detoxifying the body • May Assist in aiding in collagen production to improve skin’s texture and elasticity

GLUTAMIC ACID (0.80% net weight)

• May help promote brain functions • May aid in metabolising fats and sugars

GLYCINE (0.39% net weight)

• May promote a healthy prostate • May Assist in aiding in central nervous system functioning

HYDROXYPROLINE (0.01% net weight)

• May Aid in the construction of collagen, the body’s major structural protein PROLINE (0.53%net weight)

• May work to maintain muscle tissue • May help collagen and cartilage production

SERINE (0.32% net weight)

• May Aid functioning of the brain and central nervous system

• May help maintain the immune system

TYROSINE (0.29% net weight)

• May work to stimulate and modify brain activity

• May assist in alleviating stress

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DETOX AND SKIN BENEFITS Antioxidants are substances or nutrients in our foods which can prevent or slow down oxidative damage to our body. Antioxidants are found in certain types of food and are extremely beneficial to our health. Essentially, antioxidants are substances which deactivate particles called free radicals. A diet which contains large amount antioxidants may help to prevent and protect the body from disease.

“Free radicals are consistently formed as byproducts of aerobic metabolism in the human body.” Free radicals “…have been associated with many chronic and degenerative diseases including vascular diseases, diabetes, cancer, and overall aging. Dietary antioxidants are believed to be good external sources to counteract free radicals in the body”. (Journey of Agriculture and Food Chemistry, retrieved from Schauss20Study: via Google scholar, 2010)

Detoxing is all about cleansing the body of toxins and repairing any damaged cells. So now consider that Purpleberry has clinically been shown to have a high antioxidant concentration (ORAC 101, 495 see page 13).

A person’s skin “…can benefit from supplementing with essential fatty acids (EFAs), especially omega-3s. EFAs are responsible for skin repair, moisture content, and overall flexibility, but because the body cannot produce its own EFAs, they must be obtained through the diet.” Zinc is also very important for healthy skin as it “…acts by controlling the production of oil in the skin, and may also help control some of the hormones that create acne.” (Retrieved from http://www.naturalnews.com, 2010)

“When it comes to caring for your skin, antioxidants can help to protect your skin from the damaging effects of the sun. Unlike sunscreens and moisturisers, antioxidants can protect your skin from the inside out by guarding your cells from damage. Vitamins A, C and E and the mineral selenium (a very rare mineral) found in Açaí is thought to be particularly helpful in skin care. In addition to helping fortify cells against free radicals, vitamins A and C also encourage cell and tissue growth, helping the body to repair itself. This is very helpful to the skin, which is constantly shedding and regrowing cells. For this reason, any antioxidants that protect cells and encourage cell growth could be helpful in an anti-aging regimen, as they may help fight fine lines and wrinkles.” (Retrieved from http://health.howstuffworks.com, 2010)

“Dietary consumption of certain plants or fish oil [OMEGAS] is known to modulate the balance of lipid inflammatory mediators and, therefore, is valuable in the treatment of inflammatory skin disorders.”(TNO Nutrition and Food Research, retrieved from 2010 via Google scholar)

The Purpleberry also contains vitamin E which is essential for healthy skin. However for great results we recommend taking the Purpleberry WITH AN DAILY DOSE OF FISH OIL (flax seed oil is also a great choice for OMEGA 3 intake.)

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IMMUNE HEALTH AND DIABETICS

Some minerals Purpleberry contains are zinc, protein, calcium, iodine, iron, folic acid, magnesium and copper. However there are 17 main nutritional elements contained in the berry! (Full list please refer to “detailed nutritional” Page 15). Purpleberry also contains all OMEGAS and of course antioxidants. This immense list of nutrients may aid in the immune boosting quality of Purpleberry.

Purpleberry is very safe and beneficial for DIABETICS. Oleic acid (as mentioned in weight loss) may cause insulin receptors in the body to run more efficiently controlling blood sugar levels (refer page 24). Purpleberry also contains Anthocyanins which may aid in oxidising sugars in the blood stream. Purpleberry contains very little nature sugars and natural energy can be derived from the amount of unsaturated fatty acids contained in the berry. B vitamins also help unlock natural energy with out the need for any excess sugar. A low GI also means a person can benefit all day as Purpleberry gives out its nutrients through-out the body.

Now remember how our Purpleberry is a whole food?...well all those nutrients are found NATURALLY in the berry and when consumed, is recognised and absorbed completely with-in the body. This ensures that EVERY SINGLE NUTRIENT contained in the Purpleberry (and as you know, they’re many!) are all absorbed and don’t just pass through your system.

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BRAIN FOOD AND CHILDREN

During the developmental years children need good wholesome nutrients to grow and for brain development. Mother always told us get your fruit, vegetables and this is spot on. Unfortunately a lot of children are stubborn these days and that is why Purpleberry works so well. Mix Purpleberry in with their favourite juice and give your children the nutrients they need to develop into all they can be. Purpleberry been an organic wholefood it is completely safe, necessary and very beneficial for growing children. The more Purpleberry for the little ones the better, give your children the energy and pure natural goodness they deserve. OMEGA 3 Omega-3s help improve general brain functioning and restore memory. Our Purpleberries contain a good amount of natural OLEIC ACID (as mentioned in weight loss) which allows this important OMEGA 3 to absorb more efficiently in (brain) cells. ANTIOXIDANTS “Foods high in antioxidants (healthy chemicals that clean the brain from free radicals that cause cell deterioration please refers to DETOX) can dramatically reverse memory loss, restore motor coordination and balance.” (Retrieved 2010: http://www.yourfamilyclinic.com/)

Mothers give out a natural amount of Iodine in breast milk essential for new born babies to help develop their language and sensory abilities. “If a mother-to-be is even marginally deficient in iodine during the early stages of pregnancy (a) baby’s development may be adversely affected. In the course of just a few years Children accumulate language skills, co-ordination and gross motor skills. It’s important that iodine levels are sustained to satisfy the demands of their rapidly developing minds and bodies”

(Naturopath, herbalist and nutritionist Jayne Tancred ‘Go’ Magazine issue 17 2010)

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WEIGHT LOSS In this day and age our fat cells are more toxic then ever before, this is why high antioxidant diets have been attributed to weight loss. Antioxidants detoxify the fat cells removing a large amount of unwanted waste (toxins). Couple a high antioxidant diet with a colon cleanse or high fibre and a lot of weight may be lost through the bowel. This form of weight loss is very popular for it is completely natural and works with the bodies natural detoxing processes. AMAZONIA Purpleberries contain all OMEGAS (3, 6, 9) Our Purpleberries are so fresh that you can actually see all the essential oils causing the powder to ‘stick’ together (retained due to our unique processing!) Omegas are also may help absorb and dissolve cholesterol in our bodies. “Acai berries are rich also in OLEIC ACID which helps cause cells in the body to become supple and thus invite more Omega 3 to penetrate the cell membranes. When a cell membrane is kept supple, all hormone, neurotransmitter and insulin receptors work more efficiently”. (Dr MD Perricone, the Perricone Weight lose Diet, 2009)

“Açaí also contains a great deal of CYANIDIN, a highly antioxidant phyto-chemical compound first discovered by Japanese researchers. Cyanidin aids in draining fat away from the body as well as prevention of fat absorption.” (Dr MD Perricone, the Perricone Weight lose Diet, 2009)

Açaí has a concentration of what’s called ‘PHYTOSTEROLS’ which are basically plant compounds similar to animal cholesterol (however unlike ingested cholesterol from animal sources; fat that raises your cholesterol level), phytosterols do just the opposite. These good guys actually “block dietary cholesterol from being absorbed into the bloodstream” lowering cholesterol levels. (Dr MD Perricone, the Perricone Weight lose Diet, 2009) “The combination of the two fatty acids (oleic acid and omegas) “allows all hormones, neurotransmitters and insulin receptors to run more efficiently; critically important in maintaining HOMEOSTATIS”. (Dr MD Perricone, the Perricone Weight lose Diet, 2009)

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BLOOD ANALYSIS:

BEFORE AND AFTER BLOOD TESTINGS Subjects initially analysed their blood and consumed 6 grams of freeze dried Purpleberry and 30 ml of our Purpleberry puree. The same blood test was then conducted 30 -45 minutes later and the changes in the blood were amazing!

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CLINICAL ANALYSIS

THE AÇAÍ BERRY AS SEEN ON THE OPRAH WINFREY SHOW

PLEASE NOTE OPRAH DOES NOT ENDORSE ANY BRAND OF ACAI

Dr Nicholas Perricone, MD Stated Açaí to be his “#1 SUPERFOOD” and the “#1 food for anti-ageing benefits” He also remarked that Açaí has:

- A remarkable concentration of Antioxidants. - A synergy of monounsaturated (healthy) fats, dietary fibre and phytosterols to

help promote cardiovascular and digestive health. - An almost perfect essential amino acid complex in conjunction with valuable

trace minerals, vital to poor muscle contraction and regeneration. - The fatty acid content in Açaí resembles that of olive oil, and is rich in

monounsaturated oleic acid. Oleic acid is important for a number of reasons. It helps omega-3 fish oils penetrate the cell membrane; together they help make cell membranes more supple. By keeping the cell membrane supple, all hormones, neurotransmitter and insulin receptors function more efficiently. This is particularly important because high insulin levels create an inflammatory state, and we all know inflammation causes aging.

Dr. Nicholas Perricone, MD, FACN, is a board certified clinical and research dermatologist as well as a world wide known nutritional scientist. A brilliant scholar, Dr. Perricone completed medical school in just 3 years, graduating with distinction. He completed his internship in Paediatrics at Yale Medical School and his dermatology residency at Ford Medical Centre. Dr. Perricone is regarded as the father of the inflammation theory of aging.

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WE ARE SO GRATEFUL OF YOUR SUPPORT! AMAZONIA wants to also thank you for your support. Without people like you who share a common interest in their health, the health of others and the environment we would never be in this unique position where WE can help make a difference.

For any information, general enquiries, or orders please call! Ph: 1300 85 10 50 Fax: 08 9200 5611 International: +61 2 9343 4227 or +61 1300 85 10 50 Email: [email protected]

www.purpleberry.com.au

The AMAZONIA team (from left, Jesse – National Sales Manager, Dwayne - Managing Director and Chris - Co-managing Director) thank you so much for all your support.

www.purpleberry.com.au | www.purpleberry.co.nz | www.purpleberry.com.sg

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FAQS Q. CAN CHILDREN ENJOY AMAZONIA PURPLEBERRY? Of course! AMAZONIA Dried Açaí is purely a BERRY. AMAZONIA Açaí contains no stimulants and nothing Artificial. It is VERY, VERY beneficial for children. We recommend you mix Açaí with there favorite juice or even a mini tub or yoghurt… Delicious and Nutritious, a great taste the kids will love! Q. IS IT SAFE TO EAT OUR PURPLEBERRY DURING PREGNANCY? Absolutely. Again Açaí is just a fruit and has no affect on pregnant women during this time, if you are still unsure however always consult a GP or Naturopath. Q. CAN I TAKE AMAZONIA PURPLEBERRY WITH MEDICINE? AMAZONIA Dried Açaí is purely fruit, high in Antioxidants and your essential oils. There is no reason we are aware of that this may affect your medication. If you are allowed to eat fruit or intake antioxidants on medication there is no reason for not taking Açaí. If you have any doubts consult your doctor. Q. CAN YOU OVERDOSE ON PURPLEBERRY? Açaí is a food so there’s no such thing as over dosing (that would be like dying from eating too much fruit salad…just doesn’t happen!) Eat as much Açaí as you want everyday! Q. ARE THE CAPSULES A FORM OF MEDICATION? Capsules may appear as a medicine however they are ONLY our pure Açaí powder contained in a harmless vegetable casing – Açaí is purely a food and NOT A MEDICINE OF ANY KIND. Q. WHY CAN’T I SEEM TO FIND PURPLEBERRY IN ITS WHOLE BERRY FORM? (LIKE GOJI BERRIES) Açaí has a huge seed and only a small fleshy skin and pulp. Therefore, when you consume Açaí you are mainly consuming the skin of the Açaí berry and we all know that the skins of fruit are much more NUTRIENT DENSE then pulp. That’s one of the reasons Açaí is so nutrient dense. As explained above Açaí also needs to de-pulp and freeze dried shortly after harvest. Therefore is impossible to get the berry in its ‘berry’ form. All AMAZONIA Açaí however is still in the WHOLEFOOD form; however it is crushed during the de-pulping and freezing.

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