amazons final

8/3/2019 Amazons Final

1/17

GROUP 10PradeepPrathiba

SilpiSureka

Yuba Raj


2/17

By 2003, Amazon became most recognised

brand in the world

Number one global online service provider Six web sites, 32million customers over 150

countries

Core strategy customer-focused innovation Amazon grabbed the opportunity of

technology development


3/17

Source: Business Model Generation , Osterwalder, Pigneur, & al. 2010


4/17

Lesssalestax

Seattle(proxim

ity)

Webtechno

l-ogy

Powerfulsearch

facility

Largerangeof title

Onlybooks

Branding, manualloading cost

No competition

Personalnotification,

recommendation &

rewards, associate

program


5/17

Partnership

Low pricingstrategy

IPO 3million

shares ;raised $50million

Strategicassets

Yahoo.com,

AOL.com, Netscape

Net centre,@Homenetwork,

GeoCities Network,Excite

Recruitment of Richard

Dalzell expert in

merchandising & logistics,supply chain system,international retailing,

commercial decision

support


6/17

Computerworld Smithsonian Award First place in Business andRelated Services

Music, internetmovie database

Expansion in UK,Germany

New talented HR Jimmy Wright

Direct purchasefrom manufacturer

Strategicpartnership - Intuit

Productdevelopment

strategy amazon.com kids


7/17

Managementstrength-WarrenJenson, Jeffrey

Wilke

Product

developmentstrategy

continues..toys,games,electronics

Strategicinvestments-

drugstore.com,pets.com

Product innovation

RecommendationsCentre, Purchase

Circles TM

Strategicinvestments-acquisition of

Exchange.com &Biblinfind.com

New distributioncentre in US, UK

and Germany

Strategicrelationship with

DELL

Well established

Brand image

Amazon.com Cards

Amazon.com AnywhereWish List

All product search


8/17

Technologyburst

Newinnovations, corporate

relationship

StrategicInvestment

Ashford.com,eZiba.com

MoreStrategic

assets

Severe drop in share

price from $64.56 to$15.56

75% share holder value

wiped outBut Amazon moved

through a similarmomentum

Paul Misener, Vice

President of Global

Public Policy, DiegoPiacentini, General

Manager


9/17

Market extensionstrategy France

and Japan

Cost reductionstrategy -employee,

warehousereduction

1st time profit of $64million in 2002 sales

growth 13%

Continuous

innovation

New initiatives tostrengthen the

profitability

Launching WebService, Office

Depot

Strategic alliance -Virgin

Entertainment,focus on Apparel &

Accessories

Customer focusedcollect products in

Borders book shops,trade used items

Threat illegalcopying of OneClick

technology

Look inside the book,

co-branding, instant

order updates, opening

travel store, virtual

credit cards


10/17

More strategic assets in HR William Gordon, artistic and

marketing expert

More product development e-commerce agreement

extension, Sporting GoodsStore launched, Search inside

the book

Strong brand name furtherdeveloped quick response tocustomer requests e.g. Harry

Potter book distribution

Threat e-mail spoofingRemedies Anti-spoofing site

most successfulyear - marginsstable at 25%


11/17

Key objectives

Customer

Centric throughinnovation

Mission

We seek to be Earths mostcustomer-centric

companyfor three primary customersets: consumer customers,

seller customers anddeveloper customers.

Vision

to be earth's most customercentriccompany; to build a

place where people cancome to find and discover

anything they might want tobuy online.


12/17

Amazon.com is the mostvast global online

shopping complex

Strong values customer satisfactionand operational frugality

KeyCompete

ncies

TechnologyDevelopment

Forward,backward

integrations

Continuousproduct and

marketdevelopment

StrategicAlliances


13/17

Introduced Amazon Kindle in 2007 palmtop which reads newspapers, books

digitally; Say good bye to printing,Kindle

evolved year by year

Launched Best Seller Archive - allows

customers to view historical bestsellers inBooks, Kindle Books, MP3 Downloads,Movies &TV, Music,Video,Video GamesandVideo On Demand


14/17

Amazon Prime 2005 all-you-can-eat expressshipping; unlimited two-day shipping for free

One-ClickT

echnology Amazon Jewellery Store 2004 more than 100,000

customers, low-priced high quality Amazon leases digital storage

Elastic Compute Cloud (EC2) service - leasescomputing horsepower over the web


15/17

Millions of items available for immediate shipping-Price, Selection, Convenience

Sustainable seller Environmental friendly, Greenproducts, reduce package wastage

Highest American Customer Satisfaction Award in2004 highest score (88 points) ever recorded online

or offline Successfully achieving its mission and vision-Amazon

has entered the harvest stage


16/17

2009 revenue: $24.1 billion (est.), up26%

Reported a net income of$384 million Sales rose 42 percent to $9.52 billion. 2009 stock price: Up 176% Acquisitions since 1/09: 3.

notably Zappos ($1 billion) Sells an estimated 90% of eBooks

sold.

1. Facebook

2. Amazon3. Apple4. Google5. Huawei

6. First Solar7. PG&E

8. Novartis9. Walmart10. HP


17/17

amazons final

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